Xom Moi Market
A bustling local bazaar in Nha Trang, famous for its incredibly fresh seafood, vibrant tropical fruits, and authentic Vietnamese street food.
Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Freshest goods, local buzz
Xom Moi Market
Best Time
Freshest goods, local buzz
Highlights
Must-see attractions
A bustling local bazaar in Nha Trang, famous for its incredibly fresh seafood, vibrant tropical fruits, and authentic Vietnamese street food.
"It's a vibrant and authentic Vietnamese market where haggling is essential and the quality of products is excellent."
🎯 Arrive Before Sunrise
Experience the market at its most vibrant and get the best selection of fresh seafood.
💰 Haggle with a Smile
Negotiate prices politely; it's expected and part of the fun!
Highlights
Discover the most iconic attractions and experiences
Fresh Seafood Galore
Ground floor
Dive into a vibrant display of the day's catch, from shrimp and lobster to exotic fish. Unbeatable freshness and prices.
Tropical Fruit Paradise
Various stalls
Discover a rainbow of exotic fruits like rambutans, dragon fruit, and mangoes. Perfect for a refreshing snack or souvenirs.
Local Culinary Delights
Upstairs eateries
Sample authentic Vietnamese dishes prepared with market-fresh ingredients. A true taste of local life.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Early Bird
Haggling is Key
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Arrive Before Sunrise
Experience the market at its most vibrant and get the best selection of fresh seafood.
💰 Haggle with a Smile
Negotiate prices politely; it's expected and part of the fun!
👃 Embrace the Aroma
The fish section can be pungent, but it's part of the authentic market experience.
🍎 Sample Local Fruits
Try exotic fruits like rambutans and dragon fruit for a taste of Vietnam.
Tips
from all over the internet
🎯 Arrive Before Sunrise
Experience the market at its most vibrant and get the best selection of fresh seafood.
💰 Haggle with a Smile
Negotiate prices politely; it's expected and part of the fun!
👃 Embrace the Aroma
The fish section can be pungent, but it's part of the authentic market experience.
🍎 Sample Local Fruits
Try exotic fruits like rambutans and dragon fruit for a taste of Vietnam.
🍜 Eat Upstairs
Find delicious local eateries offering fresh dishes after your market exploration.
What Travellers Say
Reviews Summary
Xom Moi Market is praised for its authentic local atmosphere, incredibly fresh and affordable seafood, and vibrant produce selection. While some find the market's ambiance intense with strong odors, many appreciate this as part of its genuine charm. It's considered a must-visit for experiencing true Nha Trang life.
"We got 5 short with 800.000 vnd
That was so good price w good quality
Thanks for your kindness 🙏.
If you guys need big size come to find him."
Kay Nguyen
"Great little market in the old part of Nha Trang. It's not overly chaotic, but has all you need from an Asian market, selling everything from fresh fruit and vegetables, fresh meat and fish, to clothes and bags. Upstairs you'll find eateries, which are open in the morning, with only a handful open after 11am. It's good to see these types of markets still active in such an over-touristed city like Nha Trang. Worth making it your stop."
Carlito
"Nice market to visit, not very big.
Some fabrics, clothing, shoes, fruits and vegetables even make up supplies.
The meat and fish section smelled bad when visited.
Some streets around the market sell more food products.
Not far there is a vegetarian restaurant named Chan Nguyen with good and tasty dishes"
Eh U M
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Xom Moi Market is located at 49 Ngo Gia Tu Street in Nha Trang. You can easily reach it by taxi or a Grab car, which are readily available and affordable in the city. Many locals also cycle or walk if staying nearby.
While there isn't direct bus access right to the market entrance, local buses do run along major streets in Nha Trang. From a bus stop, a short taxi or Grab ride will get you to the market.
Using a ride-sharing app like Grab is highly recommended for ease and clear pricing. Simply input 'Xom Moi Market' as your destination.
Limited street parking is available, but it can be challenging to find a spot, especially during peak hours. It's often easier to use ride-sharing services.
Depending on your accommodation's location, it might be a pleasant walk from some parts of Nha Trang beach. It's about a 20-30 minute walk from the main beach area.
🎫 🎫 Tickets & Entry
No, Xom Moi Market is a public market and does not require an entrance fee. You can freely wander through the stalls and soak in the atmosphere.
The market is generally open from early morning (around 6 AM) until late afternoon or early evening. The seafood and produce sections are most active in the morning.
