ULRICH
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ULRICH

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A stylish venue offering a magical breakfast experience, international dishes, and cocktails. Known for its cozy atmosphere and terrace dining.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
ULRICH

ULRICH

Highlights

Highlights

Must-see attractions

A stylish venue offering a magical breakfast experience, international dishes, and cocktails. Known for its cozy atmosphere and terrace dining.

"Every dish bursts with flavor, freshness, healthiness, creativity - if this was in NYC, it’d be double the price!"

TIP

Reservations Recommended

Securing a table in advance is advised, especially for breakfast, as the spot is popular and can get crowded.

Visit During Off-Peak Hours

To avoid long waits, consider visiting outside of weekend brunch rushes. Evenings may offer a more relaxed atmosphere.

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Quick Facts

Closed·Opens Friday 7:30AM

Cuisine

International / Cafe

Price

Mid-range

Phone

+43 1 9612782

Address

Sankt-Ulrichs-Platz 1, 1070 Wien, Austria

Insta-Factor

High

Highlights

Discover the most iconic attractions and experiences

Magical Breakfast Experience

Magical Breakfast Experience

Indulge in a wide array of breakfast options, from Turkish eggs to smashed avocado with salmon on sourdough. Perfectly balanced and beautifully presented.

Vienna's Best Breakfast LocationsGoogle Review
Stylish Venue with Terrace

Stylish Venue with Terrace

Enjoy international dishes and cocktails in a chic setting. The sidewalk cafe on St-Ulrichs-Platz offers a charming outdoor dining experience.

The Best Restaurants in ViennaSix unique outdoor dining areas in Vienna
Exceptional & Passionate Service

Exceptional & Passionate Service

Experience attentive and friendly staff who take pride in their work, enhancing your dining with warmth and efficiency.

Google Review+1
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Insider Tips

from TikTok, Instagram & Reddit

POV: Frühstück am St. Ulrichs Platz 💚🌱🥐🥥 #viennacoffeelifestyle #coffelifestyler #vienna #brunch #wien #breakfast #frühstück #viennafoodblog
@viennacoffeelifestyle
131 likes • 9.6K views

Reservations Recommended

Securing a table in advance is advised, especially for breakfast, as the spot is popular and can get crowded.

Visit During Off-Peak Hours

To avoid long waits, consider visiting outside of weekend brunch rushes. Evenings may offer a more relaxed atmosphere.

The best places to eat in Vienna: Joseph Bistro Der Mann der verwöhnt Ulrich Cinnamon rolls Elissar Noodle king ( tempura maki) #summertime #vienna #viennacity #saudi #travel #trending #summertime #summer #food #foodie #restaurant #breakfast #lunch #dinner #فيينا #نمسا
@nidaalfaraj
268 likes • 36.8K views
CHARMING SQUARE IN VIENNA 🇦🇹 Sure, Vienna is full of beautiful squares, but if you are looking for a quieter one, then Ulrichsplatz is the right place for you! 💕 It’s located in Vienna’s 7th district between the trendy Burggasse and Neustiftgasse and it’s a cozy little square built around the St. Ulrich Church. ⛪️ I love wandering around the square or just sitting down on one of the benches. The c...
@lara_kristiin
395 likes • 10.9K views

Explore Seating Options

Choose between cozy indoor seating or the picturesque outdoor terrace, depending on your mood and the weather.

Don't Skip Specialty Drinks

Try unique taste experiences like apple-ginger shots or their specialty cocktails alongside your meal.

The „Ottakringer Bach“ used to flow through Vienna‘s hip 7th district. On it‘s right bank the charming Ulrichsplatz, which dates back to the year 1100, was built. The picturesque square is now lined by popular bars and restaurants. #viennanow #wien #architecturetiktok #historytok #hipstercafe
@architect.philipp
305 likes • 5.1K views

Tips

from all over the internet

Reservations Recommended

Securing a table in advance is advised, especially for breakfast, as the spot is popular and can get crowded.

Visit During Off-Peak Hours

To avoid long waits, consider visiting outside of weekend brunch rushes. Evenings may offer a more relaxed atmosphere.

Explore Seating Options

Choose between cozy indoor seating or the picturesque outdoor terrace, depending on your mood and the weather.

