
Brauð & Co
A vibrant Reykjavik bakery famous for its world-class cinnamon rolls, artisanal sourdough, and visually stunning graffiti-covered exterior.

Highlights
Must-see attractions
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From TikTok & Reddit
Best Time
Blue hour photography, calmer galleries

Brauð & Co

Highlights
Must-see attractions
A vibrant Reykjavik bakery famous for its world-class cinnamon rolls, artisanal sourdough, and visually stunning graffiti-covered exterior.
Visit Early for Freshness
Arrive early to ensure the freshest batches and best selection before items sell out.
Coffee Pairing
Consider nearby cafes for coffee; some reviews suggest Braud & Co's coffee may not meet expectations.

Quick Facts
Cuisine
Bakery
Price
Mid-range
Highlights
Discover the most iconic attractions and experiences

The Legendary Cinnamon Roll
Praised as the best in Europe and even the world, this cinnamon roll is moist, gooey, and perfectly balanced with cinnamon and sugar.

Artistic and Welcoming Exterior
The bakery's building is covered in vibrant, colorful graffiti, making it a visually striking and memorable landmark.

Artisan Breads and Pastries
Beyond cinnamon rolls, they offer expertly crafted sourdough, flaky croissants, and unique pretzel croissants.
Plans like a pro.
Thinks like you
Insider Tips
from TikTok, Instagram & Reddit
Visit Early for Freshness
Arrive early to ensure the freshest batches and best selection before items sell out.
Coffee Pairing
Consider nearby cafes for coffee; some reviews suggest Braud & Co's coffee may not meet expectations.
Limited Seating
Dine-in space is minimal. Be prepared for a grab-and-go experience or potential seating mix-ups.
Try the Pretzel Croissant
Don't miss the unique pretzel croissant, offering a delightful salty crust and light interior.
Tips
from all over the internet
Visit Early for Freshness
Arrive early to ensure the freshest batches and best selection before items sell out.
Coffee Pairing
Consider nearby cafes for coffee; some reviews suggest Braud & Co's coffee may not meet expectations.
Limited Seating
Dine-in space is minimal. Be prepared for a grab-and-go experience or potential seating mix-ups.
Try the Pretzel Croissant
Don't miss the unique pretzel croissant, offering a delightful salty crust and light interior.
What Travellers Say
Reviews Summary
Brauð & Co is widely celebrated for its exceptionally moist and perfectly balanced cinnamon rolls, often hailed as the best in the world. Diners also praise their flaky croissants and artisanal breads. However, some visitors have noted that the coffee could be improved and the limited seating can be a challenge.
"One of my favorite bakery and pastry shops in Europe!
They have the best cinnamon bun I’ve ever had…absolutely delicious.
The chili-cheese bread and the cheese&ham croissant were also amazing.
Honestly, we ended up eating there almost every single day during our holidays.
The staff are very nice and polite, which made the experience even better.
Highly recommend!"
Walter Pereira
"Walked toward to visit Hallgrímskirkja church in Reykjavík, Iceland. Saw this bakery shop on the way. Smells amazing and lots of locals inside. It was a good sight! I wasn't hesitant to pop in! The twist buns and croissants etc looked amazing and smells really nice! I don't like the cinnamon so they recommended the vanilla or toffee flavour. That was the best bun I've tasted. The flavour and the texture. It was soft and warm. Yum!! We went back there to buy 4 more. Must try! One bun cost £4.95"
Siri
"More than hype. Legit good.
I wondered if I would like this place, as from photos it’s hard to tell if their famous cinnamon buns are moist or dry. I can attest they are very moist, especially when warm still fresh from the oven, full of butter, perfect balance of cinnamon and sugar including a bit of crispness in the outer rings from outer sugar crystallizing during the bake. Other pastries were also great. This place is legit good!"
TravelR
What People Like
What People Dislike
Frequently Asked Questions
Brauð & Co is most famous for its incredible cinnamon rolls, which many reviewers call the best they've ever had. They also offer excellent sourdough bread and croissants.
