
Mast General Store Valle Crucis
Step back in time at the original Mast General Store, a historic gem operating since 1883, offering unique goods and a nostalgic atmosphere.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed browsing

Mast General Store Valle Crucis
Best Time
Fewer crowds, more relaxed browsing
Highlights
Must-see attractions
Step back in time at the original Mast General Store, a historic gem operating since 1883, offering unique goods and a nostalgic atmosphere.
"It feels like stepping back in time! A great way to spend a couple of hours going to both the original and the annex."

🕰️ Embrace the Nostalgia
It feels like stepping back in time! Enjoy the authentic atmosphere and historical artifacts.
🍿 Don't Miss the Popcorn!
The hot, buttered popcorn is a must-try treat that many visitors rave about.

Highlights
Discover the most iconic attractions and experiences

The Original Building
Valle Crucis, NC
Step into a living museum, operating since 1883, with uneven floors and an active post office.

Nostalgic Snacks & Drinks
Inside the store
Indulge in classic candies, bottled sodas, and hot buttered popcorn that evoke childhood memories.

Unique Apparel & Gear
Inside the store
Discover a wide array of clothing, outdoor gear, and unique gifts, from vintage-inspired to practical.
Plans like a pro.
Thinks like you
Planning Your Visit
Step Back in Time
Plan Your Visit
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🕰️ Embrace the Nostalgia
It feels like stepping back in time! Enjoy the authentic atmosphere and historical artifacts.
🍿 Don't Miss the Popcorn!
The hot, buttered popcorn is a must-try treat that many visitors rave about.
🐶 Dog-Friendly Fun
Well-behaved dogs are welcome to join you as you explore the store.
☕ Grab a Coffee
Enjoy a cup of 5-cent coffee, a unique offering that adds to the old-time charm.
Tips
from all over the internet
🕰️ Embrace the Nostalgia
It feels like stepping back in time! Enjoy the authentic atmosphere and historical artifacts.
🍿 Don't Miss the Popcorn!
The hot, buttered popcorn is a must-try treat that many visitors rave about.
🐶 Dog-Friendly Fun
Well-behaved dogs are welcome to join you as you explore the store.
☕ Grab a Coffee
Enjoy a cup of 5-cent coffee, a unique offering that adds to the old-time charm.
🗺️ Explore the Annex
Don't forget to check out the annex for even more treasures and shopping space.
What Travellers Say
Reviews Summary
Visitors consistently praise the Mast General Store for its authentic, nostalgic atmosphere and the unique shopping experience it offers. Many highlight the joy of stepping back in time, the wide selection of goods, and the friendly staff. While some find prices a bit high, the overall sentiment is overwhelmingly positive, with many calling it a must-visit destination.
"A classic general store still thriving! Great fun to go back in time to remember the 'good old days' and to find current products we can use! Found good thing to eat, coffee to drink, and camp products."
Jim LeClair
"Nostalgia! What a great way to spend a couple hours going to both the original and the annex Mast General Stores. Plenty to see and buy. Lots of areas for photo ops. Cold drinks in a bottle and so many candies you cannot decide which to enjoy. We had a blast!"
A Warren
"If you live anywhere in western NC, this is a must! We drove out from Asheville on a beautiful drive and had such a great time. My wife and I bought some drinks and snacks and just had a great day."
Ted Jacobs
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Mast General Store is located in Valle Crucis, NC, a short drive from Boone. Many visitors make it a stop on a day trip between Boone and Asheville. The drive itself is often described as beautiful.
Yes, there is typically ample parking available near the store, especially during weekdays.
Absolutely! It's a popular stop when visiting the Boone or Asheville areas, offering a unique local experience.
The drive from Asheville to Valle Crucis is scenic and takes about an hour. Many visitors enjoy the journey through the mountains.
Valle Crucis is a small community, and the Mast General Store is a central landmark, making it relatively easy to locate.
🎫 🎫 Tickets & Entry
No, entry to the Mast General Store is free. It's a retail establishment open to the public.
Operating hours can vary seasonally, but the store is generally open daily. It's best to check their official website or social media for the most up-to-date hours before your visit.
There is no admission fee to enter and browse the Mast General Store.
Yes, the Mast General Store in Valle Crucis still houses an active post office, which is a unique feature visitors can experience.
Occasionally, the store hosts events or offers informal tours, especially for groups or during anniversaries.
🎫 🛍️ Shopping & Products
They sell a wide variety of goods, including apparel, outdoor gear, home goods, food items, candies, and unique gifts.
Some visitors note that prices can be a bit steep, but many feel the unique items and experience are worth the cost.
Yes, you can find a selection of snacks, drinks (including bottled sodas and hot buttered popcorn), and sometimes local food items.
Absolutely! The store is well-known for its selection of apparel, including workwear, outdoor clothing, and accessories.
Many visitors enjoy finding nostalgic items, specific brands like Blenheim's ginger ale, and unique gifts not commonly found elsewhere.
📸 📸 Photography
Yes, the historic building, rustic interiors, and charming displays offer many great photo opportunities.
Look for the old post office boxes, the candy displays, vintage signage, and the general rustic architecture.
Yes, as long as your dog is well-behaved and on a leash, you can take photos together.
Generally, personal photography is allowed, but it's always good practice to be mindful of other shoppers and ask staff if you're unsure.
A vintage or nostalgic aesthetic often complements the store's ambiance, but any style can capture its unique charm.
🍽️ 🍽️ Food & Dining
While the store sells snacks like hot buttered popcorn and bottled drinks, it's not a full-service restaurant.
Just steps away, Pearls Restaurant is a highly recommended spot. For other options, consider nearby towns like Boone.
You'll find a wide selection of candies, nostalgic treats, and hot buttered popcorn.
Yes, you can enjoy a cup of 5-cent coffee, a unique and affordable offering.
Information on specific dietary options would require checking menus of nearby restaurants like Pearls Restaurant.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Beyond the snacks, the store's layout and diverse merchandise provide plenty to explore. It's a great place for kids to discover unique toys, old-fashioned games, and interesting apparel. The dog-friendly policy also means the whole family, including pets, can enjoy the visit together.
🐶 Pet Travelers
It's a great opportunity to capture some memorable photos with your pet in a unique, nostalgic setting. The relaxed atmosphere and the welcoming policy make it a stress-free experience for both you and your dog.
📸 Photographers & History Buffs
History enthusiasts will be fascinated by the store's long legacy and its role in the community. Learning about its preservation and its continued operation since 1883 offers a deep dive into local heritage. The chance to see and interact with historical elements, like the post office, makes it a truly immersive experience.
Deep Dives
In-depth insights and expert knowledge
A Living Piece of History
This commitment to historical authenticity is a major draw for visitors seeking unique travel experiences. It’s a place where you can not only purchase goods but also immerse yourself in the atmosphere of a bygone era. The store's dedication to preserving its heritage has earned it respect and admiration, making it a beloved landmark in the High Country of North Carolina.
Shopping Beyond the Ordinary
Many visitors are delighted by the selection of specialty food items and the famous hot buttered popcorn, which is a recurring highlight in reviews. The store also carries a range of outdoor gear, making it a convenient stop for hikers and adventurers preparing for the surrounding natural beauty. While some note that prices can be a bit higher than average, the unique product selection and the overall shopping experience are widely considered worth the investment.
A Dog-Friendly Destination
This dog-friendly policy enhances the store's appeal as a relaxed and inclusive destination. It means that families, including their four-legged members, can fully enjoy the unique atmosphere and shopping opportunities without having to leave their pets behind.






Social
from TikTok, Instagram & Reddit