Nintendo NY Rockefeller Center
1 / 10

Nintendo NY Rockefeller Center

4.7
·19k reviews·New York, United States

A 10,000 sq ft paradise for Nintendo fans, featuring interactive game demos, exclusive merchandise, and a nostalgic journey through gaming history.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, more demo time

CrowdLow
Loading map...
Nintendo NY Rockefeller Center

Nintendo NY Rockefeller Center

Best Time

Weekday mornings

Fewer crowds, more demo time

CrowdLow
Highlights

Highlights

Must-see attractions

A 10,000 sq ft paradise for Nintendo fans, featuring interactive game demos, exclusive merchandise, and a nostalgic journey through gaming history.

4.7
(19k reviews)

"Stepping into the Nintendo Store in NYC is like mainlining pure joy directly into your eyeballs!"

Vertical photo
TIP

🎯 Beat the Rush

Visit on weekdays to avoid long lines and enjoy interactive demos without the crowds.

💰 Exclusive Finds

Look for NYC-specific merchandise like the Pikachu Statue of Liberty Edition.

Third hero image

Quick Facts

Hours

Rating

4.7 · 19,267 reviews

Type

Store

♿ Wheelchair accessible🚻 Accessible restroom

Highlights

Discover the most iconic attractions and experiences

Retro Console Display

Retro Console Display

Main floor

A nostalgic journey through Nintendo's history, showcasing iconic consoles from the past to the present.

Interactive Game Demos

Interactive Game Demos

Various stations

Get hands-on with the latest Nintendo Switch titles before they hit the shelves. A gamer's paradise!

Exclusive Merchandise

Exclusive Merchandise

Throughout the store

Find unique apparel, plushies, and collectibles, including NYC-themed exclusives like the Pikachu Statue of Liberty Edition.

Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Timing is Everything

Beat the crowds by visiting on weekdays, especially mornings or late afternoons. Weekends and holidays can get packed, making it harder to enjoy the interactive demos. Consider visiting during off-peak seasons for a more relaxed experience.

Budget for Souvenirs

While prices are competitive with other NYC retailers, Nintendo NY offers exclusive merchandise. Set a budget beforehand to avoid impulse buys, as the sheer volume of collectibles can be tempting for any fan.

Best Times

When
Weekday mornings
Why
Fewer crowds, more demo time
Crowd
Low
When
Weekday evenings
Why
Relaxed atmosphere
Crowd
Medium
When
Weekends/Holidays
Why
High energy, but busy
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Nintendo NYC #nintendo #videogames #nintendoswitch #gameboy #kirby #mario #pokemon #nintendods #nintendo3ds
@denniscollects
87.9K likes • 752.9K views

🎯 Beat the Rush

Visit on weekdays to avoid long lines and enjoy interactive demos without the crowds. Reddit

💰 Exclusive Finds

Look for NYC-specific merchandise like the Pikachu Statue of Liberty Edition. TikTok

Nintendo NY upgrades their #interactive #gaming experience with a Custom Fusion 1.5mm GOB #LED wall by Primeview. Located in Manhattan's historic Rockefeller Center, #Nintendo #NY offers patrons 10,000 square feet of gaming goodness spread over two floors. See the #casestudy: https://ow.ly/nNI250QwO7m #AVTweeps #ProAV #NewYork #HospitalityIndustry
primeviewusa
4 likes • 50 views
Nintendo NY! 10 Rockefeller Plaza, New York, NY 10020 . Ever since we started planning our NYC trip, we knew we HAD to stop at Nintendo New York! Not only was it the go-to store to pick up gifts to bring back for the boys, but it was fun and nostalgic for me as well! . My sis and I LOVED playing Nintendo growing up, from the original NES to SNES, Gameboy, and then N64. Mario games were our favorit...
kimikozeimet
43 likes • 1.2K views

🎮 Try Before You Buy

Take advantage of game demo stations to test out new releases. Reddit

📸 Photo Ops Galore

Capture memories with themed backdrops and iconic Nintendo characters. Instagram

Nintendo World In New York City Located in Manhattan's historic Rockefeller Center, Nintendo NY is your very own Warp Pipe into the Mushroom Kingdom and beyond! With 10,000 square feet of dedicated gaming goodness spread over 2 floors, you can check out new and exciting titles headed to Nintendo Switch, while also scratching that itch to pick up exclusive memorabilia featuring your favorite selec...
luisbonetti_photo
22 likes • 416 views

Tips

from all over the internet

🎯 Beat the Rush

Visit on weekdays to avoid long lines and enjoy interactive demos without the crowds. Reddit

💰 Exclusive Finds

Look for NYC-specific merchandise like the Pikachu Statue of Liberty Edition. TikTok

🎮 Try Before You Buy

Take advantage of game demo stations to test out new releases. Reddit

📸 Photo Ops Galore

Capture memories with themed backdrops and iconic Nintendo characters. Instagram

🛋️ Parent Comfort

Wish there were more seating for parents waiting for their companions. Reddit

What Travellers Say

4.7
(19k reviews)

Reviews Summary

Visitors overwhelmingly praise Nintendo NY for its immersive atmosphere, extensive merchandise, and nostalgic appeal. The interactive game demos and exclusive collectibles are major highlights, making it a must-visit for fans. Some wish for more seating, but the overall experience is described as pure joy and worth every penny.

