Born and Bred
A premier Korean BBQ destination celebrated for its exquisite Hanwoo beef, offering an omakase-style dining experience with unparalleled service.
Highlights
Must-see attractions
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Born and Bred
Highlights
Must-see attractions
A premier Korean BBQ destination celebrated for its exquisite Hanwoo beef, offering an omakase-style dining experience with unparalleled service.
"This is like beef omakase plus Korean BBQ but fine dining style. They serve Hanwoo beef here."
Book Far In Advance
Reservations are essential and can be difficult to secure; book well ahead of your visit.
Inform Staff of Dietary Needs
Communicate any dietary restrictions or preferences in advance for a tailored menu experience.
Quick Facts
Cuisine
Korean BBQ
Price
$$$
Phone
+82 2-2294-5005
Address
1 Majang-ro 42-gil, Seongdong-gu, Seoul, South Korea
Highlights
Discover the most iconic attractions and experiences
Hanwoo Beef Omakase
Experience a spectacular 14-course meal featuring premium Hanwoo beef, prepared with meticulous care and diverse cooking methods.
Impeccable Fine Dining Service
Enjoy an intimate and elegant setting with attentive service that anticipates your needs and elevates the entire dining experience.
Expertly Crafted Cocktails
Savor expertly crafted cocktails designed to perfectly complement the exquisite flavors of each dish and enhance your culinary journey.
Plans like a pro.
Thinks like you
Menu
Most Popular Items
Insider Tips
from TikTok, Instagram & Reddit
Book Far In Advance
Reservations are essential and can be difficult to secure; book well ahead of your visit.
Inform Staff of Dietary Needs
Communicate any dietary restrictions or preferences in advance for a tailored menu experience.
Consider Later Timeslots
Opt for a later dining time for a more relaxed pace, especially if you're sensitive to feeling rushed.
Private Dining Option
The private dining room is ideal for special celebrations and a more personalized experience.
Tips
from all over the internet
Book Far In Advance
Reservations are essential and can be difficult to secure; book well ahead of your visit.
Inform Staff of Dietary Needs
Communicate any dietary restrictions or preferences in advance for a tailored menu experience.
Consider Later Timeslots
Opt for a later dining time for a more relaxed pace, especially if you're sensitive to feeling rushed.
Private Dining Option
The private dining room is ideal for special celebrations and a more personalized experience.
What Travellers Say
Reviews Summary
Born and Bred is highly praised for its exceptional Hanwoo beef and impeccable fine-dining service, offering a unique gastronomic show with a multi-course tasting menu. While many rave about the quality of meat and attentive staff, some find the pricing to be on the higher end, and one reviewer noted the wine list could be improved. Despite the cost, the overall experience is considered a must-try for meat lovers seeking an elevated Korean barbecue.
"Beef lovers…this place is a must for you. This is like beef omakase plus korean bbq but fine dining style. They serve hanwoo beef here. We booked way ahead of time and opted for the 15 course meal which is set in a private dining room.
We got there early and had to wait before they showed us to our room. We ordered a bottle of red wine to pair with our delicious dinner. And then the courses started. They served us many different cuts of beef and all cooked slightly differently but all so delicious and cooked just right. Just when we thought it was nearly done, they gave us a palate cleanser and then proceeded to serve us bibimbap and a pho like soup dish. All courses were just so good and we were extremely full by the end of the night."
Sharon T
"A fantastic Michelin star restaurant with over the top service, rare meats, and world-class chefs. The attention to details on every serving is unbelievable! They keep your plate clean at all times. They keep your eating area perfectly organized at all times. The chef carefully explains each dish as he prepares the ingredients and tells you how to eat it to get the best flavor from these rare meats. All the fishes were prepared to perfection. The staff keeps your wine full and water filled at all times. We had 16 guests in our party and there were 10 serving staff. So the service is meticulous and flawless. A true Michelin experience everyone must try. Great for corporate executives and VIP guests."
Duy Le Legends - WFG
"The 20-course Hanwoo beef omakase might sound intense, but it's beautifully balanced. Between the rich, buttery cuts of premium hanwoo, they include thoughtful palate cleansers like mango and sea pineapple to keep your taste buds refreshed throughout.
