
TM RW
tm:rw is an innovative hub in Times Square showcasing futuristic tech, from simulators to AI, offering an interactive glimpse into tomorrow.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more interaction

TM RW
Best Time
Fewer crowds, more interaction

Highlights
Must-see attractions
tm:rw is an innovative hub in Times Square showcasing futuristic tech, from simulators to AI, offering an interactive glimpse into tomorrow.
"This is the best store I have ever been to! It has great service, cool tech, and amazing simulators!"

🚀 Explore All Zones
Don't miss any section! From simulators to AI, each area offers unique tech experiences.
💰 Check Experience Fees
Many cool features like simulators have a charge. Budget accordingly for the best experience.

Highlights
Discover the most iconic attractions and experiences

Interactive Simulators
Various zones within tm:rw
Experience thrilling racing or flight simulations that immerse you in realistic virtual worlds. A must-try for thrill-seekers!

AI Hologram Encounters
Designated AI zones
Chat with intelligent 3D holograms that can answer questions and provide information. A glimpse into the future of interaction.

Robotic Massage Table
Wellness section
Relax and rejuvenate with a high-tech robotic massage. Experience ultimate comfort and advanced wellness technology.

Drone Photography Experience
Dedicated drone area
Have a small drone capture a unique photo of you and follow you around. A fun and memorable interactive souvenir.
Plans like a pro.
Thinks like you
Planning Your Visit
Location & Access
Experience & Cost
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚀 Explore All Zones
Don't miss any section! From simulators to AI, each area offers unique tech experiences.
💰 Check Experience Fees
Many cool features like simulators have a charge. Budget accordingly for the best experience.
🤝 Ask Staff for Help
The staff, like Bouba and Fred, are super knowledgeable and helpful.
📸 Drone Photo Fun
Try the drone experience for a fun, personalized photo souvenir.
Tips
from all over the internet
🚀 Explore All Zones
Don't miss any section! From simulators to AI, each area offers unique tech experiences.
💰 Check Experience Fees
Many cool features like simulators have a charge. Budget accordingly for the best experience.
🤝 Ask Staff for Help
The staff, like Bouba and Fred, are super knowledgeable and helpful.
📸 Drone Photo Fun
Try the drone experience for a fun, personalized photo souvenir.
💡 Innovation Hub
It's more than a store; it's a destination for creativity and exploration.
What Travellers Say
Reviews Summary
Visitors rave about tm:rw as an innovative and exciting destination in Times Square, highlighting its cutting-edge technology and interactive experiences like simulators and AI holograms. While entry is free, some find the charges for individual attractions to be on the higher side, though many deem the experiences worth the cost for their uniqueness and quality.
"For anyone who's a fan of the latest and greatest tech, tm:rw in Times Square is a must-visit. It's packed with all kinds of gadgets and gizmos for you to try out.
A friend of mine tried the racing simulation, and it was an awesome experience. Definitely drop by when you get a chance!"
Enzo Tan
"This is the best store I have ever been to! It has great service, cool tech, and amazing simulators like the flying sim! There are also ai holograms! Highly recommend!!"
Francis Cianciola
"Really interesting store featuring high tech innovation such as flying and race car simulators, interactive holograms, a robotic massage table, hi tech ice cream and candy machines, designing your own shoes and much more. Experience the next generation of technology.
I had fun with a small drone that took an image of me and then followed me around the store. The drone was reasonably price but most of their products are quite expensive.
If you want to use the robotic massage table or any of the simulators there is a charge.
They also have a room with sports memorabilia that are for sale. There is an Indy race car as you walk into the store.
Definitely worth a visit. The staff is very knowledgeable."
Mike Zito
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
tm:rw is conveniently located at 220 W 42nd St, New York, NY 10036, right in the heart of Times Square. You can easily reach it via the NYC Subway system. Numerous lines stop nearby, including the 1, 2, 3, N, Q, R, W, and 7 trains at the Times Square-42nd Street station.
Yes, tm:rw is highly accessible by public transport. The Times Square-42nd Street subway station is a major hub, and several bus routes also serve the area.
The most direct subway lines to tm:rw are the 1, 2, 3, N, Q, R, W, and 7 trains, all stopping at the Times Square-42nd Street station, which is just a short walk away.
While parking is available in Times Square, it can be expensive and difficult to find. Public transportation is generally recommended for visiting tm:rw.
The Roosevelt Island Tramway offers scenic views of the city but does not directly lead to tm:rw. It's a separate attraction. You would need to take the tram and then transfer to a subway or walk to reach tm:rw.
🎫 🎫 Tickets & Entry
Entry to tm:rw itself is generally free. However, many of the interactive technology experiences, such as the simulators and AI holograms, require a separate fee to use.
The cost for individual experiences varies. Simulators and robotic massage tables typically have charges. It's best to check the pricing on-site or on their official website for the most up-to-date information.
