
Herban Market
A family-owned market and restaurant dedicated to high-quality, healthy, and organic food, offering a vibrant dining experience and a curated wellness...

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Blue hour photography, calmer galleries

Herban Market

Highlights
Must-see attractions
A family-owned market and restaurant dedicated to high-quality, healthy, and organic food, offering a vibrant dining experience and a curated wellness market.
"This place is golden!! So much you can buy the menu is everything!"
Visit during off-peak hours
To avoid longer wait times, consider visiting during less busy periods due to the restaurant's popularity.
Try unique drink options
Sample their refreshing kombucha on tap or enjoy their in-house coffees and lattes.

Quick Facts
Cuisine
American
Price
Mid-range
Highlights
Discover the most iconic attractions and experiences

Nutritious & Delicious Gluten-Free Options
Enjoy a variety of flavorful gluten-free dishes like fluffy scrambled eggs, hearty avocado toast, and satisfying chicken Caesar wraps.

Curated Wellness Market
Explore a unique market stocked with natural wellness products, from organic snacks and supplements to clean skincare.

Vibrant & Relaxed Atmosphere
Experience a welcoming and clean environment with polite staff, where delicious, health-conscious food is served promptly.
Plans like a pro.
Thinks like you
Insider Tips
from TikTok, Instagram & Reddit
Visit during off-peak hours
To avoid longer wait times, consider visiting during less busy periods due to the restaurant's popularity.
Try unique drink options
Sample their refreshing kombucha on tap or enjoy their in-house coffees and lattes.
Plan for parking
Be aware that parking can be limited, so factor this into your visit.
Tips
from all over the internet
Visit during off-peak hours
To avoid longer wait times, consider visiting during less busy periods due to the restaurant's popularity.
Try unique drink options
Sample their refreshing kombucha on tap or enjoy their in-house coffees and lattes.
Plan for parking
Be aware that parking can be limited, so factor this into your visit.
What Travellers Say
Reviews Summary
Herban Market is praised for its commitment to healthy, organic ingredients and a relaxed atmosphere, with many highlighting delicious gluten-free options and a unique market. However, some diners have noted inconsistency in food quality and preparation, with occasional issues regarding portion sizes and flavor, alongside concerns about rising prices.
"Herban Market is hands down one of Franklin’s best-kept secrets, and it deserves way more recognition! Tucked away from social media like a hidden gem, this spot is a haven for anyone looking for delicious, wholesome food and naturally made products that support a healthy lifestyle. Whether you’re deep into your health and mindfulness era or just looking for a great meal that makes you feel good, this place has something for you.
Their menu is packed with nutritious options that don’t sacrifice flavor, and the variety ensures there’s something for everyone. We ordered the scrambled eggs, avocado toast, and the chicken Caesar wrap—all gluten-free—and let me tell you, every bite was immaculate! The eggs were perfectly fluffy and well-seasoned, the avocado toast had the freshest ingredients with a satisfying crunch, and the chicken Caesar wrap was unbelievably flavorful with tender, well-seasoned chicken wrapped in a soft, gluten-free tortilla.
Beyond the food, their market is a dream—filled with naturally made products that cater to wellness, from organic snacks to skincare and supplements. It’s clear that everything here is thoughtfully curated to promote a balanced, healthy lifestyle.
If you haven’t been to Herban Market yet, you’re missing out! This place deserves all the hype, and I’ll definitely be coming back again and again."
Hasan Idriss
"Really great experience at Herban Market! I love the atmosphere, relaxed, clean, and welcoming. The wait to order is always worth it, and the staff is consistently polite and kind. Food comes out quickly and never disappoints. I also love browsing their selection of vitamins and health products, such a nice bonus to a great meal. Highly recommend!"
Annette B
"HELP!!! That's what this place needs in my opinion, some serious help. So sad as we eat here 3 times a week and the food has gone down hill. When we moved here a year and a half ago, first thing we did was look around the restaurant and then at the kitchen staff as that will tell you quite a bit in my experience. It was great and the food was consistent. Fast forward to now, take a look around the kitchen and tell me what you see? What has happened to this place? What country are we eating in? Sorry, but many are saying the same thing. The food quality of how it's being prepared is dropping fast and when you try and explain to the food runner that some items are missing or the food has an issue, there is now a language barrier. Sorry, I like all good people, but I moved from a place where I've been down this road and it never ends well. Here are photos of our latest breakfast with BURNT eggs that were like rubber and some ROTTEN avocados and, I think this is a first, the bacon looked deep fried (never happened before) which takes all the flavor away and it tastes greasy. My wife got her salad 20 minutes after I received my cooked breakfast. The Tinga Tacos used to be one of my favorites, but now it's hit and miss with being fresh or dried out, and I'm talking about at lunch time. Standards have fallen and I truly feel for the owners as it must be insanely hard to hire good staff nowadays, but something has got to change. The food and consistency should be your NUMBER ONE PRIORITY. Then I'd have almost no issues except for the staff language barrier. LOVE that ingredients are organic and/or healthy. PLEASE don't mess with that as we're willing to pay more for healthy food and it's the primary reason we come here. We are going to new locations to see how they do unfortunately but aren't quite ready to give up on this place. OWNERS, please understand that we love your ingredients, your concept, and the overall vibe of this place and WANT you to be successful. Maybe charge 1% more on all items and pay for a food checker to make sure everything is prepared correctly before it leaves the kitchen? And hire staff that speak perfect English when they're running food out to tables. It's hard, I know, being in the restaurant business. Best wishes to you guys."
