Fwee
Experience Fwee's viral K-beauty magic at their first US flagship in SoHo, NYC! Swatch 54 shades & get an exclusive keychain scoop.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more swatching time
Fwee
Best Time
Fewer crowds, more swatching time
Highlights
Must-see attractions
Experience Fwee's viral K-beauty magic at their first US flagship in SoHo, NYC! Swatch 54 shades & get an exclusive keychain scoop.
"The cutest store with a wide selection of shades and a fun keychain scoop experience!"
🎯 Swatch Before You Buy
Test out all 54 shades of Pudding Pot and Jelly Pot to find your perfect match.
🔑 Free Keychain Scoop!
Get a mini pudding pot on a keychain with your purchase – great for touch-ups!
Highlights
Discover the most iconic attractions and experiences
Pudding Pot & Jelly Pot Swatching
Main display area
Explore 54 shades of Fwee's viral blushes and lip tints. Test them in person before you buy!
Exclusive Keychain Scoop Experience
Checkout area
Get your favorite Pudding Pot shade scooped into an adorable keychain with purchase. Perfect for on-the-go touch-ups!
Aesthetic Photo Opportunities
Throughout the store
The store is designed with beautiful lighting and mirrors, making it a perfect spot for cute photos with your new Fwee products.
Plans like a pro.
Thinks like you
Planning Your Visit
Experience the Viral Korean Beauty Trend
Plan Your Visit for the Best Experience
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Swatch Before You Buy
Test out all 54 shades of Pudding Pot and Jelly Pot to find your perfect match.
🔑 Free Keychain Scoop!
Get a mini pudding pot on a keychain with your purchase – great for touch-ups! +1
📸 Insta-Worthy Store Design
The store is beautifully designed for photos. Don't forget your phone!
🤝 Friendly & Helpful Staff
Staff are happy to help you find the best shades for your skin tone.
Tips
from all over the internet
🎯 Swatch Before You Buy
Test out all 54 shades of Pudding Pot and Jelly Pot to find your perfect match.
🔑 Free Keychain Scoop!
Get a mini pudding pot on a keychain with your purchase – great for touch-ups! +1
📸 Insta-Worthy Store Design
The store is beautifully designed for photos. Don't forget your phone!
🤝 Friendly & Helpful Staff
Staff are happy to help you find the best shades for your skin tone.
🎁 Goodies with Purchase
Spend certain amounts to receive extra goodies with your order.
What Travellers Say
Reviews Summary
Visitors consistently praise Fwee Agit NYC for its vibrant, aesthetic atmosphere and the exciting opportunity to swatch a vast array of viral K-beauty products. The unique keychain scoop experience and friendly staff are frequently highlighted as major positives, making it a fun and worthwhile destination for makeup lovers.
"I went to the grand opening and it was such a fun experience! There was so much to swatch and shades to choose from. The workers were all friendly and helpful, they would give you suggestions based on your shade. You get a free key chain with 7 lip pudding mattes to choose from. I highly recommend coming here with friends! I loved the lighting and mirrors, literally picture perfect."
Melody
"Nice experience and great products. I got pudding pot and it feels so light on my lips. The staffs are very helpful also you get a free keychain after making your purchase. Will go back. Aesthetic environment to take some cute pictures as well."
Lily Wang
"i went two days after the opening and it was an amazing experience! it wasn’t as crowded as the time of the opening (i couldn’t go those days). the staff were pretty helpful with figuring out what shade goes best with my skin tone and the lady giving out the keychain was super friendly i loved her vibe! i also went back a second time the same week to buy a jelly pot since i didn’t really feel like i would use the matte one a lot. i regret not being able to use their photo op space but i will definitely come back whenever i run out of the pudding pots i use. highly recommend this location if they don’t have the shade you’re looking for anywhere in new york! they’d mostly have it :)"
Jessica Partoza
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Fwee Agit NYC is located at 74 Grand St, New York, NY 10013 in SoHo. It's easily accessible by subway, with several stations nearby including Spring Street (A, C, E) and Grand Street (B, D). +1
Street parking in SoHo can be challenging. It's recommended to use public transportation or a ride-sharing service. There are also parking garages in the vicinity, but they can be expensive.