Yes, Brauð & Co offers a vegan cinnamon roll, and their sourdough bread is also vegan.
The bakery has very limited indoor seating, typically only a few stools. Most customers opt for takeaway.
It's best to visit early in the day for the freshest pastries and to avoid disappointment as items sell out quickly.
Besides the cinnamon roll, reviewers often praise the croissants, pretzel croissants, and various danishes.
Brauð & Co serves coffee, but some visitors suggest getting coffee from nearby cafes for a potentially better experience.
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Reykjavík’s Best Breakfast And Brunch Spots
It’s all about bread and pastries at Brauð & Co., a bakery housed in a squat building covered in a colourful mural. The bakers here make a variety of bread – stone-ground sourdough, blueberry and liquorice bread, and rye bread – as well as beautiful croissants, salt-crusted pretzels and swirled buns flecked with cinnamon and poppy seeds. The dining area is a bit small, with room for only one to two people to sit comfortably, but you can head across the street to Reykjavík Roasters to munch on your bounty along with a cup of coffee.
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Ágúst Einþórsson is the baker behind this local favorite, with its displays full of simple yet perfect pastries and other baked goods. It's the kind of unflashy spot you stumble upon and can't get out of your head long after you return home.
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Admittedly, though, as a person who’s also devoured pastries in places like Paris, Copenhagen, and Rome, I was a little skeptical — until I tasted the kanilsnúður at Brauð & Co.
Brauð & Co — The Best Sourdough & Cinnamon Rolls in Reykjavik
Founded by Ágúst Einþórsson in March of 2016, the shop on 16, Frakkastígur, 101 Reykjavík (one of five in the city) is located in a small, graffiti laden building. The baked goods inside were unlike any Isa and I had ever had before. Freshly made (we watched a young man heave a bag of flower over a countertop to continue making dough), tight knit (no more than a dozen or two people can be in the shop at once), and friendly (I asked too many touristy questions for my own good, all yielding smiling responses), contributed to the superb experience we had at Brauð & Co.
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This acclaimed bakery is nestled in the winding street to the right of Hallgrímskirkja, the landmark church. Of course, we walked past right after eating pastries at Sandholt… I’m still annoyed we didn’t get to try this bakery, because it smelled heavenly and was highly recommended by several people we met and by blogs. Its shelves were full of golden croissants, danishes, cinnamon rolls, and other pastries, as well as heavy rye bread, and one corner of the counter featured a glass wall so we could see a baker rolling out dough.
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Nordic baked goods are top-notch, and the place to sample some of the best in Iceland is Brauð & Co. The colorful, graffitied shop is famous for its sourdough breads, croissants, rúgbrauð (Icelandic rye), and cinnamon buns, all made with organic Icelandic flour, local dairy, and butter. The bakers follow traditional techniques such as hand-kneading and slow fermentation, and lean heavily on Icelandic ingredients including rhbuarb, skyr (Icelandic yogurt), and wild herbs.
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There’s no better place to go for breakfast in Reykjavik than Brauð and Co. where you can watch the bakers bake and get your fill of bread and pastries. It won’t be the most well-rounded breakfast you’ve ever had, but it might just be the most delicious as it offers some of the best food in Reykjavik. You might miss the small “Brauð and Co.” sign on the door, but it’s impossible to miss the brightly colored exterior and the unbelievable smells wafting through the door.
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Brauð og Co is not a classic café but an established Icelandic bakery with the best cinnamon buns in Iceland. They opened up in 2016 and since then, seven more shops have popped out of nowhere, as the original bakery was always sold out way before closing time. Apart from cinnabuns, they bake amazing big loaves of juicy sourdough bread (as a German, I can say it’s one of the best loaves I’ve ever had!), crispy pretzel croissants and other delicious pastries.
