Bagno Alpemare Forte dei Marmi

Owned by the Bocelli family, Alpemare is an icon of seaside elegance in Forte dei Marmi. Here aperitifs – courtesy of chef Mirko Caldino – are an art to be experienced with sea views: designer finger food includes Cantabrian anchovies with salted butter and steak tartare with truffle, gourmet Tuscan specialities such as broth with stracciatella and black truffle, selections of fresh cheeses and tasting platters of hand-cut cured meats; there are also Asian creations from Marecalmo by Alpemare, with sophisticated sushi, sashimi and raw seafood. And all accompanied by exclusive cocktails and mocktails and impeccable service.

Among the most iconic places in Forte dei Marmi are its exclusive beaches that are home to historic baths, such as Alpemare, owned by the famous singer Andrea Bocelli, which is considered a place of luxury and sophistication. The importance that such a world-renowned figure decided to invest in Forte dei Marmi underscores the prestige and attractiveness of the resort. Thanks to its prime location, Alpemare offers exclusive services, including a restaurant area with gourmet cuisine and a relaxing atmosphere, ideal for those seeking a high-end experience by the sea.

There’s Jerry Calà in Capannina and, if you’re lucky, Bocelli all’Alpemare, where tradition remain unchanged. The charms of the golden years have never left the Forte, where you can still find nostalgic people regretting their lost poker games at the Principe Bar, or jet-setters appreciating the sophisticated elegance that surrounds them. As you drive along the highway, all it takes is a glimpse of the “Versilia” exit sign to get into that relaxed and carefree mood that distinguishes those who choose to spend their holidays here.

Bocelli does make rare appearances at Alpemare, which he owns, but not often enough for the crowds who flock there in the hope of spotting him. If you want to dawdle on the waterfront for sundowners or supper — or both — try Gilda, an upscale restaurant and beach club option on the north edge of town; the sashimi-style shrimp, caught that morning down the coast, are a standout. Maitó is scenier, with live music and later nights than most of the restaurants there.

Alpemare – Synonymous with luxury lifestyle, the iconic destination created by the Bocelli Family is one of Italy’s most exclusive spots where the Dolcevita continues to thrive and where traditional Italian gastronomy is expertly fused with modern flair. This culinary adventure appeals to a sophisticated, stylish, and discerning global audience.

This exclusive luxury beach club is owned by the Boccelli family and Andrea is often seen taking his lunch there. The fine-dining restaurant offers cuisine of a high standard and the service is impeccable.

So, for those looking for an elegant beach restaurant in Versilia choose Grand Hotel Imperiale Forte dei Marmi and its Beach Restaurants at Alpemare, the hotel’s private summer establishment.