Win Son Bakery
Iconic Taiwanese-American bakery famous for its viral scallion pancake BEC and delightful mochi donuts. A must-visit NYC food destination.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier to order.
Win Son Bakery
Best Time
Fewer crowds, easier to order.
Highlights
Must-see attractions
Iconic Taiwanese-American bakery famous for its viral scallion pancake BEC and delightful mochi donuts. A must-visit NYC food destination.
"The hype was worth it for the legendary scallion pancake BEC!"
🎯 Beat the BEC Line
Arrive early or visit on a weekday to avoid long queues for the famous scallion pancake sandwich.
🍩 Don't Skip the Donuts
Beyond the BEC, their mochi donuts are a must-try with their unique chewy texture.
Quick Facts
Hours
Rating
4.2 · 272 reviews
Type
Restaurant
Website
winsonbrooklyn.comHighlights
Discover the most iconic attractions and experiences
Scallion Pancake BEC
Bakery Counter
The iconic Taiwanese-American breakfast sandwich that started it all. Crispy scallion pancake meets savory bacon, egg, and cheese.
Mochi Donuts
Bakery Counter
Chewy, delightful mochi donuts with unique flavors. A sweet treat that complements the savory options perfectly.
Pork Fan Tuan
Bakery Counter
A unique combination of sticky rice, crispy dough, and savory pork floss. An unusual texture that's surprisingly flavorful.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds for the BEC
Explore Beyond the BEC
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Beat the BEC Line
Arrive early or visit on a weekday to avoid long queues for the famous scallion pancake sandwich.
🍩 Don't Skip the Donuts
Beyond the BEC, their mochi donuts are a must-try with their unique chewy texture.
💡 Ask for Recommendations
Staff can offer great suggestions, like the shrimp scallion pancake.
💰 It's a Splurge
Expect higher prices, but reviewers find it worth it for the quality and portion sizes.
Tips
from all over the internet
🎯 Beat the BEC Line
Arrive early or visit on a weekday to avoid long queues for the famous scallion pancake sandwich.
🍩 Don't Skip the Donuts
Beyond the BEC, their mochi donuts are a must-try with their unique chewy texture.
💡 Ask for Recommendations
Staff can offer great suggestions, like the shrimp scallion pancake.
💰 It's a Splurge
Expect higher prices, but reviewers find it worth it for the quality and portion sizes.
💧 Grab Your Own Water
It's a counter-service spot, so help yourself to water and utensils.
What Travellers Say
Reviews Summary
Win Son Bakery is celebrated for its innovative Taiwanese-American fusion, particularly the viral scallion pancake BEC. While prices are on the higher side, most visitors find the generous portions and unique flavors well worth the cost. Some dishes can be hit-or-miss, but the overall experience is highly praised for its delicious food and pleasant ambiance.
"Ambiance (5/5): Plenty of seating both indoor and outdoor. Very minimalistic and open space with a bathroom inside
Service (N/A): It is an order at the counter and they bring out the food to you. You grab your own utensils and water.
Mortadella scallion pancake ($18) (5/5): Okay the hype was worth it… It was very large and super filling. The pancake had a nice exterior crunch and all the ingredients melted together wonderfully. There was also a side dipping sauce that reminded of thousand island but also tasted wonderful with the pancake. I was full literally all day.
Twice Baked Bolo Bao PB ($8): The melted chocolate on the bottom was superb but overall was an okay muffin. It had too much going on.
This was an expensive breakfast. The scallion pancake IMO should not be that expensive. However, there’s so much more on the menu that I want to try so I will definitely be back."
Steph W
"One of my new favorite breakfast spots! I should have had the pancake without the bacon. The egg and cheese looked better, as there was too much bacon (some may like that), which overpowered the pancake and made it slightly salty. I also had the sticky-sweet-savory Pork Fan Tuan. It’s crispy fried dough, fluffy pork floss, and warm sticky rice. Unusual in its texture, but flavorful; I liked it. Finally, I had the millet mochi donut, which had an interesting, gooey texture and a slightly salty flavor. I’m still debating whether I actually liked it…. Overall, for $37, including a cappuccino, I had a delicious and filling brunch!"
Cate F.
"Great Taiwanese fusion spot. Their scallion pancake had a crispy dough and packed with stuffing but lacked the flavor punch that the slightly spicy and creamy sauce made up for. Their hot soy milk was alright but complimentary fried dough fritters was a surprise. Finally the donut tasted pretty plain but the texture (between plain flour and rice flour) won some points. After the experience it was clear that we should have came for lunch/their savory options over breakfast but that will be for next time."
Belle Cho
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Win Son Bakery has locations in Brooklyn and the East Village. The Brooklyn location is at 164 Graham Ave, accessible via the L train to Graham Ave. The East Village location is at 23 2nd Ave, near various subway lines.
Yes, Win Son Bakery has a location in Williamsburg, Brooklyn, at 164 Graham Ave. It's the sister establishment to the Win Son restaurant in the same neighborhood.
The subway is generally the most efficient way to reach Win Son Bakery in NYC, especially given the traffic and parking challenges. Consider the L train for the Williamsburg location.
Parking in Williamsburg and the East Village can be difficult and expensive. Taking public transportation is highly recommended to avoid the hassle.
Yes, Win Son Bakery offers outdoor seating, providing a pleasant dining experience, especially during warmer months.
🎫 🎫 Tickets & Entry
No, Win Son Bakery operates on a counter-service model. You order at the counter and they bring the food to your table, so reservations are not required.
Hours can vary by location and day. It's best to check their official website or social media for the most up-to-date operating hours before your visit.
There is no admission fee to enter Win Son Bakery. You only pay for the food and drinks you order.
Yes, takeout is available. You can order at the counter and take your delicious Taiwanese-American treats to go.
Wait times can be significant, especially for the popular scallion pancake BEC during peak hours. Weekday mornings are generally less crowded.
🍽️ 🍽️ Food & Dining
The most famous dish is the scallion pancake bacon, egg, and cheese (BEC) sandwich, which has gained significant popularity online.
Besides the BEC, reviewers highly recommend the mochi donuts for their chewy texture, and the pork fan tuan for its unique sweet and savory combination.
While some items like the scallion pancake sandwich can be on the pricier side, many reviewers feel the portion sizes and quality justify the cost.
While many popular items feature meat, the menu does offer some variety. It's advisable to inquire about specific vegetarian options upon ordering.
They offer a selection of beverages, including lattes like black sesame and pandan, as well as traditional options like hot soy milk.
📸 📸 Photography
The bright, airy interior with natural sunlight provides a great backdrop. The beautifully plated food, especially the BEC and mochi donuts, are highly photogenic.
Absolutely! The food presentation is appealing, and many visitors share their culinary creations on social media.
Yes, with its stylish interior and visually appealing dishes, Win Son Bakery is definitely an Instagrammable spot.
Daytime visits are ideal for natural light, which enhances the food photography and the overall ambiance of the bakery.
The scallion pancake BEC, colorful mochi donuts, and the intricately layered fan tuan are particularly popular subjects for photos.
Social
from TikTok, Instagram & Reddit