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Sephora

4.2
·1k reviews·New York, United States

A premier beauty destination offering a vast array of makeup, skincare, and fragrances from top global brands.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, easier browsing

CrowdLow
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Love 💕 makeup 💄 every girl’s fantasy and men’s dreams to see there women

Sephora

Best Time

Weekday mornings

Fewer crowds, easier browsing

CrowdLow
Highlights

Highlights

Must-see attractions

A premier beauty destination offering a vast array of makeup, skincare, and fragrances from top global brands.

4.2
(1k reviews)

"It's truly always a pleasure shopping for makeup here."

Vertical photo
TIP

🎯 Embrace the Beauty Wonderland

Feel like a kid in a candy shop with endless makeup and skincare options!

✨ Join the Beauty Insider Program

Unlock birthday gifts and exclusive rewards for your purchases. 🎁

Third hero image

Quick Facts

Hours

Rating

4.2 · 1,043 reviews

Type

Cosmetics Store

♿ Wheelchair accessible

Highlights

Discover the most iconic attractions and experiences

The Iconic Times Square Location

The Iconic Times Square Location

Times Square, New York City

Experience the largest Sephora in the US, a dazzling beauty wonderland in the heart of NYC.

Exclusive Brands & New Releases

Exclusive Brands & New Releases

All Sephora locations

Discover sought-after brands like Rare Beauty and Rhode, plus get early access to new makeup and skincare drops .

TikTokInstagram
Sephora Collection

Sephora Collection

All Sephora locations

Explore Sephora's own line of makeup, skincare, and accessories, often at more accessible price points.

Fragrance Paradise

Fragrance Paradise

All Sephora locations

A vast selection of perfumes and colognes from designer brands to niche scents.

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Planning Your Visit

Navigating the Times Square Spectacle

The Sephora in Times Square is a massive destination, often bustling with crowds. Plan your visit during off-peak hours to avoid the biggest rushes. Consider checking for specific brand availability if you're on the hunt for a particular item, as not all locations carry every product.Reddit

Rewards and Special Offers

Don't miss out on the Sephora Beauty Insider program! Signing up can unlock exclusive birthday gifts and early access to sales. Keep an eye out for special promotions and coupons, especially around major shopping events like Black Friday.Instagram

Best Times

When
Weekday mornings
Why
Fewer crowds, easier browsing
Crowd
Low
When
Weekday evenings
Why
Post-work rush subsides
Crowd
Medium
When
During major sales
Why
Score great deals
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

HELLLOOOOO NEW YORK CITY 🗣️ @Selena Gomez @sephora #rarebeauty #selenagomez #nyc #newyork #sephora
@rarebeauty
1.3M likes • 9.5M views

🎯 Embrace the Beauty Wonderland

Feel like a kid in a candy shop with endless makeup and skincare options! TikTok

✨ Join the Beauty Insider Program

Unlock birthday gifts and exclusive rewards for your purchases. 🎁

rhode sightings: sephora nyc 🤍
@rhode
142.7K likes • 1.2M views
Claim Your $750 Sephora Card in Bïo #haul #sephora #sephorahaul
haul_now
10.5K likes • 317.9K views

📱 Download the Sephora App

Shop exclusive early access and browse the latest arrivals. :iphone:

🚶‍♀️ Navigate the Crowds

Times Square location can be packed; visit during off-peak hours if possible. Reddit

qui veut un haul 😏🛍️ #sephora #sephorafrance #sephorahaul #sephorabeautycommunity #sephoralife
princessemiaxoxo
39.2K likes • 478.5K views

Tips

from all over the internet

🎯 Embrace the Beauty Wonderland

Feel like a kid in a candy shop with endless makeup and skincare options! TikTok

✨ Join the Beauty Insider Program

Unlock birthday gifts and exclusive rewards for your purchases. 🎁

📱 Download the Sephora App

Shop exclusive early access and browse the latest arrivals. :iphone:

🚶‍♀️ Navigate the Crowds

Times Square location can be packed; visit during off-peak hours if possible. Reddit

🛍️ Plan Your Haul

Many visitors share their exciting Sephora hauls online! TikTokInstagram

💡 Ask for Staff Recommendations

Knowledgeable staff can help you find the perfect product. Reddit

💳 Check for Coupons & Promos

Look for discounts and special offers to save on your beauty buys. :moneybag:

What Travellers Say

4.2
(1k reviews)

Reviews Summary

Sephora is widely loved for its extensive selection of makeup, skincare, and fragrances, with many praising the variety of brands and the rewarding Beauty Insider program. Customers appreciate the clean and spacious store environments, especially at flagship locations like Times Square. However, some visitors report challenges in finding staff for assistance and occasional stock issues with highly sought-after products.

"I absolutely love the Sephora at Times Square! The store is so well organized and has everything you could possibly need. As part of the rewards program, I even received a birthday gift, which made my experience extra special. Always a pleasure to shop here!"

Ana Beatriz Costa

"Sephora is an absolute favorite! They offer an incredible variety of products and brands, making it easy to find exactly what you're looking for.
I was specifically searching for a tinted lipstick, and a staff member expertly recommended the Too Faced options—I ended up loving it! It's also great that I can always count on Huda Beauty products; they never disappoint.
It's truly always a pleasure shopping for makeup here."

