Tower Theater
A breathtaking 1927 movie palace transformed into a stunning Apple Store, blending historic opulence with modern tech.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better photos
Tower Theater
Best Time
Fewer crowds, better photos
Highlights
Must-see attractions
A breathtaking 1927 movie palace transformed into a stunning Apple Store, blending historic opulence with modern tech.
"Felt like stepping into a luxury opera house from another century."
📸 Architecture Photography
Bring your camera! The stunning details are perfect for photos. Weekday mornings offer the best light and fewer people.
✨ More Than Just Tech
Don't just shop; take time to admire the history. Employees often share stories about the building's past.
Highlights
Discover the most iconic attractions and experiences
Grand Interior Architecture
Main showroom
Marvel at hand-carved ceilings, ornate Baroque details, and a stunning grand staircase. It's a feast for the eyes.
Restored Movie Palace Ambiance
Throughout the store
Experience the magic of a 1920s movie palace, complete with chandeliers and arches, now housing the latest Apple tech.
The Grand Staircase
Central area
A breathtaking focal point, this staircase is a masterpiece of design, inviting you to explore the upper levels.
Plans like a pro.
Thinks like you
Planning Your Visit
Step Back in Time (and Tech)
Beat the Crowds for the Best Views
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Architecture Photography
Bring your camera! The stunning details are perfect for photos. Weekday mornings offer the best light and fewer people.
✨ More Than Just Tech
Don't just shop; take time to admire the history. Employees often share stories about the building's past.
🚶♂️ Explore DTLA
Combine your visit with other downtown LA attractions. It's a great starting point for exploring the historic core.
🤫 Keep an Eye Out
Some visitors note it can feel surprisingly empty, making it feel like a personal discovery.
Tips
from all over the internet
📸 Architecture Photography
Bring your camera! The stunning details are perfect for photos. Weekday mornings offer the best light and fewer people.
✨ More Than Just Tech
Don't just shop; take time to admire the history. Employees often share stories about the building's past.
🚶♂️ Explore DTLA
Combine your visit with other downtown LA attractions. It's a great starting point for exploring the historic core.
🤫 Keep an Eye Out
Some visitors note it can feel surprisingly empty, making it feel like a personal discovery.
What Travellers Say
Reviews Summary
Visitors are consistently wowed by the stunning, meticulously restored architecture of the Apple Tower Theater, often describing it as one of the most beautiful Apple Stores they've ever seen. The blend of historic grandeur with modern tech is a major highlight, with many appreciating the building's story and the staff's willingness to share it. While most experiences are positive, a few reviews mention inconsistent customer service or a less-than-ideal shopping experience.
"Walking into the Apple Store in Downtown L.A. honestly felt like stepping into this beautiful mix of the future and a little museum you somehow stumbled into by luck. You can literally feel the history in the building, and the coolest part is that the team actually celebrates it. We even got a little tour from one of the employees, who not only showed us the latest Apple products, but also told us the story of the building itself and how they renovated it. That combination of modern tech and preserved architecture is such a rare vibe these days, and it made the whole experience feel special in a very L.A. way.
Absolutely loved it. Friendly people, stunning space, and a place that reminds you why Apple Stores were always more than just shops. Highly recommend."
Thomas Forschbach
"Amazing building worth poking head into to have a look around.
Overall staff are good, friendly and helpful.
Had to go back to get a screen protector fitted again as the first person did it badly. But maybe a one off. (Otherwise 5 stars)"
Sam
"I just love this place, the architecture is beautiful, it transport you to the golden age of the city, beautiful indeed, for everyone, but if you love architecture, and love to take pictures, this is a perfect building, and well yes in case you need some Apple products obviously you will find them here! 😬"
Karla Juarez
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Tower Theater is located at 802 S Broadway, Los Angeles, CA 90014. It's easily accessible by public transport, including various bus lines that stop along Broadway. If driving, be prepared for DTLA traffic and parking challenges. +1
Parking can be tricky in DTLA. There are several parking lots and garages nearby, including one across the street and on Dewey. Street parking is also available but can be competitive. Arriving early is recommended.
Yes, the Tower Theater is well-served by public transportation. Numerous bus routes run along Broadway, making it convenient to reach via Metro.
The closest Metro B (Red) and D (Purple) Line stop is Pershing Square Station, which is a short walk from the theater.
The Tower Theater is a prominent landmark in Downtown LA, situated on Broadway. Its historic facade makes it easily recognizable. +1
🎫 🎫 Tickets & Entry
No, the Apple Tower Theater is an Apple Store and is free to enter. You do not need tickets to browse the store or admire the architecture. +1
As an Apple Store, it generally follows standard Apple Store hours. It's best to check the official Apple website or app for the most up-to-date hours, as they can vary.
