Aroma
Aroma is a beloved Israeli coffee chain offering delicious pastries, fresh food, and a calm atmosphere perfect for work or relaxation.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Blue hour photography, calmer galleries
Aroma
Highlights
Must-see attractions
Aroma is a beloved Israeli coffee chain offering delicious pastries, fresh food, and a calm atmosphere perfect for work or relaxation.
"Enjoy a personalized sandwich or a perfect iced coffee in a calm atmosphere."
Custom Sandwiches
Don't hesitate to ask Mohammed to custom-make your sandwich if menu options aren't quite right.
English Menu Available
American visitors can find an English menu, featuring familiar options like Caesar Salad with grilled chicken.
Quick Facts
Cuisine
Cafe
Price
Mid-range
Highlights
Discover the most iconic attractions and experiences
Custom Sandwiches by Mohammed
Experience personalized sandwich creation with Mohammed, who custom-makes your order to perfection.
Cozy Atmosphere for Work or Leisure
Enjoy a calm and inviting interior, ideal for a relaxed lunch, work session, or quiet moments.
Popular Iced Coffee
A must-try cold coffee, frequently praised as a perfect pick-me-up, especially in Tel Aviv.
Plans like a pro.
Thinks like you
Menu
Most Popular Items
Insider Tips
from TikTok, Instagram & Reddit
Custom Sandwiches
Don't hesitate to ask Mohammed to custom-make your sandwich if menu options aren't quite right.
English Menu Available
American visitors can find an English menu, featuring familiar options like Caesar Salad with grilled chicken.
Be Aware of Service Hiccups
Occasionally, orders may have missing items or incorrect substitutions. Be patient.
Ideal for Work or Lunch
The calm atmosphere makes it a great spot for both a casual meal and as a workspace.
Tips
from all over the internet
Custom Sandwiches
Don't hesitate to ask Mohammed to custom-make your sandwich if menu options aren't quite right.
English Menu Available
American visitors can find an English menu, featuring familiar options like Caesar Salad with grilled chicken.
Be Aware of Service Hiccups
Occasionally, orders may have missing items or incorrect substitutions. Be patient.
Ideal for Work or Lunch
The calm atmosphere makes it a great spot for both a casual meal and as a workspace.
What Travellers Say
Reviews Summary
Aroma is lauded for its cozy atmosphere and delicious, fresh food, particularly its custom sandwiches and popular iced coffee. While many highlight the pleasant ambiance, perfect for working or relaxing, some patrons have noted occasional service issues with orders.
"Good place for a quick bite. If you’re from the USA they have an English menu and you can get a Cesar Salad with grilled chicken on top. Also the pastries here are very good… be careful you’ll buy too many."
Preston King
"Beautiful spot for breakfast fresh and delicious food really good coffee"
Wanda Auguste
"Changing my 5 stars to 3. Because I am tired of bad service. 4 orders of 5 there is something: they forget to add tee, put me sandwich with eggs instead of salmon etc. etc. Amazing location, nice interior, but service hara... Very annoying."
Pavel
What People Like
What People Dislike
Frequently Asked Questions
Yes, Aroma provides an English menu, which is helpful for tourists, especially for familiar dishes.
Absolutely! Mohammed is known for creating custom sandwiches to your exact preferences.
The cozy interior and calm atmosphere make it a popular choice for those looking for a workspace.
Their iced coffee is a major hit, often described as a perfect and refreshing beverage.
Some customers have reported occasional mistakes or missing items in their orders, so it's good to double-check.
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There are also several small coffee shops not far from the clock tower, including Aroma, the Israeli version of Starbucks. While the coffee is decent but mind-blowing, it’s worth a try if you want to feel like a local. AromaJerusalem Blvd 15, Tel Aviv-Yafo, Israel
Family Adventures in the Holy Land: Israel With Kids
Israel’s most popular coffee chain, Aroma has a great selection of kid-approved dishes like toasted sandwiches, bourekas pastries, and fruit shakes. With branches all over the country, it’s an easy spot to refuel during a day of sightseeing.
Social
from TikTok, Instagram & Reddit