
Mod Ref
Discover chic, elevated basics and timeless fashion staples at Mod Ref, your go-to for affordable, high-quality clothing in Soho.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed browsing

Mod Ref
Best Time
Fewer crowds, relaxed browsing
Highlights
Must-see attractions
Discover chic, elevated basics and timeless fashion staples at Mod Ref, your go-to for affordable, high-quality clothing in Soho.
"My favorite store!! The best basics, beautiful interior, and lovely staff!"

🎯 Explore Elevated Basics
Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.
💰 Great Value for Quality
Find high-quality, stylish items that feel luxurious but are surprisingly affordable.

Quick Facts
Highlights
Discover the most iconic attractions and experiences

Chic Elevated Basics
Discover timeless, high-quality clothing staples with a modern, chic aesthetic. Perfect for building a versatile wardrobe.

Affordable Luxury Feel
Find stylish pieces that feel expensive but are surprisingly affordable, often under $100.

Beautiful Store Interior
423 Broome St, Soho, NY
Experience a beautifully designed store that enhances the shopping experience with its clean and organized layout.
Plans like a pro.
Thinks like you
Planning Your Visit
Discover Elevated Basics in Soho
Soho Shopping Strategy
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore Elevated Basics
Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.
💰 Great Value for Quality
Find high-quality, stylish items that feel luxurious but are surprisingly affordable.
✨ Beautifully Curated Space
Enjoy a pleasant shopping experience in a well-organized and aesthetically pleasing store.
📏 Sizing Can Vary
Be aware that sizing might run a bit large, so trying items on is recommended.
Tips
from all over the internet
🎯 Explore Elevated Basics
Discover staple clothing pieces with a chic, minimalist aesthetic that are perfect for any wardrobe.
💰 Great Value for Quality
Find high-quality, stylish items that feel luxurious but are surprisingly affordable.
✨ Beautifully Curated Space
Enjoy a pleasant shopping experience in a well-organized and aesthetically pleasing store.
📏 Sizing Can Vary
Be aware that sizing might run a bit large, so trying items on is recommended.
😊 Friendly & Knowledgeable Staff
Expect helpful and pleasant staff who can assist you with your selections.
What Travellers Say
Reviews Summary
Mod Ref is widely praised for its chic, elevated basics and affordable prices, making it a favorite for stylish shoppers. The store's beautiful interior and generally friendly staff contribute to a positive experience. While most reviews are glowing, a few customers have noted inconsistent sizing and, in rare instances, less-than-ideal staff interactions.
"Mod Ref had many different curated goods and styles available for sale, all organized neatly and cleanly. My partner was looking for a dress and found one, though the sizing was a bit big on her even in the sizes she does wear. However, there was a wide range of options available and great to browse."
Nick S
"Lovely shopping experience. Everyone is very knowledgeable and helpful. Great styles"
Lois
"Rudest staff ever. I walked in and they go we have bigger sizes in the back. Disgusting people never will go back."
Scarlett Grace
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Mod Ref is conveniently located at 423 Broome St in the heart of Soho, New York City. You can easily reach it via subway lines N, Q, R, W to Prince Street, or the 6 train to Spring Street. Many visitors also find it a pleasant walk from other downtown neighborhoods.
Yes, Mod Ref is very accessible by public transport. The nearest subway stations are Prince Street (N, Q, R, W) and Spring Street (6 train), both within a short walking distance.
Parking in Soho can be challenging and expensive. While there are some parking garages in the vicinity, it's generally recommended to use public transportation or ride-sharing services for easier access.
Absolutely! Mod Ref is situated in Soho, a vibrant and highly walkable neighborhood known for its shopping, dining, and art galleries. You can easily combine your visit with exploring other nearby attractions.
The closest subway lines to Mod Ref are the N, Q, R, W at Prince Street station and the 6 train at Spring Street station.
🎫 🎫 Tickets & Entry
No, Mod Ref is a retail store and does not require tickets for entry. You can walk in and browse their collections freely during operating hours.
Mod Ref in Soho is open daily from 11 am to 7 pm. It's always a good idea to check their official social media or website for any last-minute changes.
There is no admission fee to enter Mod Ref. It's a free-to-browse retail environment where you can explore their curated selection of clothing.
Appointments are generally not required for regular shopping at Mod Ref. However, if you have specific inquiries or are interested in wholesale, it might be worth contacting them directly.
Mod Ref occasionally hosts events and promotions, especially around new openings or seasonal changes. Following their social media accounts is the best way to stay updated on any special happenings.
🎫 🛍️ Shopping Experience
Mod Ref specializes in chic, elevated basics with a focus on timeless designs and quality fabrics like linen and cotton. They offer a range of apparel suitable for everyday wear and special occasions.
Many shoppers describe Mod Ref as an affordable clothing store, with many items priced under $100. They are known for offering good value for the quality and style of their garments.
Customer feedback suggests that sizing at Mod Ref can sometimes run a bit large. It's advisable to try on items to ensure the best fit, as noted by some reviewers.
While specific return policy details aren't widely publicized in social media, it's standard practice for most clothing stores to offer returns or exchanges within a certain timeframe with a receipt. It's best to inquire in-store or check their website for the most accurate information.
Mod Ref stands out for its curated selection of elevated basics that blend minimalism with trend-aware styles. The store's beautiful interior and focus on quality at accessible price points also contribute to its unique appeal.
📸 📸 Photography
Yes, taking photos inside Mod Ref is generally allowed and encouraged, especially for sharing your finds on social media. Many TikTok and Instagram creators feature the store's interior and clothing.
The beautifully designed store interior, with its clean lines and organized displays, makes for great photo opportunities. Capturing yourself in their stylish clothing is also a popular choice.
While generally permitted, it's always polite to be mindful of other shoppers and staff. Avoid blocking aisles or disrupting the shopping experience for others when taking photos.
Popular hashtags include #modref, #nycshopping, #sohonyc, #elevatedbasics, and #fashiontok. Tagging @MOD REF in your posts is also recommended.
The store is designed with good lighting to showcase the clothing, making it suitable for photography. Natural light often filters in, creating a pleasant ambiance for pictures.
Social
from TikTok, Instagram & Reddit