Yes, the Tower Theater houses an Apple Store, so you can purchase all the latest Apple products and accessories. +1
There is no admission fee to enter the Apple Tower Theater. The building is a functioning Apple Store, and entry is free for everyone. +1
While primarily an Apple Store, employees sometimes share historical insights about the building. Keep an eye on Apple's 'Today at Apple' program for potential special events.
📸 📸 Photography & Architecture
Yes, photography is generally allowed inside the Apple Tower Theater. Many visitors capture the stunning architecture. However, be mindful of other shoppers and avoid obstructing staff or displays.
The Tower Theater is a beautifully restored 1927 movie palace featuring ornate Baroque architecture, hand-carved ceilings, grand staircases, and intricate detailing that transports visitors back to the golden age of Hollywood. +2
Weekday mornings are ideal for photography as there are fewer crowds, allowing you to capture the architectural details without obstruction. The natural light filtering in can also be beautiful.
Don't miss the grand staircase, the ornate ceiling details, the original archways, and the overall ambiance that evokes the building's history as a movie palace. +1
Absolutely! The juxtaposition of modern Apple technology against the historic backdrop is a popular photographic subject. +1
🎫 💡 Visitor Experience
The vibe is a unique blend of historic grandeur and modern innovation. Visitors often describe it as feeling like stepping into a museum or a luxurious old theater, combined with the sleekness of an Apple Store. +1
Reviews are mixed. Some visitors praise the staff for being friendly, helpful, and even offering historical tours of the building. Others have reported less positive experiences.
Many visitors find the Tower Theater worth visiting solely for its stunning architecture and historical significance, even if they don't intend to purchase anything. +1
You can explore the architecture, take photos, learn about the building's history from staff, and simply soak in the unique atmosphere. +1
Yes, you can pop in for a quick look at the architecture, or spend more time exploring the store and its historical context. It's flexible for different visit lengths.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider it a unique outing where kids can see cool technology in a setting that feels like a movie set. Employees sometimes share stories about the building, which can be a fun way to introduce children to local history. It's a great place for a quick visit to marvel at the beauty before heading to other family-friendly DTLA attractions.
📸 Photography Enthusiasts
Aim for weekday mornings to avoid crowds and capture the best natural light. The contrast between the historic elements and the modern Apple products creates unique photographic compositions. Don't forget to look up – the ceilings are particularly spectacular!
🏛️ History & Architecture Buffs
Take your time to explore the different levels and appreciate the craftsmanship. Chatting with the Apple employees might even yield some interesting historical anecdotes about the theater's past. It's a rare chance to see a piece of Los Angeles history preserved and repurposed so beautifully.
Deep Dives
In-depth insights and expert knowledge
A Glimpse into History: The Tower Theater's Past
Recognizing its architectural significance and historical value, Apple undertook an extensive restoration project. The goal was to preserve the theater's original grandeur while integrating a modern retail space. This meticulous renovation brought back the ornate details, hand-carved ceilings, and opulent finishes, transforming it into a unique destination that honors its past.
Today, the Apple Tower Theater stands as a testament to adaptive reuse, showcasing how historic buildings can be revitalized for contemporary purposes. It offers a rare opportunity to experience cutting-edge technology within a setting that feels like a journey back in time.
Architectural Marvel: Design and Details
The ceilings are a particular highlight, featuring hand-carved details and elaborate frescoes that were painstakingly restored. Arched doorways, decorative moldings, and the overall spatial arrangement evoke the grandeur of European opera houses. Even the smallest details, from the light fixtures to the trim, contribute to the immersive historical atmosphere.
This careful preservation allows visitors to appreciate the craftsmanship of a bygone era. The contrast between the historic, ornate interior and the sleek, minimalist design of Apple products creates a visually striking and memorable experience, making it a favorite spot for photographers and architecture enthusiasts.
The Apple Experience Within History
While the focus is on Apple's latest products and services, the setting itself is a major draw. Many visitors come simply to marvel at the architecture and take photos, treating the store as a cultural attraction. This unique blend means you can get expert advice on an iPhone while surrounded by the echoes of old Hollywood glamour.
Some reviews suggest that while the staff is generally friendly, the experience can vary. However, the overwhelming sentiment is that the Apple Tower Theater provides a more engaging and aesthetically pleasing environment than a standard retail space, making it a must-visit for both tech enthusiasts and history buffs.
Social
from TikTok, Instagram & Reddit