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Cha Cha Matcha

4.4
·1k reviews·New York, United States

A hip, pink-and-green cafe serving visually stunning matcha drinks and frozen yogurt with a tropical flair.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Beat the crowds for a peaceful sip

CrowdLow
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Inside

Cha Cha Matcha

Best Time

Weekday mornings

Beat the crowds for a peaceful sip

CrowdLow
Highlights

Highlights

Must-see attractions

A hip, pink-and-green cafe serving visually stunning matcha drinks and frozen yogurt with a tropical flair.

4.4
(1k reviews)

"The vibrant aesthetic and unique matcha creations make Cha Cha Matcha a must-visit NYC spot."

Vertical photo
TIP

📸 Insta-Worthy Spot

The pink and green decor is a major draw for photos! :camerawithflash:

💰 Pricey but Worth It?

Some find it expensive, but many deem the unique flavors and aesthetic worth the splurge. :moneybag:

Third hero image

Quick Facts

Hours

Rating

4.4 · 1,212 reviews

Type

Cafe

Highlights

Discover the most iconic attractions and experiences

The Iconic Pink & Green Aesthetic

The Iconic Pink & Green Aesthetic

All locations

Immerse yourself in a vibrant, Instagram-worthy space with tropical flair. Perfect for photos!

Signature Matcha Lattes

Signature Matcha Lattes

All locations

Experience smooth, flavorful matcha with a perfect balance of sweetness and matcha taste.

Unique Flavored Matcha Drinks

Unique Flavored Matcha Drinks

All locations

Try creative concoctions like the 'purple drink' or wildberry collaborations for a sweet treat.

Draft Matcha

Draft Matcha

All locations

A highly recommended option for a delicious and refreshing matcha experience.

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Matcha Magic & Pricey Pours

Cha Cha Matcha is known for its vibrant pink and green aesthetic and delicious matcha drinks. Be prepared for higher prices, with some customers noting a significant increase in cost for smaller sizes. It's a popular spot, so expect a crowd, especially during peak hours.

Vibe Check: Instagrammable & Sweet

This spot is a visual treat, perfect for photos! Many TikToks highlight the aesthetic and unique drinks like the 'purple drink.' While visually appealing, some reviews suggest the sweetness can overpower the matcha flavor, making it more of a dessert than a traditional matcha experience.

Best Times

When
Weekday mornings
Why
Beat the crowds for a peaceful sip
Crowd
Low
When
Late afternoons
Why
Enjoy a sweet treat after exploring
Crowd
Medium
When
Weekends
Why
Embrace the lively atmosphere
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

📍cha cha matcha nomad, nyc #chachamatcha #matchalatte #matcha #newyork
@meggyeatz
93 likes • 3.8K views

📸 Insta-Worthy Spot

The pink and green decor is a major draw for photos! :camerawithflash:

💰 Pricey but Worth It?

Some find it expensive, but many deem the unique flavors and aesthetic worth the splurge. :moneybag:

Continuing the search for NYC’s best matcha. @CHA CHA MATCHA is up there on our list, serving up matcha in many forms: in smoothies, nitro with caffeine or whipped with a collagen beauty blend. Our order is simple - iced #matcha with water and a splash of almond milk! It’s finally 80 degrees in NYC, perfect time for a refreshing drink to accompany you on your walk! #nomad #nyc #nycfood #nyceats #n...
@financefoodienyc
36 likes • 1.1K views
let’s try and rate cha cha matcha in NYC midtown! #matcha #nyc #nycmatcha #chachamatcha #matchalatte
@ummidk3493
60 likes • 899 views

💜 Try the Purple Drink

A popular, sweeter option that's visually stunning and tastes like a dessert. :purple_heart:

💧 Draft Matcha Recommendation

Many rave about the draft matcha for its smooth, delicious taste. :droplet:

trying every matcha in nyc 🍵 part 5: cha cha matcha @CHA CHA MATCHA tried their new wildberry collab with wildflower and it was so good - lightly fruity, slightly creamy, and super well-balanced. my usual complaint with flavored matcha is that it gets too sweet but they nailed the ratios on this one. also… the drink is gorgeous 💖 was giving erewhon but matcha. plus the branding is so fun! 10/10 s...
@maochows
448 likes • 17.5K views

Tips

from all over the internet

📸 Insta-Worthy Spot

The pink and green decor is a major draw for photos! :camerawithflash:

💰 Pricey but Worth It?

Some find it expensive, but many deem the unique flavors and aesthetic worth the splurge. :moneybag:

💜 Try the Purple Drink

A popular, sweeter option that's visually stunning and tastes like a dessert. :purple_heart:

💧 Draft Matcha Recommendation

Many rave about the draft matcha for its smooth, delicious taste. :droplet:

🥤 Consider Drink Size

Past customers note a change in cup sizes, with current options potentially being smaller for the price. :cupwithstraw:

What Travellers Say

4.4
(1k reviews)

Reviews Summary

Cha Cha Matcha is celebrated for its vibrant, Instagram-worthy atmosphere and creative matcha drinks, with many praising the unique flavors and friendly service. However, some visitors find the prices high and the sweetness of certain drinks can overpower the matcha taste, leading to mixed reviews on value.

