Birch Run Premium Outlets
Discover unbeatable deals at over 100 stores, from designer fashion to home goods, with a festive atmosphere and unique vintage finds.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier parking
Birch Run Premium Outlets
Best Time
Fewer crowds, easier parking
Highlights
Must-see attractions
Discover unbeatable deals at over 100 stores, from designer fashion to home goods, with a festive atmosphere and unique vintage finds.
"A great variety of outlet stores with fantastic prices! Worth the stop!"
🛍️ Plan Your Shopping Route
Map out your must-visit stores to maximize your time and avoid backtracking across the large outlet center.
🚗 Parking Tips
Parking can be challenging during peak times; consider arriving early or visiting on weekdays for easier access.
Quick Facts
Hours
Rating
4.4 · 11,652 reviews
Type
Shopping Mall
Highlights
Discover the most iconic attractions and experiences
Deal Hunters Weekend
Score unbeatable bargains, shop, sip, and enjoy extra savings during this special event. Power Hours offer hourly deals!
Seasonal Decorations
Experience the festive holiday spirit with music, lights, and decor that transform the outlet mall into a winter wonderland.
Unique Vintage Finds
Explore antique and vintage shops for one-of-a-kind treasures, offering a different kind of shopping experience.
Kitchen & Athletic Gear
Upgrade your kitchen with great deals at kitchen supply stores or find athletic wear and shoes in a wide range of sizes.
Plans like a pro.
Thinks like you
Planning Your Visit
Timing is Everything for Deals
Beyond the Big Names
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🛍️ Plan Your Shopping Route
Map out your must-visit stores to maximize your time and avoid backtracking across the large outlet center.
🚗 Parking Tips
Parking can be challenging during peak times; consider arriving early or visiting on weekdays for easier access.
👟 Comfortable Shoes Are Key
You'll be doing a lot of walking! Prioritize comfortable footwear to make your shopping spree enjoyable.
🎁 Check for Special Events
Look out for 'Deal Hunters Weekend' and other promotional events for extra discounts and giveaways.
Tips
from all over the internet
🛍️ Plan Your Shopping Route
Map out your must-visit stores to maximize your time and avoid backtracking across the large outlet center.
🚗 Parking Tips
Parking can be challenging during peak times; consider arriving early or visiting on weekdays for easier access.
👟 Comfortable Shoes Are Key
You'll be doing a lot of walking! Prioritize comfortable footwear to make your shopping spree enjoyable.
🎁 Check for Special Events
Look out for 'Deal Hunters Weekend' and other promotional events for extra discounts and giveaways.
🍽️ Refuel with Dining Options
Take breaks at the various restaurants and eateries available to recharge before continuing your shopping.
What Travellers Say
Reviews Summary
Birch Run Premium Outlets offers a wide array of stores with potential for great deals, especially during special events. While some visitors note a decline in unique stores, the presence of popular brands, seasonal decorations, and emerging vintage shops keeps it a worthwhile stop for many, particularly when combined with nearby attractions.
"Lots of choices all in one area. Good place to get your excercise in while you shop. Most stores are walkable down the main sidewalk with crossing the parking lot. Some you will need to drive to next set of buildings over. This is a place you could easily spend the entire day."
R.A. Meyers
"Love the Holiday Season at the Outlets, from the music to the lights and decor. It will definitely get you in the holiday spirit. Didn't have any issues finding parking, although I wish they would patch up a few areas, especially in the Nike/Puma/Crocs section, but it's not something to make or break the experience. The best thing about the Outlets are the deals and I love how well they keep up on appearances. They are quick to decorate tactfully each season and it truly adds to the experience. We also appreciate that they're finally filling in some of the dead spots that have lacked any stores for some time."
