Benvenuti alla Pizzeri Brandi
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Pizzeria Brandi

4.6
·491k reviews·,

Step into history at Pizzeria Brandi, the legendary birthplace of the Pizza Margherita, offering an authentic taste of Naples.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

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Benvenuti alla Pizzeri Brandi

Pizzeria Brandi

Highlights

Highlights

Must-see attractions

Step into history at Pizzeria Brandi, the legendary birthplace of the Pizza Margherita, offering an authentic taste of Naples.

4.6
(491k reviews)

"Worth the wait for a taste of history and a truly authentic Neapolitan pizza experience."

TIP

Plan for a wait

Be prepared for potential lines due to popularity; consider making reservations during peak times.

Try classic and unique

Try both Margherita and Ferdinand pizzas for a unique taste comparison.

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Quick Facts

Closed·Opens 7:30PM

Cuisine

Italian, Pizza

Price

Mid-range

Phone

+39 081 416928

Address

Salita S. Anna di Palazzo, 1/2, 80132 Napoli NA, Italy

Insta-Factor

High

Highlights

Discover the most iconic attractions and experiences

Birthplace of Pizza Margherita

Birthplace of Pizza Margherita

Experience the iconic Pizza Margherita at its historical birthplace, created in 1889 for Queen Margherita.

TikTokTop 10 Pizzerias in Naples, Italy: Home to the World's Finest PizzaThe best restaurants in Naples: 10 delicious spots to bookmark+1
Historic Ambiance

Historic Ambiance

Dine in a charming, enchanting setting with 19th-century memorabilia, a true step back in time.

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Authentic Neapolitan Pizza

Authentic Neapolitan Pizza

Savor perfectly balanced flavors and fresh ingredients in authentic Neapolitan-style wood-fired pizzas.

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Insider Tips

from TikTok, Instagram & Reddit

This was the best pizza I’ve eaten in Naples and one of the best in my life #naples #napoli #napolinelcuore #pizza #montrealfoodie #italia #napolipizza
@rockinkitchensicily
367 likes • 14.8K views

Plan for a wait

Be prepared for potential lines due to popularity; consider making reservations during peak times.

Try classic and unique

Try both Margherita and Ferdinand pizzas for a unique taste comparison.

This is the pizzeria in Naples where Margherita pizza was born! | Pizzeria Brandi | Naples, Italy 📍Antica Pizzeria Brandi https://maps.app.goo.gl/nVeAPSC5M6x7p1gW6?g_st=ic 📞 +39 081416928 🌏 pizzeriabrandi.com #pizzeria #pizzamargherita #Napoli #pizzanapoletana #naepolitanpizza #italianpizza
@sohungryitaly
31 likes • 1.8K views
A slice of pizza 136 years in the making and 100% worth the wait. Pizzeria Brandi invented the Margherita pizza back in 1889 and today has become a staple in every corner of the world. Experiencing such a historic type of dish was something truly special and I only hope that I can create some kind of legacy like that some day. This is an absolute must when visiting Napoli! 🍕 - - - - - - - #foodie ...
@zacharyortega21
43 likes • 553 views

Share dishes

Consider sharing dishes if you are a group; there might be restrictions on one dish per person.

Explore the history

Take time to explore the restaurant's historical charm and take pictures.

Aquí en Brandi 🍕 Nació la famosa pizza Margarita ▶️La mas consumida del mundo 🇮🇹 😱Es completamente deliciosa con solo 3 ingredientes Si vienes a Nápoles debes venir a Brandi y comer la pizza margarita original 👌🏻 #pizzamargarita #brandinapoles #napoles
@linaaristizabalgo
46 likes • 1.9K views

Tips

from all over the internet

Plan for a wait

Be prepared for potential lines due to popularity; consider making reservations during peak times.

Try classic and unique

Try both Margherita and Ferdinand pizzas for a unique taste comparison.

Share dishes

Consider sharing dishes if you are a group; there might be restrictions on one dish per person.

