Rich & Creamy on Broadway Route 66
A classic Route 66 ice cream parlor serving delicious malts, sundaes, and Route 66 souvenirs.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, quicker service
Rich & Creamy on Broadway Route 66
Best Time
Fewer crowds, quicker service
Highlights
Must-see attractions
A classic Route 66 ice cream parlor serving delicious malts, sundaes, and Route 66 souvenirs.
"The malts here are the best on the trip, a perfect sweet stop on Route 66!"
Cash is King?
While card payments are accepted, some reviews suggest having cash on hand for quicker transactions. :moneybag:
Malts are a Must-Try
If you love malts, this is your spot! Travelers rave about them being the best on Route 66. :ice_cream:
Highlights
Discover the most iconic attractions and experiences
Decadent Malts
Counter service
Thick, creamy, and bursting with flavor, these malts are a must-try for any ice cream aficionado.
Classic Turtle Sundae
Counter service
A delightful combination of ice cream, caramel, chocolate, and pecans – pure indulgence.
Route 66 Souvenirs
Shop interior
Browse unique Route 66 pins and magnets to commemorate your journey down the Mother Road.
Plans like a pro.
Thinks like you
Planning Your Visit
Route 66 Sweet Stop
A Taste of Americana
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Cash is King?
While card payments are accepted, some reviews suggest having cash on hand for quicker transactions. :moneybag:
Malts are a Must-Try
If you love malts, this is your spot! Travelers rave about them being the best on Route 66. :ice_cream:
Route 66 Memorabilia
Don't miss the chance to grab some unique Route 66 pins and magnets while you're there. :camerawithflash:
Be Patient
Service can vary; some visitors report longer waits or less-than-ideal interactions. :hourglass:
Tips
from all over the internet
Cash is King?
While card payments are accepted, some reviews suggest having cash on hand for quicker transactions. :moneybag:
Malts are a Must-Try
If you love malts, this is your spot! Travelers rave about them being the best on Route 66. :ice_cream:
Route 66 Memorabilia
Don't miss the chance to grab some unique Route 66 pins and magnets while you're there. :camerawithflash:
Be Patient
Service can vary; some visitors report longer waits or less-than-ideal interactions. :hourglass:
What Travellers Say
Reviews Summary
Rich & Creamy offers a nostalgic Route 66 ice cream experience with highly praised malts and sundaes. While many visitors enjoy the classic treats and souvenir shop, some reviews highlight concerns about inconsistent customer service and payment practices. It's a popular stop for its sweet offerings and roadside charm.
"If I could give this place ZERO stars, I would. My mom and I decided to stop here for the first (and LAST) time because it looked like a small family-owned business, and we actually felt bad since it was so empty. Big mistake.
The moment we walked up, we greeted the old man working, and he completely ignored us and slammed the window shut in our faces. We thought, “Okay, maybe he didn’t hear us?” so we waited. TWO minutes later, he finally opened the window, acting annoyed, and asked what we wanted. We placed our order, nothing crazy, just ice cream. When it came time to pay, we handed him a card for a NINE dollar purchase. And then he had the nerve to ask for an ID.
Excuse me? An ID for a $9 charge? This wasn’t about the card. This was about the way we looked. We were being racially profiled and treated like criminals for no reason. The disrespect was loud and clear.
We came in with good intentions, wanting to support a small business, and instead we got ignored, humiliated, and targeted. If this is how they treat paying customers with suspicion, hostility, and flat-out discrimination — then it’s no wonder the place was empty.
Save yourself the time and energy. Don’t support a business that thinks profiling people is okay. Absolutely disgusting.
and from reading all the reviews they only card blacks and mexicans! absolutely ridiculous!
- from a proud to be mexican girly"
Rubi segura
"I got a turtle. It was really delicious on a hot night. Really nice owner. dish them out. It was great having some ice cream and sitting back and taking it easy. Went to a lot of ice cream joints while I was visiting, and this was my favorite."
water828
"We ate our way down Route 66 starting in Chicago and ending in St. Louis. Wife loves malts. She had like four on the trip. She said it was the best malt on the trip. I had a chocolate shake. It was good."
