Starbucks Reserve Roastery
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Starbucks Reserve Roastery

4.3
·7k reviews·New York, United States

An immersive NYC coffee experience with live roasting, artisanal food, and craft cocktails in a stunning industrial setting.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday Mornings

Fewer crowds, more relaxed vibe

CrowdLow
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Starbucks Reserve Roastery

Starbucks Reserve Roastery

Best Time

Weekday Mornings

Fewer crowds, more relaxed vibe

CrowdLow
Highlights

Highlights

Must-see attractions

An immersive NYC coffee experience with live roasting, artisanal food, and craft cocktails in a stunning industrial setting.

4.3
(7k reviews)

"This place is coffee + design + a full-on experience. TikTok"

Vertical photo
TIP

Go Early to Avoid Lines

Arrive before opening or shortly after to snag a good spot and avoid long queues.

Explore All Levels

Don't just stay on the ground floor; the upper levels offer unique bars and seating areas.

Third hero image

Quick Facts

Hours

Rating

4.3 · 6,865 reviews

Type

Coffee Shop

👶 Good for kids♿ Wheelchair accessible🚻 Accessible restroom

Smart Planning

Set yourself up for a great visit

Beat the Crowds

This NYC spot can get busy! Visiting during weekdays, especially in the morning, can offer a more relaxed experience. Weekends and evenings tend to be packed, so plan accordingly if you prefer a quieter visit. TikTok

Beyond Coffee

While known for its coffee, the Roastery offers a full bar with cocktails and unique food from Princi. Don't miss the chance to explore specialty drinks and baked goods that go beyond the typical Starbucks menu. TikTokReddit

Featured Highlights

Where ordinary trips become great ones

The Roasting Process

The Roasting Process

Ground Floor

Witness the magic of coffee beans being roasted live, a truly immersive industrial-chic spectacle.

TikTok+1
Arriviamo Bar

Arriviamo Bar

Second Floor

Enjoy expertly crafted cocktails and specialty coffee drinks in a sophisticated setting.

TikTok+1
Princi Bakery

Princi Bakery

Ground Floor

Indulge in fresh, artisanal pastries, pizzas, and baked goods from this renowned Italian bakery.

TikTok+1
Whiskey Barrel-Aged Cold Brew

Whiskey Barrel-Aged Cold Brew

Any Bar Area

A must-try smooth, alcohol-free coffee with subtle whiskey notes and a hint of vanilla.

Reddit

Common Visitor Questions

🚇 🗺️ Getting There

The Starbucks Reserve Roastery is located in the Meatpacking District, near Chelsea Market. It's easily accessible via the NYC Subway system. The closest subway stations are 14th Street-8th Avenue (A, C, E, L trains) and 14th Street-7th Avenue (1, 2, 3, F, M, PATH trains). TikTok+2

While there isn't dedicated parking for the Roastery, several parking garages are available in the Meatpacking District and near Chelsea Market. Public transportation is generally recommended due to traffic and parking costs in NYC. TikTok

Many visitors find the subway to be the most efficient and cost-effective way to reach the Starbucks Reserve Roastery. Walking from nearby neighborhoods like the West Village or Chelsea is also a pleasant option. TikTok

Yes, several bus lines stop near the Roastery, including the M11, M14A, M14D, and M23. Check MTA schedules for the most up-to-date routes and times. TikTok

Walking from Times Square to the Starbucks Reserve Roastery takes approximately 30-40 minutes. It's a scenic walk through Manhattan, but taking the subway is faster if you're short on time. TikTok

🎫 🎫 Tickets & Entry

No, reservations are generally not required to enter the Starbucks Reserve Roastery. However, it can get very crowded, especially on weekends, so arriving early is advised. TikTokReddit

The operating hours can vary, but typically the Starbucks Reserve Roastery is open daily. It's best to check the official Starbucks website or app for the most current hours before your visit. TikTok

There is no admission fee to enter the Starbucks Reserve Roastery. You are welcome to explore the space, watch the roasting process, and enjoy the ambiance. Purchases are, of course, optional. TikTok

While you can't book specific tables in advance, the Roastery is designed to accommodate many guests. Finding a seat might be challenging during peak hours, but the staff works to manage the flow. Reddit

