
Nanaya Aoyama Store
Indulge in the world's most intense matcha gelato at Nanaya Aoyama, offering seven levels of richness and premium matcha products.

Highlights
Must-see attractions
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Nanaya Aoyama Store

Highlights
Must-see attractions
Indulge in the world's most intense matcha gelato at Nanaya Aoyama, offering seven levels of richness and premium matcha products.
"Experience the world's richest matcha gelato with seven intensity levels."
Try Level 7 Matcha
For the ultimate matcha experience, try level 7 gelato for its deep richness and intense bitterness.
Visit After Lunch
Consider visiting after lunch for a satisfying sweet treat or a refreshing cold dessert.

Quick Facts
Cuisine
Ice Cream, Cafe, Chocolate
Price
Mid-range
Phone
+81 3-6427-9008
Address
2 Chome-7-12 Shibuya, Tokyo 150-0002, Japan
Highlights
Discover the most iconic attractions and experiences

Intense Matcha Gelato
Experience the world's richest matcha gelato with seven intensity levels, from mild to intensely bitter.

Premium Matcha Chocolates
Indulge in premium matcha and hojicha chocolate bars, offering a range of flavors from mild to intense.

High-Quality Tea Products
Explore a wide selection of high-quality tea products, including loose leaf teas and matcha powders.
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Insider Tips
from TikTok, Instagram & Reddit
Try Level 7 Matcha
For the ultimate matcha experience, try level 7 gelato for its deep richness and intense bitterness.
Visit After Lunch
Consider visiting after lunch for a satisfying sweet treat or a refreshing cold dessert.
No Samples
Be aware that sampling may not be permitted, so choose your flavors carefully.
Tips
from all over the internet
Try Level 7 Matcha
For the ultimate matcha experience, try level 7 gelato for its deep richness and intense bitterness.
Visit After Lunch
Consider visiting after lunch for a satisfying sweet treat or a refreshing cold dessert.
No Samples
Be aware that sampling may not be permitted, so choose your flavors carefully.
What Travellers Say
Reviews Summary
Nanaya Aoyama is celebrated for its exceptionally rich and intense matcha gelato, offering a unique tasting experience with its seven intensity levels. While many praise the quality and unique flavors, some reviewers have noted high prices and occasionally mixed experiences with staff service. The shop also offers a variety of matcha-themed chocolates and teas, making it a popular spot for both treats and souvenirs.
"This hidden gem not only satisfied our ice cream craving but also exceeded our expectations! My husband isn't the hugest fan of tea-flavored desserts but he was delighted by the genmaicha scoop. I ordered a hot genmaicha, which tasted great as well.
There are also other various matcha powders and tea bags and other tea-flavored food products like chocolates and soba."
Tanja Starke
"OCT 2024
Ordered three scoops of gelato in a cup which included matcha flavor of different richness. Level five was strong, balanced with sweetness while level seven was saturated in a bitter earthy taste and slightly less sweet. However the difference becomes subtle when you eat them side by side. Level three richness has a strong matcha latte flavor, but still mild compared to the condense earthy taste from level five and seven. Overall a great matcha gelato store."
Barry
"Are you a matcha fan? This small local spot is one of the best places in Tokyo to experience it. They offer matcha ice cream in intensity levels from 1 to 7—we tried level 3 and level 7, and both were amazing. They also have other flavors, but what really stands out is the precision and care in how everything is made. It takes a bit of walking to find, but it’s well worth the effort!"
Reza Rad
What People Like
What People Dislike
Frequently Asked Questions
Nanaya Aoyama is famous for offering the world's richest matcha gelato with seven different levels of intensity, ranging from mild to extremely bitter.
Sampling may not be allowed, so it's advisable to choose your desired intensity level carefully.
Besides gelato, they offer premium matcha and hojicha chocolates, loose leaf teas, matcha powders, and other tea-inspired sweets.
Many find the unique intensity and quality of the matcha gelato worth the price, though some reviews mention it can be pricey.
Trying both a milder level (like 3) and the most intense level (7) allows for a great comparison of matcha flavors.
Mentioned in
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Ice Cream in Japan: Best Places in Tokyo!
Nanaya Aoyama is a cozy tea and gelato shop located in Shibuya, known for offering the “world’s richest matcha gelato.” Originally from Shizuoka, a region famous for its high-quality green tea, Nanaya serves matcha-based sweets, including gelato, with seven different levels of matcha intensity. The shop’s signature is its No.7 gelato, which boasts a deep, rich bitterness, appealing to true matcha enthusiasts. The shop is popular not only for its desserts but also for its high-quality tea products sourced from Shizuoka.
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If you're the type with a sweet tooth that activates after a satisfying meal, you may want to consider getting some matcha ice-cream available at a teahouse after lunch. Specifically, Nanaya Aoyama, a teahouse that can be reached with a 7-minute walk from the Miyamasuzaka Exit of Shibuya Station on the JR Lines. The ice-cream being sold here won second place in Japan's gelato contest, so you're guaranteed access to one of the best matcha gelatos in Japan at this amazing shop!
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If matcha is your cup of tea, Nanaya’s ice cream is the perfect cold dessert for you. Nanaya’s is made with the finest grade matcha from Shizuoka Prefecture, one of Japan’s major tea-producing areas. From mild to rich, there are 7 different levels of richness to choose from, but most customers come for Number 7, which is said to be the ice cream with the world’s highest matcha content.
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If you are looking for somewhere to try some delicious Matcha sweets in Tokyo, Nanaya is the best place to visit!. Originally founded in Shizuoka prefecture, one of the largest green tea producers in Japan, Nanaya offers a wide variety of Matcha sweets and products. In 2016, they opened a new location in the Aoyama area of Tokyo.
20+ best desserts in Tokyo to satisfy a sweet tooth
Nanaya boasts the world’s most intense matcha ice cream, offering seven different levels of the famous tea-flavored ice cream. This ice cream is not for the faint of heart, but if you love matcha, it’s pretty special to try the ice cream certified as having the world’s highest matcha content. Go big or go home, right?
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Nanaya is originally a green tea company based in Shizuoka, that’s why they have a wide range of matcha gelato. In this shop, you can try various matcha flavours ranging from their intensity. In fact, you could challenge the deepest matcha flavour!
Finest Japanese Tea Experiences in Shibuya
Nanaya Aoyama Store is a Japanese tea specialty shop located in Shibuya, Tokyo. It is the Tokyo branch of Nanaya, a famous matcha sweets factory from Shizuoka. Just like the Shizuoka store, they offer a variety of matcha sweets and Japanese teas.
Nanaya Aoyama Gelato Shibuya - Best matcha gelato in Tokyo
So when Erwin Heuseff shared in one of his vlogs how Nanaya Aoyama Gelato has some of the best matcha gelato in Japan, of course I had to go.
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