The Strand 5th and PCH
Vibrant coastal hub at 5th & PCH, blending surf culture, shopping, dining, and iconic pier views.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier parking
The Strand 5th and PCH
Best Time
Fewer crowds, easier parking
Highlights
Must-see attractions
Vibrant coastal hub at 5th & PCH, blending surf culture, shopping, dining, and iconic pier views.
"The heart of Surf City USA, offering a quintessential California beach experience with shops, food, and ocean breezes."
🚶♀️ Stroll the Pier
Walk the iconic HB Pier for great views and people-watching. Check out what's happening at Main St. & PCH!
🛍️ Explore Local Markets
Discover unique gifts and handmade items at markets like the Creative Babe Market.
Highlights
Discover the most iconic attractions and experiences
The Strand Shopping Center
5th & PCH
A vibrant hub for shopping, dining, and entertainment, perfect for a leisurely stroll and people-watching.
Huntington Beach Pier
Adjacent to The Strand
Iconic pier offering stunning ocean views, surf breaks, and a lively atmosphere. Great for sunset strolls.
Local Boutiques & Art
Alleyways and side streets near The Strand
Discover unique handmade crafts, art, and quirky finds at local markets and shops.
Plans like a pro.
Thinks like you
Planning Your Visit
Timing is Everything
Parking & Access
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll the Pier
Walk the iconic HB Pier for great views and people-watching. Check out what's happening at Main St. & PCH!
🛍️ Explore Local Markets
Discover unique gifts and handmade items at markets like the Creative Babe Market. 
🚗 Parking Perks
Look for validated parking at The Strand or utilize public garages to save on fees.
🏄♀️ Surf Culture Vibes
Soak in the surf city atmosphere, check out surf shops, and enjoy the beach life. +1
Tips
from all over the internet
🚶♀️ Stroll the Pier
Walk the iconic HB Pier for great views and people-watching. Check out what's happening at Main St. & PCH!
🛍️ Explore Local Markets
Discover unique gifts and handmade items at markets like the Creative Babe Market.
🚗 Parking Perks
Look for validated parking at The Strand or utilize public garages to save on fees.
🏄♀️ Surf Culture Vibes
Soak in the surf city atmosphere, check out surf shops, and enjoy the beach life. +1
🍜 Taste Local Flavors
Don't miss out on local eateries like Yamas Teriyaki for an authentic taste.
What Travellers Say
Reviews Summary
Visitors love The Strand for its vibrant atmosphere, prime location near the beach and pier, and diverse shopping and dining options. The surf city vibe is a major draw, offering a quintessential Southern California experience. However, parking can be a significant challenge and expense, especially during busy periods.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Strand is located at the intersection of 5th Street and Pacific Coast Highway (PCH) in Huntington Beach, California. If you're driving, PCH is a major artery. Public transportation options are limited, so driving or ride-sharing is common.
While direct public transport to The Strand itself can be limited, you can often take Orange County Transportation Authority (OCTA) buses that run along PCH. Check the OCTA website for routes and schedules.
Once you're at The Strand, walking is the best way to explore the shops and restaurants. The Huntington Beach Pier is also a short walk away.
Yes, major events like the Percy Jackson Experience or holiday markets can impact traffic and parking. It's wise to check local event calendars before your visit.
Yes, Huntington Beach is bike-friendly. There are bike racks available, and cycling is a great way to enjoy the coastal scenery on your way to The Strand.
🎫 🎫 Tickets & Entry
No, The Strand itself is an open-air shopping and dining destination, so no tickets are required for general access. Some specific events held at The Strand might have separate ticketing.
Individual store and restaurant hours vary. Generally, shops are open from late morning to early evening, with restaurants often staying open later. It's best to check the specific businesses you plan to visit.
The Huntington Beach Pier is free to access. You can walk, fish, or simply enjoy the views without any charge.