Fwee Agit NYC is open Monday-Saturday from 10 AM to 8 PM, and Sundays from 11 AM to 8 PM. +1
Yes, Fwee Agit NYC is open on weekends. However, weekends, especially shortly after opening, can be quite crowded. Consider visiting on a weekday for a more relaxed experience.
The store is on the ground floor and appears to be accessible. However, specific accessibility details can be confirmed by contacting the store directly.
🎫 🎫 Tickets & Entry
No, you do not need a ticket to enter Fwee Agit NYC. It is a retail store open to the public.
There is no admission fee to enter Fwee Agit NYC. You only pay for the products you wish to purchase.
You can purchase Fwee products directly at the Fwee Agit NYC store. They offer a wide selection of shades to swatch and test before buying.
Yes, Fwee often has promotions, such as a free keychain with a Pudding Pot purchase. They also offer goodies for purchases over a certain amount.
Return policies can vary. It's best to check with the store staff at the time of purchase or review their official policy for details on returns or exchanges.
🎫 🛍️ Shopping & Products
The most popular Fwee products are their viral Pudding Pots and Jelly Pots, which are multi-use blushes and lip tints known for their lightweight feel and blendable formulas. +1
Fwee Agit NYC offers an extensive selection of 54 shades of their matte and glow Pudding Pots, allowing you to find the perfect color for your skin tone. +1
Absolutely! The store is designed for you to swatch and test all the shades in person, ensuring you make the right choice. +1
With the purchase of a Pudding Pot, you can get your chosen shade scooped into a miniature keychain pot, perfect for on-the-go touch-ups. +1
Fwee products are generally well-loved for their lightweight feel. However, individual reactions can vary. It's always a good idea to patch-test if you have sensitive skin.
📸 📸 Photography & Vibe
Yes, the store is highly aesthetic and designed with excellent lighting and mirrors, making it a popular spot for taking photos with your purchases.
While not explicitly designated 'photo spots,' the entire store's design, including the displays and mirrors, is very photogenic.
The vibe is described as cute, aesthetic, and fun, with a focus on playing with makeup and enjoying the beauty experience. +1
Yes, visitors are encouraged to take photos and share their experiences. The store's design lends itself well to content creation.
You can create content around product swatches, unboxing the keychain scoop, store tours, and showcasing your Fwee makeup looks. +1
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during weekday mornings to avoid the peak rush. The staff are generally friendly and can assist with quick product selections. It's a great place to pick up a unique souvenir or a fun, colorful makeup item that kids might enjoy experimenting with.
💄 Makeup Enthusiasts & K-Beauty Fans
This is the only US location offering the keychain scoop, making it a must-visit for collectors and those seeking the latest trends. The knowledgeable staff can offer personalized shade recommendations, enhancing the discovery process. Don't miss out on the chance to explore one of the most talked-about K-beauty brands in a dedicated, immersive environment.
📸 Content Creators & Influencers
Leverage the ample natural light and well-placed mirrors for flawless product shots and makeup application videos. The wide range of shades offers endless possibilities for swatch videos, color comparisons, and creative makeup looks. Collaborating with the brand or simply visiting to capture organic content can be highly beneficial for beauty-focused social media channels.
Deep Dives
In-depth insights and expert knowledge
The Viral Pudding Pot Phenomenon
Many users rave about how the Pudding Pots offer a long-lasting, natural-looking finish that doesn't emphasize texture. The unique formulation is a key reason for its viral status, making it a must-try for beauty enthusiasts. The ability to use it on both cheeks and lips simplifies a makeup routine, making it a practical choice for everyday wear or travel.
The Jelly Pot offers a similar multi-use benefit with a more dewy, glossy finish, adding another dimension to Fwee's popular product line. The availability of such a wide range of shades in one physical location is a significant draw for those who want to experience the hype firsthand.
The Fwee Agit NYC Experience
A standout feature is the exclusive keychain scoop experience, where customers can have their chosen Pudding Pot shade dispensed into a miniature keychain pot with their purchase. This unique offering serves as both a delightful souvenir and a practical tool for on-the-go touch-ups, adding significant value to the shopping trip.
Beyond the products, the store's friendly and helpful staff contribute significantly to the positive customer experience. They are readily available to assist with shade matching and product recommendations, ensuring visitors feel confident in their choices. The well-lit mirrors and overall clean, pleasing environment further enhance the shopping journey, making it a recommended destination for K-beauty fans.
Social
from TikTok, Instagram & Reddit