
Sushi Counter
Affordable Australian-style hand rolls in NYC, offering incredible value and a 100% gluten-free menu.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Beat the weekend crowds

Sushi Counter
Best Time
Beat the weekend crowds
Highlights
Must-see attractions
Affordable Australian-style hand rolls in NYC, offering incredible value and a 100% gluten-free menu.
"This place combines such amazing flavor at a very reasonable cost and with friendly service."

🎯 3 Rolls for $12 Deal
Don't miss the incredible value of 3 hand rolls for just $12! Perfect for a satisfying meal. :moneybag:
💯 100% Gluten-Free Menu
Enjoy peace of mind knowing the entire menu is gluten-free. Safe and delicious for everyone! :sparkles:

Highlights
Discover the most iconic attractions and experiences

3-Roll Hand Roll Deal
All locations
Three generously sized, flavorful hand rolls for only $12. A true NYC bargain for quality sushi.

Spicy Shrimp Hand Roll
All locations
A fan favorite, packed with flavor and a perfect kick. Often praised for being well-seasoned.

Sunshine Hand Roll
All locations
A unique and delicious option that stands out. A must-try for sushi adventurers.
Plans like a pro.
Thinks like you
Planning Your Visit
Affordable Sushi Steal
Gluten-Free Paradise
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 3 Rolls for $12 Deal
Don't miss the incredible value of 3 hand rolls for just $12! Perfect for a satisfying meal. :moneybag:
💯 100% Gluten-Free Menu
Enjoy peace of mind knowing the entire menu is gluten-free. Safe and delicious for everyone! :sparkles:
🌶️ Spicy Mayo is a Must
Their spicy mayo dip is a game-changer and elevates every roll. Don't skip it! :chili_pepper:
🚶♀️ Grab & Go Friendly
Ideal for a quick bite while exploring the city. Perfect for takeout and enjoying on the go. :running:
Tips
from all over the internet
🎯 3 Rolls for $12 Deal
Don't miss the incredible value of 3 hand rolls for just $12! Perfect for a satisfying meal. :moneybag:
💯 100% Gluten-Free Menu
Enjoy peace of mind knowing the entire menu is gluten-free. Safe and delicious for everyone! :sparkles:
🌶️ Spicy Mayo is a Must
Their spicy mayo dip is a game-changer and elevates every roll. Don't skip it! :chili_pepper:
🚶♀️ Grab & Go Friendly
Ideal for a quick bite while exploring the city. Perfect for takeout and enjoying on the go. :running:
📍 Multiple Locations
With spots in West Village, East Village, and Williamsburg, find a Sushi Counter near you! :round_pushpin:
What Travellers Say
Reviews Summary
Sushi Counter is a highly-rated spot praised for its incredibly affordable and delicious Australian-style hand rolls, with a standout 3-roll deal for $12. Visitors rave about the fresh ingredients, flavorful options like spicy shrimp and sunshine rolls, and the fact that the entire menu is 100% gluten-free. The friendly service and convenient locations also contribute to its popularity, making it a must-visit for budget-conscious foodies. Some minor drawbacks include potential queues during peak times and limited seating, as it's primarily a takeout-focused establishment.
"This was one of the highlights of our trip to NYC. This place combines such amazing flavor at a very reasonable cost and with friendly service. We got a wide variety of hand rolls including spicy tuna, spicy shrimp, and sunshine. All of them were standout and I don’t think you could make a bad selection here. Their spicy mayo dip was also excellent with each roll. I highly recommend trying this place out."
Alan Ritchie
"Came after reading good gluten free reviews. Sushi counter is 100% gluten free so can eat here feeling safe! Was surprised when I arrived that it was queuing down the street, sushi did not disappoint and was worth the queue. I had the spicy shrimp, spicy tuna and salmon on the 3 roll deal and they were incredible!"
Zara Wheatcroft
"stopped by take some quick lunch to eat while walking in west village. the sushi rolls were very nice and also gluten free, which was what we were looking for."
Simone Iaci
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Sushi Counter has multiple locations across NYC, including the West Village, East Village, and Williamsburg. The West Village location is about a 13-minute walk from NYU campus. Public transportation is readily available to all locations, making it easily accessible.
Yes, the various locations are generally well-served by NYC subway lines. For example, the West Village location is accessible via multiple lines, and the Williamsburg location is near the Bedford Avenue L train stop. Check your preferred transit app for the closest station to your chosen Sushi Counter.
For a quick lunch, the subway is often the fastest option. Many TikTok creators highlight its convenience for grab-and-go meals. Consider walking if you're in the immediate neighborhood to enjoy the city scenery.
Parking in NYC can be challenging and expensive. While some street parking might be available, it's not guaranteed. Using public transportation or ride-sharing services is generally recommended for a stress-free visit.
