El Sabroso - Image 1
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El Sabroso

4
·308 reviews·New York, United States

A hidden Ecuadorian gem in Midtown, serving authentic comfort food from a unique freight elevator entrance. Incredible value!

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Lunchtime weekdays

Beat the crowds for authentic eats

CrowdMedium
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El Sabroso - Image 1

El Sabroso

Best Time

Lunchtime weekdays

Beat the crowds for authentic eats

CrowdMedium

Highlights

Must-see attractions

A hidden Ecuadorian gem in Midtown, serving authentic comfort food from a unique freight elevator entrance. Incredible value!

4
(308 reviews)

"This spot is more than just a great lunch—it’s a love letter to the vibrant, multicultural New York that I cherish."

Vertical photo
TIP

🎯 Look for the Freight Elevator

The entrance is unique! Find it on 37th St between 7th & 8th Aves.

💰 Amazing Value for NYC

Plates start around $9, a steal for Manhattan!

Third hero image

Highlights

Discover the most iconic attractions and experiences

Authentic Ecuadorian Flavors

Authentic Ecuadorian Flavors

Midtown Manhattan

Experience a taste of Ecuador with hearty, home-style dishes like guatita and goat stew.

TikTok+1
Incredible Value

Incredible Value

265 W 37th St, New York, NY 10018

Enjoy generous portions of delicious Latin American comfort food at prices that are hard to beat in NYC.

TikTok+1
Family-Run Charm

Family-Run Charm

Garment District

Discover a warm, family-run operation serving soulful dishes prepared with love and expertise.

TikTokInstagram
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Planning Your Visit

Hidden Gem Alert: The Freight Elevator Entrance

Don't be fooled by the unassuming freight elevator entrance! El Sabroso is a true culinary adventure tucked away in Midtown Manhattan. Arrive ready for authentic Latin American comfort food that's both delicious and surprisingly affordable. TikTok

Menu Availability & Seating

While the food is praised, some visitors note that half the menu can be unavailable. It's primarily a to-go spot with limited seating, so plan accordingly. Reddit

Best Times

When
Lunchtime weekdays
Why
Beat the crowds for authentic eats
Crowd
Medium
When
Evenings (check for events)
Why
Potential for lively atmosphere
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

😋 LA MEJOR GUATITA EN 265 w 37th st NEW YORK 10018 😋 #usa🇺🇸 #condetvnyc #saboresdemitierra #comida #elsabrosorestaurante
@condevlog
1.3K likes • 31.8K views

🎯 Look for the Freight Elevator

The entrance is unique! Find it on 37th St between 7th & 8th Aves. TikTok

💰 Amazing Value for NYC

Plates start around $9, a steal for Manhattan! TikTok

9 dólares por tremenda comida es pura magia, comida casera ecuatoriana en pleno corazón de Manhattan! #ecuador #nyc #nuevayork #newyork
@resilentos
4.2K likes • 103.2K views
El sabroso es un pequeño restaurante que sirve comida latina de dueños ecuatorianos en el corazón de Manhattan, vienen alimentando a la ciudad desde hace más de 20 años y quería compartir la hermosa historia de esta familia ecuatoriana para que puedan conocerlos mejor. #nyc #nuevayork @Resilentos
@tiendaresilentos
219 likes • 5.5K views

🗣️ Bilingual Service

Friendly staff, often bilingual, make ordering easy. Instagram

🚶‍♀️ Primarily To-Go

Limited seating; best for a quick, delicious meal on the go. Reddit

@el sabroso NYC 📍265 WEST 37TH STREET ENTRE 7 y 8 Avenidas #comidalatina #latinfood #ecuador #chuletas #viral #fyp
@lizchavezr1
67 likes • 2.8K views

Tips

from all over the internet

🎯 Look for the Freight Elevator

The entrance is unique! Find it on 37th St between 7th & 8th Aves. TikTok

💰 Amazing Value for NYC

Plates start around $9, a steal for Manhattan! TikTok

🗣️ Bilingual Service

Friendly staff, often bilingual, make ordering easy. Instagram

🚶‍♀️ Primarily To-Go

Limited seating; best for a quick, delicious meal on the go. Reddit

❓ Menu May Vary

Popular items can sell out, so be flexible with your order. Reddit

What Travellers Say

4
(308 reviews)

Reviews Summary

El Sabroso is celebrated for its authentic, delicious Latin American comfort food and incredible value, offering a true taste of Ecuadorian cuisine. While the unique freight elevator entrance and limited seating contribute to its charm, some visitors note menu item unavailability and higher prices than expected for the ambiance. Despite minor drawbacks, the flavorful dishes and warm, family-run service make it a highly recommended hidden gem. TikTokInstagramReddit

"Earlier today I had a craving for hispanic food so I wished to try this particular spot, which reminded me of another spot that used to be in the area years ago. What I received was not only disappointing, it made me feel completely disgusted. The gentleman at the counter was very dismissive, given a very street-style demeanor. He did not seem to speak Spanish, and when I ordered in Spanish, he reiterated the dishes in English. Aside from not having half of the menu when I had ordered, the rice was clumpy and the chicken was very undercooked. Avoid this place at all costs! They are not even graded so beware!"

Euphemia Stones

"Sin sabor. I was craving Ecuadorian food. Decided to get the seco de chivo (goat stew). My abuela made this for me all the time. Unfortunately, this had no flavor, mostly bones and the rice was soggy. Delivery was very quick though."