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Multiple locations throughout ReykjavíkIt’s hard to miss the colorful flagship bakery at Frakkastíg 16 — it looks like a Hippie hot spot, which in my mind means vegan options!. The bakeshop is well known for its freshly baked sourdough bread (which is vegan), along with a myriad of other baked goods. On the sweet side, they always have a vegan cinnamon roll, or if you’d prefer savory, grab one of their giant soft pretzels!
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One of the biggest names in the capital is Brauð & Co which has multiple branches scattered throughout the city. They serve a good variety of pastries and baked goods, including cinnamon rolls, croissants and rye bread muffins, as well as their signature rugbrauð, a dense Danish-style bread. Competitor Sandholt gives Brauð & Co a run for its money, with a decent selection of bread, cakes and pastries perfect for breakfast.
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This charming organic bakery is located on Frakkastígur, between the main shopping street of Laugavegur and Skólavörðustígur, the street which has the iconic church, Hallgrímskirkja at its top end.The lunch I bought from Brauð & Co was really delicious!. Although it has not been open long, it is already one of the most popular bakeries in Reykjavik. You really can’t miss it, it is the most colorful house on the street!
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One of the most popular bakeries in Iceland is Brauð & Co, a local bakery shop that is known for its delicious cinnamon buns and croissants that are freshly baked every day. The aromatic scent from Brauð & Co will attract you when you walk past its colorful bakery. With the baked goods on display all around the shop, you can easily point and choose which one you want, and the lovely staff there will pack it for you.
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Nice buns: Brauð & Co is your morning goto stop-off / Image: Brauð & Co. OK, it’s a mini-chain, but who cares – this is Reykjavik’s best bakery and the essential stop for loading up on carby goodness before heading out to the countryside. There’s baker-owner Ágúst Einþórsson’s ace organic sourdough, of course, but the pastries, made with local, high-fat butter, are the real win for come-and-go calories.
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I really wish Brauð & Co would come to Copenhagen because their cinnamon buns are seriously the best I’ve ever had. My mum and I first visited this bakery in 2021, and my girlfriend and I came here multiple times on our 2024 adventure (and then again in 2025). The smell of freshly baked goods first thing in the morning is all too alluring, and the main bakery in Reykjavík isn’t far from Hallgrímskirkja.
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Brauð & Co is a beloved gem among the bakeries in Reykjavik, famous for its vibrant exterior and those oh-so-irresistible cinnamon rolls!. This charming shop is all about using organic ingredients, making sure every pastry bursts with flavor while staying kind to the planet. Their sourdough bread, with its rich texture, and the ever-popular vanilla cinnamon roll are must-try treats for anyone visiting!
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This artisan bakery is not only known for its spectacularly soft sourdough bread and delicious pastries, but its colorful outdoor mural and Instagrammable interior add to the bakery’s charm. Take a bite out of their freshly baked cinnamon buns or go wild with pretzel croissants – you won’t regret it!. Their rye bread taste even better smothered in Icelandic butter and finished with specialty salt.
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Try and get to Brauð & Co. as early as possible—lines often stretch outside the bakery door, getting between you and the best vanilla roll of your life—but don’t forget that there are several locations across town, including one just across the street from the Vesterbæjarlaug public pool and spa. The fresh, piping hot baked goods are just the thing to warm you up on a chilly Icelandic morning.
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Located just off Laugavegur, Reykjavík’s main shopping street, Brauð & Co is as famous for its colorful, graffiti-covered shopfront as it is for its baked goods. The star attraction is the soft, buttery cinnamon roll, layered with sugar and spice, often still warm from the oven. For a Nordic twist, try the cardamom bun, whose subtle citrusy aroma pairs perfectly with a strong coffee.
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Whenever you make a stop at this humble bakery, you must buy at least two of their freshly baked cinnamon buns. Consume one immediately and leave the other for your cravings later on when you begin missing its crusty-sugary coat and soft bread. Located a couple of blocks away from Reykjavik Roasters, grab a cuppa from the roasters and have it together with the baked goods here.
