Nike Store
Experience the future of retail at Nike House of Innovation NYC, a multi-level destination for exclusive sneakers, apparel, and customization.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better experience
Nike Store
Best Time
Fewer crowds, better experience
Highlights
Must-see attractions
Experience the future of retail at Nike House of Innovation NYC, a multi-level destination for exclusive sneakers, apparel, and customization.
"It's more than just shopping—it's a real Nike experience! A must-visit in NYC!"
🎯 Explore All Floors
Don't skip the top and bottom floors; they hold the gems! Use the elevators to see everything.
⏰ Go Early to Beat Crowds
Midday gets packed. Arrive early for a smoother, more enjoyable shopping experience.
Highlights
Discover the most iconic attractions and experiences
Jordan Brand Floor
5th Floor
Explore exclusive Jordan drops, retro heat, and apparel in a dedicated space that honors MJ.
Basketball & Nike By You
4th Floor
Discover all things basketball, from player-specific shoes to apparel, plus customize sneakers and clothing.
Customization Stations
4th Floor (Nike By You)
Personalize your sneakers and apparel with unique laces, patches, and designs.
Kids' Floor
Basement (-1)
Find a well-stocked selection of sneakers, apparel, and full outfits for toddlers to grade schoolers.
Plans like a pro.
Thinks like you
Planning Your Visit
Plan Your Visit to Nike House of Innovation
NYC Nike Shopping Strategy
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Explore All Floors
Don't skip the top and bottom floors; they hold the gems! Use the elevators to see everything.
⏰ Go Early to Beat Crowds
Midday gets packed. Arrive early for a smoother, more enjoyable shopping experience.
👟 Customize Your Kicks
Personalize sneakers and apparel at the Nike By You section on the 4th floor.
🏀 Basketball Fan Heaven
The 4th floor is dedicated to basketball gear, including player-specific shoes and apparel.
Tips
from all over the internet
🎯 Explore All Floors
Don't skip the top and bottom floors; they hold the gems! Use the elevators to see everything.
⏰ Go Early to Beat Crowds
Midday gets packed. Arrive early for a smoother, more enjoyable shopping experience.
👟 Customize Your Kicks
Personalize sneakers and apparel at the Nike By You section on the 4th floor.
🏀 Basketball Fan Heaven
The 4th floor is dedicated to basketball gear, including player-specific shoes and apparel.
💸 Be Prepared to Spend
This store is designed to tempt you! Bring your wallet and be ready for exclusive drops.
📍 Check for Rare Drops
You might find rare sneakers like Jordan Bred 11s. Keep an eye out for exclusive releases.
What Travellers Say
Reviews Summary
Visitors consistently praise the Nike House of Innovation NYC for its modern, expansive design and immersive retail experience. The helpful and friendly staff, extensive product selection, and unique customization options are frequently highlighted as major positives. While the store offers an inspiring atmosphere, some may find the sheer scale and tempting product displays a challenge for their wallets.
""Amazing Nike Store in Times Square!"
What an amazing Nike location! They have a great product selection, and the staff was exceptionally friendly. To top off the visit, we even had the chance to see the Nike CEO! This store offers a fun, high-energy shopping experience right in the heart of Times Square. Definitely worth a stop!"
Feroze K
"Innovative is an excellent choice of words to describe this super store.
I ended up here only to make a return. The manager Christina took care of it with the perfect balance of efficiency & courtesy that can be provided by some who loves what they do. I walked out of the door wondering if she knew she had made my day.
Nike seems to have figured out that happy employees create happy & loyalty customers."
Patrick Davidson
"Absolutely amazing experience at the Nike House of Innovation NYC! The store is huge, modern, and beautifully designed. Staff were super helpful and friendly. Loved the customization area and the exclusive products. It’s more than just shopping—it’s a real Nike experience! A must-visit in NYC! ⭐⭐⭐⭐⭐"
Aboudi Ghazal
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Nike House of Innovation NYC is easily accessible via mass transit. It's located on 5th Avenue. Many subway lines and bus routes stop nearby, making it convenient to reach from various parts of the city.
While there are parking garages in the vicinity, public transportation is highly recommended due to NYC traffic and parking costs.
Several subway lines serve the area around the Nike House of Innovation on 5th Avenue, including the N, R, W, B, D, F, M, and 7 trains, depending on your exact starting point.
Yes, the Nike Soho store is a walkable distance from Grand Central Terminal, or you can take a short subway ride. The Nike House of Innovation on 5th Ave is a bit further but still accessible.
The Nike House of Innovation is a prominent store on 5th Avenue, making it relatively easy to spot. Look for its modern facade.
🎫 🎫 Tickets & Entry
No, you do not need tickets to enter the Nike House of Innovation. It's a retail store open to the public.
Opening hours can vary, but typically the Nike House of Innovation is open daily. It's best to check the official Nike website or app for the most up-to-date hours before your visit.