jet jet
What People Like
What People Dislike
Frequently Asked Questions
Herban Market is a family-owned establishment that combines a grocery/health food store with a full-service restaurant, coffee shop, and wine bar, focusing on high-quality, healthy, and organic food.
Yes, Herban Market offers many delicious and nutritious gluten-free options, including scrambled eggs, avocado toast, and chicken Caesar wraps.
Popular items include the chicken sandwich, Cobb salad, avocado toast, and various gluten-free options. TikTok users have also raved about the 'Messy Burger'.
The market is filled with naturally made wellness products, including organic snacks, supplements, and skincare, curated to support a healthy lifestyle.
Yes, Herban Market is mentioned as a spot for date nights, offering healthy, organic dishes in a modern and lively atmosphere.
Diners describe the atmosphere as relaxed, clean, welcoming, and fun, with polite and kind staff.
Some reviews mention that food quality can be inconsistent, prices are high for the portion sizes, and parking can be limited.
Yes, Herban Market offers dairy-free options throughout their menu, including plant-based milks for coffee and smoothies.
Mentioned in
Featured in these publications
25 Must-See Hidden Gems in Franklin, Tennessee
Matt and Ashlea Hogancamp were parents who cared deeply about the quality of the food they were feeding their families. They cared so much, in fact, that they quit their jobs, sold their house and furniture, and opened Herban Market, a grocery/health food/real food restaurant where the only food that’s sold is the kind of food that’s truly good for you and your family. I discovered this place when my daughter was taking classes across the street and became obsessed, not only with the market, but also with the fantastic food at the restaurant and the CBD Lattes in the market’s coffeeshop.
10 Romantic Date Ideas in Franklin, Tennessee
Delicious date nights don’t always need to break your new year’s health goals, in fact, Herban Market offers a menu full of healthy, organic dishes beyond a lackluster salad with grilled chicken. What started as a small natural foods market has expanded into a dynamic, full-service restaurant, coffee, and wine bar. The atmosphere is modern and lively, with entrees such as the Steak Sandwich featuring a house-made baguette, way trip-tip steak, caramelized onions, roasted bell peppers, mushrooms, mozzarella cheese, and horseradish sauce.
FranklinIs | Downtown Franklin & Brentwood
A recent addition to the outdoor restaurant game, Herban Market began as a market to purchase olive oil and vinegars. Having recently expanded to offer a full menu of healthy, organic items from breakfast to dinner, Herban Market is the perfect spot for a light bite to eat with friends this spring!. With a focus on wholesome, healthy, and happy living, this adorable outdoor eatery offers quality organic and local foods that help you invest in your overall wellness and health.
Dairy-Free in Tennessee: Recommended Restaurants by City
Herban Market ⭐️ – This is a hybrid organic grocery store and cafe with a big coffee house and food menu. They offer hemp, almond, macadamia, and oat milks for coffee drinks and smoothies, and they label food menu items with icons for dairy-free, egg-free, nut-free, gluten-free, and vegan. Dairy-free options include tacos and a smattering of options throughout the breakfast, burgers, and other entrees and sides.
Williamson County's winter soup spots as temperatures cool
The combination restaurant and market, locally owned by Matt and Ashlea Hogancamp, emphasize the focus on made-from-scratch cooking techniques and organic-focused items, which include a rotating soup du jour. Herban Market also offers a large coffee and smoothie menu. 3078 Maddux Way Ste 300, Franklin; 615-567-6240; www.herbanmarket.co
Top 10 restaurants in Franklin and Williamson County for 2024
Mack: The layout of this restaurant is confusing with its double entrances, multiple service counters and not much signage to guide you. The chaotic flow is bad for crowd control, and I had to almost literally push through people chatting in the service area to get to the bathroom. That's where my complaints end.
22 Places to Dine Outdoors
3078 Maddux Way, Franklin 615- 567-6240Just like the name implies, Herban Market began as a market to purchase olive oil and vinegars. They recently expanded to offer a full menu of healthy, organic items from breakfast to dinner.www.facebook.com/herbanmarket1. photo from Sopapillas Facebook
Top 10 Gluten-Free Dairy-Free Delights to Enjoy in Franklin
We loved the concept here with all the fresh, local and organic. Open one in Troy Ohio!!!. Unfortunately the restaurant can't help that many of the locals seemed to be rude and have a very snobby attitude but we enjoyed everything else about the place!
The 32 Best Gluten-Free Breakfast Spots in Franklin
Was informed that the gluten free pizza isn’t gluten free based on being celiac safe. They cook pizza in shared oven with no pan underneath. Everything else on the menu not sure.
GUIDE: 18 places to find holiday gifts in Franklin, Brentwood
In addition to their restaurant, this eatery also operates a market with wine and craft beer as well as spices, coffees, teas, and bottles of specialty olive oils and vinegars.
Healthy Food
What began as a true "market," in 2015, by husband-and-wife founders, Matt and Ashlea Hogancamp, quickly grew into much more.

Social
from TikTok, Instagram & Reddit