Don't Skip Specialty Drinks

Try unique taste experiences like apple-ginger shots or their specialty cocktails alongside your meal.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Ulrich is celebrated for its magical and healthy breakfast options, with generous portions and beautifully presented dishes. Reviewers often praise the exceptional service and cozy atmosphere, both indoors and on their charming terrace. While most find the food delicious and reasonably priced, a few noted occasional issues with saltiness or spice levels.

"visiting. Every dish bursts with flavor, freshness, healthiness, creativity - if this was in NYC, it’d be double the price and you’d have to wait an hour. Got the avocado smash with smoked salmon, the vegan platter of delicious things, and an apple-ginger shot with cappuccinos. Coming back tomorrow. Literally.

5 stars!!!"

Bonnie Gleicher

"We had breakfast at Ulrich. Overall, the food was okay but didn’t fully meet my expectations.

The “Big Tasty” breakfast option was good and cooked perfectly, but unfortunately it was very salty—perhaps just an off day in the kitchen. The shakshuka was over-spiced for my taste.

On the positive side, the croissant was very tasty and fresh, and the avocado bread was excellent.

I’d consider coming back to try other dishes, but this visit was a bit mixed."

Ahmad Alshehhi

"We had breakfast here and absolutely loved it! The café is big and cozy, with a warm and welcoming vibe. It was quite busy since it was the weekend—they mentioned that reservations are usually needed, but we were lucky to grab a small table. The staff was incredibly friendly and attentive, which made the experience even better. Everything we ordered was delicious 😋. Highly recommend trying the smashed avocado with poached eggs — it’s a must!"

sonam bali

What People Like

Magical breakfast selections
Healthy and flavorful dishes
Friendly and attentive service

What People Dislike

Occasional saltiness/spice balance
Can be crowded during peak hours

Frequently Asked Questions

Ulrich is known for its extensive breakfast menu, with highlights including Turkish eggs, smashed avocado with salmon, and fluffy pancakes.

Vienna's Best Breakfast Locations

Yes, Ulrich offers a charming sidewalk cafe on St-Ulrichs-Platz, providing a delightful outdoor dining experience.

Six unique outdoor dining areas in Vienna

Reservations are highly recommended, especially for breakfast and during weekends, as the restaurant is very popular.

A Perfect 3 Days in Vienna Itinerary for First Timers 202310 Best Brunch places in Vienna

Yes, Ulrich offers vegan and vegetarian options on its menu, catering to various dietary preferences.

Google Review

The restaurant is generally considered mid-range, offering great value for the quality and portion sizes.

Google Review

Breakfast is served on weekdays from 7:30 AM to 11:45 AM and on weekends and public holidays from 9 AM to 3 PM.

13 of your favourite breakfast spots in Vienna

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Literally the brother venue of the Erich we’ve already mentioned above, this restaurant serves a truly magical breakfast. Unlike at the Erich, here you get to chose from an extensive set breakfast menu, but don’t worry, all tastes and preferences are more than covered here. There’s great breakfast combinations that hit every craving, and then there’s an extensive choice of egg-dishes, fruit and grain based bowls, and extras to create your unique perfect breakfast.

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You all know that I’m always in search of the perfect breakfast, and Ulrich is a great option. I had a fantastic shakshuka here (because I cannot go past it on a menu), but many of the clientele were enjoying their signature Ruby croissant – a chocolate croissant with pomegranate and pistachio since you’re asking!. I absolutely recommend that you make a booking at Ulrich if you’d like to come here since the place was absolutely heaving at opening time on Sunday!

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For a decadent but relaxed breakfast in the city center, Ulrich ticks all the boxes. Stylish, contemporary, and friendly, the place is almost always packed, especially in the summer months when the large, sunny outdoor terrace draws in patrons. The full breakfasts are generous spreads that include eggs, homemade bread, fruit, pastries, freshly squeezed juice, coffee, yogurt with granola, cheese, smoked salmon, and chive butter.

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Address: Sankt-Ulrichs-Platz 1, 1070Web:https://ulrichwien.at/home_en/. Ulrich is a hip and lively breakfast spot in Vienna’s trendy 7th district, offering a vibrant atmosphere with a contemporary twist. The menu is filled with international breakfast favorites like shakshuka, avocado toast, and fluffy pancakes, all made with fresh ingredients.

