Brooklyn Charm
Design your own unique charm bracelets and necklaces with hundreds of creative options. A fun, personalized jewelry-making experience.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed browsing
Brooklyn Charm
Best Time
Fewer crowds, more relaxed browsing
Highlights
Must-see attractions
Design your own unique charm bracelets and necklaces with hundreds of creative options. A fun, personalized jewelry-making experience.
"It's more of an experience-driven stop than a must-repeat for me, but I'm really glad I went."
🎯 Allow ample browsing time
With hundreds of charms, you'll want time to find the perfect ones!
💰 Set a budget beforehand
Charms range from $4-$15; prices add up quickly!
Highlights
Discover the most iconic attractions and experiences
Custom Charm Bracelets
Brooklyn Charm (all locations)
Design a bracelet with hundreds of unique charms, from tiny symbols to letters, creating a personal story on your wrist.
Personalized Charm Necklaces
Brooklyn Charm (all locations)
Craft a one-of-a-kind necklace, choosing from a vast selection of charms to express your style or commemorate a special occasion.
Bag Charms & Keychains
Brooklyn Charm (all locations)
Add a touch of personality to your bags or keys with a custom-made charm accessory, a fun and portable souvenir.
Plans like a pro.
Thinks like you
Planning Your Visit
Craft Your Own NYC Souvenir
Budgeting for Your Creation
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Allow ample browsing time
With hundreds of charms, you'll want time to find the perfect ones!
💰 Set a budget beforehand
Charms range from $4-$15; prices add up quickly!
✨ Staff are super helpful
Don't hesitate to ask for assistance with design or assembly.
🎁 Great for group outings
Perfect for a fun girls' day or birthday celebration!
Tips
from all over the internet
🎯 Allow ample browsing time
With hundreds of charms, you'll want time to find the perfect ones!
💰 Set a budget beforehand
Charms range from $4-$15; prices add up quickly!
✨ Staff are super helpful
Don't hesitate to ask for assistance with design or assembly.
🎁 Great for group outings
Perfect for a fun girls' day or birthday celebration!
🚗 Check location hours
Brooklyn Charm has multiple locations; verify hours before you go.
What Travellers Say
Reviews Summary
Visitors consistently praise Brooklyn Charm for its fun, creative atmosphere and the ability to design truly personalized jewelry. The staff are frequently commended for their helpfulness and efficiency, making the experience enjoyable for individuals and groups alike. While the pricing can be on the higher side, many feel the unique experience and the resulting custom piece are well worth the cost.
"I can’t say enough positive things about this store. The minute me and my boyfriend walked into the store, we were greeted with a smile and immediately walked through the process of creating a custom piece of jewelry. There was no pushy feeling and I truly felt I could take my time creating my charm necklace. Assembly was quick and efficient as well! I had a wonderful experience and can’t wait to return!"
Kelly Mansfield
"Came to brooklyn charm on a sunday early afternoon. It wasn't too crowded. The staff was so attentive and helpful. They had a great selection on charms and reasonable prices. My anklet and bag charm was done within 30 minutes. Great service !"
Ebonie Wilson
"We had such a wonderful time making jewelry for my birthday. Highly recommend!!"
Lauren Gianfagna
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Brooklyn Charm has multiple locations, including in Williamsburg and Chelsea Market in NYC, and even Venice Beach, CA. The Williamsburg store is accessible via the L train to Bedford Avenue. Chelsea Market is near the A, C, E, L, and 7 subway lines at 14th Street. Always check their website for the most current addresses and public transport options. +1
Parking in NYC can be challenging and expensive. Public transportation is generally recommended. If driving, look for parking garages in the vicinity, but be prepared for higher costs.
Yes, Brooklyn Charm has several locations. While the original is in Brooklyn, they also have a presence in Manhattan (Chelsea Market) and even on the West Coast in Venice Beach, California. +2
The Williamsburg store is conveniently located and easily reachable by subway. The L train to Bedford Avenue is a popular option, putting you within walking distance of the shop.
Absolutely! Brooklyn Charm is a fantastic activity for a day trip to NYC or Los Angeles. Its central locations make it easy to incorporate into a broader itinerary. +1
🎫 🎫 Tickets & Entry
No, you do not need to purchase tickets in advance. Brooklyn Charm operates as a retail store where you can walk in and create your jewelry.
Opening hours can vary slightly by location and day of the week. It's best to check the official Brooklyn Charm website or their social media for the most up-to-date hours for the specific store you plan to visit.
There is no entry fee to browse the extensive selection of charms at Brooklyn Charm. You only pay for the charms and chain you choose to create your custom piece.
While walk-ins are welcome, it's advisable for larger groups to contact Brooklyn Charm in advance to ensure they can accommodate you comfortably and efficiently.