tm:rw is typically open daily from 10 AM to 10 PM. It's always a good idea to verify the hours on their official website or social media before your visit, as they can sometimes change.
For general entry to tm:rw, advance booking is not usually required. However, if you plan to use specific high-demand simulators or experiences, it might be advisable to check if reservations are recommended or available.
tm:rw may offer various passes or bundles that allow access to multiple experiences at a discounted rate. Inquire at the information desk or check their website for current offerings.
🎫 💡 Onsite Experience
tm:rw showcases a wide range of cutting-edge technology, including racing and flight simulators, AI-powered holograms, robotic massage tables, advanced drone technology, and interactive displays.
Many visitors find the simulators to be a highlight and worth the cost for the immersive experience. The racing simulator, in particular, has been praised for its realism and fun factor.
Absolutely! tm:rw is designed for interaction. You can try out simulators, chat with AI holograms, operate drones, and engage with many other innovative displays.
Yes, tm:rw offers a fun and engaging experience for children, with interactive elements and futuristic displays that can spark their curiosity. However, some experiences may have age or height restrictions.
The tm:rw card is a way to personalize your experience and track your interactions or purchases within the store. It allows you to try different experiences and potentially gain access to exclusive features.
📸 📸 Photography
Yes, photography and videography are generally allowed inside tm:rw, especially for personal use. However, be mindful of other visitors and any specific signage regarding restricted areas or professional shoots.
tm:rw offers numerous visually striking photo opportunities, from the futuristic displays and interactive exhibits to the unique AI holograms and simulators. The overall modern and innovative aesthetic makes for great shots.
Your phone camera is perfect for capturing the innovative tech and unique atmosphere at tm:rw. Many visitors share their experiences on social media using their phones.
While the entire venue is visually stimulating, some areas might be more conducive to photography, such as near the AI holograms or the entrance with its unique displays. The drone experience also provides a fun photo opportunity.
For commercial photography or professional shoots, it's advisable to contact tm:rw management in advance to inquire about their policies and any necessary permissions or fees.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Kids will likely be fascinated by the AI holograms and the drone experience. It's a great opportunity for them to see and interact with technology that might seem like science fiction. Ensure you check for any age or height restrictions on certain simulators before queuing up.
🚀 Tech Enthusiasts & Innovators
This venue is designed to inspire creators and inventors. Engage with the exhibits, chat with the knowledgeable staff, and perhaps even get ideas for your own projects. It's a place to explore the future of retail, interaction, and technology.
📸 Photography Buffs
Don't miss the chance to use the drone photography experience for a truly unique shot. The dynamic nature of the exhibits ensures that your photos will stand out, making tm:rw a great spot for urban and tech-themed photography.
Deep Dives
In-depth insights and expert knowledge
The tm:rw Experience: More Than Just a Store
The core concept behind tm:rw is to provide a platform where visitors can discover, experience, and redefine what's next. This is achieved through a variety of interactive exhibits and high-tech installations. From the moment you step inside, you're encouraged to engage with the technology, making it a truly hands-on experience.
Visitors can expect to find cutting-edge innovations across various fields. The space is designed to be a gateway to the extraordinary, fostering creativity and exploration. Whether you're a tech enthusiast, a dreamer, or simply looking for a unique New York City experience, tm:rw offers something novel and exciting.
Interactive Technologies at tm:rw
Another captivating feature is the AI-powered holograms. These intelligent 3D projections can engage in conversations, answer questions, and provide information, offering a futuristic interaction that feels both novel and engaging. For those seeking relaxation, the robotic massage table provides a high-tech wellness experience.
Beyond these, tm:rw also features drone photography experiences, where a small drone can capture a personalized image of you and even follow you around the store. The venue also showcases advanced hi-tech ice cream and candy machines, and opportunities to design your own shoes, demonstrating the breadth of innovation available.
Visiting tm:rw on a Budget
However, many of the most engaging experiences, such as the simulators and the robotic massage table, come with a fee. To manage costs, consider prioritizing one or two key experiences that appeal to you most, rather than trying to do everything. The drone photography, while having a charge, is often described as reasonably priced for a unique souvenir.
Look out for potential package deals or day passes that might offer better value if you plan to engage in multiple paid activities. The staff are generally knowledgeable and can advise on the best options for your interests and budget.
Social
from TikTok, Instagram & Reddit