Yes, the Starbucks Reserve Roastery often hosts special events, including coffee tastings and even cocktail-making classes. It's recommended to check their event calendar or inquire onsite for upcoming activities. TikTok

🎫 ☕ Coffee & Drinks

Starbucks Reserve coffee features rare, small-lot beans sourced from unique growing regions around the world. These beans are often roasted in small batches at the Roastery to highlight their distinct flavors and aromas. TikTok+1

This is a signature drink at the Roastery, made with coffee aged in whiskey barrels. It offers a smooth, rich flavor with subtle notes of whiskey and vanilla, and it's alcohol-free. Reddit

Absolutely! You can order coffee flights, like the Origin Flight or Cold Brew Trio Flight, to sample a variety of Reserve coffees and compare their unique profiles. Reddit

Yes, the Arriviamo Bar on the second floor offers a selection of specialty cocktails, teas, and other beverages in addition to coffee. TikTok

Yes, a wide selection of Starbucks Reserve coffee beans is available for purchase. You can find single-origin beans and special blends that are exclusive to the Roastery. TikTok

🍽️ 🍽️ Food & Dining

The Roastery features food from Princi, an Italian bakery, offering artisanal pastries, pizzas, sandwiches, and other baked goods. TikTok+1

The food selection can vary, but Princi typically offers a range of items. It's best to inquire with the staff onsite about specific dietary options available on the day of your visit. TikTok

The food at Princi is generally considered premium, reflecting its artisanal quality. Prices are comparable to other high-end bakeries and cafes in NYC. Reddit

While you can get substantial items like sandwiches and pizzas, it's more of a cafe experience than a full-service restaurant. It's perfect for breakfast, lunch, or a snack. TikTok

Many visitors enjoy the fresh pastries, like croissants and danishes. Savory options like prosciutto sandwiches are also popular. Reddit

📸 📸 Photography & Ambiance

Absolutely! The Roastery boasts stunning industrial design, copper accents, and unique architectural features, making it incredibly photogenic. TikTok

Early mornings or weekdays offer fewer crowds, allowing for clearer shots. The lighting can also be quite beautiful during these times. TikTok

Generally, personal photography is allowed. However, it's always good practice to be mindful of other guests and avoid intrusive photography, especially in busy areas. TikTok

The main roasting area, the Arriviamo Bar, the intricate copper pipes, and the Princi display are all highly photogenic. The overall design is a major draw. TikTok

The atmosphere is described as immersive, sophisticated, and lively. It's a blend of industrial chic and a high-end coffee experience, with a buzzing energy. TikTokReddit

Time It Right

The smart timing locals actually follow

When
Weekday Mornings
Why
Fewer crowds, more relaxed vibe
Crowd
Low
When
Late Evenings (Weekdays)
Why
Quieter atmosphere, bar is open
Crowd
Medium
When
Weekend Afternoons
Why
Lively, but can be very crowded
Crowd
High

Local Tips

sourced from real visitor accounts

If you’re looking for something to do in New York City, then check out Starbucks Reserve Roastery! It’s an amazing place with specialty food drinks, coffee, and more. #n#newyorkcityT#TravelN#NYCs#starbucksc#coffee
@tableandtravel
2.2K likes • 49.3K views

Go Early to Avoid Lines

Arrive before opening or shortly after to snag a good spot and avoid long queues. TikTok

Explore All Levels

Don't just stay on the ground floor; the upper levels offer unique bars and seating areas. TikTok+1

Seattle ✔️ Chicago ✔️ & now NEW YORK ✔️ Now I have checked off all @StarbucksRoastery that are in the US! Gotta get worldly with it now! #newyork #nyc #starbucksroastery #travel #nyctravel #usatravel #usatraveldestinations
@mkaspr_
387.3K likes • 2.6M views
Exploring the Starbucks Reserve Roastery in New York. ☕✨ This place is not your regular Starbucks. It feels more like a coffee factory with so many unique blends and brewing methods. ☕️ Upstairs there is a bar where you can enjoy cocktails or specialty coffees.🍸🍵 The variety of treats and bakery items is incredible. 🥐🍪 I tried their seasonal pumpkin tart and it was amazing. 🎃😍 The other treats l...
@travelinprogress
22 likes • 828 views

Try the Reserve Flights

Sample different single-origin coffees to discover new flavors and brewing methods. Reddit

