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Bobbys Fresh Fish Market Tauranga Waterfront

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A Tauranga institution serving the freshest fish and chips, straight from the boats to your plate, with stunning waterfront views.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Wharf

Bobbys Fresh Fish Market Tauranga Waterfront

Highlights

Highlights

Must-see attractions

A Tauranga institution serving the freshest fish and chips, straight from the boats to your plate, with stunning waterfront views.

"The fish is as fresh as it gets and absolutely hits the mark. Highly recommend if you want simple food, done to its best."

TIP

Beat the Crowds

Visit during off-peak hours to avoid potentially long waiting times for your order.

Try the Raw Fish

Don't miss the marinated raw fish in coconut for a uniquely flavorful seafood experience.

Third hero image

Quick Facts

Open·Closes 6PM

Cuisine

Seafood

Price

Mid-range

Phone

+64 7 578 1789

Address

1 Dive Crescent, Tauranga, 3110, New Zealand

Insta-Factor

Medium

Highlights

Discover the most iconic attractions and experiences

Oceanfront Dining with Fresh Catch

Oceanfront Dining with Fresh Catch

Enjoy incredibly fresh fish and chips right on the waterfront with beautiful harbor views.

Staying the night in Tauranga – what to do, where to goGoogle Review
Authentic Kiwi Fish & Chips

Authentic Kiwi Fish & Chips

Experience classic fish and chips with a secret recipe batter, a true taste of New Zealand.

TikTokGoogle Review
Marinated Raw Fish Delight

Marinated Raw Fish Delight

Savor a unique and tasty marinated raw fish dish in coconut, a local favorite.

TikTok
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Insider Tips

from TikTok, Instagram & Reddit

all-time favourite fish & chips 🐟 Bobbys Fresh Fish Market 📍 1 Dive Crescent, Tauranga 3110 #fishandchips #taurangaeats #saltandvinegarchips #fishmarket #friedshrimp #friedoyster
@thepinkspork
713 likes • 20.8K views

Beat the Crowds

Visit during off-peak hours to avoid potentially long waiting times for your order.

Try the Raw Fish

Don't miss the marinated raw fish in coconut for a uniquely flavorful seafood experience.

Trying Bobby’s fresh fish market in Tauranga 🗻 Everything was super fresh and delicious, a must try if you’re ever in the area! #foodie #tauranga #foodreview #mukbang #fishandchips
@rayeatsmore
3K likes • 42K views
📍Bobby’s Fresh Fish Tauranga on the wharf 8/10 raw fish was a negative for the both of us. Lacked flavour and had an odd taste not sure if it was the fish or the type of coconut cream. Everything else 🔥🔥🔥
@heraparekura
115 likes • 2.5K views

Family Fun Nearby

Combine your meal with a visit to the awesome kids' playground just a short walk away.

Generous Portions

Portions are generous; consider ordering based on servings to avoid excess.

Watch me have a feed at Bobbys 🤣🩵 Tried to eat all nice and tidy then nah 🤣 And no im not a “Blue eyed Māori” 🤣🤣 #fyp #bobbysfreshfishmarket #kina #nz
@noelenekaylatewha
242 likes • 8.3K views

Tips

from all over the internet

Beat the Crowds

Visit during off-peak hours to avoid potentially long waiting times for your order.

Try the Raw Fish

Don't miss the marinated raw fish in coconut for a uniquely flavorful seafood experience.

Family Fun Nearby

Combine your meal with a visit to the awesome kids' playground just a short walk away.

Generous Portions

Portions are generous; consider ordering based on servings to avoid excess.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Bobbys Fresh Fish Market is widely praised for its exceptionally fresh and delicious fish and chips, often cited as the best in the region. Diners appreciate the generous portions, reasonable prices for the quality, and the friendly, welcoming service. The waterfront location adds to the appeal, offering beautiful views. Some minor critiques mention the batter being too thick on occasion or the establishment's decor being a bit dated, but these are overshadowed by the overwhelmingly positive food and service experiences.

