
Disney Store
Immerse yourself in Disney magic at the iconic Times Square store, featuring exclusive NYC merchandise and a wonderland of toys across two floors.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed shopping

Disney Store
Best Time
Fewer crowds, more relaxed shopping

Highlights
Must-see attractions
Immerse yourself in Disney magic at the iconic Times Square store, featuring exclusive NYC merchandise and a wonderland of toys across two floors.
"It’s basically the ultimate Disney one-stop shop. The nostalgia tax is real."

🎯 NYC Exclusive Merch Alert!
Don't miss the exclusive NYC-themed Disney merchandise! It's a unique souvenir you can only find here.
💰 Brace for the 'Nostalgia Tax'
Disney prices are high, especially for exclusive items. Go in prepared to splurge a little for the magic!

Highlights
Discover the most iconic attractions and experiences

Exclusive NYC Merchandise
Throughout the store
Score unique Disney items featuring New York City landmarks and themes. A true collector's dream!

Two-Story Magical Experience
Entire store
Immerse yourself in a colorful, detailed wonderland spread across two floors, filled with beloved characters and toys.

Statue of Liberty Minnie Mouse
Plush toy section
A fan-favorite exclusive, this adorable Minnie Mouse plush is a perfect NYC souvenir.
Plans like a pro.
Thinks like you
Planning Your Visit
Prepare for Magic (and Crowds!)
Exclusive NYC Finds
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 NYC Exclusive Merch Alert!
Don't miss the exclusive NYC-themed Disney merchandise! It's a unique souvenir you can only find here.
💰 Brace for the 'Nostalgia Tax'
Disney prices are high, especially for exclusive items. Go in prepared to splurge a little for the magic!
🚶♀️ Explore Both Floors
The store spans two levels, offering a vast selection. Give yourself time to explore everything!
🧸 Plushie Paradise
You'll find an incredible array of plush toys, including special NYC editions. So cute!
Tips
from all over the internet
🎯 NYC Exclusive Merch Alert!
Don't miss the exclusive NYC-themed Disney merchandise! It's a unique souvenir you can only find here.
💰 Brace for the 'Nostalgia Tax'
Disney prices are high, especially for exclusive items. Go in prepared to splurge a little for the magic!
🚶♀️ Explore Both Floors
The store spans two levels, offering a vast selection. Give yourself time to explore everything!
🧸 Plushie Paradise
You'll find an incredible array of plush toys, including special NYC editions. So cute!
✨ Magical Atmosphere
The store is designed to be immersive and enchanting. Enjoy the magical vibes!
What Travellers Say
Reviews Summary
Visitors rave about the Disney Store in Times Square, calling it a beautiful, magical wonderland that instantly brings out the inner child. The two-story layout is impressive, filled with a vast selection of toys and exclusive NYC merchandise. While prices are noted as high, the enchanting atmosphere and nostalgic appeal make it a worthwhile experience for families and Disney fans alike.
"The Disney Store is absolutely beautiful! The moment you walk in, you’re surrounded by a magical atmosphere that instantly makes you feel like a child again. Every corner is colorful, detailed, and filled with the characters you’ve always loved. It’s impossible not to smile while looking around. A truly special place where the Disney magic comes alive. ✨🏰 By the way, they sell everything from toys to mugs"
Chiara Rizza
"No matter how old you are, you’re going to lose your composure in this place — in the best way.
It’s basically the ultimate Disney one-stop shop. I’m not even sure how many floors there are, but we definitely explored two and that alone felt like a whole mission.
Just know this: it’s Disney, so your wallet will feel it. Nothing in here is pretending to be affordable. Go in prepared… mentally and financially.
Still worth it, though. The nostalgia tax is real. ✨"
Leilani Mendoza
"A great store for kids right in the heart of Manhattan, New York. Their products are not excessively priced and have a wide range such as toys and costumes. Definitely a place worth dropping if you’re family vacationing with kids and they love Disney."
francesandfrancis
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Disney Store is conveniently located in the heart of Times Square, Manhattan. You can easily reach it via the NYC Subway system. The closest stations are Times Sq-42nd St (served by the 1, 2, 3, 7, N, Q, R, W, and S trains) and 42nd St-Port Authority Bus Terminal (served by the A, C, E trains). Many bus lines also stop nearby.
Parking in Times Square can be challenging and expensive. While there are several parking garages in the vicinity, it's often more convenient and cost-effective to use public transportation. If you do drive, research parking options and rates in advance.
For most visitors within Manhattan or nearby boroughs, the subway is the most efficient and recommended mode of transport. It drops you right in the middle of Times Square, making it a breeze to walk to the store.
