Starbucks Reserve Roastery
An immersive NYC coffee experience with live roasting, artisanal food, and craft cocktails in a stunning industrial setting.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed vibe
Starbucks Reserve Roastery
Best Time
Fewer crowds, more relaxed vibe
Highlights
Must-see attractions
An immersive NYC coffee experience with live roasting, artisanal food, and craft cocktails in a stunning industrial setting.
"This place is coffee + design + a full-on experience. "
Go Early to Avoid Lines
Arrive before opening or shortly after to snag a good spot and avoid long queues.
Explore All Levels
Don't just stay on the ground floor; the upper levels offer unique bars and seating areas.
Highlights
Discover the most iconic attractions and experiences
The Roasting Process
Ground Floor
Witness the magic of coffee beans being roasted live, a truly immersive industrial-chic spectacle.
Arriviamo Bar
Second Floor
Enjoy expertly crafted cocktails and specialty coffee drinks in a sophisticated setting.
Princi Bakery
Ground Floor
Indulge in fresh, artisanal pastries, pizzas, and baked goods from this renowned Italian bakery.
Whiskey Barrel-Aged Cold Brew
Any Bar Area
A must-try smooth, alcohol-free coffee with subtle whiskey notes and a hint of vanilla.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds
Beyond Coffee
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Go Early to Avoid Lines
Arrive before opening or shortly after to snag a good spot and avoid long queues.
Explore All Levels
Don't just stay on the ground floor; the upper levels offer unique bars and seating areas. +1
Try the Reserve Flights
Sample different single-origin coffees to discover new flavors and brewing methods.
Look for NYC Exclusives
Discover unique merchandise and local artist collaborations not found elsewhere.
Tips
from all over the internet
Go Early to Avoid Lines
Arrive before opening or shortly after to snag a good spot and avoid long queues.
Explore All Levels
Don't just stay on the ground floor; the upper levels offer unique bars and seating areas. +1
Try the Reserve Flights
Sample different single-origin coffees to discover new flavors and brewing methods.
Look for NYC Exclusives
Discover unique merchandise and local artist collaborations not found elsewhere.
Consider a Class
Book an espresso martini or coffee-making class for a hands-on experience.
What Travellers Say
Reviews Summary
Visitors consistently praise the Starbucks Reserve Roastery for its stunning, immersive atmosphere and unique coffee experience, highlighting the live roasting and specialty drinks like the Whiskey Barrel-Aged Cold Brew. While the ambiance and beverages receive high marks, some guests find the food offerings to be average for the price point. Overall, it's considered a must-visit for coffee enthusiasts and those seeking a novel NYC destination.
"The Starbucks Reserve Roastery is a Starbucks on a completely different level and I would recommend coffee lovers to go to experience it.
First of all, the atmosphere and style of the store is fancier and amazing - the staff are welcoming, lots to see like the roasting machine to all the various merch that features local artists or New York exclusive designs.
The food showcased was fresh and made in house + there were menu items that aren’t in the regular Starbucks. Even though it’s simple, the herb croissant with prosciutto was amazing and as I had ordered the flight of hot cocoas (seasonal menu), the savoury sandwich was a great companion to the sweet.
I also ordered the whiskey barrel aged cold brew coffee which needs to become an official drink - one of the best tasting coffees I’ve ever had, the coffee was so smooth to drink with the scent and taste of whiskey (alcohol free). They add a touch of vanilla syrup which adds more flavour to the whiskey coffee.
Highly recommend and would love to try some of the experiences one day!"
Gluttonous Traveler
"Food: 3 Stars
Service: 5 Stars
Ambience: 4 Stars
Value: 3 Stars
Sanitary: 4 Stars
Overall: 3.8 Stars
This was my first time visiting a Starbucks Reserve Roastery, and it truly set the bar high in terms of atmosphere. The space is absolutely beautiful and incredibly expansive — you can easily spend a good chunk of time just exploring all the different sections.
What makes this location stand out is that it’s far more than “just a coffee shop.” They offer an impressive range of food, specialty drinks, and coffee beans sourced from around the world. One of the highlights for me was the stunning bar area, fully stocked with a wide selection of liquors you’d never expect to find in a Starbucks. It really adds a unique twist to the overall experience.