Parking at The Strand can incur fees, but some businesses offer validated parking. Public parking garages are also available nearby.
The Strand is generally pet-friendly, especially in outdoor common areas. However, individual stores may have their own policies regarding pets.
🍽️ 🛍️ Shopping & Dining
The Strand features a mix of popular retail brands and local boutiques, offering clothing, accessories, and gifts.
Yes, The Strand offers a variety of dining experiences, from casual cafes to sit-down restaurants. You can also find great local spots nearby like Yamas Teriyaki.
Look for local markets and smaller boutiques within The Strand or in the surrounding streets for unique souvenirs and handmade items.
Besides options within The Strand, the area around Main Street and PCH has numerous restaurants, including seafood, casual American, and international cuisine.
Many restaurants in the area are increasingly offering diverse dietary options. It's recommended to check menus online or call ahead to confirm availability.
📸 📸 Photography
The Huntington Beach Pier, the oceanfront, and the vibrant streetscapes of The Strand offer great photo opportunities. Sunset is particularly picturesque.
Generally, casual photography for personal use is allowed. However, commercial photography or drone usage may require permits. Always be mindful of others.
Golden hour, both at sunrise and sunset, provides beautiful lighting. Midday can be harsh, but offers good opportunities for capturing the lively atmosphere.
Drone usage in Huntington Beach is regulated. It's essential to check current FAA and local ordinances before flying a drone near The Strand or the pier.
Keep an eye out for local art installations, colorful murals, and the iconic Huntington Beach Pier itself for unique backdrops.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Look out for family-friendly events like the Creative Babe Market, which often feature activities or items appealing to children.
Remember to bring sunscreen, hats, and beach toys if you plan to spend time on the adjacent beach. The relaxed atmosphere makes it easy to enjoy a day out without feeling rushed.💰 Budget Travelers
Look for parking deals or consider public transport if available. Many of the best experiences, like watching the surfers or enjoying a sunset stroll, are completely free. Keep an eye out for community events that might offer free entertainment.
couples
Consider visiting during a local market event for a unique shared experience, browsing artisan crafts and enjoying the lively ambiance.
+1 The relaxed beach town vibe makes it easy to unwind and connect.Deep Dives
In-depth insights and expert knowledge
Embracing the Surf City Vibe
Beyond the immediate shops, the area is a gateway to experiencing the broader Huntington Beach scene. Consider renting a surfboard or paddleboard, or simply watching the skilled surfers catch waves. The pier itself is a prime spot for observing surf action and enjoying the ocean breeze. This immersion into surf culture is a key part of what makes The Strand a memorable destination.
For those interested in the history and evolution of surf culture, exploring the local surf shops can offer a glimpse into the brands and styles that have shaped this iconic scene. It’s a chance to connect with the roots of California’s beach lifestyle and perhaps pick up some authentic gear.
Navigating Parking and Accessibility
Alternatively, public parking garages are available nearby, and street parking can sometimes be found, though it often comes with time limits. For those who prefer not to drive, ride-sharing services are a convenient option, dropping you off directly at the heart of the action. The area is also quite walkable, making it easy to explore once you've parked.
Accessibility is generally good within The Strand's pedestrian-friendly layout. Sidewalks are well-maintained, and most shops and restaurants are designed to accommodate visitors with mobility challenges. The Huntington Beach Pier also has accessible pathways, allowing everyone to enjoy the ocean views.
Discovering Local Gems and Events
+1These events are a fantastic way to support local creators and find distinctive souvenirs. Keep an eye on local event listings for pop-up markets, art shows, or community gatherings that add an extra layer of excitement to your visit. The Percy Jackson Experience is an example of a unique, temporary event that drew significant attention.
Don't overlook the local dining scene either. Beyond the establishments within The Strand, places like Yamas Teriyaki have been serving the community for years, offering a taste of authentic local flavor that many visitors rave about.
Social
from TikTok, Instagram & Reddit