Absolutely! Sushi Counter has locations in both Manhattan (West Village, East Village) and Brooklyn (Williamsburg), making it easily reachable from anywhere in the city via subway or other public transport.
🎫 🎫 Tickets & Entry
No, Sushi Counter operates as a walk-in restaurant. You don't need to purchase tickets in advance. Simply arrive and place your order.
Opening hours can vary slightly by location and day. It's best to check their official website or social media for the most up-to-date information for the specific Sushi Counter you plan to visit. Many are open for lunch and dinner.
There is no admission fee to enter Sushi Counter. You only pay for the sushi you order.
Sushi Counter is primarily a walk-in establishment, especially for their hand roll deals. They are designed for quick service and takeout. Reservations are generally not taken.
During peak hours, especially on weekends or evenings, you might encounter a queue. Some reviewers mention waiting in line, but often find it worth it for the quality and price. Weekday lunches tend to be less crowded.
🍽️ 🍣 Sushi & Dining
The 3-roll hand roll deal for $12 is overwhelmingly popular and highly recommended by visitors. Specific rolls like the Spicy Shrimp, Spicy Tuna, and Sunshine are frequently mentioned as favorites.
Yes! Sushi Counter is celebrated for being 100% gluten-free, making it a safe and delicious option for those with gluten sensitivities.
Sushi Counter is known for its affordability. The signature deal is 3 hand rolls for $12, which is considered a steal in NYC.
Sushi Counter focuses on Australian-style hand rolls and does not offer omakase experiences. The Reddit tip mentions omakase options in NYC, but Sushi Counter is a different concept.
They offer various dipping sauces, with their spicy mayo and sweet and spicy mayo being particularly praised. Many reviewers note that the sushi is well-seasoned enough that soy sauce isn't always necessary.
📸 📸 Photography
Capture the vibrant colors and fresh presentation of the hand rolls. The unique Australian-style presentation makes for visually appealing shots. The colorful sauces and the rolls themselves are great subjects.
Yes, taking photos of your food is generally welcomed. Many TikTok and Instagram creators share their meals, so feel free to snap away!
Visiting during off-peak hours might offer a less crowded backdrop for your photos. However, the food is the star, so any time is good for capturing delicious shots.
The Spicy Shrimp, Dynamite Roll, and Sunshine Roll are often highlighted for their appealing colors and textures, making them excellent subjects for photos.
The exteriors of Sushi Counter locations vary. The West Village spot has a distinct look, and the Williamsburg location on Bedford Avenue is also photogenic. Focus on the food for the most iconic shots.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While there isn't extensive seating, it's perfect for grabbing takeout and enjoying a picnic in a nearby park or heading back to your accommodation. The variety of flavors means there's likely something to please every palate.
💰 Budget Travelers
This makes it an ideal spot for lunch or a casual dinner, allowing you to allocate more of your budget to other NYC experiences. The quality and taste are consistently praised, proving that affordable doesn't mean compromising on flavor.
🚶♀️ Solo Travelers
Deep Dives
In-depth insights and expert knowledge
The Australian Hand Roll Experience
This Australian-inspired approach means you'll find rolls that might not be typical in Japanese sushi bars, but they are incredibly delicious and satisfying. The concept has resonated well with New Yorkers looking for affordable yet high-quality sushi options.
Many visitors are drawn to the concept, with some noting it's their first time trying 'Aussie style' hand rolls. The casual nature and the emphasis on flavor make it a refreshing addition to the NYC sushi scene.
Value and Quality: A Winning Combination
Reviewers emphasize that this affordability doesn't come at the expense of quality. The sushi is described as fresh, flavorful, and well-seasoned, with many noting that the rolls are substantial and satisfying. The spicy mayo and other sauces are also frequently mentioned as standout accompaniments.
This combination of great taste and wallet-friendly prices makes Sushi Counter a go-to spot for students, interns, and anyone seeking a delicious and affordable meal in NYC.
A Haven for Gluten-Free Diners
This commitment to being entirely gluten-free is a significant draw for many customers, as evidenced by numerous reviews. It allows individuals with celiac disease or gluten sensitivities to enjoy a wide variety of sushi rolls without hesitation.
Beyond being gluten-free, the sushi itself is highly praised for its taste and quality, ensuring that dietary needs don't compromise the dining experience.
Social
from TikTok, Instagram & Reddit