Harry Potter Store New York
Step into the Wizarding World at the largest Harry Potter store globally, featuring two floors of magical merchandise, interactive experiences, and th...
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more magic
Harry Potter Store New York
Best Time
Fewer crowds, more magic
Highlights
Must-see attractions
Step into the Wizarding World at the largest Harry Potter store globally, featuring two floors of magical merchandise, interactive experiences, and the iconic Butterbeer Cafe.
"This place is simply magical. You can find everything from Bertie Bott's Every Flavour Beans to an actual wand."
🎯 Explore Both Floors Thoroughly
Don't miss the hidden surprises on the second floor! Look up in every room for magical details.
🥤 Butterbeer Taste Test
Try the Butterbeer! Some find it better in the cafe than the bottled version.
Highlights
Discover the most iconic attractions and experiences
Interactive Wand Displays
Throughout the store
Discover your perfect wand and even try them out in interactive stations. A must-do for any aspiring witch or wizard!
Butterbeer Cafe
First floor
Sip on the iconic Butterbeer, available in various forms like ice cream and drinks. A sweet treat for any Potterhead!
Themed Rooms & Decor
Across both floors
Explore meticulously designed rooms, including the Chamber of Secrets, and discover hidden details. The decor is truly magical.
Unique Merchandise
Throughout the store
From house robes to magical creature plushies, find exclusive Harry Potter merchandise you won't see anywhere else.
Plans like a pro.
Thinks like you
Planning Your Visit
No Admission Fee, But Prepare for Crowds
Immerse Yourself in Two Floors of Magic
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore Both Floors Thoroughly
Don't miss the hidden surprises on the second floor! Look up in every room for magical details.
🥤 Butterbeer Taste Test
Try the Butterbeer! Some find it better in the cafe than the bottled version.
⏳ Allow Ample Time
Give yourself at least 1-2 hours to soak it all in. Rushing through misses the magic.
🚻 Check Out the Bathrooms
Yes, even the bathrooms are themed and worth a visit! Downstairs is where you'll find them.
Tips
from all over the internet
🎯 Explore Both Floors Thoroughly
Don't miss the hidden surprises on the second floor! Look up in every room for magical details.
🥤 Butterbeer Taste Test
Try the Butterbeer! Some find it better in the cafe than the bottled version.
⏳ Allow Ample Time
Give yourself at least 1-2 hours to soak it all in. Rushing through misses the magic.
🚻 Check Out the Bathrooms
Yes, even the bathrooms are themed and worth a visit! Downstairs is where you'll find them.
💸 Prices Can Be High
Merchandise is an investment, but the experience is part of the purchase.
What Travellers Say
Reviews Summary
Visitors consistently praise the Harry Potter Store New York for its magical atmosphere, extensive and unique merchandise, and immersive two-floor experience. The Butterbeer Cafe is a popular highlight, though some find the prices a bit high. Despite potential crowds, most agree it's a must-visit for any fan.
"The Harry Potter Shop New York is such a special place. If you’re a Harry Potter fan in any way — whether you grew up with the books, love the movies, or just enjoy the magic of the Wizarding World — this is an absolute must-visit. The store is beautifully designed and full of immersive little details that make you feel like you’ve stepped right into the world of Harry Potter.
The Butterbeer Bar is one of my favorite parts. The butterbeer drink is delicious and surprisingly refreshing, and the butterbeer ice cream is even better. It’s worth stopping by for the cafe alone.
I also love that the front area of the store changes seasonally. Even if you’ve been here before, there’s always something new to see or buy, which makes repeat visits genuinely fun.
The merch selection is incredible. You can find almost every type of Harry Potter item you could ever hope for, all in one place — customizable wands where you can have your name engraved, robes, collectibles, and tons of house-specific clothing and accessories. Whether you're a Gryffindor, Ravenclaw, Hufflepuff, or Slytherin, there’s a huge selection of items in your colors and style.
It’s easily one of the most magical retail experiences in New York City, and I always recommend it to anyone visiting or living here. If you love Harry Potter, you’ll want to come back again and again."
Ross Iskowitz
"If you’re a true Potterhead — I mean a real one, down to your core — this store is an absolute must-visit. I’ve been to many Harry Potter shops around the world, including in the UK, but Harry Potter Shop New York definitely surpasses everything I’ve seen before.
This isn’t just a store — it feels like a small, self-contained magical universe. The moment you step inside, you get the impression that you’ve crossed into the Wizarding World. The decor, the atmosphere, the details — everything is so meticulously crafted that you want to explore every corner.
The number of unique and custom items is truly impressive. You’ll find things here that are nearly impossible to find anywhere else:
• rare collectible wands
• exclusive prints
• unique stationery
• custom clothing, from cozy house sweaters to rare apparel pieces
• a huge selection of gifts for fans of both the films and the books
• and countless magical little trinkets, accessories, pins, decorations, and more
The atmosphere deserves special praise: every area is designed so beautifully that at some point you forget you’re in a store and not wandering through Hogwarts. There are photo spots everywhere, themed installations, and even small “magical” touches that make the whole experience unforgettable.
Simply put — this place is a paradise for Potterheads, where you can easily spend hours without noticing the time. The store impresses not only with its assortment but also with the emotions, quality, and attention to detail. Absolutely recommend it! ✨🪄"
Marat Shalagin
"This is a must visit if you're a Harry Potter fan! The store is huge and has multiple sections, each with its own aura, and there is so much merchandise to choose from! The store itself is a work of art, with plenty of spots for photo ops and many authentic movie props displayed across the store. They even have a whole room dedicated to MinaLima! And you cannot miss the Butter Beer bar. Although I didn't buy anything I had a wonderful experience and would definitely suggest visiting."