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City-wide chain Brauð og Co has finally managed to get a grip on QC, going by the uniformity across their various branches. The kitchens are experimenting with weekend-only treats (the mango-lime-coconut danish is still going strong) and the snuðurs, though the size of a baby’s head, are delicious. We especially like the always-full flask of coffee to-go, a thoughtful detail.
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This small chain of bakeries is very popular in Reykjavik, renowned for its high-quality, freshly baked goods. The bakery operates multiple locations throughout the city, each offering a selection of pastries and breads made from organic ingredients. Their signature item is the kanilsnúður, or cinnamon roll, which is acclaimed for its delicious flavour and texture.
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Since then, the company has experienced enormous growth, now running eight different physical locations across Iceland. The second you step foot in Brauð & Co’s, you’ll understand why it’s so popular with the locals. The bakery prides itself on offering super fresh bread, pastries, cakes, and pizzas made from specially selected organically grown ingredients.
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This artisanal bakery, started by master baker Ágúst Einþórsson, brings traditional Icelandic baking methods to pastries. Vegan friendly, the building's iconic street art exterior makes it impossible to miss. Inside, bakers work in an open kitchen, hand-crafting each item using organic ingredients and sourdough cultures that have been maintained for decades.
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After reading Scandinavia Standard’s bakery guide, I checked out two bakeries: Brauð & Co and Brikk. I found these bakeries through this great blog post from Scandinavia Standard!. I only went to Brauð & Co once, however I thought their pretzel croissant was wonderfully buttery and crisp, and it definitely had the distinct pretzel flavor I was looking for.
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Brauð & Co is a famous bakery in Reykjavík, constantly brimming with patrons slipping in and out of the shop with pastries and baked goods. While exploring the city, a friend and I popped in to indulge in some sweets. I purchased a cookie and later enjoyed it on the colorful avenues, enjoying exploring the streets I had not yet ventured down.
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TripAdvisor Rating: 5.0/5 (2,781 reviews)Google Rating: 4.8/5 (4,356 reviews)Best: Cinnamon Buns (non-traditional, just really good!). If you’re a fan of sourdough, Brauð & Co. organic sourdough bakery is a mandatory stop for you. Their bread is of very high quality and they have fun and innovative buns, Danishes, croissants and lots more.
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Renowned as a local institution, Brauð & Co tantalises taste buds with its legendary cinnamon rolls. Soft, fragrant, and always freshly baked, these treats are a staple of Reykjavík's culinary landscape. With five locations across the city, the Frakkastígur outlet stands out with its vibrant storefront adorned with captivating murals.
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Their cinnamon roll (Snúður) is claimed to be the best ones in the world. This renowned bakery in Reykjavik focuses on traditional Icelandic bread-making techniques, offering a wide range of artisanal bread, pastries, and treats. While not entirely vegan, they have several vegan options clearly labeled, including their famous Snúður!
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If you’re a fan of sourdough, Brauð & Co. organic sourdough bakery is a mandatory stop for you. Their bread is of very high quality and they have fun and innovative buns, Danishes, croissants and lots more. Brauð & Co. hasn’t been around for very long but they’re expanding rapidly since the people of Reykjavík love their products.
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Down the street from the iconic Hallgrimskirkja is Brauð and Co. They serve delicious freshly baked treats such as cinnamon rolls and cinnamon cake throughout the day. Sandholt Bakari opens earlier than most restaurants and businesses in Reykjavik, which makes it a great place to eat before heading off to explore the countryside.
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Brauð & Co is another great cheap eat you can visit in Reykjavik, Iceland!. Over there, it’s known as an artisan bakery that’s famous for its sourdough bread and buttery danish. In fact, according to the restaurant, they have managed to radically change the Icelandic bread and bakery market with an innovative and fresh approach.
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We followed the scent of fresh-baked cinnamon rolls to Brauð & Co. in Reykjavík, and within minutes we were unravelling the warm, sticky spiral. The combination of pillowy dough, fragrant cinnamon, and just the right amount of sweetness makes it one of the best good food in Iceland moments for anyone with a sweet tooth.
