Fred's General Mercantile
A charming general store and deli on Beech Mountain, offering everything from fresh produce and groceries to clothing, hardware, and delicious meals.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the crowds for breakfast
Fred's General Mercantile
Best Time
Beat the crowds for breakfast
Highlights
Must-see attractions
A charming general store and deli on Beech Mountain, offering everything from fresh produce and groceries to clothing, hardware, and delicious meals.
"This place is so cool. Definitely have to check it out. They have a little bit of everything!"
🥪 Deli Must-Trys
The breakfast burrito and biscuits with egg & cheese are legendary!
🛍️ Unique Finds
Explore aisles packed with groceries, clothing, hardware, and gifts.
Quick Facts
Hours
Rating
4.4 · 599 reviews
Type
Grocery Store
Highlights
Discover the most iconic attractions and experiences
The Famous Deli
Ground floor
Indulge in incredible breakfast burritos, biscuits, and sandwiches that have locals and visitors raving.
Eclectic General Store Finds
Main floor
Discover a treasure trove of goods, from fresh produce and groceries to clothing, gifts, and hardware.
Seasonal Gear & Rentals
Main floor
Equip yourself for mountain adventures with ski rentals in winter and other outdoor gear.
Plans like a pro.
Thinks like you
Planning Your Visit
A True General Store Experience
Don't Miss the Deli Delights
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🥪 Deli Must-Trys
The breakfast burrito and biscuits with egg & cheese are legendary!
🛍️ Unique Finds
Explore aisles packed with groceries, clothing, hardware, and gifts.
🏔️ Mountain Ready
Grab ski rentals or other gear for your Beech Mountain adventures.
🤝 Friendly Service
Expect a warm welcome and helpful staff.
Tips
from all over the internet
🥪 Deli Must-Trys
The breakfast burrito and biscuits with egg & cheese are legendary!
🛍️ Unique Finds
Explore aisles packed with groceries, clothing, hardware, and gifts.
🏔️ Mountain Ready
Grab ski rentals or other gear for your Beech Mountain adventures.
🤝 Friendly Service
Expect a warm welcome and helpful staff.
💰 Tourist Area Pricing
Prices can be a bit steep, but it's a tourist hotspot.
What Travellers Say
Reviews Summary
Fred's General Mercantile is a beloved Beech Mountain institution praised for its incredible deli, wide variety of goods, and friendly service. Visitors appreciate the convenience of finding everything from groceries and gifts to ski rentals under one roof. While prices can be a bit high, the quality of food and the overall experience make it a highly recommended stop.
"A great establishment and in my opinion it is a must-stop while at Beech Mountain. I relied on Fred’s for their fresh cooked food, snowboarding gear, groceries, and gifts! They also lent me a tool to help me out when I had a lock that broke. Great staff, delicious food with lots of options, and a lot to look at and do! The Philly cheesesteak was amazing and a great price. Always left the store feeling very satisfied and well taken care of."
Beffy Blocker
"We truly enjoy shopping at Fred’s Mercantile — it’s always a pleasure! The customer service team is friendly and welcoming, which makes each visit such a positive experience. On top of that, the fresh goods are consistently high quality and locally sourced, something we value greatly. Fred’s is a true gem in the community, combining wonderful service with outstanding products. It’s the kind of place that makes you look forward to coming back again and again!"
Ashley Dolby
"This place is so cool. Definitely have to check it out. They have a little bit of everything from clothes, food, hardware store, type things and below they have a deli, which is amazing! My husband got a biscuit with egg and cheese and he just could not stop raving about it. Said it was the best biscuit he ever had. I had the breakfast burrito and it was also very good."
Soupnutzy and the Baconator
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Fred's General Mercantile is located on Beech Mountain, North Carolina. It's easily accessible by car, and many visitors find it a convenient stop during their mountain excursions. Parking is typically available nearby.
Public transport options directly to Fred's General Mercantile might be limited. It's best to check local Beech Mountain transit schedules if you are not arriving by car.
Beech Mountain is a well-known destination. Using GPS or a local map will guide you directly to Fred's General Mercantile, which is a prominent landmark.
🎫 🎫 Tickets & Entry
No, there are no tickets required to enter Fred's General Mercantile. It operates as a general store and deli, open to the public for shopping and dining.
Operating hours can vary, especially seasonally. It's always a good idea to check their official website or social media for the most up-to-date hours before your visit. They are known to be open during holidays and even blizzards!
There is no admission fee to enter Fred's General Mercantile. You can freely browse the store and its offerings.
Reservations are generally not needed for the deli, as it operates on a first-come, first-served basis. However, during peak times, you might experience a short wait.
🎫 🛍️ Shopping & Goods
Fred's is a true general store with a vast array of items including fresh produce, groceries, clothing, gifts, hardware, kitchen supplies, sewing supplies, wine, and fishing gear. +1
Yes, Fred's is known for its high-quality, locally sourced fresh goods, making it a valued part of the community.
Absolutely! Fred's General Mercantile offers ski rentals, making it a convenient one-stop shop for winter sports enthusiasts.
Given its eclectic nature, you're likely to find unique souvenirs and gifts that reflect the charm of Beech Mountain and the Appalachian region.
While they offer various sodas, one reviewer noted a lack of bottled gourmet/craft root beer, so selection may vary.
🍽️ 🍽️ Food & Dining
The deli is famous for its amazing breakfast burritos, biscuits with egg and cheese (called the best ever by one visitor!), biscuit and gravy, and cinnamon rolls. They also serve delicious sandwiches like the Philly cheesesteak. +2
Prices are generally considered reasonable, especially for the quality and portion sizes, though some note it can be a bit steep as it's in a tourist area. +1
The breakfast burrito and the biscuit sandwiches are highly recommended. Many visitors also rave about the fresh produce used in their meals. +1
Specific vegetarian or vegan options are not detailed in reviews, but the deli likely has customizable sandwich or breakfast choices. It's best to inquire directly.
Yes, you can expect to find coffee and other beverages available at the deli to complement your meal.
📸 📸 Photography
Capture the rustic charm of the general store interior, the vibrant displays of produce, and the delicious-looking food from the deli. The mountain views from Beech Mountain itself are also spectacular.
Generally, taking photos inside shops like Fred's is acceptable, especially for personal memories. Be mindful of other shoppers and staff.
The exterior of the historic building, the colorful produce displays, and the bustling deli counter offer great visual appeal for photographers.
Social
from TikTok, Instagram & Reddit