Kelly Marlette
"This place is going downhill fast. We come here every year and each time we come here, it takes us less and less time to go through it. They no longer have a Spirit Halloween or Coleman store. The book store and retro store that were here are gone as well. I believe the Bose store is also gone. The only stores left are the Pepperidge farms and Sleeping Tiger as unique stores. Otherwise they have some other basic stores left that other outlet malls have like Nike, Under Amour, and Sketchers. So much of this mall has just been replaced with basic, boring, and very common stores. Not to mention one entire section has been replaced by a Goodwill, antique stores, and a small market. Who is going to a "premium" outlet mall for that? We spent only about an hour here this last time we were there, compared to previous years, we spent half a day here. It's still worth going for some of the unique stores but that's it. I would only recommend going on the way to Frankenmuth but absolutely not as a solo trip unless you are super into expensive clothes."
Jaron DeVito
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Birch Run Premium Outlets is conveniently located off I-75. Take Exit 136 for Birch Run. It's a straightforward drive from Detroit and other surrounding areas. Many visitors combine a trip here with a visit to nearby Frankenmuth.
Public transportation options directly to Birch Run Premium Outlets are limited. Most visitors arrive by car. Consider ride-sharing services if you are not driving yourself.
From Detroit, take I-75 North to Exit 136. The outlets are clearly marked from the exit. If coming from the north, take I-75 South to Exit 136.
Birch Run Premium Outlets is approximately a 1.5 to 2-hour drive north of Detroit, depending on traffic conditions.
Information on EV charging stations is not widely publicized, but it's always a good idea to check the official Birch Run Premium Outlets website or call ahead for the most current amenities.
🎫 🎫 Tickets & Entry
No, there are no tickets required to enter Birch Run Premium Outlets. It is an open-air shopping center accessible to everyone.
Hours can vary by season and for special events. Generally, the outlets are open from 10 AM to 8 PM on weekdays and Saturdays, and 11 AM to 6 PM on Sundays. Always check the official website for the most up-to-date hours.
There are no admission fees to enter Birch Run Premium Outlets. You only pay for the items you purchase.
Yes, many stores offer discounts. Special events like 'Deal Hunters Weekend' provide additional savings. Signing up for the Simon Insider program or checking the outlet's website can yield coupons.
Deal Hunters Weekend is a special event, typically in November, featuring extra savings, 'Power Hours' with hourly deals, and grab bag giveaways. 
🎫 🛍️ Shopping & Stores
Popular stores include Nike, Adidas, Under Armour, Kate Spade, Columbia, and Le Creuset. There's also a growing number of unique vintage and antique shops.
Yes, Birch Run Premium Outlets features a Nike Factory Store, often a popular stop for shoppers looking for athletic wear and shoes.
Yes, there is a Zales Outlet at Birch Run Premium Outlets, offering jewelry deals.
You'll find a wide variety of clothing stores, including brands like American Eagle, J. Crew, Banana Republic, and Polo Ralph Lauren, catering to different styles and budgets.
Yes, stores like Le Creuset and Pottery Barn Outlet offer a selection of home goods and kitchenware.
🍽️ 🍽️ Food & Dining
There are several dining options, including fast-casual restaurants and eateries, perfect for a quick bite or a meal break during your shopping day.
While primarily featuring fast-casual and quick-service options, the variety is sufficient for a satisfying meal break. Check the outlet directory for specific listings.
Yes, you can typically find coffee shops or cafes within or near the outlet mall, perfect for a caffeine boost.
The outlet center may have a central area with multiple food vendors, similar to a food court, offering a range of choices.
Popular choices often include American fare, pizza, and quick-service options. Specific vendors can change, so it's best to check the current directory.
📸 📸 Photography
Yes, especially during the holiday season when the outlets are decorated with lights and festive displays. Look for designated selfie stations too!
Early mornings or late afternoons can offer softer lighting. During holidays, the evenings with lights on are particularly picturesque.
Generally, personal photography is allowed, but it's always best to ask store staff if you plan to take extensive photos, especially for commercial purposes.
Keep an eye out for seasonal decorations and any designated 'selfie stations' that are often set up. The main walkways can also offer good shots.
Many visitors capture their shopping hauls, seasonal decorations, and the overall atmosphere of the outlet mall.
Social
from TikTok, Instagram & Reddit