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Brauð & Co has five Reykjavík locations; the smallest on Frakkastígur has an impressive storefront with colorful murals. If you would like to eat in, go to Hlemmur Mathöll, an old bus terminal turned into a trendy food hall, where you can try Icelandic delicacies for starters and grab a cinnamon roll for dessert.
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This is one of the most well-known bakeries Reykjavík’s streets have to offer. With a few locations scattered across the city, delicious pastries await you when you step inside Brauð & Co’s walls. Artful and mouth-watering displays of different baked goods are sure to draw you inside to grab something on the go.
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This quickly became my favorite bakery in Iceland…colorful on the outside and yummy treats on the inside. It’s a perfect stop for photos and snacks; my perfect kind of stop!. Even though Reykjavik isn’t huge, it has a pretty great foodie scene – definitely take advantage of all of the culinary delights!
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In the middle of the night, however, everything comes to life as the streets of downtown Reykjavík suddenly flood with bar-hoppers and revelers—and they stay flooded until you can smell the first batch of vanilla rolls baking at Brauð & Co.. Here, no one shows up to bars and clubs until at least 2 a.m..
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The vibrant graffiti facade of Brauð & Co is hard to miss in downtown Reykjavik. This artisan bakery is renowned for its organic sourdough breads and a variety of pastries, all prepared in the traditional Icelandic way. The open-kitchen layout allows you to watch the bakers at work while you wait.
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The brightly painted exterior of Braud & Co is a Reykjavik landmark – and the delicious pastries inside are equally as beloved. This trendy bakery and cafe is located steps away from the Hallgrímskirkja church. Specializing in sourdough breads, everything in the clear glass case will entice you.
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Looking for something a little sweeter, perhaps just a snack for lunchtime?. Brauð & Co is a colourful little bakery spot just off of the main shopping street of Laugavegur in downtown Reykjavik. This infamous artisan bakery has performed a fresh take on the bakery and bread market in Iceland.
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Frakkastígur 16, 101 Reykjavíkhttps://www.braudogco.is Sourdough | Its a chain now| Still good. After altering the bakery scene in Reykjavik Brauð og Co are now all over Reykjavik. They offer a wide variety of freshly baked goods, including sourdough bread, cinnamon rolls, and croissants.
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Phil starts his morning at one of the best bakeries in Reykjavik, Brauð & Co (bread and company). Manager Viðar Ottó gives Phil an assortment of pastries, starting with their most popular item, their freshly baked cinnamon rolls. Phil says it’s the best cinnamon roll he’s ever had!.
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Just down the street from Hallgrimskirkja, this artisan bakery inside the graffiti-covered storefront became an instant classic when it opened in 2016. Their additive-free sourdough and pastries are something you will crave long after you leave Iceland, but don’t miss their snúður…
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For something sweet, make sure to stop by Brauð & Co on 16 Frakkastígur. With its colorful facade and the irresistible smell of freshly baked goods, you’ll know you’ve found it. If you’re lucky, you might even catch the bakers in action, rolling out their famous cinnamon rolls!
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Brauðog Co, a city-wide chain, has finally been able to grasp QC due to the unity among the various branches. I’m trying out weekend treats in the kitchen (Danish food with mango lime coconut is still good). It’s the size of a baby’s head, but snooze is delicious.
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Brauð & Co: For the best sweet rolls you’ve ever tasted, you have to visit Brauð & Co. For less than $5 USD, you can get one of their delicious bread rolls, served warm. I’m not kidding when I say we came back here every day we were in Reykjavik for breakfast.
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Try a classic Icelandic hotdog from Bæjarins Beztu Pylsur, grab a slice at lively Pizza With No Name, or munch on freshly baked cinnamon rolls from Brauð & Co. Visitors say the prime location made experiencing Reykjavik easy and fun, even on a tight budget.