"Old school Fish and Chips on the waterfront. They also sell fresh seafood too. You line up and order. Get a number and wait. They will call your number when it's ready. Order individual items on the menu. It was busy today and waited around 25 mins for the food, but it was worth it. The fish was tasty and fresh and good value. Seating outside and paid parking across the street"

William Lin

"If you're looking for fish and chips that are 10/10, this is the place to go. The portions are generous. We had a half scoop of chips and 4 x pieces of fish, for 3 adults and a child and it was more than enough for us. We also tried the marinated raw fish in coconut and it was so rich and tasty. The fish of the day was absolutely delicious and the chips crunchy. Absolutely everything you want in a fish n chip shop. The lady behind the counter was an absolute gem, so kind, helpful and friendly. The outlook is beautiful, sitting right on the wharf. The decor is tired, but honestly, who cares! The fish is as fresh as it gets and absolutely hits the mark. Highly recommend if you want simple food, done to its best."

Rebecca Carter

"Absolutely fantastic experience. From the moment I walked in, the staff made me feel welcome and comfortable. The fish is incredibly fresh
If yourself are fresh fish lover, you should not miss this place. I have eaten here if not the best, then, one of the best fish in my life. Highly reccommended"

Leszek

What People Like

Incredibly fresh fish and chips
Friendly and welcoming service
Beautiful waterfront location

What People Dislike

Batter can be thick on occasion
Decor is a bit dated

Frequently Asked Questions

It's renowned for its exceptionally fresh fish and chips, with a secret recipe batter and a prime waterfront location.

Tauranga | CitySide Hotel TaurangaGoogle Review

Yes, you can eat in on the wharf picnic benches or take away. The market is situated right on the wharf, offering great views.

Staying the night in Tauranga – what to do, where to goGoogle Review

Yes, it's a fish market where fishing boats often unload their catch directly to the kitchen, ensuring peak freshness.

Top Restaurants In Tauranga's Bay Of Plenty, New ZealandGoogle Review

Portions, especially for fish and chips, are generally considered generous and good value.

Google Review+1

The marinated raw fish in coconut is a unique and highly recommended dish for those seeking something different.

TikTok

Visiting during off-peak hours is recommended to avoid long waiting times, as the market is often busy.

Google Review

Mentioned in

Featured in these publications

The Culture Trip

Top Restaurants In Tauranga's Bay Of Plenty, New Zealand

As the name suggests, Bobby’s Fresh Fish Market is not really a restaurant and only just about qualifies as a dining venue. But this misnomer creates the most pleasurable surprise for those who venture inside. Bobby’s seafood is not just ‘fresh’; the fishing boats pull right up to back door of the blue shack and unload their stock almost directly into the kitchen.

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Kida.co

17 Unforgettable Things To Do in Tauranga NZ Kids Will Love

If you’re a family of seafood lovers like us, a visit to the Fresh Fish Market should most definitely be on your list of delectable things to do in Tauranga. Conveniently situated a stone’s throw from the waterfront, this bustling market is a haven for all things seafood. With an array of freshly caught fish and other seafood, it’s the ideal spot for stocking up for a waterfront picnic or gathering ingredients for a home-cooked meal, especially if you’re staying in a holiday home with a fully-equipped kitchen.

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theurbanlist.com

Best Fish And Chips In Tauranga And Mount Maunganui

It’s not a stretch to say that Bobby’s Fresh Fish Market—perched on the wharf overlooking the sea in Tauranga—is somewhat of an institution. On the weekends the long queues can see you waiting a while and the venue may be in need of a re-fresh, but Bobby’s is still definitely worth a visit for its crunchy batter—they use beef fat as opposed to vegetable oil— fresh seafood, decent-sized portions and air of nostalgia. It’s also a fishmonger if you want to pick up a few fillets for dinner.