Pricing is based on the individual charms you select, which typically range from $4 to $15 each. The chain for your bracelet or necklace is priced separately. +1
🎫 ✨ Onsite Experience
The time it takes depends on how long you spend choosing charms. The assembly itself is usually quick, often completed within 30 minutes once you've made your selections.
Brooklyn Charm boasts a vast selection, including letters, numbers, symbols, animals, food items, zodiac signs, and themed charms. There are hundreds of options to personalize your jewelry. +2
Yes, the staff at Brooklyn Charm are known for being attentive and helpful. They will guide you through the process, explain the pricing, and assist with assembly.
Take your time and explore all the options! If you're feeling overwhelmed, ask the staff for recommendations or consider a 'mystery necklace' for a surprise element.
Yes, in addition to bracelets and necklaces, you can also create earrings, bag charms, and keychains with their wide array of charms and supplies. +1
🍽️ 🍽️ Food & Dining
Brooklyn Charm is primarily a jewelry store and does not offer food. However, locations like Chelsea Market are renowned food halls, offering a wide variety of dining choices right next door.
The Williamsburg area is packed with diverse eateries, from casual cafes to trendy restaurants. You'll find plenty of options to grab a bite before or after your jewelry-making session.
Chelsea Market is a vibrant food hall with dozens of vendors offering everything from tacos and sushi to pastries and coffee. It's an ideal spot for a meal or snack.
📸 📸 Photography
Yes, photography is generally allowed inside Brooklyn Charm. Many visitors enjoy capturing their creative process and final jewelry pieces. +1
The charm displays themselves are very photogenic. Capture close-ups of the intricate charms or wider shots of the colorful displays. The final custom pieces also make great photo subjects. +1
Absolutely! It's highly encouraged to photograph your unique creations. Many visitors share their designs on social media using hashtags like #brooklyncharm. +1
While generally permitted, it's always a good idea to be mindful of other customers and staff. Avoid blocking aisles or taking intrusive photos.
Popular hashtags include #brooklyncharm, #charmbracelet, #charmnecklace, #customjewelry, #nycactivities, and #thingstodoinnyc. +2
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Tips for families:
* Patience is key: Allow extra time for younger children to browse and decide.
* Consider smaller pieces: Bag charms or simple bracelets might be easier for younger hands to manage.
* Staff assistance: The friendly staff are usually happy to help kids with their selections and assembly.
👯♀️ Friends & Groups
Group highlights:
* Shared experience: Bond over choosing charms and creating matching or complementary pieces.
* Personalized takeaways: Each friend leaves with a custom souvenir of your time together.
* Efficient service: Staff are adept at handling groups, ensuring a smooth and enjoyable process.
💍 Couples
Couple's ideas:
* Matching initials or birthstones: A classic way to symbolize your connection.
* Shared interest charms: Pick charms that represent hobbies or inside jokes you both share.
* Commemorative pieces: Design jewelry that marks a special date or milestone in your relationship.
Deep Dives
In-depth insights and expert knowledge
The Art of Charm Selection
Many visitors describe spending a significant amount of time browsing, often an hour or more, just to explore the sheer volume of choices. The organization of the charms, often by theme or type, helps in navigating the collection. It’s this extensive range that transforms a simple jewelry-making activity into a creative exploration, where the joy is as much in the discovery as it is in the final product.
Pro-tip: If you're feeling overwhelmed by the choices, don't hesitate to ask the staff for guidance. They are knowledgeable about the collection and can offer suggestions based on your preferences or the occasion. Some visitors even opt for a 'mystery necklace' for an element of surprise.
Understanding the Pricing and Value
While the experience is widely praised for its fun and creative nature, some reviews note that the overall cost can be on the higher side. For instance, a custom necklace might end up costing around $60 or more, especially when including a tip. This leads some visitors to view Brooklyn Charm as more of an 'experience-driven' destination, where the value lies in the unique activity and the creation of a personalized souvenir, rather than just the material cost of the jewelry.
Key takeaway: You're paying for the memorable activity and the ability to create something entirely unique to you. While it might not be the most budget-friendly jewelry shopping experience, the personalized aspect and the fun of the process often make it a worthwhile splurge for many visitors looking for a special memento.
Group Experiences and Celebrations
Reviews frequently highlight how well the staff manages groups, ensuring everyone gets their pieces made in a timely manner. This makes it an ideal venue for events where you want a fun, engaging activity that results in a tangible keepsake for everyone involved. The ability to customize each piece means everyone leaves with something that is uniquely theirs, adding to the personal significance of the celebration.
Consider this for: Birthday parties, bachelorette parties, bridal showers, or simply a special get-together with friends. The collaborative and creative process ensures a lively and enjoyable time for all participants.
Social
from TikTok, Instagram & Reddit