Service was exceptional, all the staff members were all so incredibly nice and friendly. I think I also came at the right time as they had holiday decorations out. All so pretty!
That said, I think I may have ordered the wrong thing when it came to food. The sandwich I had was unfortunately a miss — overly salty and just very average for the price point. The seasonal hot chocolate was enjoyable and comforting, but not quite the mind-blowing experience I hoped for based on the hype.
On a more positive note, the assortment of souvenirs and coffee beans is exceptional. You can pick up blends and gifts from locations across the country, which makes it a fun spot to shop for something a little more unique.
Despite the food hiccup, I’d absolutely come back. The space, the drinks, and the overall vibe make it worth another visit — and next time, I’ll definitely try something different on the menu.
xx kellychan360"
Kelly Chan
"A very relaxing morning here, just watching the time goes by.
It was pretty crowded but still has sufficient space to chill and relax.
The coffees were great, especially the Whiskey Barrel Aged Cold Brew. The best of both worlds! Almond Croissant was good yummy too.
Special shout out to Elliot for making this visit a fabulous one. His explanation and service standards were outstanding and really made us feel at home. Thanks Elliot."
Elaine Chia
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Starbucks Reserve Roastery is located in the Meatpacking District, near Chelsea Market. It's easily accessible via the NYC Subway system. The closest subway stations are 14th Street-8th Avenue (A, C, E, L trains) and 14th Street-7th Avenue (1, 2, 3, F, M, PATH trains). +2
While there isn't dedicated parking for the Roastery, several parking garages are available in the Meatpacking District and near Chelsea Market. Public transportation is generally recommended due to traffic and parking costs in NYC.
Many visitors find the subway to be the most efficient and cost-effective way to reach the Starbucks Reserve Roastery. Walking from nearby neighborhoods like the West Village or Chelsea is also a pleasant option.
Yes, several bus lines stop near the Roastery, including the M11, M14A, M14D, and M23. Check MTA schedules for the most up-to-date routes and times.
Walking from Times Square to the Starbucks Reserve Roastery takes approximately 30-40 minutes. It's a scenic walk through Manhattan, but taking the subway is faster if you're short on time.
🎫 🎫 Tickets & Entry
No, reservations are generally not required to enter the Starbucks Reserve Roastery. However, it can get very crowded, especially on weekends, so arriving early is advised.
The operating hours can vary, but typically the Starbucks Reserve Roastery is open daily. It's best to check the official Starbucks website or app for the most current hours before your visit.
There is no admission fee to enter the Starbucks Reserve Roastery. You are welcome to explore the space, watch the roasting process, and enjoy the ambiance. Purchases are, of course, optional.
While you can't book specific tables in advance, the Roastery is designed to accommodate many guests. Finding a seat might be challenging during peak hours, but the staff works to manage the flow.
Yes, the Starbucks Reserve Roastery often hosts special events, including coffee tastings and even cocktail-making classes. It's recommended to check their event calendar or inquire onsite for upcoming activities.
🎫 ☕ Coffee & Drinks
Starbucks Reserve coffee features rare, small-lot beans sourced from unique growing regions around the world. These beans are often roasted in small batches at the Roastery to highlight their distinct flavors and aromas. +1
This is a signature drink at the Roastery, made with coffee aged in whiskey barrels. It offers a smooth, rich flavor with subtle notes of whiskey and vanilla, and it's alcohol-free.
Absolutely! You can order coffee flights, like the Origin Flight or Cold Brew Trio Flight, to sample a variety of Reserve coffees and compare their unique profiles.
Yes, the Arriviamo Bar on the second floor offers a selection of specialty cocktails, teas, and other beverages in addition to coffee.
Yes, a wide selection of Starbucks Reserve coffee beans is available for purchase. You can find single-origin beans and special blends that are exclusive to the Roastery.
🍽️ 🍽️ Food & Dining
The Roastery features food from Princi, an Italian bakery, offering artisanal pastries, pizzas, sandwiches, and other baked goods. +1
The food selection can vary, but Princi typically offers a range of items. It's best to inquire with the staff onsite about specific dietary options available on the day of your visit.
