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Moravian Book Shop

4.3
·769 reviews·Bethlehem, United States

America's oldest continuously operating bookstore, offering a rich history, diverse book selection, and unique gifts on Bethlehem's vibrant Main Stree...

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, peaceful browsing

CrowdLow
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The Storefront

Moravian Book Shop

Best Time

Weekday Mornings

Fewer crowds, peaceful browsing

CrowdLow
Highlights

Highlights

Must-see attractions

America's oldest continuously operating bookstore, offering a rich history, diverse book selection, and unique gifts on Bethlehem's vibrant Main Street.

4.3
(769 reviews)

"A treasure trove of history, inspiration, and charm, blending its legacy with a modern celebration of learning."

Vertical photo
TIP

Explore Beyond Books

Don't miss the curated gifts and Moravian University apparel alongside the extensive book collection. :gift:

Check for Author Events

The shop hosts author signings and events; check their schedule for special appearances. :microphone:

Third hero image

Highlights

Discover the most iconic attractions and experiences

Oldest Bookstore in America

Oldest Bookstore in America

Experience the legacy of the nation's oldest continuously operating bookstore, a true historical gem.

Diverse Book Selection

Diverse Book Selection

Browse a vast collection of books for all ages, from bestsellers to classics and children's favorites.

Moravian University Apparel & Gifts

Moravian University Apparel & Gifts

Find unique gifts and apparel, including items from Moravian University, adding a local touch.

Children's Section Delights

Children's Section Delights

Discover an engaging children's area with books, toys, and interactive items to spark young imaginations.

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Planning Your Visit

Embrace the History

Step into America's oldest continuously operating bookstore, founded in 1745! While it's a modern shop now, its historical significance is palpable. Plan your visit to soak in the unique atmosphere and discover its rich legacy.

Bethlehem's Main Street Charm

Located on Bethlehem's Main Street, recently ranked #1 in the nation, the Moravian Book Shop is part of a vibrant downtown. Consider exploring the surrounding shops and attractions before or after your visit for a full day of discovery.

Best Times

When
Weekday Mornings
Why
Fewer crowds, peaceful browsing
Crowd
Low
When
Weekend Afternoons
Why
Lively atmosphere, events possible
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

1bed apartment now available: Rent to own. #bethlehempa #pennsylvania #Home #fyp #viral
@blue.sky.realty7
9.3K likes • 148K views

Explore Beyond Books

Don't miss the curated gifts and Moravian University apparel alongside the extensive book collection. :gift:

Check for Author Events

The shop hosts author signings and events; check their schedule for special appearances. :microphone:

Did someone say oldest continuously operating bookstore in the world? Join Ande and Morgen for an inside look at the Moravian Book Shop! 📘🌟
moravianuniversity
624 likes • 13.7K views
We are very happy to welcome the cast of The Skeptics Guide to the Universe Podcast to the Moravian Book Shop on Saturday, April 23rd from 3-4PM! Take home a signed copy and don't miss their other events here in Bethlehem, PA! #bethlehempa #authorevent #authorsigning #SGU #bookstore #bookshop #bookevent #booksigning #Moravian #bookish #bookstagram
moravianbookshop
14 likes • 704 views

Embrace the History

Take a moment to appreciate its status as the oldest continuously operating bookstore in America. :scroll:

Kid-Friendly Fun

The children's section is a hit with toys and interactive items to keep little ones entertained. :child:

Come with me to the Moravian Book Shop! #mrskleinreads✌🏼💜📚 #Librarylove #childrenslibrarian #librarylife #libraryhacks #childrenfirst #booksmatter #librariesofinstagram #librariansofinstagram #librariesrock #moravianbookshop #bethlehempa #thingstodoinpa #daytrip #bookstore #summervibes☀️
mrs.kleinreads
13 likes • 260 views

Tips

from all over the internet

Explore Beyond Books

Don't miss the curated gifts and Moravian University apparel alongside the extensive book collection. :gift:

Check for Author Events

The shop hosts author signings and events; check their schedule for special appearances. :microphone:

Embrace the History

Take a moment to appreciate its status as the oldest continuously operating bookstore in America. :scroll:

Kid-Friendly Fun

The children's section is a hit with toys and interactive items to keep little ones entertained. :child:

Stroll Main Street

Combine your visit with exploring Bethlehem's #1 ranked Main Street for a full day out. :walking:

What Travellers Say

4.3
(769 reviews)

Reviews Summary

Visitors praise the Moravian Book Shop for its historical significance as America's oldest bookstore and its charming atmosphere. The diverse book selection and engaging children's section are frequently highlighted as positives. However, some reviewers note that prices can be at publisher's rate with fewer discounts, and a few feel it has become more of a modernized college bookstore.

"This bookshop is such a delightful addition to downtown Bethlehem! Their selection of books is vast, both for children and adults. I love the toys and interactive items in the children’s section to help keep them occupied while I shopped! It was also fun to browse their staff picks and curated displays."