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Breakfast servedMON–FRI: 7:30am–11.45am SAT–SUN & public holidays: 9am–3pm. Ulrich is that rare kind of café that ticks all boxes – they make a damn fine coffee, the atmosphere is cosy, and they serve up a breakfast that will make you think twice about asking for breakfast in bed for your next birthday. Ulrich is always popping.

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This breathtaking design creates a cozy and warm atmosphere. According to reviewers, Ulrich is a special kind of cafés as it checks all the boxes; excellent coffee, welcoming atmosphere, and they serve up an exceptional breakfast. The café s trending spot within the city, hence making a reservation in advance is a great option.

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While in Vienna, we also ate at Ulrich, a cosy restaurant with a bit of a hipster vibe, that offered both indoor and outdoor seating. I decided to order the Chorizo with Herb Polenta, capers, and a tomato and bean ragout!. It was wonderful – the chorizo was spicy and juicy, and the capers gave the whole dish a bit of a kick.

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A particularly Austrian version of the outdoor dining area is the sidewalk café. Here, the tables are placed outside the establishment on public land. The sidewalk café of the Ulrich – located right on the idyllic St-Ulrichs-Platz – is a mix of café-restaurant and bar, and is one of the best of its kind in Vienna.

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The next morning I suggest you start with a decent breakfast at lovely Café Ulrich in the 7th district. You can reach the place after a five-minute walk from the Volkstheater metro station (exit Burggasse). Book a table on the beautiful terrace to enjoy your start into a new day in Austria’s capital.

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Ulrich is a very popular breakfast spot located on the beautiful St. Ulrichs Platz. I have visited this Cafe in 2014 and 2015 very often, always loved the food and the atmosphere here. In recent years, Ulrich has had a reinforcement in the form of “little brother” Erich, who is only a few steps away.

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For our first dinner in Vienna, we went to Ulrich, which a few people had recommended and I’d also read about in the New York Times. It’s definitely more modern Austrian food – no schnitzel here!. – and it was a lovely break from all the heavy European food we’d been eating on our trip thus far.

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Depending on the time of day, ULRICH can be a café, restaurant or a bar. If you go there in the morning, you'll get a large vegan breakfast plate with corn fritters, hummus, a tiny portion of porridge and more. The menu also offers juices, coffee, vegan salads, flatbreads, gnocchi, and more.

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Ulrich is a short walk from MuseumsQuartier, Rathaus (city hall) and various other major attractions in Vienna. Ulrich has a great atmosphere and an equally good menu full of tasty options. A great choice is the Wild Boar Schnitzel which is a nice variation of the typical Viennese dish.

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The first recommendation on my list of places to eat in Vienna is the infamous breakfast at ULRICH. While the place offers exceptional food throughout the day, I highly recommend their brunch. You can easily reach ULRICH by getting off at the subway station Volkstheater.

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Close to: Museumsquartier, Leopold Museum, Kunsthalle Wien, MUMOK, Natural History Museum, Kunsthistorisches Museum. Address: Sankt-Ulrichs-Platz 1, 1070 Vienna. Breakfast times: Monday to Friday 07:30 - 11:45, Saturday, Sunday, public holidays 09:00 - 15:00

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I really enjoy having breakfast at Ulrich (St. Ulrichplatz 1, 1070 Wien), Figar (1060 or 1040 Wien) or at Guesthouse (Führichgasse 10, 1010 Wien). Ulrich is simply perfect. Offering breakfast until 15:00 on the weekends, perfect solution after a night out.

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It is peaceful, the architecture is beautiful and there are lovely photogenic corners everywhere. Apart from this, Neubau treasures many cool shops, cafes and restaurants. One of them is Ulrich – cozy and modern cafe-restaurant with delicious food.

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One of the most popular hangout spots in Vienna – the cafe | restaurant | bar Ulrich. It’s not fully vegan but offers some delicious options, especially for breakfast. It’s also a great place to spend your evenings as the bar fills up with people.

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Very close by too, Ulrich is a great place to enjoy your lunch with your furry friend, in the middle of Vienna’s 7th District.

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ULRICH (2026) – Best of TikTok, Instagram & Reddit Food Guide