Steve Siegel

"The dishes here show culinary expertise! Every dish represents their commitment to quality. The workers handle tasks efficiently and politely. The restaurant maintains steady performance. My next meal will feature different selections."

Caro Geffroy

What People Like

Authentic Ecuadorian flavors
Incredible value for money
Warm, family-run atmosphere

What People Dislike

Menu item unavailability
Limited seating
Prices can add up

Frequently Asked Questions

🚇 🗺️ Getting There

El Sabroso is located at 265 West 37th Street, between 7th and 8th Avenues in Midtown Manhattan. It's easily accessible by subway, with several stations nearby including Times Sq-42 St (N, Q, R, W, S, 1, 2, 3, 7) and 34 St-Herald Sq (B, D, F, M, N, Q, R, W). TikTok

The entrance is a bit unique – it's through a freight elevator! Look for the unassuming door on 37th Street. TikTok

The subway is your most economical option. If you're already in the Theatre District or nearby, walking is also a great way to discover the area and save money. Reddit

🎫 🎫 Tickets & Entry

No tickets are required for El Sabroso. It's a casual restaurant, and you can walk in to order. TikTok

Operating hours can vary, and it's best to check their social media or call ahead. Some sources indicate they are open for lunch and dinner, with potential evening events. TikTok

There is no dress code. El Sabroso is a casual eatery, so come as you are! TikTok

🍽️ 🍽️ Food & Dining

El Sabroso serves authentic Latin American comfort food, with a strong emphasis on Ecuadorian cuisine. Popular dishes include guatita (tripe stew) and seco de chivo (goat stew). TikTok+1

While many dishes are meat-centric, it's worth asking about daily specials or sides like rice and beans, which might be suitable. Reddit

Prices are very reasonable for NYC, with plates often starting around $9. TikTok+1

Yes, El Sabroso is primarily a to-go spot with limited seating, making it ideal for takeout. Reddit

Yes, many of the staff are bilingual and can accommodate orders in Spanish. Instagram

📸 📸 Photography

The unique freight elevator entrance and the vibrant, authentic food make for interesting photo opportunities. TikTok

Dishes like the guatita and seco de chivo are visually appealing and represent the authentic Ecuadorian flavors. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

El Sabroso offers a taste of authentic, hearty Latin American comfort food that can be a hit with families looking for flavorful and filling meals. While seating is limited, it's an excellent option for a quick and affordable takeout meal to enjoy elsewhere. Reddit The friendly, family-run atmosphere and the opportunity to try unique dishes like goat stew or guatita can be an exciting culinary adventure for children. TikTokInstagram It's a great way to introduce kids to diverse flavors in a casual setting. TikTok

💰 Budget Travelers

For budget-conscious travelers in NYC, El Sabroso is a goldmine. With plates starting around $9, it's one of the best deals for a substantial and delicious meal in Midtown Manhattan. TikTok+1 The generous portions mean you'll likely be satisfied with just one dish, making it easy to manage your food expenses. Reddit The unique, no-frills atmosphere and the focus on authentic flavors further enhance the value. TikTok

🚶‍♀️ Day-Trippers & Lunch Crowd

El Sabroso is perfectly situated for a quick and satisfying lunch break for anyone exploring Midtown or working in the area. Its location near Times Square and the garment district makes it easily accessible. TikTok+1 The takeout-friendly nature means you can grab a delicious meal and enjoy it in a nearby park or back at your office. Reddit Be prepared for potential lines during peak lunch hours, but the efficient service and incredible value make it worth the wait. Instagram

Deep Dives

In-depth insights and expert knowledge

The Unique El Sabroso Experience

El Sabroso is more than just a place to eat; it's an experience. Tucked away behind a freight elevator entrance on 37th Street, this Ecuadorian eatery offers a genuine taste of Latin American comfort food in the heart of Manhattan. TikTok The restaurant has been serving the community for over 20 years, building a reputation for its flavorful, home-style cooking. TikTok It's a testament to the vibrant, multicultural fabric of New York City, where hidden gems like this thrive. Instagram

Visitors often highlight the incredible value for money, with generous portions available at prices that are a welcome surprise in an expensive city like New York. TikTok+1 While the seating is limited, making it more of a to-go spot, the quality and authenticity of the food more than make up for it. The friendly, often bilingual staff, including the matriarch often seen cooking behind the stove, add to the warm, family-run atmosphere. Instagram

Despite its small size and unique entrance, El Sabroso has garnered a loyal following among locals, office workers, and curious tourists alike. It's a place where you can savor dishes like guatita (tripe stew) and seco de chivo (goat stew), prepared with the care and expertise that comes from generations of culinary tradition. TikTok If you're looking for an authentic, affordable, and memorable meal in Midtown, El Sabroso is a must-visit. Instagram

Navigating Menu Availability and Value

When planning a visit to El Sabroso, it's wise to be aware that menu availability can be a factor. Several reviews mention that popular dishes can sell out, meaning not everything on the menu might be available when you arrive. Reddit This is common for smaller, in-demand eateries, so having a few backup choices in mind can enhance your experience. The team at El Sabroso works hard to serve a diverse clientele, and their most beloved items tend to go quickly. TikTok

Despite potential menu limitations, the value proposition at El Sabroso is consistently praised. With plates often starting around $9, it offers an exceptional deal for authentic Latin American cuisine in Midtown Manhattan. TikTok+1 This affordability, combined with the generous portion sizes, makes it a favorite for budget-conscious diners and those seeking a hearty meal without breaking the bank. Reddit The restaurant's commitment to providing delicious, filling food at accessible prices is a key reason for its enduring popularity. Instagram