There is no admission fee to enter the Nike store. You can browse and explore the different floors freely.
While not always required, it's advisable to check with the store staff upon arrival about any reservation systems for the Nike By You customization area, especially during peak times.
Nike often hosts special events and releases exclusive products. Following Nike's social media and app can keep you informed about upcoming drops and events.
🎫 👟 Onsite Experience
You can explore five floors of Nike products, including exclusive Jordan Brand items, basketball gear, men's and women's apparel, and kids' clothing. You can also customize shoes and apparel at the Nike By You section.
Yes, some Nike stores, like the one on 5th Avenue, feature a basketball court where you can test out shoes or just enjoy the atmosphere.
The Nike By You area allows you to personalize sneakers and clothing by choosing colors, adding patches, and swapping laces to create a unique product.
Absolutely! The 4th floor is dedicated to basketball, featuring a wide selection of shoes and apparel from top athletes.
The Nike House of Innovation is described as modern, innovative, and inspiring, offering a unique retail experience beyond just shopping.
🎫 🛍️ Shopping & Products
Yes, the 5th floor is dedicated to Jordan Brand, featuring exclusive drops, retro heat, and apparel. You might even find rare models.
Some Nike locations, like factory stores or outlets, are known for clearance items. The House of Innovation focuses more on new releases and exclusive products, but it's always worth checking. 
You'll find a wide range of Nike apparel for men, women, and kids, including sportswear, lifestyle wear, and specialized collections like ACG (All Conditions Gear).
Yes, the House of Innovation often features exclusive products and collaborations not available at other Nike stores.
The 1st floor often highlights new innovations, including running shoes like the Pegasus and Alphafly.
📸 📸 Photography & Social Media
Generally, photography is allowed for personal use, but it's always a good idea to be mindful of other shoppers and store policies.
The modern architecture, unique displays, and the customization areas offer great photo opportunities. The dedicated Jordan Brand floor is also visually striking.
Many creators have filmed at Nike stores, showcasing the experience. As long as you're respectful and not disrupting other customers, it's usually fine.
Popular hashtags include #NIKENYC, #HOI, #NikeHouseOfInnovation, #NikeStore, and #Sneakerhead.
Check out TikTok and Instagram Reels for videos showcasing the store's interior, products, and unique experiences.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the upper floors offer more adult-focused collections, the overall atmosphere is engaging. The interactive elements and the sheer scale of the store can be exciting for children. Consider visiting during off-peak hours to ensure a more relaxed experience for the whole family.
👟 Sneakerheads & Collectors
The Nike By You customization station on the 4th floor also provides a unique opportunity to create personalized sneakers, adding another layer of appeal for collectors looking for something truly unique.
🏀 Basketball Players & Fans
If you're looking to test out new performance footwear, the presence of a basketball court in some Nike NYC locations can be a bonus, allowing you to get a feel for the shoes before you buy.
Deep Dives
In-depth insights and expert knowledge
Navigating the Nike House of Innovation
Floor Breakdown:
* 1st Floor (Service Hub + Arena + What's New): This is your entry point, often featuring the latest innovations and running shoe spotlights like the Pegasus and Alphafly. It also houses the service hub.
* 2nd Floor (Women's): A spacious and well-curated section offering a variety of women's apparel, from training gear to lifestyle sneakers and outerwear.
* 3rd Floor (Men's + ACG): Focuses on men's lifestyle and outdoor-ready fits, blending Nike Sportswear with the rugged performance of All Conditions Gear.
* 4th Floor (Basketball + Nike By You): A hooper's paradise featuring shoes and apparel for top basketball stars. This is also where the popular Nike By You customization station is located, allowing you to personalize your gear.
* 5th Floor (Jordan Brand): Dedicated entirely to the iconic Jordan Brand, showcasing exclusive drops, retro sneakers, and apparel.
* Basement (-1) (Kids): A bright and well-stocked floor for children, offering everything from toddler to grade school sizes in sneakers and apparel.
Pro-Tips for Navigation: Utilize the elevators to easily move between floors, as each is clearly labeled. Going early is highly recommended to avoid the midday rush.
The Nike By You Customization Experience
This is a fantastic opportunity for anyone looking to express their individual style or create a special gift. Whether you're eyeing a pair of iconic Dunks or a favorite piece of apparel, the ability to customize adds a significant layer of value and personal connection to your Nike gear. It's a testament to Nike's commitment to innovation and customer engagement, turning a shopping trip into a creative endeavor.
Finding Rare and Exclusive Sneakers
Beyond the Jordan floor, keep an eye on the 'What's New' section on the 1st floor and other designated areas for limited-run sneakers and apparel that might not be available elsewhere. Reddit users have reported finding gems like the 'low 2025 Jordan Bred 11s' here, highlighting the store's potential for unique finds.
Social
from TikTok, Instagram & Reddit