World's Largest Six-Pack
La Crosse's iconic World's Largest Six-Pack: six colossal beer tanks wallpapered to resemble a giant brew. A must-see roadside marvel!
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds for photos
World's Largest Six-Pack
Best Time
Fewer crowds for photos
Highlights
Must-see attractions
La Crosse's iconic World's Largest Six-Pack: six colossal beer tanks wallpapered to resemble a giant brew. A must-see roadside marvel!
"A cool stop if you want a quick picture or a full tour!"
📸 Quick Photo Stop
Perfect for a fast, fun photo op! Drive around the block for the best angles.
🍺 Brewery Tours Available
City Brewing offers tours; grab a visitor's pass for access.
Highlights
Discover the most iconic attractions and experiences
The Giant Beer Tanks
City Brewing Company
Six massive steel tanks, wallpapered to resemble a colossal six-pack of beer. A true Midwest icon!
King of Beer Statue
Outside City Brewing
A statue of the 'King of Beer' stands guard, adding to the quirky charm of the brewery grounds.
Oktoberfest Spirit
During Oktoberfest events
Experience the vibrant atmosphere during local Oktoberfest celebrations, often featuring the six-pack lit up at night.
Plans like a pro.
Thinks like you
Planning Your Visit
Quick Photo Op
Brewery Tours & Access
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Quick Photo Stop
Perfect for a fast, fun photo op! Drive around the block for the best angles. +1
🍺 Brewery Tours Available
City Brewing offers tours; grab a visitor's pass for access.
🚗 Parking Nuances
Dedicated parking isn't obvious; circling the block is common for viewing.
🎶 Musical Moments
Musicians have even performed here, adding to its unique charm!
Tips
from all over the internet
📸 Quick Photo Stop
Perfect for a fast, fun photo op! Drive around the block for the best angles. +1
🍺 Brewery Tours Available
City Brewing offers tours; grab a visitor's pass for access.
🚗 Parking Nuances
Dedicated parking isn't obvious; circling the block is common for viewing.
🎶 Musical Moments
Musicians have even performed here, adding to its unique charm!
What Travellers Say
Reviews Summary
Visitors find the World's Largest Six-Pack to be a fun, quirky roadside attraction, perfect for a quick photo opportunity. While some note the tanks could use a refresh, others appreciate the unique landmark and the adjacent brewery. It's a memorable stop for those seeking classic Americana.
"The world’s largest six-pack is located in La Crosse, WI right across the border from Minnesota. Accompanying the six-pack is a statue of the King of Beer, which is right outside City Brewing. City Brewing has a sign stating they are open for tours and to the general public if you pickup a visitor’s pass. The six-pack is a collection of six beer storage tanks that, according to the sign in front, collectively hold 688,200 gallons of beer. As of our visit in October 2025, the 3 storage tanks closest to the road (best positioned for pictures) are recently painted to look fresh, but at an angle you can see the paint on back 3 storage tanks is very faded. Overall a cool stop if you want a quick picture or a full tour!"
Garrett Drake
"The Six Pack is an awesome roadside attraction. The Brewery is located across the street and the founder's historic mansion is within walking distance. All three places are worth visiting. Visited on 6.28.2025"
Rick White
"The best time to get here and take pictures is early in the morning there isn’t much traffic ,kind of fun to see,we walk around the block took few pictures and enjoy the six pack view"
R L
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The World's Largest Six-Pack is located in La Crosse, Wisconsin, across the border from Minnesota. It's easily accessible by car. If you're relying on public transport, downtown La Crosse is walkable, but you might need to arrange local transport for specific attractions.
Dedicated parking directly at the six-pack isn't readily available. Visitors often find it best to drive around the block to get different viewing angles and take photos.
🎫 🎫 Tickets & Entry
No tickets are required to view the exterior of the World's Largest Six-Pack. It's a roadside attraction you can see from the street.
Yes, City Brewing, located next to the six-pack, offers tours. You can pick up a visitor's pass for access. It's recommended to check their schedule in advance.
As it's an outdoor roadside attraction, you can view the World's Largest Six-Pack at any time. However, for the best lighting and fewer crowds, early mornings are recommended.
📸 📸 Photography
Early mornings are ideal for capturing photos with fewer crowds and softer light. The tanks are also a unique sight during local events like Oktoberfest, especially when lit up at night.
The best photo opportunities often come from driving around the block to get various angles of the massive beer tanks. The area around City Brewing also offers views.
Yes, you can take photos of the brewery tanks that make up the World's Largest Six-Pack from the surrounding streets.
🍽️ 🍺 Food & Drink
While the six-pack itself is a landmark, the adjacent City Brewing is a brewery. La Crosse has various dining and drinking establishments downtown, a short drive away.
The World's Largest Six-Pack is a landmark representing beer tanks, not a retail outlet for Old Style beer. You would need to find a local establishment that sells it.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While there aren't specific kid-focused activities on-site, the novelty of seeing such a large, unusual landmark can be exciting. Consider it a brief, memorable stop on your family road trip. If you're interested in a more in-depth experience, check if City Brewing offers family-friendly tour times.
🚗 Road Trippers & Car Enthusiasts
Plan for a quick stop to snap some photos. The unique visual of the giant beer cans is a great way to mark your journey. If you're a fan of breweries, the adjacent City Brewing offers tours that can add another dimension to your visit.
Deep Dives
In-depth insights and expert knowledge
A Giant Landmark's History
Adjacent to this landmark is City Brewing Company, which operates the tanks. The brewery itself has a history and offers tours, providing a deeper look into the brewing process. In recent years, efforts have been made to maintain the appearance of the six-pack, with some tanks receiving fresh paint to keep the illusion vibrant.
It's a testament to the enduring appeal of roadside Americana and a popular stop for those traveling through the Midwest. Beyond the visual appeal, the six-pack has become a symbol of La Crosse's brewing heritage. It's a place where visitors can snap a memorable photo and appreciate the ingenuity of creating such a distinctive landmark.
The presence of the 'King of Beer' statue nearby further adds to the brewery's character. Experiencing the Six-Pack
For the best experience, consider visiting in the early morning to avoid crowds and enjoy softer lighting for your photos.
If you're interested in more than just a photo, City Brewing offers tours. Obtaining a visitor's pass allows you to explore the brewery grounds and learn more about their operations.
Social
from TikTok, Instagram & Reddit