Bushra Noorulain

"Lovely Store located in the heart of Times Square Broadway

Clean Spacious Store

Great shopping experience with my friends

Open 7 days a week Monday to Saturday
09:00-23:00

Sunday 10:00-22:00

Great selection of
Makeup
Skincare
Haircare
Perfumes

Great vaste collection of perfumes from YSL, DIOR, VALENTINO and more

Reasonable Prices

Staff were Welcoming but difficult at times to find help

Great if you are visiting you’ll find products not available in the Uk"

Steve Woodman

What People Like

Vast product selection
Exclusive brands
Beauty Insider rewards

What People Dislike

Difficulty finding staff
Stock availability issues

Frequently Asked Questions

🚇 🗺️ Getting There

The Sephora in Times Square is easily accessible via the NYC subway system. Several lines stop nearby, including the 1, 2, 3, N, Q, R, W, and S trains at Times Square-42nd Street station. It's also a popular destination for tourists staying in the area.TikTok

Parking in Times Square is notoriously difficult and expensive. It's highly recommended to use public transportation or ride-sharing services to reach the Sephora location.

The Sephora at Times Square typically has extended hours, often opening around 9:00 AM and closing as late as 11:00 PM on weekdays and Saturdays, with slightly earlier closing on Sundays. It's always best to check the official Sephora website for the most up-to-date hours.

Yes, the Sephora in Times Square is known for being extremely busy due to its prime location and size. Visitors often describe it as a 'crowded mess'.Reddit Going during weekday mornings or late evenings can help mitigate the crowds.

Absolutely! New York City has numerous Sephora stores, including locations in SoHo, on Fifth Avenue, and at various malls like Roosevelt Field and Kings Plaza. You can find a Sephora near you using the store locator on Sephora.com.TikTok

🎫 🎫 Tickets & Entry

No, you do not need a ticket to enter any Sephora store. Entry is free, and you can browse at your leisure. Special events like SEPHORiA might require tickets, but general store visits do not.TikTok

There are no admission fees to shop at Sephora. You only pay for the products you choose to purchase.

Yes, Sephora offers various in-store beauty services, including makeup applications. You can book appointments through the Sephora website or app, though walk-ins are sometimes accommodated, as seen with Jennifer at the Times Square location.Reddit

Sephora's Beauty Insider is a free loyalty program that rewards customers with points for purchases, exclusive gifts (like a birthday gift), and early access to sales and new products.Instagram

Sephora holds major sales events throughout the year, including the highly anticipated Sephora Sale. You can stay informed by signing up for their email list, checking the Sephora app, and following their social media channels.Instagram

🎫 💄 Makeup & Skincare

Popular brands include Rare Beauty, Rhode, Fenty Beauty, Huda Beauty, and Patrick Ta. Sephora also carries its own extensive Sephora Collection line.TikTokInstagram

Yes, Sephora offers a wide range of skincare products from various brands, covering all skin types and concerns. You can find everything from cleansers and moisturizers to serums and masks.Instagram

The Wonder Skin Lip Stain is a popular product. Availability can vary by store, so it's best to check the Sephora website or app for stock information at your nearest location.

Yes, most Sephora stores have testers available for many makeup products, allowing you to swatch and try them on. Staff can also assist with product demonstrations.

The Sephora 20% off sale is a major event where Beauty Insider members can get a significant discount on their purchases. This often happens twice a year, with specific dates announced in advance.Instagram

🎫 👃 Fragrance & Colognes

Sephora carries a vast selection of perfumes and fragrances for women and men, including popular designer brands like YSL, Dior, and Valentino, as well as niche and indie scents.Reddit

Yes, Sephora has a dedicated section for men's colognes and fragrances, featuring a wide array of scents from well-known brands.

Sephora's fragrance experts can help you find a new scent based on your preferences. You can also explore popular fragrances and read reviews online.

Yes, Sephora offers a variety of perfume gift sets, which make excellent presents. These often include a full-size fragrance along with complementary body products.TikTok

You can use the search bar on Sephora.com or the Sephora app to find specific perfumes. If you're in-store, ask an associate for assistance.

🎫 💳 Payment & Gift Cards

Sephora accepts major credit cards (Visa, Mastercard, American Express, Discover), debit cards, and Sephora gift cards. They also accept Apple Pay and Google Pay in-store.

Sephora eGift cards can be redeemed online at Sephora.com or in-store. When shopping online, enter the eGift card number and PIN at checkout. In-store, present the eGift card to the cashier.Instagram

Sephora inside Kohl's locations accept Kohl's coupons and Kohl's Rewards. However, standard Sephora coupons and promotions are generally not valid at Kohl's Sephora locations [^Kohl's Sephora].

Sephora gift cards can be purchased online at Sephora.com, in any Sephora store, or at select retail partners. They are available in various denominations.Instagram

Comenity Sephora refers to the Sephora Credit Card program, managed by Comenity Bank. This card offers rewards and benefits for frequent Sephora shoppers.

Sephora (2026) – Best of TikTok, Instagram & Reddit Travel Guide