Explore the history

Take time to explore the restaurant's historical charm and take pictures.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Pizzeria Brandi is celebrated for its historical significance as the birthplace of the Pizza Margherita, offering authentic Neapolitan pizzas with balanced flavors and fresh ingredients. While the food is highly praised, some diners note that the service can be chaotic or delayed, and the atmosphere can be affected by external noise. Despite minor criticisms, the historical charm and delicious pizza make it a worthwhile culinary pilgrimage.

"Pizzeria Brandi is an absolute must-visit in Naples! The authenticity, history, and quality of their pizza are unmatched. We were so impressed after our first visit that we had to come back to try more – and every bite was just as incredible. The pizzas are made with the freshest ingredients, perfectly balanced flavors, and that signature Neapolitan crust that’s crispy yet soft. You can truly taste the tradition in every slice. The service was outstanding – warm, welcoming, and efficient, making the experience even more enjoyable. The prices were fair, and the selection of beverages (wine or tap beer) was good.
Beyond the food, the historical charm of Brandi adds to its magic. They’ve maintained their original traditions, creating an atmosphere that transports you back in time while serving some of the best pizzas in the world. If you’re in Naples, don’t miss this legendary spot, but pe prepared for a line because it's so popular."

Irina Trandafir

"Incredible history… the pizza is right up there, but a standout is the service and atmosphere. Some other highly rated pizza restaurants in Napoli have slightly better pizza, but can’t beat the atmosphere at Brandi… deserves a visit for all pizza pilgrims… and the best thing is its very reasonably priced ."

David Dalton

"The food was delicious! The pizza was exactly as you would expect in Naples Italy and the basket of fried anchovies was PERFECT. The professional wait staff were really good and lots of fun. We will be back in Italy in June and absolutely returning here."

Caren Lewis

What People Like

Authentic Neapolitan pizza
Historical ambiance and charm
Excellent Margherita pizza

What People Dislike

Chaotic or delayed service
Potential for loud external noise
Some find pizza comparable elsewhere

Frequently Asked Questions

Yes, Pizzeria Brandi is widely credited as the place where Raffaele Esposito created the Margherita pizza in 1889 for Queen Margherita of Savoy.

TikTokTop 10 Pizzerias in Naples, Italy: Home to the World's Finest PizzaThe best restaurants in Naples: 10 delicious spots to bookmark

No, reservations are not accepted. You will be added to a waitlist upon arrival, and they will call you when your table is ready.

Google Review

The must-try dish is undoubtedly the Pizza Margherita, the dish that made the pizzeria famous worldwide.

TikTokGoogle Review+1

Some sources suggest there might be a policy requiring at least one dish per person, so consider ordering to share if you're in a group.

Google Review

The restaurant has a historical charm with classic decor. However, some reviews mention potential noise disruptions from nearby establishments.

Restaurants in NaplesGoogle Review

Yes, Pizzeria Brandi also offers other dishes, including seafood pasta and various appetizers.

The Best Pizza in Napoli, Italy

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Considered the birthplace of pizza Margherita, it's also one of the most picturesque restaurants in Italy. Set on a cobblestone alleyway just off chic Via Chiaia, it welcomes you with an enchanting wood-beam salon festooned with 19th-century memorabilia, saint shrines, gilded mirrors, and bouquets of flowers, beyond which you can see the kitchen and the pizzaioli at work. Pizza purists may steer clear of this place as the pizzas are admittedly better elsewhere, but there's no denying the decor is delizioso, and a roster of diners that includes Luciano Pavarotti, Chelsea Clinton, Bill Murray, and Gerard Depardieu also makes it worth a stop for a slice and some pizza history.

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Bordering the near end of Naples’s Quartieri Spagnoli, Pizzeria Brandi is said to be the first place where pizza Margherita was born and made. Storical and consistent with elegant interiors, Pizzeria Brandi allows guests to feel the old-school charm of the neighborhood with a pie always worth coming back for. It’s without being said that pizzeria Margherita is Brandi’s tried and true, but the restaurant offers optimal pizza varieties and toppings if you’re looking for something non-traditional.

