
Toy Tokyo
A packed East Village emporium overflowing with Japanese anime figures, collectibles, art toys, and a vast array of blind boxes.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed browsing

Toy Tokyo
Best Time
Fewer crowds, relaxed browsing

Highlights
Must-see attractions
A packed East Village emporium overflowing with Japanese anime figures, collectibles, art toys, and a vast array of blind boxes.
"This store literally has everything, a hidden gem in the East Village!"

π― Blind Box Strategy
Buy in bulk for better odds of a complete set! Some collectors aim for 4-6 boxes at once.
π Ask for Locked Items
Many popular items are behind the counter. Just ask staff to retrieve them for you!

Quick Facts
Hours
Rating
4.4 Β· 1,740 reviews
Type
Store
Website
toytokyo.comHighlights
Discover the most iconic attractions and experiences

Blind Box Wall
Main floor
An extensive collection of blind boxes, from Sonny Angels to Labubu, offering endless unboxing surprises.

Gachapon Machines
Underground level
Discover a variety of capsule toys, offering unique trinkets and collectibles in a fun, interactive experience.

Anime & Collectible Figures
Throughout the store
Explore a vast selection of Japanese anime figures, Marvel collectibles, and art toys, catering to diverse fandoms.
Plans like a pro.
Thinks like you
Planning Your Visit
Navigate the Crowds for the Best Finds
Blind Box Bonanza & Beyond
Best Times
Insider Tips
from TikTok, Instagram & Reddit
π― Blind Box Strategy
Buy in bulk for better odds of a complete set! Some collectors aim for 4-6 boxes at once.
π Ask for Locked Items
Many popular items are behind the counter. Just ask staff to retrieve them for you!
π° Price Comparison
Prices are competitive, often on par with other retailers like Miniso and Kinokuniya.
π East Village Location
Easily accessible via subway, making it a convenient stop for NYC explorers.
Tips
from all over the internet
π― Blind Box Strategy
Buy in bulk for better odds of a complete set! Some collectors aim for 4-6 boxes at once.
π Ask for Locked Items
Many popular items are behind the counter. Just ask staff to retrieve them for you!
π° Price Comparison
Prices are competitive, often on par with other retailers like Miniso and Kinokuniya.
π East Village Location
Easily accessible via subway, making it a convenient stop for NYC explorers.
π Gift Stockpile
Perfect place to stock up on gifts for yourself or others, with a wide variety of options.
What Travellers Say
Reviews Summary
Visitors rave about Toy Tokyo's immense selection of blind boxes, anime figures, and collectibles, often finding competitive prices and friendly staff. While the store's compact size can lead to crowded conditions, the sheer variety of unique items makes it a must-visit destination for toy enthusiasts. Some shoppers have expressed disappointment with duplicate blind box pulls, but the overall experience is highly recommended for its exciting finds.
"If you love blind boxes, this is the place to go stock up for gifts for yourself and others. While I could not see the latest trends, I did see many of what I have been looking for from the last couple of years. The prices are very reasonable, staff is very friendly and so many things from the past. Store is small and tight so go during non peak times to shop at your leisure. Highly recommend. Will be visiting again to stock up on old favorites."
Dorris Ho-Slomiany
"This store was super neat and had a great selection of items! The keychains were especially adorable. Some products are locked up, so youβll need to ask the cashier to open the case, but theyβll hold the items for you at the register. They had a nice variety of Smiskis, and while they usually carry Sonny Angels, they only had hippers during my visit, which were kept behind the register. You're almost guaranteed to leave with something cute!"
Jennifer
"The place might be small and compact, you might even bump into things when you turn around, but itβs a place to visit for all kinds of toys. I am much if an old school comic person. I found an awesome a cast version of the Ghost buster car.
Over all I was very happy in visiting the spot."
Pramod MalikArjuna
What People Like
What People Dislike
Frequently Asked Questions
π πΊοΈ Getting There
Toy Tokyo is located in the East Village at 91 2nd Ave, New York, NY 10003. It's easily accessible by subway. The closest stations are the Astor Place (6 train) and Bleecker Street (6, B, D, F, M trains) stations, both a short walk away.
Yes, Toy Tokyo is situated in the vibrant East Village, an area known for its eclectic shops, restaurants, and nightlife. It's a great addition to a day of exploring Manhattan.
The subway is generally the most efficient way to reach Toy Tokyo, especially during peak hours when traffic can be heavy. Consider using a ride-sharing app if you prefer door-to-door service, but be mindful of potential delays.
Street parking in the East Village can be challenging to find and is often metered. There are also several parking garages in the vicinity, but they can be expensive. Taking public transportation is highly recommended.
While possible, walking from Times Square to Toy Tokyo would be a significant trek (over 30 blocks). It's much more practical to take the subway or a short taxi/rideshare.
π« π« Tickets & Entry
No, there are no admission tickets required to enter Toy Tokyo. It's a retail store, so you can browse freely.
Toy Tokyo's hours can vary, but they are typically open daily. It's always a good idea to check their official website or social media for the most up-to-date hours before your visit.
Toy Tokyo sometimes participates in events like New York Comic Con (NYCC) with special booths. For in-store promotions or new releases, follow their social media channels.
Yes, if an item is locked up, staff can hold it for you at the register after you've selected it.
There are no age restrictions for entering Toy Tokyo. It's a family-friendly store, though some collectibles may be intended for older audiences.
π« ποΈ Shopping & Products
Toy Tokyo specializes in a wide array of domestic and Japanese anime figures, collectibles, art toys, blind boxes, and gachapon. You'll find everything from popular characters like Tokyo Ghoul and Sonny Angel to niche art pieces.
Yes, Toy Tokyo is known for carrying a variety of Tokyo Ghoul merchandise, including figures and Funko Pops. Keywords like 'Tokyo Ghoul figure,' 'Tokyo Ghoul Funko Pop,' and 'anime figures Tokyo Ghoul' are relevant here.
Sonny Angels are a popular item at Toy Tokyo. While they often have a wide selection, sometimes they are kept behind the register or only Hipper versions are available.
Many visitors find the prices at Toy Tokyo to be very reasonable and competitive, often on par with other retailers. However, some specific items, like certain Labubu figures, have led to disappointment for some customers regarding value.
While primarily focused on current releases and popular collectibles, Toy Tokyo sometimes has vintage items or items from past years available.
πΈ πΈ Photography & Experience
Generally, taking photos inside Toy Tokyo is permitted, especially for personal use. However, always be mindful of other shoppers and avoid blocking aisles.
The store has a vibrant and exciting atmosphere, filled with colorful displays and a wide variety of pop culture items. It's a must-visit for toy enthusiasts and collectors.
Absolutely! Toy Tokyo is a prime destination for collectors, offering a vast selection of figures, blind boxes, and unique art toys.
The entire store is a visual treat! The 'Blind Box Wall' and the gachapon area are particularly popular for photos.
Many visitors consider Toy Tokyo a hidden gem, offering a unique shopping experience for fans of Japanese culture and collectibles.
Social
from TikTok, Instagram & Reddit