Pearl & the Beast - Image 1
1 / 3

Pearl and the Beast

4.7
·341 reviews·New York, United States

Discover and create your own pearl jewelry in NYC! Open mussels, find real pearls, and design custom pieces on the spot.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday afternoons

Fewer crowds, more staff attention

CrowdLow
Loading map...
Pearl & the Beast - Image 1

Pearl and the Beast

Best Time

Weekday afternoons

Fewer crowds, more staff attention

CrowdLow

Highlights

Must-see attractions

Discover and create your own pearl jewelry in NYC! Open mussels, find real pearls, and design custom pieces on the spot.

4.7
(341 reviews)

"A fun, hands-on activity and keepsake all in one!"

Vertical photo
TIP

🎯 Cash for Discounts

Paying with cash might get you a better deal!

✨ Unique Pearl Shapes

Mussels can hide heart-shaped or round pearls. Be surprised!

Third hero image

Quick Facts

Hours

Rating

4.7 · 341 reviews

Type

Jewelry Store

Highlights

Discover the most iconic attractions and experiences

Pearl Harvesting Adventure

Pearl Harvesting Adventure

Crack open your own mussel to discover unique, real pearls. A thrilling treasure hunt for your keepsake!

TikTok+1
Custom Jewelry Creation

Custom Jewelry Creation

Transform your harvested pearls into beautiful rings, necklaces, or bracelets on the spot.

TikTok+1
Unique Soho Experience

Unique Soho Experience

Discover this hidden gem in a Soho basement for a hands-on, memorable NYC activity.

TikTok+1
Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

Book Ahead or Walk-In?

While walk-ins are often welcome, booking ahead can save you time, especially during peak hours. Some TikTok creators suggest appointments aren't always required, but it's wise to check their social media for the latest updates to avoid disappointment. TikTok

Budgeting for Your Pearl Treasure

Mussels range from $70-$80, with jewelry pieces starting around $30-$45. Consider cash payments for potential discounts, as mentioned by some visitors. TikTokReddit

Best Times

When
Weekday afternoons
Why
Fewer crowds, more staff attention
Crowd
Low
When
Weekends (early)
Why
Beat the rush for a relaxed start
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

You can create your own Pearl Jewelry in NYC! This is Pearl and the Beast! ✨ 📍22 Howard St New York New York 10013 How it works! 👇🏼 -pick a mussel (each one has different pearl shapes inside) -crack it open yourself & pick out the pearls! -Choose your jewelry style (rings, necklaces, bracelets, pins) -Watch your pearl get turned into Jewlery & take home the same day! This was such a fun activi...
@savannahvinsonn
731 likes • 9.5K views

🎯 Cash for Discounts

Paying with cash might get you a better deal! Reddit

✨ Unique Pearl Shapes

Mussels can hide heart-shaped or round pearls. Be surprised! TikTok+1

I tried pearl hunting at @Pearl & the beast, truly so amazing! #thingstodoinnyc #nycweekend #bestthingstodoinnyc #dayinmylife #minivlog #weekendinnyc #nycactivities
@nycsarah_
154.5K likes • 2.2M views
Pearl & The beast is a 10/10 experience 🔥🔥🔥 Would you try ?!? #nycactivities #nycthingstodo #nyccontentcreator #datenightideas @Pearl & the beast
@aprilheree_
1.4K likes • 20.7K views

⏳ Quick Process

The whole experience, from opening to finished jewelry, takes about 40 minutes. TikTok

💡 Staff are Super Helpful

Friendly staff make the process smooth and enjoyable. TikTokReddit

You’d probably walk right past this spot, since it’s hidden in a Soho basement @Pearl & the beast 👀✨ Here’s how it works: 1. Pick a clam (don’t worry, they’re not alive) 2. Open it up to reveal the pearls inside 3. Drop them into a polishing solution 4. Choose your jewelry piece (the staff recommends a bracelet since it uses the most pearls) 5. Watch as they turn it into a custom piece you get to ...
@saint_travels
34.3K likes • 281.6K views