Look for NYC Exclusives

Discover unique merchandise and local artist collaborations not found elsewhere. TikTok

The Starbucks Reserve Roastery in New York City is an experience! #starbucksreservenewyork #starbucksroastery #newyorkcity #newyorkcitycoffee #nyccoffee #coffeeshops
@beansceneexplorers
32 likes • 412 views

Tips

from all over the internet

Go Early to Avoid Lines

Arrive before opening or shortly after to snag a good spot and avoid long queues. TikTok

Explore All Levels

Don't just stay on the ground floor; the upper levels offer unique bars and seating areas. TikTok+1

Try the Reserve Flights

Sample different single-origin coffees to discover new flavors and brewing methods. Reddit

Look for NYC Exclusives

Discover unique merchandise and local artist collaborations not found elsewhere. TikTok

Consider a Class

Book an espresso martini or coffee-making class for a hands-on experience. TikTok

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4.3
(7k reviews)

Reviews Summary

Visitors consistently praise the Starbucks Reserve Roastery for its stunning, immersive atmosphere and unique coffee experience, highlighting the live roasting and specialty drinks like the Whiskey Barrel-Aged Cold Brew. While the ambiance and beverages receive high marks, some guests find the food offerings to be average for the price point. Overall, it's considered a must-visit for coffee enthusiasts and those seeking a novel NYC destination. Reddit

"The Starbucks Reserve Roastery is a Starbucks on a completely different level and I would recommend coffee lovers to go to experience it.

First of all, the atmosphere and style of the store is fancier and amazing - the staff are welcoming, lots to see like the roasting machine to all the various merch that features local artists or New York exclusive designs.
The food showcased was fresh and made in house + there were menu items that aren’t in the regular Starbucks. Even though it’s simple, the herb croissant with prosciutto was amazing and as I had ordered the flight of hot cocoas (seasonal menu), the savoury sandwich was a great companion to the sweet.
I also ordered the whiskey barrel aged cold brew coffee which needs to become an official drink - one of the best tasting coffees I’ve ever had, the coffee was so smooth to drink with the scent and taste of whiskey (alcohol free). They add a touch of vanilla syrup which adds more flavour to the whiskey coffee.
Highly recommend and would love to try some of the experiences one day!"

Gluttonous Traveler

"Food: 3 Stars
Service: 5 Stars
Ambience: 4 Stars
Value: 3 Stars
Sanitary: 4 Stars
Overall: 3.8 Stars

This was my first time visiting a Starbucks Reserve Roastery, and it truly set the bar high in terms of atmosphere. The space is absolutely beautiful and incredibly expansive — you can easily spend a good chunk of time just exploring all the different sections.

What makes this location stand out is that it’s far more than “just a coffee shop.” They offer an impressive range of food, specialty drinks, and coffee beans sourced from around the world. One of the highlights for me was the stunning bar area, fully stocked with a wide selection of liquors you’d never expect to find in a Starbucks. It really adds a unique twist to the overall experience.

Service was exceptional, all the staff members were all so incredibly nice and friendly. I think I also came at the right time as they had holiday decorations out. All so pretty!

That said, I think I may have ordered the wrong thing when it came to food. The sandwich I had was unfortunately a miss — overly salty and just very average for the price point. The seasonal hot chocolate was enjoyable and comforting, but not quite the mind-blowing experience I hoped for based on the hype.
On a more positive note, the assortment of souvenirs and coffee beans is exceptional. You can pick up blends and gifts from locations across the country, which makes it a fun spot to shop for something a little more unique.

Despite the food hiccup, I’d absolutely come back. The space, the drinks, and the overall vibe make it worth another visit — and next time, I’ll definitely try something different on the menu.

xx kellychan360"

Kelly Chan

"A very relaxing morning here, just watching the time goes by.

It was pretty crowded but still has sufficient space to chill and relax.

The coffees were great, especially the Whiskey Barrel Aged Cold Brew. The best of both worlds! Almond Croissant was good yummy too.

Special shout out to Elliot for making this visit a fabulous one. His explanation and service standards were outstanding and really made us feel at home. Thanks Elliot."

Elaine Chia

What People Like

Immersive atmosphere and design
Unique coffee experience
Whiskey Barrel-Aged Cold Brew

What People Dislike

Food can be average
Can be very crowded