Izuei Main Branch
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Izuei Main Branch

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A historic unagi restaurant serving a secret 300-year-old sauce recipe, offering authentic Japanese eel dishes and a traditional dining experience.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Izuei Main Branch

Izuei Main Branch

Highlights

Highlights

Must-see attractions

A historic unagi restaurant serving a secret 300-year-old sauce recipe, offering authentic Japanese eel dishes and a traditional dining experience.

"Experience the rich umami of centuries-old eel preparation at this traditional Tokyo gem."

TIP

Arrive Early

Beat the crowds by arriving before opening, especially for weekday lunches, to minimize wait times.

Consider Non-Eel Options

If eel isn't to your preference, the restaurant offers other delicious dishes with lightly flavored sides.

Third hero image

Quick Facts

Open·Closes 9PM

Cuisine

Unagi, Japanese

Price

$$$

Phone

+81 3-3831-0954

Address

2 Chome-12-22 Ueno, Taito City, Tokyo 110-0005, Japan

Insta-Factor

Medium

Highlights

Discover the most iconic attractions and experiences

Centuries-Old Eel Sauce

Centuries-Old Eel Sauce

Experience an authentic flavor from a secret soy sauce & miso recipe, unchanged for over 300 years. Rich umami, no sugar!

6 Best Unagi Restaurants in Tokyo
Perfectly Grilled Unagi

Perfectly Grilled Unagi

Enjoy soft, fatty, tender eel prepared using traditional Kanto-style cooking techniques for rich, savory flavors.

TikTok
Traditional Japanese Ambiance

Traditional Japanese Ambiance

Dine in a meticulously laid out and decorated restaurant, offering a traditional atmosphere with a stately building.

11 Top Eel Rice Restaurants in Tokyo 2025 travel notes and guides
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Insider Tips

from TikTok, Instagram & Reddit

#unagi #unaju #enguia #comidajaponesa #tokyo #ueno #japan #japoneses #izuei
@yanogil2020
255 likes • 3.9K views

Arrive Early

Beat the crowds by arriving before opening, especially for weekday lunches, to minimize wait times.

Consider Non-Eel Options

If eel isn't to your preference, the restaurant offers other delicious dishes with lightly flavored sides.

ข้าวหน้าปลาไหลย่าง 260 ปี #ปลาไหลย่างซอสญี่ปุ่น #IzueiHonten #tokyo #ueno
@popporsh.k
7 likes • 655 views
The Oldest Unagi Restaurant in Ueno, Tokyo📍Izuei Honten Ueno #tokyo #foodtiktok #unagi #eel #japanesefood
@mana_zen
11 likes • 1.4K views

Ask for English Menu

Don't hesitate to request an English menu to better understand the offerings and choose your meal.

Portion Size Options

Choose from various eel portion sizes to suit your appetite, from smaller to larger servings.

Tips

from all over the internet

Arrive Early

Beat the crowds by arriving before opening, especially for weekday lunches, to minimize wait times.

Consider Non-Eel Options

If eel isn't to your preference, the restaurant offers other delicious dishes with lightly flavored sides.

Ask for English Menu

Don't hesitate to request an English menu to better understand the offerings and choose your meal.

Portion Size Options

Choose from various eel portion sizes to suit your appetite, from smaller to larger servings.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Izuei Main Branch is celebrated for its traditional unagi dishes and centuries-old secret sauce recipe, offering a rich umami flavor. While many praise the soft, tender eel and the restaurant's classic ambiance, some diners find the seasoning weak or the price steep for the portion size. Service can be a mixed experience, with some reporting friendly staff and others noting a less welcoming front manager.

"That's a really traditional sea eel restaurant, and we're so enjoying our lunch👍🏿 Although we had a bit waiting for the sea eel rice, like 20 minutes for fresh made. We hadn't made a reservation, so we had to wait around 10 minutes to arrange a table, a window-side table♥️
My set lunch was yummy, tasty, and great, and I loved their design of the Benton box!
The sea eel was perfectly grilled, very softy, and juicy, but the source was not that rich like the other restaurant."

mif Lam

"Queue around 15minutes for lunch.
I have high expectations of this store, but it failed my expectations on the unagi.
The unagi is tasteless, I hardly use the word tasteless to describe unagi, but the seasoning of unagi is so weak that I never experience before.
Somehow the side dish is quite fine."

Xue Yuhai

"They have non-eel options if your party can’t have eel! :) delicious himeju— not too salty, lightly flavored. The side dishes with the himeju were great!!! You may not enjoy the eel if you like stronger flavoring. Pretty good service!

We came 10 minutes before opening on a weekday lunch and could get in as soon as we opened. Line wasn’t too long, but as we ate the line grew a bit. The line never seemed more than 5 parties, and seemed to move quick."

Yeesoo Chae

What People Like

Authentic eel with centuries-old sauce
Soft, fatty, tender unagi
Traditional, classic atmosphere

What People Dislike

Eel can be tasteless or weakly seasoned
High price point for portions
Inconsistent service experiences

Frequently Asked Questions

Izuei is famous for its secret sauce recipe, unchanged for over 300 years, which imparts a rich umami flavor to the perfectly grilled, soft, and tender eel.

6 Best Unagi Restaurants in Tokyo

Yes, Izuei offers non-eel options for those who prefer different flavors or have dietary restrictions.

Google Review

Reservations are typically available only for course menus, with limited slots per day. It's often recommended to arrive early.

Google Review

Arriving early, especially before opening, is advised to avoid long queues during peak lunch hours.

TikTokGoogle Review

Yes, an English menu is available. Staff can assist you in understanding the offerings.

Google Review

The restaurant is considered upscale, with unagi set lunches and courses being quite pricey, some exceeding 5,000 yen.

Google Review

Mentioned in

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tsunagu Japan

6 Best Unagi Restaurants in Tokyo

Izuei is the restaurant to visit if you want to experience a flavor that has been passed down for centuries. Their secret sauce recipe has remained unchanged for over 300 years, creating a rich umami taste despite using zero sugar, just pure soy sauce and miso. Combined with centuries of knowledge on how to cook unagi perfectly the Kanto way, you’re in for a real treat.

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11 Top Eel Rice Restaurants in Tokyo 2025 travel notes and guides

Izuei (Main Store) is located across the Shinobazu Pond at Ueon Park. This is an eel and rice specialty store that has been around for 260 years. The restaurant is meticulously laid out and decorated, showing care towards your dining experience everywhere.

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Magical Trip Media

10 Best Dinner Restaurants in Ueno 2025

With roots tracing back to the Edo period, Izuei is a well-established unagi restaurant. The unagi (eel) comes from Mikawa Isshiki, particularly the premium “Mikawa Mansaku,” raised in a near-natural environment.

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Izuei Main Branch (2026) – Best of TikTok, Instagram & Reddit Food Guide