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Brauð & co is one of the newer bakeries in Iceland and is extremely popular. Their bread is sourdough, and everything else is made from high-quality organic ingredients. They’ve grown quite quickly since opening in 2016 and have shops in eight places.
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With a few branches spread across the city, Brauð & Co is one of the most popular breakfast spots in Reykjavik. If you are a fan of pastries, you’re gonna love it here. Both crispy and buttery inside, their signature cinnamon rolls are spectacular.
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With multiple locations throughout the city, Brauð & Co. bakery offers a wide variety of sweet and savory treats in a modern, minimalist setting. It is a must-visit for anyone looking to indulge in the best of Icelandic baked goods.
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Brauð & Co is most about the baked goods than it is the coffee, but the coffee is still great here. Everyone knows that the best combination in the world is coffee and pastries, and you can find the best in Reykjavik at Brauð & Co!
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Brauð & Co – Frakkastígur is a beloved artisan bakery located at Frakkastígur 16, 101 Reykjavík. Established in 2016, it has become a staple in Reykjavík's culinary scene, renowned for its commitment to quality and craftsmanship.
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Find Viking bread and pastries galore at this local bakery chain. Brauð & Co. baked goods are prepared with quality in mind and the best ingredients available. The sourdough bread and classic cinnamon rolls are local favorites.
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Or at least by far the most know and popular breakfast spot in Reykjavik for locals & travellers alike. Brauð & co. is the best bakery in town today and you should definitely visit at some point during your stay in Iceland 🙂
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For something sweet and simple, we recommend snacking on a cinnamon bun from the hip Brauð & Co. The bakery has multiple locations throughout the town, including near Hallgrimskirkja and at Hlemmur food market.
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An older building decorated with street art could be very deceiving at first glance. The only give away is the smell of cinnamon that fills the surrounding air. Ok so to be 100% honest this place is amazing.
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Brauð & Co. is one of Iceland’s most famous bakeries, and for good reason. Known for its legendary cinnamon rolls and exceptional sourdough bread, this bakery is a must-visit for anyone with a sweet tooth.
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Seek out bakeries such as Brauð & co, Brikk, Sandholt and BakaBaka in downtown Reykjavík and surrounding neighborhoods. You can't leave town without trying a snúður (cinnamon bun).
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For any serious foodie: Brauð & co. should definitely be a culinary desitnation in your trip to Iceland. And that is why I'll begin my list with this dangerously delicious bakery!
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Brauð og Co. - Instagram famous for its bright colorful building, foodie famous for its amazing cinnamon rolls!. Stop here to get your picture and try out some of their treats.
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Brauð & Co has the most amazing cinnamon croissants and cinnamon buns!. They are always fresh, perfectly baked, light and melt in your mouth. I can’t say enough good things.
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The next morning I headed up the hill towards Reykjavik Roasters for a coffee. I stopped by Brauð & Co. first for breakfast. The tiny bakery is a bread-lover paradise.
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For a sweet treat, grab a legendary cinnamon bun from Brauð & Co, a bakery that uses the highest-quality organic ingredients including flour imported from Denmark.
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The bread in Iceland is generally just unreal, but Brauð & Co is the best of the best!. This place gets crazy, so try to get there early, but def worth the wait!
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You will not find better bread in Reykjavík than the darkly crusted and deeply flavored loaves at Brauð & co (Bread & co), located in the centre of the capital.
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Brauð & Co (translates to Bread & Co) is quite possibly the best bakery in Europe. At least they have the best cinnamon buns in Europe.
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Pop into Brauð & co for delicious (and affordable) organic pastries that are so good they usually sell out before the end of the day.
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Their cinnamon rolls make them one of the top spots to check out in the city. A great snack to take on a day trip out of the city.
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Our favorite bread there is rye bread, and you can watch them bake on site. 16,, Frakkastígur, 101 Reykjavík, Iceland
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If you're ever in Reykjavik looking for something delicious to start your day, Brauð & Co. is the place to be.
Social
from TikTok, Instagram & Reddit