James Avery Visitor Center & Museum
Discover the origins of James Avery Artisan Jewelry at its birthplace in Kerrville, Texas. Explore the museum and flagship store.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more personal attention
James Avery Visitor Center & Museum
Best Time
Fewer crowds, more personal attention
Highlights
Must-see attractions
Discover the origins of James Avery Artisan Jewelry at its birthplace in Kerrville, Texas. Explore the museum and flagship store.
"A very nice museum and cool store built on the original James Avery shop. Highly recommend stopping by!"
Complimentary Cleaning Service
Get your James Avery necklaces and charms cleaned for free by the courteous staff. ✨
Dreamy Store Experience
Visiting the original store is a dream for long-time fans. Enjoy the beautiful location and friendly employees. ❤️
Quick Facts
Hours
Rating
4.8 · 570 reviews
Type
Jewelry Store
Highlights
Discover the most iconic attractions and experiences
The Original Workshop & Garage
Kerrville Headquarters
See where James Avery started in 1954 with just $250. A true testament to humble beginnings and enduring craftsmanship.
James Avery Museum
Within the Flagship Store
Explore multiple rooms and a video theater detailing the brand's history, faith-inspired designs, and connection to summer camp memories.
Flagship Store Experience
Kerrville Headquarters
Browse a wide selection of jewelry, get charms added to bracelets, and enjoy complimentary cleaning services from friendly staff.
Plans like a pro.
Thinks like you
Planning Your Visit
Plan Your Visit to the Birthplace of James Avery
Group Visits & Special Occasions
Best Times
Insider Tips
from TikTok, Instagram & Reddit
no where near a JA location, need help with my bracelet
I’m a first time buyer from JA & I just purchased a charm bracelet but unfortunately I live in Los Angeles so I’m no where near a JA location. I spoke to someone on their customer service line on the phone earlier today because I’m wanting to get my charms on my bracelet…
Complimentary Cleaning Service
Get your James Avery necklaces and charms cleaned for free by the courteous staff. ✨
Dreamy Store Experience
Visiting the original store is a dream for long-time fans. Enjoy the beautiful location and friendly employees. ❤️
Group Friendly Stop
Accommodates large groups, especially summer campers. Plan for potential crowds during peak times. :bustsinsilhouette:
Helpful Staff
Employees like Amanda are outstanding and efficient, making your shopping experience a breeze. ⭐
Tips
from all over the internet
Complimentary Cleaning Service
Get your James Avery necklaces and charms cleaned for free by the courteous staff. ✨
Dreamy Store Experience
Visiting the original store is a dream for long-time fans. Enjoy the beautiful location and friendly employees. ❤️
Group Friendly Stop
Accommodates large groups, especially summer campers. Plan for potential crowds during peak times. :bustsinsilhouette:
Helpful Staff
Employees like Amanda are outstanding and efficient, making your shopping experience a breeze. ⭐
What Travellers Say
Reviews Summary
Visitors praise the James Avery Visitor Center & Museum for its informative exhibits and the opportunity to see the brand's origins. The flagship store is highlighted for its friendly staff, clean environment, and complimentary jewelry cleaning services. Some visitors note it's a popular spot for groups, which can lead to crowds.
"Informational and interesting visit to the James Avery Store and Museum—where in 1954, with just $250, James Avery Artisan Jewelry was born in a small garage in Kerville. Avery's designs were symbols of faith and love that resonated with people, especially those attending summer camps in the area looking for a memento to commemorate their camp experience while in the Kerrville area. To this day, the flagship store welcomes and accommodates large groups of summer campers—including the group I saw shopping for charm bracelets while there. The company now has more than 100 stores across the United States, with the company's headquarters in Kerrville remaining home to the workshop where the jewelry is made.
Source: James Avery Visitor Information"
Wendi the Wanderer
"A very nice museum (multiple rooms and a video theater) is located within the jewelry store. I highly recommend stopping by!"
Julia DeWitt
"What a cool store to visit. It was built on the original James Avery shop. Inside the store has shop, and a little museum. Nice and clean restrooms. Staff are very courteous and helpful. Also got to have our James Avery necklace and charms cleaned complimentary by them."
Jen
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Visitor Center & Museum is located at the James Avery headquarters in Kerrville, Texas. It's easily accessible by car. If you're coming from Los Angeles, it's a significant drive, so consider flying into a nearby airport like San Antonio International Airport (SAT) and renting a car.
Yes, ample parking is available at the Kerrville headquarters for visitors to the store and museum.
Absolutely! The museum is a key attraction, and you're welcome to visit and learn about the brand's history even if you don't plan to make a purchase.
🎫 🎫 Tickets & Entry
No, admission to the James Avery Visitor Center & Museum is free. It's an informational and interesting visit for all fans of the brand.
The Visitor Center & Museum generally follows the operating hours of the flagship store. It's best to check the official James Avery website for the most up-to-date hours before your visit.
The Visitor Center accommodates large groups, including summer campers. While specific tour bookings might not be advertised, the staff are known to be welcoming to groups.
🎫 🧭 Onsite Experience
You can explore multiple rooms detailing the brand's history, watch a video in the theater, and visit the original workshop site. The flagship store also offers a great shopping experience. +1
The store and museum are generally well-maintained and clean, suggesting good accessibility. Restrooms are also noted as nice and clean.
Yes, visitors can get their James Avery necklaces and charms cleaned complimentary by the staff.
Kerrville is where James Avery Artisan Jewelry was born in 1954 in a small garage. The headquarters and workshop remain there today, making it the heart of the company.
🍽️ 🍽️ Food & Dining
The Visitor Center & Museum itself focuses on the jewelry and its history. There are no dining facilities on-site, but Kerrville offers various restaurants and cafes nearby.
It's generally recommended to consume food and drinks outside of museum and retail spaces to preserve the exhibits and merchandise.
📸 📸 Photography
Photography policies can vary. While many visitors share photos, it's always a good idea to check for any posted signage or ask a staff member if you're unsure about taking pictures, especially of specific displays.
The exterior of the original workshop site and the displays within the museum showcasing the brand's iconic designs are popular photo opportunities.
Social
from TikTok, Instagram & Reddit