Rachel Kamery

"Really nice store. A pleasant shopping experience in a quaint section of Bethlehem. They need more discounts, however. Prepare to pay publisher price on almost EVERYTHING. Other than the heavy financial lift, you could definitely lose an afternoon in this quiet, comfortable and classy downtown space."

Kevin Kazokas

"The Moravian Book Shop in Bethlehem, PA, is a treasure trove of history, inspiration, and charm, blending its legacy as the oldest continuously operating bookstore in America with a modern celebration of learning. Its walls are adorned with thought-provoking quotes, such as John Amos Comenius’s wisdom on surpassing teachers through curiosity, memory, and teaching. Visitors can explore shelves filled with diverse books while reflecting on the importance of nurturing young minds, as beautifully captured in its decor. A visit here, especially for readers and thinkers, is an opportunity to immerse yourself in both literature and the enduring spirit of education."

R K

What People Like

Historic atmosphere
Vast book selection
Engaging children's section

What People Dislike

Higher prices
Fewer discounts

Frequently Asked Questions

🚇 🗺️ Getting There

The Moravian Book Shop is located on Main Street in downtown Bethlehem, PA. It's easily accessible by car, with parking garages nearby. Public transportation options are also available. Many visitors find it a convenient stop when exploring the historic downtown area. Instagram

Yes, there are several parking garages within walking distance of the Moravian Book Shop, including the North Street and South Street garages. Street parking may also be available, but can be limited. Instagram

Absolutely! The Moravian Book Shop is centrally located on Main Street, making it easy to walk to from many other historic sites and shops in downtown Bethlehem. Instagram

For day-trippers, driving is often the most convenient. If coming from further afield, consider regional bus services or train connections to nearby stations, followed by a short taxi or rideshare to Bethlehem. Instagram

The Moravian Book Shop is generally accessible, with a focus on providing a comfortable experience for all visitors. It's advisable to contact them directly for specific accessibility details. Reddit

🎫 🎫 Tickets & Entry

No, there are no tickets required to enter the Moravian Book Shop. It is a retail establishment open to the public for browsing and shopping. Instagram

The Moravian Book Shop typically has regular business hours, but it's always best to check their official website or social media for the most up-to-date information on operating hours, especially around holidays. Instagram

There is no admission fee to enter the Moravian Book Shop. You can freely explore its collection and historical ambiance. Instagram

Yes, the Moravian Book Shop frequently hosts author signings and other community events. You can find details on their social media or website. Instagram

While the Moravian Book Shop offers a wide selection, some visitors note that discounts are not as frequent as in larger chain stores. It's worth checking for any special promotions or sales. Reddit

🎫 📚 Onsite Experience

You'll find a diverse range of books, including bestsellers, classics, children's literature, and staff picks. They aim to cater to a wide variety of readers. InstagramReddit

Yes, the Moravian Book Shop has a dedicated children's section with books, toys, and interactive items that are very engaging for kids. InstagramReddit

In addition to books, the Moravian Book Shop offers gifts, stationery, and Moravian University apparel, making it a great spot for unique finds. Instagram

Absolutely! Beyond books, the shop features a selection of gifts, including items related to Moravian University and other curated finds. Instagram

It holds the distinction of being the oldest continuously operating bookstore in America, founded in 1745, offering a tangible connection to centuries of literary history. Instagram+1

🍽️ 🍽️ Food & Dining

Yes, the Moravian Book Shop is located on Bethlehem's Main Street, which is lined with numerous restaurants, cafes, and eateries offering a variety of cuisines. Instagram

The Moravian Book Shop primarily focuses on books and gifts. While it doesn't have an in-house cafe, there are many dining options within easy walking distance on Main Street. Instagram

You'll find everything from casual cafes and bakeries to more formal dining establishments on Main Street, catering to diverse tastes and budgets. Instagram

It's generally recommended to consume food and drinks outside the bookstore to preserve the books and maintain a pleasant environment for all shoppers. Instagram

Bethlehem's Main Street offers many family-friendly dining options, from pizza places to diners, ensuring a good meal for visitors of all ages. Instagram

📸 📸 Photography

Photography for personal use is generally permitted inside the Moravian Book Shop, but it's always a good idea to be mindful of other shoppers and staff. Avoid flash photography that might disrupt the atmosphere. Instagram

The exterior of the historic building on Main Street offers a classic shot. Inside, the cozy aisles, unique displays, and the children's section can make for charming photos. Instagram

Yes, taking photos of your book purchases is perfectly fine, especially if you plan to share them on social media and tag the bookstore. Instagram

For commercial photography or professional shoots, it's best to contact the Moravian Book Shop in advance to inquire about their policies and any necessary permissions. Instagram

