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Sunrise Mart

4.3
·427 reviews·New York, United States

Authentic Japanese grocery and prepared food market offering fresh sushi, bento boxes, and unique snacks.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Lunchtime weekdays

Freshly made meals

CrowdMedium
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Entrance

Sunrise Mart

Best Time

Lunchtime weekdays

Freshly made meals

CrowdMedium
Highlights

Highlights

Must-see attractions

Authentic Japanese grocery and prepared food market offering fresh sushi, bento boxes, and unique snacks.

4.3
(427 reviews)

"A must-visit for affordable onigiri and fresh sashimi, capturing the essence of Japan in NYC."

Vertical photo
TIP

🎯 Grab-and-Go Lunch Hack

Opt for freshly made bento boxes or sushi for the best taste experience. Cold items can be disappointing.

💰 Affordable Onigiri

Onigiri are a steal at around $2.50, making them a perfect cheap eat for a quick snack or meal.

Third hero image

Quick Facts

Hours

Rating

4.3 · 427 reviews

Type

Asian Grocery Store

Highlights

Discover the most iconic attractions and experiences

Onigiri Perfection

Onigiri Perfection

Prepared Foods Section

Affordable and flavorful rice balls with various fillings. A must-try for a quick, satisfying bite.

Fresh Sashimi & Sushi

Fresh Sashimi & Sushi

Seafood Counter

High-quality, sashimi-grade fish for sushi lovers. Taste the freshness of the ocean in every bite.

Bento Box Variety

Bento Box Variety

Prepared Foods Section

Assortment of Japanese bento boxes featuring classics like Chicken Katsu. A complete meal on the go.

Unique Japanese Snacks

Unique Japanese Snacks

Grocery Aisles

Discover a wide array of imported Japanese candies, drinks, and unique treats. Perfect for adventurous eaters.

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Planning Your Visit

Grab-and-Go Japanese Delights

Sunrise Mart is your go-to for authentic Japanese groceries and delicious prepared foods. Perfect for a quick lunch or stocking up on unique snacks, it offers a taste of Japan right in NYC. Expect fresh sushi, bento boxes, and onigiri.

Navigating the Aisles

With multiple locations, including popular spots in Soho and Midtown, Sunrise Mart is a convenient stop. While some items are grab-and-go, freshly made meals are best enjoyed immediately. Check out their diverse selection of Japanese snacks and drinks.

Best Times

When
Lunchtime weekdays
Why
Freshly made meals
Crowd
Medium
When
Late afternoons
Why
Fewer crowds, good for snacks
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

If you haven’t visited this spot already it’s a must! #nychiddengems #nyc #sunrisemart #japanesefood #newyorkcity
@michelleelizal
267 likes • 6.7K views

🎯 Grab-and-Go Lunch Hack

Opt for freshly made bento boxes or sushi for the best taste experience. Cold items can be disappointing. Reddit

💰 Affordable Onigiri

Onigiri are a steal at around $2.50, making them a perfect cheap eat for a quick snack or meal. TikTok

onigiri for only $2.50!!! 🍙 #sunrisemartnyc #nyccheapeats #onigiri #japanesefood #nycfoodguide #cheaptok #under5dollars #wheretoeat #nycasianfood #yelpelite #asianeats #japanesegrocery #grocerystore #nycfoodspots #bryantpark #soho #nycbest #nycsnacks #cheapmeals #nycforfree #nyclife #eatingout #picnicfood
@bao_buddy
4.6K likes • 88.1K views
fishies for a little treat tonight #sunrisemart #nyc #grocerystore
@cabagges
6.2K likes • 86.6K views

🍣 Sashimi Quality

If you're a sashimi fan, many reviewers rave about the freshness and quality of the fish available. Reddit

🥤 Unique Drink Selections

Don't miss out on trying interesting Japanese sodas and iced teas, like the Yuzu iced tea. TikTokReddit

New fave lunch spot in SoHo 🍜 #soho #nyc #sunrisemart
@erikzachariahh
50 likes • 649 views

Tips

from all over the internet

🎯 Grab-and-Go Lunch Hack

Opt for freshly made bento boxes or sushi for the best taste experience. Cold items can be disappointing. Reddit

💰 Affordable Onigiri

Onigiri are a steal at around $2.50, making them a perfect cheap eat for a quick snack or meal. TikTok

🍣 Sashimi Quality

If you're a sashimi fan, many reviewers rave about the freshness and quality of the fish available. Reddit

🥤 Unique Drink Selections

Don't miss out on trying interesting Japanese sodas and iced teas, like the Yuzu iced tea. TikTokReddit

🛒 Stock Up on Groceries

Beyond prepared foods, explore the aisles for authentic Japanese groceries, from nori to mochi. TikTok

What Travellers Say

4.3
(427 reviews)

Reviews Summary

Sunrise Mart is celebrated for its authentic Japanese market feel and a wide array of delicious, grab-and-go prepared foods, especially its affordable and tasty onigiri. While many praise the freshness of items like sashimi, a few reviews noted inconsistencies with prepared food temperature and freshness, suggesting immediate consumption is best.

