Win Son Bakery
Iconic Taiwanese-American bakery famous for its viral scallion pancake BEC and delightful mochi donuts. A must-visit NYC food destination.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, easier to order.
Win Son Bakery
Best Time
Fewer crowds, easier to order.
Highlights
Must-see attractions
Iconic Taiwanese-American bakery famous for its viral scallion pancake BEC and delightful mochi donuts. A must-visit NYC food destination.
"The hype was worth it for the legendary scallion pancake BEC!"
🎯 Beat the BEC Line
Arrive early or visit on a weekday to avoid long queues for the famous scallion pancake sandwich.
🍩 Don't Skip the Donuts
Beyond the BEC, their mochi donuts are a must-try with their unique chewy texture.
Highlights
Discover the most iconic attractions and experiences
Scallion Pancake BEC
Bakery Counter
The iconic Taiwanese-American breakfast sandwich that started it all. Crispy scallion pancake meets savory bacon, egg, and cheese.
Mochi Donuts
Bakery Counter
Chewy, delightful mochi donuts with unique flavors. A sweet treat that complements the savory options perfectly.
Pork Fan Tuan
Bakery Counter
A unique combination of sticky rice, crispy dough, and savory pork floss. An unusual texture that's surprisingly flavorful.
Plans like a pro.
Thinks like you
Planning Your Visit
Beat the Crowds for the BEC
Explore Beyond the BEC
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Beat the BEC Line
Arrive early or visit on a weekday to avoid long queues for the famous scallion pancake sandwich.
🍩 Don't Skip the Donuts
Beyond the BEC, their mochi donuts are a must-try with their unique chewy texture.
💡 Ask for Recommendations
Staff can offer great suggestions, like the shrimp scallion pancake.
💰 It's a Splurge
Expect higher prices, but reviewers find it worth it for the quality and portion sizes.
Tips
from all over the internet
🎯 Beat the BEC Line
Arrive early or visit on a weekday to avoid long queues for the famous scallion pancake sandwich.
🍩 Don't Skip the Donuts
Beyond the BEC, their mochi donuts are a must-try with their unique chewy texture.
💡 Ask for Recommendations
Staff can offer great suggestions, like the shrimp scallion pancake.
💰 It's a Splurge
Expect higher prices, but reviewers find it worth it for the quality and portion sizes.
💧 Grab Your Own Water
It's a counter-service spot, so help yourself to water and utensils.
What Travellers Say
Reviews Summary
Win Son Bakery is celebrated for its innovative Taiwanese-American fusion, particularly the viral scallion pancake BEC. While prices are on the higher side, most visitors find the generous portions and unique flavors well worth the cost. Some dishes can be hit-or-miss, but the overall experience is highly praised for its delicious food and pleasant ambiance.
"Ambiance (5/5): Plenty of seating both indoor and outdoor. Very minimalistic and open space with a bathroom inside
Service (N/A): It is an order at the counter and they bring out the food to you. You grab your own utensils and water.
Mortadella scallion pancake ($18) (5/5): Okay the hype was worth it… It was very large and super filling. The pancake had a nice exterior crunch and all the ingredients melted together wonderfully. There was also a side dipping sauce that reminded of thousand island but also tasted wonderful with the pancake. I was full literally all day.
Twice Baked Bolo Bao PB ($8): The melted chocolate on the bottom was superb but overall was an okay muffin. It had too much going on.
This was an expensive breakfast. The scallion pancake IMO should not be that expensive. However, there’s so much more on the menu that I want to try so I will definitely be back."
Steph W
"One of my new favorite breakfast spots! I should have had the pancake without the bacon. The egg and cheese looked better, as there was too much bacon (some may like that), which overpowered the pancake and made it slightly salty. I also had the sticky-sweet-savory Pork Fan Tuan. It’s crispy fried dough, fluffy pork floss, and warm sticky rice. Unusual in its texture, but flavorful; I liked it. Finally, I had the millet mochi donut, which had an interesting, gooey texture and a slightly salty flavor. I’m still debating whether I actually liked it…. Overall, for $37, including a cappuccino, I had a delicious and filling brunch!"
Cate F.
"Great Taiwanese fusion spot. Their scallion pancake had a crispy dough and packed with stuffing but lacked the flavor punch that the slightly spicy and creamy sauce made up for. Their hot soy milk was alright but complimentary fried dough fritters was a surprise. Finally the donut tasted pretty plain but the texture (between plain flour and rice flour) won some points. After the experience it was clear that we should have came for lunch/their savory options over breakfast but that will be for next time."
Belle Cho
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Win Son Bakery has locations in Brooklyn and the East Village. The Brooklyn location is at 164 Graham Ave, accessible via the L train to Graham Ave. The East Village location is at 23 2nd Ave, near various subway lines.