Its historical architecture, the warm ambiance of a well-stocked bookstore, and its prime location on a nationally recognized Main Street contribute to its photogenic appeal. Instagram+1

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Moravian Book Shop is a fantastic destination for families. Its dedicated children's section is a major draw, featuring not only a wide selection of engaging books but also interactive toys and items designed to capture young imaginations. InstagramReddit This makes it easy to keep little ones entertained while parents browse, or to find a special book or toy to take home. The welcoming atmosphere and the historical charm of the bookstore can also make for a memorable outing for the whole family. Instagram

Beyond the books, the shop's location on Bethlehem's Main Street offers opportunities for further family exploration. Consider making a day of it by visiting nearby attractions or enjoying a meal at one of the many family-friendly eateries along the street. The combination of a stimulating bookstore experience and a vibrant downtown setting ensures a fun and enriching day for families. Instagram

📚 Book Lovers & History Buffs

For those who cherish the written word and the stories behind them, the Moravian Book Shop is a pilgrimage site. As the oldest continuously operating bookstore in America, its historical significance is unparalleled. Instagram+1 You can immerse yourself in an atmosphere steeped in literary tradition, exploring shelves filled with a diverse range of titles from classic literature to contemporary bestsellers. The staff picks and curated displays offer further avenues for discovery, making each visit a potential treasure hunt. Instagram

History buffs will appreciate the tangible connection to the past that the bookstore provides. The very act of browsing within its walls is an experience that transcends a typical shopping trip, offering a moment to reflect on the enduring power of books and the communities that cherish them. Consider attending any author events or talks hosted by the shop to further engage with the literary world and its history. Instagram

🛍️ Shoppers & Day-Trippers

If you're looking for a charming destination for a day trip, the Moravian Book Shop and its surroundings offer a perfect blend of history and modern appeal. Located on Bethlehem's nationally recognized Main Street, the bookstore is an anchor in a vibrant commercial district filled with unique boutiques, gift shops, and eateries. Instagram+1 You can easily spend several hours exploring the area, finding unique souvenirs and enjoying the lively atmosphere. Instagram

Beyond the bookstore itself, the shop's selection of gifts and Moravian University apparel provides excellent opportunities for finding special items. Combine your visit with a leisurely stroll down Main Street, perhaps stopping for lunch or coffee at a local cafe. This makes the Moravian Book Shop an ideal starting point for a delightful and enriching day of exploration and shopping. Instagram

Deep Dives

In-depth insights and expert knowledge

A Legacy of Literature: The Moravian Book Shop's History

The Moravian Book Shop is not just a store; it's a living piece of American history. Founded in 1745 by the Moravian community in Bethlehem, Pennsylvania, it proudly holds the title of the oldest continuously operating bookstore in the United States. This remarkable longevity speaks to its enduring appeal and its deep roots in the community. While it has evolved over the centuries, transitioning from a purely religious text provider to a modern bookstore with a diverse selection, its historical significance remains a core part of its identity. Instagram+1

Visitors often remark on the unique atmosphere that blends this rich past with a contemporary retail experience. The walls themselves seem to whisper tales of generations of readers. It's a place where you can feel the weight of history while browsing the latest releases or searching for a timeless classic. This blend of old and new is what makes a visit to the Moravian Book Shop a truly special experience, offering a tangible connection to centuries of literary tradition. InstagramReddit

Exploring Bethlehem's Vibrant Main Street

The Moravian Book Shop is a cornerstone of Bethlehem's Main Street, an area that has garnered national recognition, even being ranked the #1 Main Street in the nation by USA Today. Instagram This vibrant thoroughfare offers a delightful mix of independent shops, boutiques, art galleries, and diverse dining options, creating a lively and engaging atmosphere for visitors. Spending time on Main Street allows you to experience the unique charm and local flavor that Bethlehem has to offer. Instagram

When you visit the Moravian Book Shop, consider dedicating ample time to explore the surrounding area. You can easily spend an afternoon browsing the unique shops, enjoying a meal at one of the many restaurants, or simply soaking in the historic ambiance. This integrated experience enhances the overall visit, turning a trip to the bookstore into a comprehensive exploration of a beloved historic downtown. InstagramReddit

More Than Just Books: Gifts and University Spirit

While its primary identity is that of a bookstore, the Moravian Book Shop has expanded its offerings to include a delightful array of gifts and merchandise. This diversification makes it a one-stop shop for unique finds and local souvenirs. Visitors can discover a curated selection of gifts that complement the literary experience, ranging from charming stationery to thoughtfully chosen trinkets. Instagram

A significant part of their non-book inventory includes apparel and accessories bearing the insignia of Moravian University. For students, alumni, or anyone with a connection to the university, these items offer a way to proudly display their affiliation. Even for those without a direct link, the university-branded items add a distinct local flavor to the shop's offerings, making it a great place to pick up a piece of Bethlehem's academic heritage. Instagram+1

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