FAO Schwarz
New York's iconic toy store, FAO Schwarz, offers a magical wonderland of interactive play, exclusive plushies, and unforgettable experiences for all a...
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more playtime
FAO Schwarz
Best Time
Fewer crowds, more playtime
Highlights
Must-see attractions
New York's iconic toy store, FAO Schwarz, offers a magical wonderland of interactive play, exclusive plushies, and unforgettable experiences for all ages.
"This has been the best toy store I’ve been to for Jelly Cats! So happy to stop by and get exclusive NY editions."
🎯 Book Jellycat Diner Early
Reservations for the Jellycat Diner are crucial and book up fast! Plan weeks in advance.
👟 Wear Comfy Shoes!
You'll be doing a lot of exploring and playing, especially on the piano mat!
Highlights
Discover the most iconic attractions and experiences
Jellycat Diner
Inside FAO Schwarz
An immersive dining experience with exclusive Jellycat plushies and themed treats. Reservations essential!
The Iconic Piano Mat
Main floor
Dance and play your way across this legendary oversized piano mat, a classic FAO Schwarz attraction.
Baby Doll Adoption Center
Main floor
Adopt a precious baby doll and experience the joy of nurturing with detailed, lifelike companions.
Vast Plush Animal Selection
Throughout the store
Discover an incredible array of stuffed animals, from Jellycats to other beloved plush friends.
Plans like a pro.
Thinks like you
Planning Your Visit
Jellycat Diner Reservations are Key
+1Embrace the Magic of Interactive Play
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book Jellycat Diner Early
Reservations for the Jellycat Diner are crucial and book up fast! Plan weeks in advance.
👟 Wear Comfy Shoes!
You'll be doing a lot of exploring and playing, especially on the piano mat!
📸 Capture the Magic
Bring your phone or camera to snap photos of the iconic displays and your finds.
💰 Consider a Budget
With so many tempting toys, it's easy to overspend. Set a budget beforehand.
Tips
from all over the internet
🎯 Book Jellycat Diner Early
Reservations for the Jellycat Diner are crucial and book up fast! Plan weeks in advance.
👟 Wear Comfy Shoes!
You'll be doing a lot of exploring and playing, especially on the piano mat!
📸 Capture the Magic
Bring your phone or camera to snap photos of the iconic displays and your finds.
💰 Consider a Budget
With so many tempting toys, it's easy to overspend. Set a budget beforehand.
👶 Nursing Room Available
A quiet, private nursing room is available for parents with infants.
What Travellers Say
Reviews Summary
Visitors consistently praise FAO Schwarz for its magical atmosphere and exceptional staff who are enthusiastic and engaging. The vast selection of toys, especially the exclusive Jellycats, and interactive experiences like the piano mat are major highlights. While the Jellycat Diner requires advance booking and can be pricey, it's considered a worthwhile, immersive experience.
"FAO Schwarz is always a magical stop in New York! It’s packed with unique gifts, giant stuffed animals, and all kinds of whimsical surprises. And yes—the iconic giant floor piano from the movie Big is still there! It’s been updated over the years, but it remains nostalgic, fun, and a must-try experience, especially with kids.
I do miss their Star Wars and Marvel displays, but the new Jellycat diner is a charming addition for stuffed-toy fans. Even if you come just to browse, be warned—you’ll likely walk out with something you didn’t plan to buy!
The staff is friendly, the service is quick, and the store offers plenty of standout finds. It is pricier than a typical toy shop, but the selection and experience truly set it apart.
A fun, feel-good store and a guaranteed stop for us every time we visit New York."
Ariel Lacsamana
"A visit to FAO Schwarz in Manhattan is essential. From the moment you step inside, you are enveloped in an atmosphere of pure happiness and delight. It's a joyful experience that immediately brings back the best childhood memories. Whether you're a kid or just a kid at heart, this place is magical."
Stephanie Bernardino
"Wow, is a word that you could use for FAO Schwartz. They are so over the top when it comes to the design of the inside of the store. There is a total frenzy of people shopping with a twinkle in their eye. Such a fun experience during the holidays. Definitely worth it for the experience."
Chris Manning
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
FAO Schwarz is located at 30 Rockefeller Plaza, New York. It's easily accessible via subway lines N, Q, R, W, B, D, F, M to the 49th Street or 50th Street stations, or the 1 train to 50th Street. +1
Yes, FAO Schwarz is a short walk from Times Square, making it a convenient stop if you're exploring that area.
FAO Schwarz is typically open daily from 10 AM to 8 PM, but it's always a good idea to check their official website for the most current hours, especially around holidays.
While there isn't dedicated parking for FAO Schwarz, several parking garages are available in the Rockefeller Center area. Public transportation is generally recommended.
