Pasticceria Poppella
A historic Neapolitan pastry shop since 1920, famous for its melt-in-your-mouth 'Fiocco di Neve' (Snowflake) pastry.
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Pasticceria Poppella
Highlights
Must-see attractions
A historic Neapolitan pastry shop since 1920, famous for its melt-in-your-mouth 'Fiocco di Neve' (Snowflake) pastry.
"Indulge in the heavenly Fiocco di Neve, a unique pastry that melts in your mouth, a true taste of Naples!"
Visit Early for Shorter Lines
Arrive early to avoid long queues, especially during peak hours.
Confirm Prices Before Ordering
Be mindful of prices to avoid any unexpected charges.
Quick Facts
Cuisine
Pastry Shop
Price
Mid-range
Phone
+39 081 552 3538
Address
Via Santa Brigida, 69/70, 80132 Napoli NA, Italy
Website
pasticceriapoppella.com/Highlights
Discover the most iconic attractions and experiences
Fiocco di Neve (Snowflake)
Indulge in the heavenly Fiocco di Neve, a cloud-like pastry with a unique, melt-in-your-mouth texture and balanced sweet filling.
Pistachio Pastry
The pistachio pastry is a creamy, decadent delight, often singled out as a must-try for pistachio lovers.
Historic Neapolitan Pastry Shop
Established in 1920, Pasticceria Poppella is a historic brand in Naples, blending tradition with modern innovation.
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Menu
Most Popular Items
Insider Tips
from TikTok, Instagram & Reddit
Visit Early for Shorter Lines
Arrive early to avoid long queues, especially during peak hours.
Confirm Prices Before Ordering
Be mindful of prices to avoid any unexpected charges.
Try Beyond the Snowflake
Don't miss other delightful pastries for a diverse sweet experience.
Pastries Last Several Hours
Fiocchi di Neve can last up to 10 hours without refrigeration, and longer if refrigerated.
Tips
from all over the internet
Visit Early for Shorter Lines
Arrive early to avoid long queues, especially during peak hours.
Confirm Prices Before Ordering
Be mindful of prices to avoid any unexpected charges.
Try Beyond the Snowflake
Don't miss other delightful pastries for a diverse sweet experience.
Pastries Last Several Hours
Fiocchi di Neve can last up to 10 hours without refrigeration, and longer if refrigerated.
What Travellers Say
Reviews Summary
Pasticceria Poppella is celebrated for its iconic Fiocco di Neve, praised for its delightful texture and balanced fillings, with many visiting for this signature pastry. While the ambiance is often described as warm and the service efficient despite queues, some reviewers express concerns about rising prices and perceived changes in portion size. There are mixed opinions on other pastries, with some finding them excellent and others less impressed.
"A famous patisserie, which opens at 8:30, that has all kinds of cakes, and pastries, out of this world.
Everything is so beautiful, and more importantly - really delicious.
We will come back again, also tomorrow, and we will certainly recommend the place, to others."
Dov Greenblat
"I decided to try all of them after seeing the crazy line to try these, but the staff is really really fast. and I ate the deserts in the plate and I felt great 😂 i even had two more before my flight .
I got 10 fiocchi di neve with me, for my friends to try and I brought 5 of them home. I got them at 14:00 and I was home after my flight to Albania at 22:00. They can last for 10 hours without being refrigerated and three days refrigerated.
I should have gotten more. After being refrigerated they tasted even better.
I got just one with pistacchio but it was so good. It is worth the wait.
They should have added one charging place cause with that line I lost my battery and I got what I wanted instead of communicating with my cousins to ask them what would they prefer."
LEDJA BUNGURI
"So I finally made it to the famous Poppella, ready to be swept off my feet by sugary greatness. I had dreams. Hopes. A camera roll waiting for pastry content.
The pistachio pastry? Delicious. Creamy, decadent, and honestly the only reason this review isn’t just one long sigh. If you’re a pistachio person, that one’s worth the hype.
But then came the baba… and folks, I don’t know what went wrong, but it tasted like a wet muffin that lost its will to live. Somehow soggy and dry at the same time? Like it took a swim in syrup and came out confused about its identity. In Naples—where babas are a religion—this one felt like sacrilege.
Cute place, nice staff, glad I tried it… but would I go back? Probably not. There are just too many pastry gods in this city to settle for a soggy muffin pretending to be a baba.
Final verdict: Go once, try the pistachio, and avoid the baba unless you’re into emotionally unstable baked goods."
Floww
What People Like
What People Dislike
Frequently Asked Questions
Pasticceria Poppella is most famous for its 'Fiocco di Neve' (Snowflake), a unique, fluffy pastry with a delicate cream filling.
It's recommended to visit early in the day to avoid long queues, as the shop can get crowded.
Yes, the pastry shop offers a variety of other delicious pastries, cakes, and sweets. It's suggested to try them for a diverse experience.
Fiocchi di Neve can last for about 10 hours without refrigeration, and they taste even better after being refrigerated.
While prices are generally considered reasonable for a pastry, some reviewers mention an increase in price and size reduction over time.
Pasticceria Poppella has two locations in Naples.
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Dating back to 1920, Pasticceria Poppella is a brand steeped in Neapolitan culinary history. Yet, in spite of this, most associate the name with modern innovation. This is thanks to pastry chef Ciro Poppella who took a risk in the early 2000s and gifted the world with a new creation: his fiocco di neve (snowflake).
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