Emilia Muirragui
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Harry Potter Store New York is located at 935 Broadway, New York, NY 10010, in the Flatiron District. You can easily reach it via subway lines like the R, W, 4, 5, 6, N, Q, B, D, F, M to nearby stations such as 23rd Street or 28th Street. Many visitors also find it convenient to walk from other parts of Manhattan.
While there isn't dedicated parking for the store, several parking garages are available in the vicinity of 935 Broadway. However, given New York City's traffic and parking costs, using public transportation is often the most efficient and cost-effective way to visit.
The closest subway stations to the Harry Potter Store New York are 23rd Street (served by the R, W, 4, 5, 6, N, Q, B, D, F, M trains) and 28th Street (served by the 1, 2, 3, R, W, N, Q trains). From these stations, it's a short walk to the store.
Yes, you can walk from Times Square to the Harry Potter Store New York. It's about a 20-30 minute walk south down Broadway. Alternatively, you can take a subway downtown for a quicker journey.
Yes, several bus routes run along Broadway and nearby avenues, making the Harry Potter Store New York accessible by public bus. Check local MTA schedules for the most convenient routes from your location.
🎫 🎫 Tickets & Entry
No, there is no admission fee to enter the Harry Potter Store New York. It's free to browse and explore the magical two floors of merchandise and themed areas.
The Harry Potter Store NYC typically opens around 10 AM and closes around 9 PM, though hours can vary slightly on weekends and holidays. It's always a good idea to check their official website or social media for the most up-to-date hours before your visit.
The Harry Potter Store New York does not charge an admission fee. Entry is free, allowing everyone to experience the magic of the Wizarding World.
Currently, there is no need to book time slots or tickets for general entry to the Harry Potter Store New York. However, during peak times, there might be a queue to enter the store.
The official address for the Harry Potter Store New York is 935 Broadway, New York, NY 10010. This location is in the heart of Manhattan's Flatiron District.
🎫 🛍️ Shopping & Merchandise
You can find a vast array of Harry Potter merchandise, including house-specific items, wands, robes, plush toys, stationery, collectibles, apparel, and unique souvenirs. They also offer exclusive items not found elsewhere.
While the prices can be on the higher side, many visitors feel the cost is justified by the unique merchandise and the immersive experience. It's an investment in the magic.
Yes, the Harry Potter Store New York features a Butterbeer Cafe where you can purchase the iconic drink, as well as Butterbeer ice cream and other themed treats.
Absolutely! The store has an extensive collection of wands, including character wands and interactive wands that can be used in specific displays within the store.
Yes, the Harry Potter Store New York is a flagship location and offers exclusive merchandise and collections that you won't find at other retailers.
🎫 ✨ Experience & Atmosphere
The atmosphere is incredibly magical and immersive, designed to transport you directly into the Wizarding World. Expect detailed decor, themed areas, and enchanting music.
Yes, the store offers interactive wand experiences, photo opportunities, and themed rooms that make the visit engaging for all ages.
Most visitors spend between 1 to 2 hours exploring the store, depending on how much they want to browse, shop, and experience the cafe. Some may spend up to 3 hours, especially with children.
Yes, there are restrooms located downstairs in the Harry Potter Store New York. They are also themed, adding to the overall magical experience.
Even if you're not a die-hard fan, the store's impressive design, unique merchandise, and magical ambiance can still be a captivating experience. It's a visually stunning place to visit.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Pro-tip: The themed bathrooms downstairs are a fun, unexpected bonus for kids. Encourage them to look for hidden details throughout the store, and consider setting a small budget for a special souvenir to make their visit even more memorable. Allow plenty of time, as kids will want to linger and explore every magical corner.
✨ Dedicated Potterheads
Don't miss the chance to try the Butterbeer and explore every inch of the two floors. The prices might be higher, but the opportunity to find unique collectibles and relive your favorite moments from the books and films is priceless. Consider dedicating a good chunk of your day to truly savor the experience.
📸 Instagrammers & Content Creators
Focus on capturing the interactive wand displays, the vibrant Butterbeer Cafe, and any hidden magical details you discover. The entrance itself, with its wand-shaped doors, is also a popular photo spot. Remember to check out the unique restroom designs for an unexpected, shareable moment.
Deep Dives
In-depth insights and expert knowledge
The Magic of the Butterbeer Cafe
Beyond Butterbeer, the cafe also serves other themed treats like cookies and cakes, making it a perfect spot to refuel and soak in the magical atmosphere. It's a popular area, so be prepared for a potential wait, especially during peak hours. The cafe adds another layer to the immersive experience, allowing you to truly feel like you've stepped into the Wizarding World.
Exploring the Two Floors of Enchantment
Pay close attention to the intricate details throughout the store. Many visitors highlight the hidden surprises and clever design elements that make each room feel distinct and magical. From the 'Chamber of Secrets' inspired sections to the detailed wand displays, there's always something new to discover. Allow ample time to explore every nook and cranny; rushing through will mean missing out on the full enchantment.
Must-Have Merchandise and Souvenirs
While prices can be higher than typical retail, the quality and exclusivity of the items often justify the cost for dedicated fans. Consider looking for unique souvenirs like Bertie Bott's Every-Flavour Beans, Chocolate Frogs, or even a Hogwarts acceptance letter. The sheer variety ensures that there's something for every budget and every Potterhead's wish list.
Social
from TikTok, Instagram & Reddit