If you still have room by the end, you can ask for seconds of the savoury beef cheese pie. It's delicious, and the staff is more than happy to bring you another serving.
Service is smooth and professional. The chef explains each course with just the right amount of detail, informative without being overly formal.
It's definitely at a premium price point, but considering the quality, creativity, and overall experience, I'd rate it 8.5/10"
Kok Lindy
What People Like
What People Dislike
Frequently Asked Questions
Hanwoo is a breed of cattle native to Korea, known for its exceptional marbling, tenderness, and rich flavor, often considered the highest quality beef in South Korea.
Yes, reservations are highly recommended, as the restaurant is small and popular. Booking well in advance is advised.
Born and Bred offers a fine-dining Korean BBQ experience, often described as a 'beef omakase,' with a multi-course tasting menu prepared at your table.
One TikTok video mentions 'No Children for dinner service,' suggesting it may be an adults-only policy for evening meals.
Yes, it is recommended to inform the staff of any dietary restrictions or preferences in advance for a tailored menu.
The restaurant is considered upscale, with a tasting menu that can be pricey. One reviewer noted a bill equivalent to $388 USD.
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We were introduced to the amazing world of Hanwoo (Korean beef) three years back through wonderful foodie friends who gifted us with Hanwoo when they visited Born and Bred. Naturally, the first restaurant we booked after purchasing our air tickets was here. While watching drool-worthy Netflix shows on Hanwoo, we were intrigued by the wonders of Korean butchery — of the more than130 butcher’s cuts available (note: western butchery boasts of over 30 cuts).
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The basement is where the specialty beef course can be found. Diners are offered various cuts of the very best Hanwoo, served in different wawys. The stylish and modern restaurant is the brainchild of Sang, whose obsession with top-quality Korean beef started young, thanks to his beef purveyor father, hence the name of the restaurant “Born & Bred” indicating that Sang grew up in the very place the restaurant is located.
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One of my favourite Hanwoo (Korean beef 韩牛) barbecue restaurants in Seoul is Born & Bred, located in Majangdong near Seoul’s largest meat market. Sang-won Jung, the owner of Born & Bred, offers an elevated Hanwoo experience using the crème de la crème of Korean beef. Sang-won is a second generation proprietor, following in the footsteps of his father who started at the meat market.
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Seongdong-gu's Born and Bred is an ode to Korean beef and a legacy built by owner Jeong Sang-won. Named after his father's workplace, the Majangdong meat market, Born and Bred started as an exclusive social club, showcasing the finest cuts of hanwoo to discerning guests. Their creative approach of serving different cuts as courses inspired countless modern Korean BBQ restaurants.
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Speakeasy-styled locale Born & Bred is armed with a beef-centric tasting menu that will hit the spot for meat lovers. Delicious food aside, you might even get a glimpse of a celebrity or two — all four members of Blackpink, as well as Pharrell Williams and David Beckham are but a few of the names that have graced the space.
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Onjium offering recipes from the past in a more modern setting in Jongno District, central Seoul, ranked 23rd; Mingles serving modern Korean cuisine in Gangnam District, southern Seoul, was 28th; and Born & Bred offering hanwoo or Korean beef omakase in Seongdong District, eastern Seoul was 47th.
Seoul to host the “Asia’s 50 Best Restaurants” awards ceremony in March 2024
In 2023, four Korean restaurants—Mosu (15th), Onjium (23rd), Mingles (28th), and Born & Bred (47th)—were featured on the top 50 list; they were also featured in the “100 Taste of Seoul” rankings shortlisted by the city for four consecutive years.
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Born and Bred is a cosy seven-seat restaurant that feels like a gentleman's club, with leather seats and elegant bronze accents. It is a place where personal history meets culinary artistry, creating a warm and inviting atmosphere.
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Commended omakase restaurant specializing in quality meat - Born and Bred takes pride in its knowledge of beef. Whilst the multi-course chef's menu comes with high reviews, visitors can order from an a la carte menu.
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