Yes, FAO Schwarz is generally stroller-friendly, with ample space to navigate the store.
🎫 🎫 Tickets & Entry
General entry to FAO Schwarz does not require tickets. However, the popular Jellycat Diner experience does require advance reservations.
Reservations for the Jellycat Diner can be made on the FAO Schwarz website. Slots are released in advance and tend to book up very quickly.
The Jellycat Diner experience typically includes a reservation, a plush toy, exclusive stickers, and a pin badge, with options for personalized packaging.
FAO Schwarz often hosts special events, including character signings and holiday celebrations. Check their website or social media for announcements.
There is no admission fee to enter FAO Schwarz. The costs are associated with purchasing toys or participating in special experiences like the Jellycat Diner.
🎫 🧸 Onsite Experience
Don't miss the iconic piano mat for a musical dance-off, the baby doll adoption center, and the vast selection of plush animals, especially the exclusive Jellycats. +2
Absolutely! FAO Schwarz is known for its interactive displays and engaging staff who encourage play and exploration.
You'll find a wide range of toys, including stuffed animals, dolls, educational toys, board games, and novelty items. They are particularly known for their extensive plush toy collection. +2
Yes! Many adults enjoy visiting FAO Schwarz for the nostalgic experience, unique gifts, and the sheer fun of exploring the toy wonderland.
Yes, FAO Schwarz offers customization options for certain toys, allowing you to create a truly unique souvenir.
🍽️ 🍽️ Food & Dining
The main dining option is the exclusive Jellycat Diner, which offers a themed menu. Otherwise, food options are limited within the store itself. +1
The Jellycat Diner serves American diner classics, with exclusive plush-themed treats like milkshakes and pancakes. +1
While not explicitly stated, it's generally best practice to consume outside food and drinks before entering a retail environment like FAO Schwarz.
Rockefeller Center and the surrounding Midtown Manhattan area offer a vast array of dining options, from quick bites to fine dining.
The Jellycat Diner experience can be pricey, with packages often starting around $45-$70 per person, including a plush and other goodies.
📸 📸 Photography
Yes, photography is generally allowed inside FAO Schwarz. It's a great place to capture memorable moments.
The iconic piano mat, the giant stuffed animals, and the Jellycat Diner setup are all popular spots for photos. +1
While not explicitly stated, it's polite to avoid using flash photography, especially in crowded areas or when it might disturb other visitors.
Yes, filming videos is permitted. Many creators share their experiences on platforms like TikTok and Instagram.
Weekday mornings or evenings tend to be less crowded, offering better opportunities for unobstructed photos.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Remember to book Jellycat Diner reservations well in advance, as they are essential for that specific experience.
+1 The store also offers a nursing room, making it more comfortable for parents with infants. Wear comfortable shoes, as there's a lot of ground to cover and play to be had!🎁 Gift Shoppers
Beyond plushies, explore their range of educational toys, board games, and novelty items. The interactive nature of the store also makes the shopping experience itself a gift, with many items designed for play and discovery.
✨ Adults & Nostalgia Seekers
The store's magical atmosphere and the sheer joy it brings to children can be infectious, making it a delightful outing even without kids. Consider visiting the Jellycat Diner for a whimsical treat, or simply enjoy browsing the incredible selection of high-quality toys and unique finds. It’s a place where the spirit of childhood is celebrated, no matter your age.
Deep Dives
In-depth insights and expert knowledge
The Enchanting Jellycat Diner Experience
Reservations are absolutely essential for the Jellycat Diner. Slots are released in advance, often weeks ahead, and they disappear rapidly. Travelers are advised to monitor the FAO Schwarz website and book as soon as reservations become available to secure a spot.
+2 The experience typically includes the reservation fee, a chosen Jellycat plush, exclusive stickers, and pin badges, making it a memorable souvenir. While the diner offers a unique and delightful experience, it comes with a premium price tag. Many visitors find the cost justified by the exclusivity of the plushies and the immersive theming, but it's important to budget accordingly.
The staff are known for being highly engaging and staying in character, adding to the overall magical atmosphere. FAO Schwarz: A Toy Store Icon
+1Key attractions include the legendary piano mat, where visitors can dance their way to musical melodies, and the baby doll adoption center, offering a heartwarming experience for aspiring parents. The store boasts an extensive collection of stuffed animals, including a significant presence of popular brands like Jellycat, often featuring exclusive New York editions.
Beyond the toys, FAO Schwarz prioritizes creating an engaging environment. Staff members are trained to be interactive and entertaining, making the visit feel like a special event rather than just a shopping trip.
Whether you're a child or a child at heart, FAO Schwarz promises an unforgettable adventure.
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from TikTok, Instagram & Reddit