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Close to the elegant Chiaia neighborhood and Piazza Plebiscito, this location is the birthplace of the mythical “pizza Margherita.” Although pizzas have been around in one form or another since Ancient Roman times, Raffaele Esposito is credited with creating the Margherita. He worked at this very pizzeria (established in 1780,) and in 1889, they asked him to bake three different kinds of pizza for the royal visit of King Umberto I and Queen Margherita of Savoy. The Queen’s favorite was a pizza with the Italian flag colors: basil leaves for green, mozzarella for white, and tomatoes for red.

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One of the oldest pizzerias in Naples, Pizzeria Brandi is responsible for gracing the world with its most famous pizza – the margherita. Antica Pizzeria Brandi was established in 1760 and, in 1889, was asked to make a variety of pizzas for King Umberto I and Queen Margherita of Savoy while on a royal visit to Naples. The Queen’s favorite was one made with red tomatoes, white mozzarella, and green basil – meant to represent the colors of the Italian flag – which the pizzaioli thereafter named the margherita pizza, in her honor.

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Another of Naples’ oldest pizzerias, and one of the best restaurants in Naples, this site is widely credited as the birthplace of one of the most famous dishes of all time: the pizza margherita. Created by Raffaele Esposito, legend has it that the chef was asked to prepare three different pizzas for the royal visit of King Umberto I and Queen Margherita of Savoy in 1889. The queen’s favourite was the option prepared to represent Italy’s tri-colour flag, crowned with tomatoes, white mozzarella and basil.

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Welcome to L'Antica Pizzeria Brandi in Naples, where the magic of pizza-making meets the chaos of Italian charm. This pizzeria is like a culinary time machine, taking you back to the birthplace of pizza, where Margherita reigns supreme like a saucy queen. Prepare to be mesmerized as you witness the expert pizzaiolos toss the dough high in the air, dodging the occasional seagull that tries to steal a slice of their artistry.

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Before you know it, it’s time for cena (dinner) already and if you still haven’t managed to eat Naples’s most famous dish, walk up Via Chiaia towards Piazza Del Plebiscito until you reach Brandi, the city’s oldest pizzeria, which claims to have invented pizza Margherita (for Queen Margherita in 1889). Or try Trattoria ‘Ntretella nearby, a tiny quaint basement trattoria dishing up local food.

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A must-visit is the historic Pizzeria Brandi from the late 19th century, at Salita Sant’Anna di Palazzo 1/2. Here, the alley opens into the elegant Via Chiaia, a few meters from Piazza del Plebiscito and the Teatro Regio San Carlo. Famous and welcoming, the upstairs historic dining room retains the atmosphere of an elegant 1960s pizzeria, unchanged in furnishings and hospitality.

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Let’s start with the spot where Naples most famous dish was allegedly born. Pizzeria Brandi is tucked away in the Spanish quarter of Naples and, other than a plaque outside with some dates on, there are few bells and whistles here. And, apart from a few well-read foodies, the tables are mostly occupied by locals.

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Raffaele Esposito and his wife Giovanna Brandi took over what was once Pietro’s pizzeria, Naples’s first pizza joint, as legend would have it. Diving deeper into pizza mythology, it is the summer of 1889 and the Savoy royals are in Naples. Queen Margherita is housed in the Palace of Capodimonte.

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Pizzeria Brandi is steeped in history, as it is the birthplace of the Margherita pizza. This pizzeria claims to have invented the classic pizza in 1889, in honor of Queen Margherita of Savoy. The pizzas here are made with high-quality ingredients, and the ambiance is rich with tradition.

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A plaque outside the restaurant designates the pizzeria as the birthplace of pizza, specifically Pizza Margherita, named for the queen who visited the restaurant. The pizza had a soft crust, but it was fabulous. The service was very slow but worth the wait.

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Pizzeria Brandi is known as the birthplace of pizza margherita, where the letter written by Queen Margherita to chef Esposito to thank him for the pizza. They still have the letter hung on the wall. Location :S. Anna di Palazzo, 1/2, 80132

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