The food at Princi is generally considered premium, reflecting its artisanal quality. Prices are comparable to other high-end bakeries and cafes in NYC.
While you can get substantial items like sandwiches and pizzas, it's more of a cafe experience than a full-service restaurant. It's perfect for breakfast, lunch, or a snack.
Many visitors enjoy the fresh pastries, like croissants and danishes. Savory options like prosciutto sandwiches are also popular.
📸 📸 Photography & Ambiance
Absolutely! The Roastery boasts stunning industrial design, copper accents, and unique architectural features, making it incredibly photogenic.
Early mornings or weekdays offer fewer crowds, allowing for clearer shots. The lighting can also be quite beautiful during these times.
Generally, personal photography is allowed. However, it's always good practice to be mindful of other guests and avoid intrusive photography, especially in busy areas.
The main roasting area, the Arriviamo Bar, the intricate copper pipes, and the Princi display are all highly photogenic. The overall design is a major draw.
The atmosphere is described as immersive, sophisticated, and lively. It's a blend of industrial chic and a high-end coffee experience, with a buzzing energy.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the Arriviamo Bar focuses on adult beverages, the ground floor has plenty of coffee and non-coffee options. Consider visiting during off-peak hours to avoid overwhelming crowds. The unique environment and the visual spectacle of the roastery can make it a memorable outing for families looking for something different in NYC.
☕ Coffee Connoisseurs
Don't miss the chance to try the Whiskey Barrel-Aged Cold Brew, a unique creation that showcases the Roastery's innovation. The knowledgeable baristas are often happy to discuss the origins and flavor profiles of the coffees, enhancing the educational aspect of the visit.
🍸 Cocktail & Food Enthusiasts
The Princi bakery provides a delightful culinary experience with its authentic Italian pastries, pizzas, and sandwiches. While some food items might not hit the mark for everyone, the quality of the baked goods and the variety of savory options make it a worthwhile stop for a snack or light meal.
Deep Dives
In-depth insights and expert knowledge
The Roastery Experience: More Than Just Coffee
Beyond the roasting, the Roastery offers multiple levels of exploration. The ground floor houses the Princi bakery, offering a delectable array of artisanal pastries, pizzas, and baked goods, perfect for a light meal or snack. Ascend to the second floor, and you'll discover the Arriviamo Bar, a sophisticated lounge serving expertly crafted cocktails and specialty coffee drinks, including unique Reserve creations. This dual focus on high-quality coffee and elevated beverages makes it a versatile destination for various tastes.
Visitors often rave about the unique atmosphere and design, noting the attention to detail in the architecture and decor. It's a place where you can easily spend an hour or more, simply observing, sipping, and enjoying the ambiance. Whether you're a dedicated coffee aficionado or just looking for an interesting place to visit in NYC, the Roastery provides a memorable and engaging experience.
Savoring the Flavors: Signature Drinks and Bites
For those looking to explore a range of coffees, the Reserve Flights are an excellent choice. These curated tasting experiences allow you to sample several single-origin coffees, offering a comparative journey through different flavor notes and brewing methods. It’s a fantastic way to deepen your appreciation for specialty coffee.
Complementing the beverages is the Princi bakery, offering a tempting selection of Italian-inspired treats. From flaky croissants and danishes to savory sandwiches and pizzas, there’s something to satisfy various cravings. While some reviews mention that food can be a hit or miss depending on personal preference and the specific item ordered, the quality and freshness are generally high.
The Roastery's Design and Ambiance
Multiple levels offer different perspectives and seating areas, from cozy nooks to communal tables. The Arriviamo Bar on the second floor provides a more intimate and sophisticated setting, perfect for enjoying a crafted cocktail or a rare Reserve coffee. The overall ambiance is often described as lively yet relaxed, buzzing with energy from visitors and the hum of the roasting operations.
Beyond the main coffee and bar areas, the Roastery also features a retail space with exclusive New York-themed merchandise and local artist collaborations. This adds another layer to the experience, allowing visitors to take home a unique souvenir that reflects the spirit of the city and the Roastery itself.
Social
from TikTok, Instagram & Reddit