Tips

from all over the internet

🎯 Cash for Discounts

Paying with cash might get you a better deal! Reddit

✨ Unique Pearl Shapes

Mussels can hide heart-shaped or round pearls. Be surprised! TikTok+1

⏳ Quick Process

The whole experience, from opening to finished jewelry, takes about 40 minutes. TikTok

💡 Staff are Super Helpful

Friendly staff make the process smooth and enjoyable. TikTokReddit

💍 Bracelet Recommendation

Staff often suggest bracelets as they can accommodate more pearls. TikTok

What Travellers Say

4.7
(341 reviews)

Reviews Summary

Visitors praise Pearl and the Beast for its unique, hands-on pearl harvesting and jewelry-making experience, with many highlighting the friendly and helpful staff. While some found the ambiance warm and the jewelry quality not entirely worth the price, the overall consensus is that it's a fun, memorable activity, especially when shared with friends or a partner.

"I found this place on TikTok And we really wanted to visit it. We did not have an appointment. However the staff were extremely nice and allowed us to still do this. Everything was extremely clean, and the staff were very helpful. Couldn’t have asked for a better experience."

Mandy McCracken

"The experience was ok. The ambiance wasn’t a vibe. It was hot inside. The jewelry was cheap and flimsy for the price. I got the classic and weirdo. It was a nice and fun experience because I was with my friend. The quality of the jewelry was cheaply made. I’m happy I had the experience but I won’t do it again."

Atiya Freeman

"The experience wasn’t that great. The place ambience wasn’t a vibe. The jewelry was cheaply designed and the quality wasn’t worth the price. I got the classics and my friend got the weirdo. I enjoyed myself because I was with my niece and friend other than that it didn’t live up to the review. I’m glad I did it but I wouldn’t do it again."

sakeena freemont

What People Like

Unique pearl harvesting
Custom jewelry creation
Friendly and helpful staff

What People Dislike

Ambiance can be warm
Jewelry quality for price

Frequently Asked Questions

🚇 🗺️ Getting There

Pearl and the Beast is located at 22 Howard St, New York, NY 10013, in the Soho/Chinatown area. It's accessible via various subway lines, including the N, Q, R, W, J, Z, 6, and 4, 5 trains to nearby stations like Canal Street or Grand Street. TikTok+1

The shop is described as being in a basement and you might walk right past it, so keep an eye out for their signage. TikTok

The subway is generally the most efficient way to reach Soho. Consider using a transit app to find the quickest route from your location. TikTok+1

🎫 🎫 Tickets & Entry

While appointments aren't always required, walk-ins are often welcome. Some visitors have noted being accommodated even without a prior booking. It's best to check their social media for the most current policy. TikTokReddit

Mussels typically range from $70 to $80 each, depending on the type and the number of pearls you might find inside. TikTok+1

Jewelry pieces to set your pearls in start around $30-$45, with some options potentially costing more. Bracelets are often recommended as they can hold multiple pearls. TikTok+1

Some visitors have mentioned that paying by cash can result in a discount. It's worth inquiring about this when you visit. Reddit

The total cost will be the price of your chosen mussel plus the price of your selected jewelry piece. For example, one visitor paid $110 for a mussel and two pairs of earrings. TikTok

🎫 💎 Onsite Experience

You'll select a mussel from a tank, then open it yourself to reveal the real pearls inside. The pearls are then placed in a polishing solution before being set into your chosen jewelry. TikTok+2

The entire process, from opening the mussel to having your custom jewelry made, typically takes around 40 minutes. TikTok

You can choose to create rings, necklaces, bracelets, or pins. The staff can help guide you on the best options based on the pearls you find. TikTok+1

Yes, you get to crack open the mussel yourself to discover the pearls, making it a fun, hands-on activity. TikTok+1

The number of pearls can vary. Some mussels are described as having 15-30 pearls, while others might have fewer. The experience is about the discovery! TikTok

📸 📸 Photography

Absolutely! Many visitors share their experiences on TikTok and Instagram, so feel free to capture your pearl-hunting and jewelry-making moments. TikTok+2

The unique process of opening mussels and the custom jewelry creation offer great visual moments. The Soho location itself can also be a backdrop. TikTok+1

Pearl and the Beast (2026) – Best of TikTok, Instagram & Reddit Travel Guide