Dan Graff
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Rich & Creamy is located on Broadway, a section of the historic Route 66. It's a classic roadside stop, easily accessible by car. Look for its distinctive signage as you travel along the route.
Typically, there is street parking available near the ice cream shop, especially during less busy times.
If you are staying nearby or exploring the Broadway area on foot, it's possible to walk. However, Route 66 can be a driving route, so most visitors arrive by car.
🎫 🎫 Tickets & Entry
No tickets are required to enter Rich & Creamy. It's a walk-up ice cream parlor where you order at the counter.
Operating hours can vary, especially seasonally. It's best to check their most current hours before visiting, as some reviews indicate they might close earlier than expected.
There is no admission fee to enter Rich & Creamy. You only pay for the ice cream and any souvenirs you purchase.
Reservations are not typically needed or accepted at Rich & Creamy, as it's a casual ice cream shop.
🎫 🍦 Onsite Experience
Rich & Creamy offers a variety of classic ice cream flavors, sundaes, and malts. Popular choices include turtle sunda and chocolate shakes. +1
Information on non-dairy or vegan options is not widely available. It's recommended to inquire directly at the counter if you have specific dietary needs.
The atmosphere is generally described as a classic, small-town ice cream shop, offering a nostalgic Route 66 experience.
Some visitors enjoy their treats outside the shop, taking in the Route 66 vibe. Seating options may be limited.
You can find Route 66-themed pins and magnets at Rich & Creamy, perfect for commemorating your visit.
🍽️ 🍽️ Food & Dining
The malts are frequently praised as being exceptional, and the turtle sundae is another highly recommended treat. Chocolate shakes are also a good option. +1
Prices can vary, but one review mentioned a $9 charge for a purchase. It's advisable to check current pricing when ordering.
Credit cards are generally accepted, but some reviews suggest that having cash might be beneficial for smoother transactions.
While not explicitly stated, the classic nature of the shop suggests a focus on traditional ice cream preparations.
📸 📸 Photography
Capture the classic Route 66 signage, the colorful ice cream creations, and any Route 66 memorabilia you find inside.
Generally, taking photos of your food and the shop's exterior is fine. Be mindful of other customers and staff.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Keep in mind that seating might be limited, so consider enjoying your treats picnic-style nearby. While most reviews focus on the ice cream, be aware that some customer service experiences have been mixed, so managing expectations regarding interactions might be helpful for a smooth family outing.
🚗 Route 66 Enthusiasts
Embrace the nostalgia and enjoy a malt or sundae that feels like a step back in time. While some reviews mention service inconsistencies, the overall appeal for Route 66 travelers lies in the authentic, old-school experience it offers.
Deep Dives
In-depth insights and expert knowledge
The Route 66 Experience
Many visitors come specifically to experience a taste of Route 66 history. The presence of pins and magnets adds to this allure, allowing travelers to take a piece of the journey home with them. It’s a place where the simple pleasure of a delicious ice cream cone can feel like a significant part of the adventure.
While the ice cream is a primary draw, the overall experience is often tied to the broader context of driving Route 66. It’s about the journey, the stops along the way, and the memories created. Rich & Creamy contributes to this narrative by providing a sweet, classic stop that embodies the spirit of the open road.
Customer Service & Reviews
However, a significant negative review details experiences of being ignored, asked for ID for a small purchase, and feeling racially profiled. This review suggests that customer service can be inconsistent and that some visitors have felt unwelcome. It's important to note that such experiences, while concerning, are not universally reported, but they do represent a segment of customer feedback.
Given the mixed reviews, it's advisable for visitors to approach their visit with an open mind. While many find the ice cream to be a delightful treat and the atmosphere charming, being prepared for potentially varied service levels can help manage expectations.
Social
from TikTok, Instagram & Reddit