Yes, Win Son Bakery has a location in Williamsburg, Brooklyn, at 164 Graham Ave. It's the sister establishment to the Win Son restaurant in the same neighborhood.
The subway is generally the most efficient way to reach Win Son Bakery in NYC, especially given the traffic and parking challenges. Consider the L train for the Williamsburg location.
Parking in Williamsburg and the East Village can be difficult and expensive. Taking public transportation is highly recommended to avoid the hassle.
Yes, Win Son Bakery offers outdoor seating, providing a pleasant dining experience, especially during warmer months.
🎫 🎫 Tickets & Entry
No, Win Son Bakery operates on a counter-service model. You order at the counter and they bring the food to your table, so reservations are not required.
Hours can vary by location and day. It's best to check their official website or social media for the most up-to-date operating hours before your visit.
There is no admission fee to enter Win Son Bakery. You only pay for the food and drinks you order.
Yes, takeout is available. You can order at the counter and take your delicious Taiwanese-American treats to go.
Wait times can be significant, especially for the popular scallion pancake BEC during peak hours. Weekday mornings are generally less crowded.
🍽️ 🍽️ Food & Dining
The most famous dish is the scallion pancake bacon, egg, and cheese (BEC) sandwich, which has gained significant popularity online.
Besides the BEC, reviewers highly recommend the mochi donuts for their chewy texture, and the pork fan tuan for its unique sweet and savory combination.
While some items like the scallion pancake sandwich can be on the pricier side, many reviewers feel the portion sizes and quality justify the cost.
While many popular items feature meat, the menu does offer some variety. It's advisable to inquire about specific vegetarian options upon ordering.
They offer a selection of beverages, including lattes like black sesame and pandan, as well as traditional options like hot soy milk.
📸 📸 Photography
The bright, airy interior with natural sunlight provides a great backdrop. The beautifully plated food, especially the BEC and mochi donuts, are highly photogenic.
Absolutely! The food presentation is appealing, and many visitors share their culinary creations on social media.
Yes, with its stylish interior and visually appealing dishes, Win Son Bakery is definitely an Instagrammable spot.
Daytime visits are ideal for natural light, which enhances the food photography and the overall ambiance of the bakery.
The scallion pancake BEC, colorful mochi donuts, and the intricately layered fan tuan are particularly popular subjects for photos.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
While the menu has unique Taiwanese-American flavors, there are usually simpler options or familiar components like egg and cheese that kids might enjoy. Be prepared for potentially higher prices, but the generous portion sizes mean one sandwich can sometimes be shared. It's a great place to introduce kids to new tastes in a relaxed environment.
💰 Budget Travelers
To make it more budget-friendly, consider sharing items like the BEC or focusing on smaller treats like the mochi donuts or a drink. Visiting during off-peak hours can also help you avoid the longest waits, allowing you to enjoy your food without feeling rushed.
👫 Couples
Consider trying a few different items to share, such as a savory sandwich and a sweet donut, to get a taste of everything. The availability of both indoor and outdoor seating provides flexibility depending on the weather and your preference. It's a great spot for a relaxed date where you can enjoy great food and good company.
Deep Dives
In-depth insights and expert knowledge
The Rise of the Scallion Pancake BEC
Reviewers often praise the satisfying crunch of the pancake and how it perfectly complements the gooey egg and cheese, along with the salty bacon. While some find the sandwich to be quite filling, many agree that its deliciousness makes it worth the price and potential wait. The success of this single item has cemented Win Son Bakery's reputation as a must-visit spot for breakfast and brunch enthusiasts.
It's important to note that while the BEC is the star, Win Son Bakery offers a broader menu that reflects its Taiwanese-American heritage. Exploring other items can provide a more comprehensive understanding of their culinary offerings and might reveal new favorites.
Beyond the Sandwich: Exploring Win Son's Menu
Another standout is the pork fan tuan, a traditional Taiwanese street food that Win Son Bakery presents with a delightful twist. This dish combines sticky rice, crispy fried dough, and savory pork floss, creating an unusual yet highly flavorful experience that many Redditors rave about.
For those looking to dive deeper into the Win Son experience, trying a variety of dishes is highly recommended. This approach allows you to appreciate the full spectrum of flavors and textures the bakery has to offer, moving beyond the viral sensation to discover hidden gems on their menu.
The Win Son Experience: Ambiance and Service
The service model at Win Son Bakery is order-at-the-counter, a common setup in many popular NYC eateries. This system means you grab your own utensils and water, contributing to a more self-service and efficient flow. While this approach might lack the personalized attention of table service, it generally works well for the bakery's casual vibe and allows staff to focus on preparing the delicious food.
Overall, the ambiance and service at Win Son Bakery contribute positively to the overall dining experience. It's a place where the focus is on enjoying the food in a comfortable setting, whether you're grabbing a quick bite or settling in for a leisurely brunch.
Social
from TikTok, Instagram & Reddit