Yes, taxis and rideshare services like Uber and Lyft are readily available in NYC and can drop you off near Times Square. Be aware that traffic in this area can be heavy, potentially increasing travel time and cost.
The Disney Store in Times Square is a multi-level store. While the main floor is generally accessible, it's always a good idea to inquire with staff about elevator access to different levels if needed.
🎫 🎫 Tickets & Entry
No, the Disney Store is a retail location and does not require an admission ticket. You can walk in and browse freely during their operating hours.
Operating hours can vary, especially around holidays. It's best to check the official Disney Store website or Google Maps for the most up-to-date hours before your visit. They are typically open daily.
There is no entrance fee to visit the Disney Store. It's a free-to-enter retail space where you can browse and purchase Disney merchandise.
Reservations or time slots are not typically required for general entry into the Disney Store. However, during extremely busy periods or special events, there might be crowd management measures in place.
While not a regular occurrence, the Disney Store has hosted special events in the past, including storytelling sessions. It's advisable to check their website or social media for any upcoming events.
🎫 🛍️ Shopping & Merchandise
You'll find a vast array of Disney merchandise, including toys, plush characters, apparel (t-shirts, hoodies, costumes), accessories (Minnie ears, bags), collectibles, home goods, and more. They also feature exclusive NYC-themed items.
Yes, the Disney Store in Times Square is known for its exclusive New York City merchandise, such as Statue of Liberty Minnie Mouse plushies and NYC-themed apparel.
As with most Disney merchandise, prices can be on the higher side, often referred to as the 'nostalgia tax.' While there are affordable items, be prepared for premium pricing, especially on exclusive or collectible items.
Absolutely! Beyond toys for kids, the store offers a wide selection of apparel, accessories, and collectibles that appeal to Disney fans of all ages, including Disney adults.
Yes, Disney gift cards are typically available for purchase at the Disney Store, making them a great option for gifting or managing your budget.
📸 📸 Photography & Experience
Generally, taking photos for personal use is allowed inside the Disney Store. However, always be mindful of other shoppers and avoid blocking aisles or taking photos of staff without permission.
The store offers an immersive, magical atmosphere across two floors, filled with vibrant displays and beloved characters. Some locations even have storytelling sessions or interactive elements.
In the past, some Disney Stores have featured storytelling sessions on their second floor, which kids often love. It's worth asking staff if any activities are scheduled during your visit.
Focus on the colorful displays, unique merchandise, and the overall enchanting atmosphere. The exclusive NYC items also make for great photo opportunities.
The inventory can change, but the store typically carries merchandise from popular Disney franchises, including Encanto, Toy Story, and many others. It's best to check in-store for current stock.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🎁 Disney Collectors & Enthusiasts
🛍️ Budget-Conscious Shoppers
Deep Dives
In-depth insights and expert knowledge
The Magic of Exclusive NYC Merchandise
These special collections are a major draw, making the Times Square Disney Store a must-visit for anyone wanting to bring a piece of Disney's New York magic home. The constant influx of new designs and seasonal offerings means there's always something fresh to discover. It’s a fantastic way to combine your love for Disney with your experience of New York City, creating a memorable keepsake that stands out from standard Disney merchandise.
Navigating the Two-Story Wonderland
On the upper levels, you might find more specialized sections, perhaps dedicated to storytelling or specific character lines. The atmosphere is consistently upbeat and engaging, with Disney music often playing and staff members ready to assist. It’s more than just a shop; it’s an experience designed to immerse you in the Disney universe. Many visitors highlight the sheer scale of the store as a key part of its appeal, suggesting that exploring both floors is essential to fully appreciate the magic and discover all the hidden treasures.
Understanding the 'Nostalgia Tax'
While you can find more affordable items like keychains or small accessories, larger toys, exclusive collectibles, and branded apparel can represent a significant investment. This is particularly true for the exclusive NYC merchandise. Visitors often recommend going in with a budget in mind and prioritizing what you truly want to take home. Despite the cost, many agree that the joy and memories associated with the Disney brand make the purchases worthwhile.
Social
from TikTok, Instagram & Reddit