Our farm showcases the harmony of nature and sustainability, featuring lush gardens, thriving orchards, and breathtaking views of Maui's coastlines.
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O'o Farm Maui

4.8
·360 reviews·Kula, United States

Experience Maui's bounty with an unforgettable farm-to-table brunch and coffee tour in beautiful Upcountry.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Morning tours

Experience peak freshness

CrowdMedium
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Our farm showcases the harmony of nature and sustainability, featuring lush gardens, thriving orchards, and breathtaking views of Maui's coastlines.

O'o Farm Maui

Best Time

Morning tours

Experience peak freshness

CrowdMedium
Highlights

Highlights

Must-see attractions

Experience Maui's bounty with an unforgettable farm-to-table brunch and coffee tour in beautiful Upcountry.

4.8
(360 reviews)

"This organic, sustainable, farm-to-table garden & coffee tour was easily one of the coolest experiences of my life."

Vertical photo
TIP

🎯 Book Your Tour Early!

Tours, especially the popular coffee & brunch option, sell out fast. Book well in advance!

👟 Wear Comfortable Shoes

You'll be walking around the farm, so sturdy, comfortable footwear is a must.

Third hero image

Quick Facts

Rating

4.8 · 395 reviews

Type

Farm

Highlights

Discover the most iconic attractions and experiences

Farm-to-Table Brunch

Farm-to-Table Brunch

Dining area

Savor incredibly fresh, locally sourced dishes prepared with ingredients picked right from the farm. A true taste of Maui's bounty.

Instagram
Coffee Tasting & Tour

Coffee Tasting & Tour

Coffee plantation

Explore the coffee plants, learn about the cultivation process, and enjoy a tasting of estate-grown beans with bright, berry notes.

Instagram
Garden & Greenhouse Exploration

Garden & Greenhouse Exploration

Farm grounds

Wander through lush gardens, discover unique fruit trees, and peek into the 'Picklesticks' cucumber greenhouse.

Instagram
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Planning Your Visit

Book Ahead for This Unique Experience

O'o Farm offers a highly sought-after farm-to-table experience. Reservations are essential, especially for their popular coffee and brunch tours. Many visitors recommend booking weeks in advance to secure your spot, as tours can fill up quickly, particularly during peak seasons. Instagram

Dress for Upcountry Maui Weather

Located in Upcountry Maui, O'o Farm can be cooler and breezier than coastal areas. Dress in layers, and consider comfortable walking shoes for exploring the farm grounds. The farm also features portable toilets, so be prepared for rustic amenities. Reddit

Best Times

When
Morning tours
Why
Experience peak freshness
Crowd
Medium
When
Weekdays
Why
Fewer crowds
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

A beautiful day shooting at Kula Farm Flowers with Makena in collaboration with Apuakea’s Flowers 🌺 We have a giveaway ending October 10th! We are giving away a free photoshoot at Maui’s Floral Farm Upcountry + Create your own bouquet 💓💐 Check out my instagram @ Tierrasphotographymaui to enter #maui #upcountrymaui #mauihawaii #giveway #mauiphotographer
@tierrasphotographymaui
1.1K likes • 7.3K views

🎯 Book Your Tour Early!

Tours, especially the popular coffee & brunch option, sell out fast. Book well in advance! Instagram

👟 Wear Comfortable Shoes

You'll be walking around the farm, so sturdy, comfortable footwear is a must. Reddit

We had the most amazing farm to table lunch at O’o Farm on Maui and got a tour of the farm. This is a must do when on Maui! #maui #oofarm #travel #hawaii #farmtotable #aloha #coffee #lifebydesign #oglesbyfamily
elle_oglesby
740 likes • 7.2K views
So happy with our new coffee cherry husk & tea custom private label soap for O’o Farm in Upcountry Maui! #soapmaking #soapdesign #soapbars #mauihawaii #mauibusinessowners #mauiliving #mauilifestyle #aloha #thespiritofaloha #handmadewithlove #handmadegifts #travelgift
rrfmaui
13 likes • 176 views

🧥 Dress in Layers

Upcountry Maui can be cooler than the coast. Bring a jacket or sweater. Reddit

☕ Taste the Coffee Cherries

Don't miss sampling the fresh coffee berries during the tour – a unique experience! Reddit

this organic, sustainable, farm-to-table garden & coffee tour was easily one of the coolest experiences of my life. 📍O’o Farm - upcountry Maui. #farmtotable #organicfarming #organicgardening #sustainability #upcountrymaui #kula #coffeetour #singleorigincoffee #mauihawaii
organicbunni
51 likes • 1.8K views

Tips

from all over the internet

🎯 Book Your Tour Early!