For the absolute freshest seafood and produce, aim to visit between 6 AM and 8 AM. This is when local vendors are setting up and bringing in their daily catch.
While it's always a lively place, the crowds tend to thin out slightly after the morning rush, particularly after 11 AM. However, the afternoon can also be busy with street vendors.
Yes, Xom Moi Market operates daily, including weekends. The atmosphere might be even more vibrant on weekend mornings.
🎫 🛍️ Shopping & Vendors
You can find a wide variety of goods, including fresh seafood, fruits, vegetables, meats, clothing, fabrics, shoes, and household items.
Absolutely! Xom Moi Market is renowned for its incredibly fresh and affordable seafood. You can find everything from shrimp and crab to various fish.
Yes, haggling is a common practice. Be prepared to negotiate prices, especially for seafood and produce. Start with a lower offer and be polite.
The best deals are often found by comparing prices from different vendors. Don't hesitate to walk around and check multiple stalls before making a purchase.
While primarily a local market, you can find some clothing, bags, and other small items that could serve as casual souvenirs. For more traditional souvenirs, other markets might be better.
🍽️ 🍽️ Food & Dining
Yes, there are eateries located upstairs from the main market floor. These stalls offer a variety of local dishes, often prepared with ingredients sourced directly from the market.
You can find authentic Vietnamese street food, including pho, seafood dishes, and various local specialties. It's a great place to try local flavors.
Food at the market stalls is generally very affordable, offering great value for money. You can enjoy a delicious meal without breaking the bank.
While the market is known for seafood and meat, some eateries might offer vegetarian dishes. It's best to ask vendors directly. A nearby vegetarian restaurant, Chan Nguyen, is also recommended.
Yes, the fresh fruits are a highlight! They are perfect for immediate consumption and are a refreshing treat. Ensure they are washed if you're concerned.
📸 📸 Photography
Absolutely! The vibrant colors of the produce, the bustling activity, and the local interactions make it a fantastic spot for street photography.
Early morning offers beautiful soft light and the energy of the market waking up. Late afternoon can also provide interesting light and activity.
It's always polite to ask for permission before taking close-up photos of vendors or their products. A smile and a gesture usually suffice.
Capture the details: the textures of fruits, the glistening seafood, the expressions of vendors, and the overall lively atmosphere.
Drone usage is generally restricted in urban areas and around markets in Vietnam. It's best to avoid using drones to prevent any issues.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Tip for families: Visit in the morning when it's less crowded and the air is cooler. Bring a stroller if needed, but be aware that aisles can be narrow. Keep a close eye on children in crowded areas. Consider it an adventure in local culture rather than a pristine shopping mall experience.
💰 Budget Travelers
Don't forget to haggle politely for the best prices on non-food items like clothing and souvenirs. The food stalls upstairs offer delicious and filling meals at very low costs, allowing you to eat like a local without overspending. This market is a prime example of getting great value for your money in Nha Trang.
Deep Dives
In-depth insights and expert knowledge
The Heartbeat of Nha Trang: Experiencing Xom Moi Market
Beyond seafood, the market is a treasure trove of tropical fruits and local produce. Imagine stalls overflowing with rambutans, mangosteens, dragon fruit, and ripe mangoes, all at their peak freshness. It's a fantastic opportunity to sample exotic flavors you might not find elsewhere. The market also offers clothing, household goods, and other everyday items, making it a true local bazaar.
For an immersive experience, head upstairs to the food stalls. Here, you can savor authentic Vietnamese dishes prepared with the freshest ingredients. It’s a chance to taste local specialties and experience the culinary culture firsthand. Remember that haggling is part of the experience, so don't be afraid to negotiate prices politely.
Navigating the Flavors: A Culinary Guide to Xom Moi Market
When exploring the food options, don't shy away from trying dishes that might seem unfamiliar. The vendors are usually happy to explain what they're serving. For those who are more cautious, familiar favorites like grilled meats and noodle soups are readily available. The freshness of the ingredients, sourced directly from the market below, elevates the taste of every dish.
While the market is famous for its meat and seafood, vegetarian options can be found, though they might require a bit more searching or asking. Some stalls may offer vegetable-based noodle dishes or rice plates. For dedicated vegetarians, the nearby Chan Nguyen vegetarian restaurant is a highly recommended alternative.
Social
from TikTok, Instagram & Reddit