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wild & grace

Staying the night in Tauranga – what to do, where to go

But I know many who adore it and rave about Fresh Fish Market on Dive Crescent. What I love most about this place is the kiwi setting. Grab your kaimoana and sit on one of the picnic benches outside overlooking the wharf and beyond that the harbour OR walk a few hundred metres further toward town and pick a park bench with uninterrupted views of the water on the recently ‘refurbished’ waterfront which sports a new playground.

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mightycampers.com

Affordable Food/Drink Experiences in Tauranga

Bobby’s Fish Market, a renowned spot in Tauranga, is a haven for seafood enthusiasts. Located at 1 Dive Crescent, this market is celebrated for offering some of the freshest and tastiest seafood in the city, all at reasonable prices. The market's prime location by the waterfront enhances the dining experience, allowing guests to enjoy their meal with a beautiful view of the harbour.

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lunchtime.co.nz

Fast Food Tauranga Restaurants and Takeaway Menus

1 Dive Crescent, Tauranga, Tauranga, Bay Of Plenty, 3110, New Zealand. Bobby's Fresh Fish Market in Tauranga has no menu available, but can choose from many other options such as Bacon & Eggs or Big Breakfast from Deckchair Cafe. Abrakebabra offers many options including All our breads and dips are freshly made on site and Hummus Dip & Turkish Bread.

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For the Love of Travel

Best Sights and Bites in Tauranga

No visit to Tauranga is complete without a fresh feed from Bobby’s Fresh Fish Market. This city institution hums with trade from early morning to sundown. I’ve never seen so many people patiently lined up for their fill of freshly cooked snapper, in beef fat not oil, at 10am.

Visit Source →
My Queenstown Diary

22 BEST Things to do in Tauranga, New Zealand (2025 Guide!)

Ask any local and they’ll tell you that Bobby’s Fresh Fish Market is THE place to eat fish and chips while you’re in Tauranga. It was named after “the King of Fresh Fish”, Bob Palmer, who passed away in 2022. His legacy lives on, though, as locals continue to flock here.

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The New Zealand Herald

NZ's top 10 fish and chip shops revealed in the Herald's Best of Summer competition

1 Dive Crescent, Tauranga Facebook.com/Bobbys-Fresh-Fish-Market-Tauranga-Waterfront. The "waterfront" is important because the chain has three outlets. But the shop by the wharf is regularly rated one of the city's top takeaways because that's where the catch is landed.

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CitySide Hotel

Tauranga | CitySide Hotel Tauranga

Bobby’s Fresh Fish Market on the waterfront in Tauranga supplies only the freshest fish and chips cooked for takeaway, or to eat in store on the wharf, with their secret recipe batter. Bobby’s Fresh Fish Market Waterfront Tauranga

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MarineReach.com

Our Favourite Spots in Tauranga

A staff favourite is to head over to Bobby’s Fresh Fish Market for some classic fish and chips!. It’s definitely an authentic fish market feel with the BEST fish and chips in Tauranga. There really is nothing like it!

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thebestnest.co.nz

48 Hours in Tauranga |

Have fish ‘n chips on the wharf at Bobby’s Fresh Fish Market. BEST fish ‘n chips ever and I’ve eaten my way around NZ’s fried food establishments lol.

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neatplaces.co.nz

The Best Cafés, Restaurants and Bars in NZ I Neat Places

Bobby’s Fresh Fish Market is a name synonymous with quality fish and chips, having delivered the goods to Tauranga locals starting way back in 1996.

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NZ Pocket Guide

The Foodie Guide to Tauranga

And don’t forget to try the classic Kiwi favourite, fresh fish and chips, from Bobby’s Fresh Fish Market (1 Dive Crescent).

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Menuweb - Restaurant & Menus

Best 10 Pizza restaurants Tauranga Central New Zealand

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Bobbys Fresh Fish Market Tauranga Waterfront (2026) – Best of TikTok, Instagram & Reddit Food Guide