Naruto Main Shop
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Naruto Main Shop

4.6
·491k reviews·,

A legendary Otaru spot famed for its perfectly crispy and juicy fried chicken, offering a lively dining experience since 1952.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Naruto Main Shop

Naruto Main Shop

Highlights

Highlights

Must-see attractions

A legendary Otaru spot famed for its perfectly crispy and juicy fried chicken, offering a lively dining experience since 1952.

4.6
(491k reviews)

"Indulge in incredibly juicy and tender deep-fried chicken parts, an absolute must-order!"

TIP

Focus on the Chicken

Reviewers strongly advise against ordering sushi, recommending you stick to their renowned chicken dishes.

Pay in Advance

Be prepared to pay for your meal upfront once you are seated.

Third hero image

Quick Facts

Closed·Opens Saturday 11AM

Cuisine

Japanese

Price

Mid-range

Phone

+81 134-32-3280

Address

3 Chome-16-13 Inaho, Otaru, Hokkaido 047-0032, Japan

Insta-Factor

Medium

Highlights

Discover the most iconic attractions and experiences

Crispy & Juicy Fried Chicken

Crispy & Juicy Fried Chicken

Indulge in Naruto's legendary fried chicken, famed for its incredibly juicy interior and perfectly crispy skin.

TikTokGoogle Review+1
Lively and Charming Atmosphere

Lively and Charming Atmosphere

Experience a vibrant dining atmosphere that adds to the overall charm of this popular Otaru eatery.

The Best Restaurants In Otaru JapanGoogle Review
Flavorful Fried Rice

Flavorful Fried Rice

Don't overlook the hidden gem of their perfectly cooked fried rice, packed with delightful flavor.

Google Review
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Insider Tips

from TikTok, Instagram & Reddit

Fried chicken (half) set meal 1,380¥ Zangi (only in hokkaido) 800¥ Deep fried chicken neck 480¥ 📍Naruto Main shop, Otaru , Hokkaido #chicken#friedchicken#otaru#eatinotaru#hokkaido#zangi#narotouzumaki #japan
@fastingidie
11 likes • 1.6K views

Focus on the Chicken

Reviewers strongly advise against ordering sushi, recommending you stick to their renowned chicken dishes.

Pay in Advance

Be prepared to pay for your meal upfront once you are seated.

We tried the top rated Chicken Restaurant in Otaru 📍Naruto Main Shop #travelwithseniors #pinoytraveller #japantravel
@pinayshoppingera
2 likes • 200 views
Crispy and tasty #otaru #北海道 #小樽 #friedchicken #narutomainshop
@nyankonana
10 likes • 1.4K views

Mind the Sticky Floors

Diners mention that the floors can be sticky, so exercise caution when moving around.

Salty but Savory

The chicken can be salty; enjoy it with rice to balance the flavors.

Take us back to Otaru in winterrrrrr ❄️ 📍 Otaru Music Box Museum, Naruto Main Shop, Otaru Steam Clock, Otaru Canal, Otaru Denuki Koji, LeTAO Main Store, Rokkatei Otaru Canal Store #otaru #travelvlog #japan #hokkaido #fyp
@twofries25
185 likes • 5.3K views

Tips

from all over the internet

Focus on the Chicken

Reviewers strongly advise against ordering sushi, recommending you stick to their renowned chicken dishes.

Pay in Advance

Be prepared to pay for your meal upfront once you are seated.

Mind the Sticky Floors

Diners mention that the floors can be sticky, so exercise caution when moving around.

Salty but Savory

The chicken can be salty; enjoy it with rice to balance the flavors.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Naruto Main Shop is celebrated for its exceptionally juicy and crispy fried chicken, often hailed as a must-try in Otaru. Diners also appreciate the lively atmosphere and flavorful hidden gems like the fried rice. However, some reviewers caution against ordering sushi due to freshness concerns and note the floors can be sticky.

"If you're a fan of authentic Japanese fried chicken, this place is a must-visit! Their deep-fried chicken parts and half-chicken are incredibly juicy and tender—an absolute must-order. The atmosphere is lively and full of charm, making the dining experience even better. While the serving speed is average, the quality of the food more than makes up for it. Don’t miss out on their fried rice—it’s a hidden gem that’s perfectly cooked and packed with flavor. Highly recommended!"

Joon Wei Teow

"WHATEVER YOU DO, DO NOT ORDER ANY OF THEIR MEALS WITH SUSHI! We came here due to the raving reviews of the fried chicken and I can attest that their chicken is fried to perfection! 🫶 The zangi chicken, chicken wings and half chicken were absolutely delicious. 😋 The sushi on the other hand was not fresh at all. The uni was bitter in taste and we all got gastro (unfortunately we were best friends with the toilet after our meal). We recommend ONLY the chicken!!

Orders also need to be paid in advance when you are seated prior to having your meal. Floors were quite sticky and felt like they have not been cleaned in ages 🥲"

krista t

"A must-visit for anyone craving delicious fried chicken in true form. Conveniently located near the Otaru Canal and shopping streets, it’s easy to find and perfect for a lunch stop. The restaurant has comfortable seating with a relaxed, family-friendly atmosphere. Their famous half-fried chicken is crispy on the outside, juicy on the inside, and seasoned just right—it truly lives up to its reputation. Portions are generous and great value for money. Some parkings for the shop available around the area as well."

Peng Wan Choo

What People Like

Incredibly juicy and tender fried chicken
Lively and charming atmosphere
Perfectly cooked fried rice

What People Dislike

Sushi not fresh
Sticky floors
Can be salty

Frequently Asked Questions

The restaurant is most famous for its signature fried chicken, known for its crispy skin and juicy meat. They also offer other Japanese dishes like ramen and tempura.

TikTokThe Best Restaurants In Otaru Japan

Multiple reviews strongly advise against ordering sushi, recommending that you focus on their renowned chicken dishes instead.

One-Week Summer Itinerary for HokkaidoGoogle Review

You are required to pay in advance once seated at your table.

The Best Restaurants In Otaru JapanGoogle Review

Free parking is available nearby, but it is limited. Paid parking options are also scattered around the neighborhood.

Google Review

The restaurant offers a lively and charming atmosphere, described as relaxed and family-friendly.

Google Review+1

Due to its popularity, it is advisable to make a reservation, especially as a tourist.

Google Review

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The Culture Trip

The Best Restaurants In Otaru Japan

In 1952, Kurishima Torao opened chicken speciality restaurant Wakadori Jidai Naruto. He was from Awaji Island, near Kobe, so he named the restaurant after the swirling current in the Naruto Strait off the coast of his home island. Seventy years on, the fried half-chicken set lunch (¥1,155 / £9) with rice, pickles, tofu and miso soup continues to be loved by the people of Otaru.

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One-Week Summer Itinerary for Hokkaido

My personal favourite is the fried chicken from Wakadori Jidai Naruto Honten. Fried chicken in Hokkaido?. It might sound bizarre, but the chicken is so well-marinated and juicy on the inside and extremely crispy on the outside!. Trust me, it is worth it.

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