Tours, especially the popular coffee & brunch option, sell out fast. Book well in advance! Instagram

👟 Wear Comfortable Shoes

You'll be walking around the farm, so sturdy, comfortable footwear is a must. Reddit

🧥 Dress in Layers

Upcountry Maui can be cooler than the coast. Bring a jacket or sweater. Reddit

☕ Taste the Coffee Cherries

Don't miss sampling the fresh coffee berries during the tour – a unique experience! Reddit

🛍️ Check Out the Farm Shop

Find unique gifts like hoodies and soaps inspired by the farm. Instagram+1

What Travellers Say

4.8
(360 reviews)

Reviews Summary

Visitors rave about O'o Farm's unforgettable farm-to-table brunch and immersive coffee tours, highlighting the incredible freshness of locally sourced ingredients and the beautiful Upcountry Maui ambiance. While the experience is highly praised for its quality and unique educational aspects, some find the cost to be quite high, especially for the brunch option.

"We took the breakfast tour, it was detailed, relaxed, informative, and yummy! A great unique activity even the teens loved. Great activity when you need a break from the beach. Highly recommended if you like coffee and farm to table food."

Cary Hamilton

"Overall an excellent experience. Food was delicious and innovative. The bread was absolutely delicious. We came for the lunch. Employees were helpful and friendly. We came as a group of 8 ( this included a one and three year old). A most memorable day.
Thank you"

Sandra Olinger

"Our tour guide James was so awesome and make the tour memorable. Including tips we paid over $400 for brunch so it wasn’t cheap at all. If you are more into experiences than actual fine dining you would like this place. I and my wife certainly enjoyed the entire experience including tasting coffee cherries."

Cal C

What People Like

Fresh farm-to-table brunch
Informative coffee tours
Beautiful farm ambiance

What People Dislike

High cost for brunch

Frequently Asked Questions

🚇 🗺️ Getting There

O'o Farm is located in Upcountry Maui. Driving your own vehicle is the most common way to reach it. From Wailea, it's about a 50-minute drive to the Haleakala Visitor Center, and then another drive to the farm. Reddit GPS navigation is recommended as it's in a more rural area.

Public transport options are very limited in Upcountry Maui. It is highly recommended to have your own vehicle or arrange for private transportation to reach O'o Farm. Reddit

Yes, many visitors do this! The Haleakala sunrise tour often finishes early enough to make an 8:30 AM O'o Farm tour, though it's a tight schedule. Factor in driving time from Haleakala to the farm. Reddit

The drive to O'o Farm takes you through scenic Upcountry Maui. Roads are generally well-maintained, but can be winding as you ascend. Enjoy the changing landscapes! Instagram

Yes, parking is available at O'o Farm for visitors attending tours and dining. Reddit

🎫 🎫 Tickets & Entry

The cost can vary, but one reviewer mentioned paying over $400 for brunch and tips for two people, indicating it's a premium experience. It's best to check their official website for current pricing for the coffee and brunch tour. Reddit

Absolutely! Reservations are essential for O'o Farm tours, especially the popular coffee and brunch experience. They often sell out, so book as far in advance as possible. Instagram

O'o Farm typically operates for tours and dining during specific hours, often starting in the morning. The coffee and brunch tour usually begins around 8:30 AM. It's crucial to check their official website for the most up-to-date schedule. Reddit

The popular tour includes an informative coffee tasting, a guided walk through the gardens and coffee plants, sampling of fresh produce, and a delicious farm-to-table brunch. InstagramReddit

O'o Farm primarily operates through its guided tours and dining experiences. Spontaneous visits without a reservation are generally not possible. Instagram

🎫 🧭 Onsite Experience

Expect an immersive experience! You'll learn about organic farming, taste fresh coffee cherries and garden samples, and enjoy a beautifully prepared brunch with ingredients sourced directly from the farm. InstagramReddit

While the experience is educational and engaging, the cost and duration might be more suited for adults or older children interested in agriculture and fine dining. Check with the farm for specific family recommendations. Reddit

The food is a highlight – fresh, locally sourced, and often picked that day. Expect creative dishes that showcase the best of Maui's produce, with options like venison, fresh salads, and foccacia. Reddit

Yes, O'o Farm provides portable toilets for visitors. Reddit

The ambiance is unforgettable, with outdoor dining amidst beautiful trees, flowers, and the sounds of nature. It's a serene and picturesque setting. Reddit

📸 📸 Photography

Absolutely! The lush gardens, vibrant flowers, and scenic Upcountry Maui backdrop make O'o Farm incredibly photogenic. TikTokInstagram

The flower fields, coffee plants, and the outdoor dining area offer stunning photo opportunities. The 'Picklesticks' cucumber greenhouse also provides a unique shot. TikTokInstagram

While personal photos are encouraged, professional photoshoots might require special arrangements or permissions. It's best to inquire directly with O'o Farm if you have specific photography needs. TikTok

Morning light is often ideal for capturing the beauty of the farm, especially during the cooler hours before the peak of the day. Instagram

While not explicitly advertised as photography tours, the farm tours themselves offer ample opportunities to capture beautiful imagery. TikTok

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O'o Farm Maui (2026) – Best of TikTok, Instagram & Reddit Travel Guide