"Loved my afternoon latte at Cha Cha Matcha. I got their Purple Drink with added matcha and a chocolate croissant, both of which were great. The latte was especially delicious, with the sweetness of the ube and floral lavender having a great contrast to the flavor of the matcha. It's a little on the pricey side, but will definitely be stopping by again when I'm the area as a treat!"

Sam Connor

"Cool matcha spot in NoMad. Has a nice cheery vibe and seating inside and a couple benches out front. Matcha latte was enjoyable. The staff friendly and efficient."

Chris Wang

"A must visit Matcha spot!! Highly recommend the draft matcha, delicious. Went there twice and got the same order. Janet deserves the best employee, she was very welcoming and friendly. For sure it was the draft Matcha and the friendly atmosphere that made me come back the next day."

Nada

What People Like

Vibrant pink & green aesthetic
Unique flavored matcha drinks
Draft matcha recommendation

What People Dislike

High prices
Sweetness can mask matcha
Smaller cup sizes

Frequently Asked Questions

🚇 🗺️ Getting There

Cha Cha Matcha has multiple locations across NYC, including in Soho and Nomad. You can easily reach them via subway. For example, the Nomad location is accessible via the 6 train to 33rd Street or the R/W trains to 28th Street. Check your preferred transit app for the best route to your nearest Cha Cha Matcha. TikTok+1

Yes, all Cha Cha Matcha locations are well-served by public transportation, making them easy to access via subway and bus routes throughout New York City. TikTok+1

Parking in NYC can be challenging and expensive. It's generally recommended to use public transport or ride-sharing services to reach Cha Cha Matcha. TikTok

The 'best' location often depends on your itinerary. The Soho and Nomad locations are frequently mentioned and praised for their vibrant atmosphere and unique offerings. TikTok+1

Cha Cha Matcha has several locations in New York City. Use a map app or search 'Cha Cha Matcha near me' to find the closest one to your current location. TikTok

🎫 🎫 Tickets & Entry

No, Cha Cha Matcha is a cafe, not an attraction requiring tickets. You can walk in and order your drinks and food directly from the counter. TikTok

Opening hours can vary slightly by location and day. It's best to check their official website or social media for the most up-to-date hours before your visit. TikTok

There is no admission fee to enter Cha Cha Matcha. You only pay for the items you order. TikTok

Cha Cha Matcha typically operates on a walk-in basis, and reservations are not usually required or accepted. TikTok

Keep an eye on their social media for announcements about new drink collaborations, seasonal specials, or potential events. TikTok

🎫 ☕ Onsite Experience

Cha Cha Matcha is known for its vibrant, hip, and visually appealing atmosphere, often featuring pink and green decor with tropical accents. It's a popular spot for photos. TikTokReddit

The signature matcha lattes, draft matcha, and unique flavored drinks like the 'purple drink' are highly recommended by visitors. TikTokReddit+1

Absolutely! The cafe's stylish and colorful interior makes it a prime spot for Instagram-worthy pictures. TikTok

Seating can vary by location, but generally includes indoor seating and sometimes outdoor benches. It can get busy, so finding a seat might be a challenge during peak times. Reddit

While popular, some reviews suggest that the sweetness in certain drinks can sometimes mask the traditional matcha flavor. Others praise the balance and quality. TikTokReddit+1

🍽️ 🍽️ Food & Dining

Beyond matcha drinks, they often offer pastries like croissants and sometimes smoothies or other light bites. TikTok

They typically offer non-dairy milk alternatives like almond milk for their matcha lattes. It's always best to ask the staff about specific dietary options. TikTok

Prices can be on the higher side, with some customers noting that a 12oz matcha can cost around $10 or more. Reddit

Reviews are mixed. While some enjoy the pastries and smoothies, others find the drinks themselves to be the main draw. TikTokReddit

Yes, Cha Cha Matcha often partners with delivery services, allowing you to enjoy their drinks at home. Check your preferred food delivery app. TikTok

📸 📸 Photography

The entire cafe is designed for photos! Look for the signature pink and green walls, neon signs, and any unique decor elements. TikTok

Yes, photography is encouraged! It's a popular spot for influencers and visitors to capture their experience. TikTok

Weekday mornings or early afternoons tend to be less crowded, offering a better opportunity for unobstructed photos. TikTok

The vibrant color scheme and stylish branding provide numerous opportunities. Many TikToks showcase creative shots with the drinks and the cafe's interior. TikTok+1

Any smartphone with a good camera will work well, as the lighting and decor are generally very photogenic. TikTok

Cha Cha Matcha (2026) – Best of TikTok, Instagram & Reddit Travel Guide