"I had a very disappointing experience at this restaurant. The fish was not fresh and tasted sour, which ruined the meal. This makes me doubt the quality and reliability of this place as a Japanese restaurant. To make matters worse, I experienced stomach pain after eating here today, raising concerns about their food safety standards. I strongly urge the restaurant to improve their ingredient freshness and quality control."

Hal Ginny

"Must try🧋
Yuzu iced tea

Selective vegetarian food options however, the drinks tasted really good.
Good for a quick stop to stock up on yum food.
The prices are not crazy and it’s feasible!"

Anchal Sikka

"Such a beautiful spot with real Japanese vibes! 🇯🇵🍛🍜🍙
The onigiri is a must-try! The curry was rich, and the ramen hit the spot.
Honestly, I wanted to try everything… but I was way too full 😅"

Wattanachai CH

What People Like

Authentic Japanese market vibe
Affordable onigiri
Fresh sashimi quality

What People Dislike

Inconsistent food temperature
Occasional freshness issues

Frequently Asked Questions

🚇 🗺️ Getting There

Sunrise Mart has several popular locations across NYC, including a well-known spot in Soho (494 Broome St) and another in Midtown (41st Street). They also have a presence in Industry City. Finding a 'Sunrise Mart near me' is usually straightforward with a quick search. TikTok+1

The Soho location is accessible via several subway lines. The closest stations are often Prince Street (N, R, W) or Spring Street (C, E). It's a short walk from there. TikTok

Street parking in Soho can be challenging. It's often easier to use public transportation or ride-sharing services to reach Sunrise Mart. TikTok

While Sunrise Mart does have delivery options, it's best to check their website or third-party delivery apps for current availability and service areas for 'Sunrise Mart delivery'. TikTok

Yes, Sunrise Mart allows online ordering for some items, which can be convenient for planning your meal or grocery run. Look for 'Sunrise Mart order online' options. TikTok

🎫 🎫 Tickets & Entry

Opening hours can vary slightly by location, but generally, Sunrise Mart is open daily, often from morning until evening, making it accessible for both lunch and dinner. It's always a good idea to check the specific hours for the location you plan to visit. TikTok

No, Sunrise Mart is a grocery store and prepared food market, not an attraction requiring tickets. You can walk in and browse freely. TikTok

There are no admission fees to enter Sunrise Mart. You only pay for the groceries and prepared foods you wish to purchase. TikTok

Sunrise Mart primarily offers grab-and-go options. While some locations may have a few small tables for dining in, reservations are generally not taken. Reddit

Sunrise Mart typically accepts major credit cards and cash. It's always good to have a mix of payment methods available. TikTok

🎫 🧭 Onsite Experience

You'll find a wide variety of Japanese prepared foods, including sushi, sashimi, bento boxes (like Chicken Katsu don), onigiri, udon noodles, and fried chicken. They also offer hot food options. TikTokReddit

While many reviewers praise the freshness, especially for sashimi, one review mentioned a disappointing experience with fish tasting sour and a cold bento. It's recommended to eat freshly made items immediately. Reddit

Sunrise Mart offers some selective vegetarian food options, particularly in their onigiri and snack selections. However, the focus is largely on seafood and meat-based dishes. Reddit

'Jubes' likely refers to a type of Japanese dessert or snack, possibly coconut gel or similar treats, which are noted for their yummy and fresh taste. TikTok

Absolutely! Sunrise Mart is also a Japanese grocery store, so you can stock up on a wide range of imported snacks, drinks, seasonings, and other Japanese pantry staples. TikTok+1

🍽️ 🍽️ Food & Dining

The onigiri is a highly recommended, affordable, and delicious choice. Sashimi is also praised for its freshness. Chicken Katsu don is a popular go-to order. TikTokReddit

Prices are generally considered reasonable and feasible for NYC. Onigiri are around $2.50, and other items like bento boxes and sushi are competitively priced for a quick meal. TikTokReddit

Yes, hand rolls are available and enjoyed by visitors. Some people even create their own 'hand rolls' using seaweed chips and other ingredients for a personalized snack. TikTok

They offer a variety of Japanese drinks, including lemon sodas and unique iced teas like Yuzu. TikTokReddit

Yes, Sunrise Mart is frequently highlighted as an excellent spot for a quick, grab-and-go lunch in NYC, offering a variety of Japanese dishes. TikTok+1

📸 📸 Photography

Capture the vibrant colors of the prepared foods, the neatly arranged groceries, and the authentic Japanese market atmosphere. The onigiri and bento boxes make for visually appealing shots. TikTok+1

Yes, you are generally welcome to take photos inside Sunrise Mart to capture your finds and the market's ambiance. Be mindful of other shoppers. TikTok

Close-ups of the textures and colors of sushi, onigiri, and bento boxes are very popular. Shots of the diverse snack aisles also showcase the store's unique offerings. TikTok

The colorful mochi, intricately prepared sushi rolls, and uniquely packaged Japanese snacks are highly photogenic and popular on social media. TikTok+1

The store lighting is generally good, but natural light near the entrance or windows can enhance food photography. Consider visiting during the day for brighter conditions. TikTok

Sunrise Mart (2026) – Best of TikTok, Instagram & Reddit Travel Guide