"I visited on December 6th. The window display and interior were full filled with a festive Christmas atmosphere. There were lots of holiday related items featuring, and I especially loved the scarf😃It looks really nice!
The rest of the store was just as great as always!"

wai lun lui

"So much cool stuff! If you’re shopping at Rockefeller or 5th Ave you must must stop here, very small to no lines, great photo ops and all that sweet sweet video game merch you can’t find anywhere else. Was very satisfied with the quality of my items and the in store experience."

Timmy Lanning

"I have always wanted to come here and since we were driving through we decided to spend the day in NYC. This was the first store I went into and it was everything I thought it would be. I lived seeing all of the statues and merchandise. They also had a area up stairs where you could play some games. I ended up spending about $200 bucks here but I walked away with some pretty cool stuff for me and my family for Christmas. My favorite was Pikachu plush dressed as the statue of liberty. Can't wait to come back!"

Maria Yeahquo

What People Like

Immersive, nostalgic atmosphere
Exclusive merchandise
Interactive game demos

What People Dislike

Limited seating

Frequently Asked Questions

🚇 🗺️ Getting There

Nintendo NY is conveniently located at 10 Rockefeller Plaza, New York, NY 10020, right in the heart of Manhattan. You can easily reach it via the subway system. The closest stations are 47-50 Sts-Rockefeller Center (B, D, F, M lines) and 49 St (N, Q, R, W lines). It's also within walking distance of many Midtown attractions. Instagram+1

Yes, Nintendo NY is very accessible by public transport. Multiple subway lines stop nearby, making it easy to get to from anywhere in the city. Instagram+1

While there isn't dedicated parking for Nintendo NY, several parking garages are available in the Rockefeller Center area. However, public transportation is generally recommended due to traffic and parking costs in Midtown Manhattan. Instagram

Absolutely! Nintendo NY is located within Rockefeller Center, making it easy to visit alongside attractions like the Top of the Rock Observation Deck, NBC Studios, the LEGO Store, and FAO Schwarz. Instagram+1

If you're coming from Times Square, it's a pleasant walk (about 10-15 minutes) south towards Rockefeller Center. You can also take a short subway ride on the N, Q, or R lines from Times Sq-42 St to 49 St. Instagram

🎫 🎫 Tickets & Entry

No, general admission to Nintendo NY is free. You do not need to purchase tickets to enter the store and browse. Reddit

Nintendo NY typically opens around 10 AM and closes around 8 PM, but hours can vary, especially on holidays. It's always a good idea to check their official website or social media for the most up-to-date hours before your visit. Instagram

There is no admission fee to enter Nintendo NY. It's a retail store, so entry is free for everyone. Reddit

Yes, Nintendo NY often allows pre-orders for upcoming games and consoles. It's best to inquire in-store or check their website for current pre-order availability and details. Instagram

Nintendo NY frequently hosts special events, including game launch parties and holiday celebrations. Keep an eye on their social media and website for announcements about upcoming events. Instagram

🎫 🎮 Onsite Experience

At Nintendo NY, you can explore a vast collection of Nintendo merchandise, play interactive game demos on the latest consoles, see historical Nintendo systems, and take photos with themed backdrops. TikTokInstagramReddit

Yes, Nintendo NY features numerous stations where you can try out new and upcoming Nintendo Switch games. This is a great way to experience titles before purchasing. InstagramReddit

The store offers a wide range of merchandise, including apparel (t-shirts, hoodies), plush toys, collectibles, accessories, games, and exclusive New York-themed items. TikTokInstagram+1

Nintendo NY is a fantastic destination for kids! They'll love the interactive game demos, the colorful displays, and the vast selection of toys and apparel featuring their favorite characters. Instagram+1

Yes, the store is designed with many photo opportunities, including themed backdrops and character displays, perfect for capturing your visit. Instagram+1

🎫 🛍️ Shopping & Pricing

Many visitors find that Nintendo NY's prices are competitive, and sometimes even better than other retailers in NYC for Nintendo items. They also offer exclusive merchandise not found elsewhere. Reddit

Yes, Nintendo NY is known for its exclusive merchandise, including New York-themed items like the Pikachu Statue of Liberty Edition and seasonal collections. TikTokInstagram

Nintendo NY accepts major credit cards (Visa, Mastercard, American Express, Discover) and likely cash. It's always good to have a backup payment method. Instagram

Yes, the store has an impressive selection of plush toys featuring a wide variety of Nintendo characters. TikTokInstagram

For the experience and unique, exclusive items, many visitors find it worth buying souvenirs here for the memories, even if some items might be slightly cheaper online. Reddit

ℹ️ 💡 General Tips

Visit on a weekday to avoid crowds, check for exclusive merchandise, and take advantage of the game demos. Be prepared for a fun, nostalgic experience! InstagramReddit

Unfortunately, many visitors note a lack of seating. Parents or companions might find it difficult to rest while others are browsing or playing. Reddit

The store is described as a 'warp pipe to a dimension where everything is adorable, nostalgic, and makes you want to shout "It's-a me, Mario!"' It's a place of pure joy for fans. Reddit

Even if you're not a hardcore fan, the store's atmosphere, historical displays, and unique merchandise can still make for an enjoyable visit, especially if you have any nostalgic connection to Nintendo. Instagram

Besides Nintendo NY, the only other official Nintendo store in the US is Nintendo of America's headquarters in Redmond, Washington, which has a smaller store and museum. Reddit

Nintendo NY Rockefeller Center (2026) – Best of TikTok, Instagram & Reddit Travel Guide