The place

Morihara Store

,

A charming, long-standing country store offering groceries, hot food, and a surprisingly diverse wine selection with a warm, local feel.

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
The place

Morihara Store

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Highlights

Highlights

Must-see attractions

A charming, long-standing country store offering groceries, hot food, and a surprisingly diverse wine selection with a warm, local feel.

"A classic country store with nice options on food and drinks, and friendly cashier aunties."

Vertical photo
TIP

Visit Early to Avoid Crowds

Beat the rush by visiting Morihara Store early in the day for a more relaxed and mellow atmosphere.

BYOB for Kula Bistro

Pick up your beer or wine here before heading to Kula Bistro; no corkage fee applies.

Third hero image

Quick Facts

Open·Closes 7PM

Cuisine

Grocery Store / Deli

Price

Mid-range

Phone

(808) 878-2578

Address

4581 Lower Kula Rd, Kula, HI 96790, USA

Insta-Factor

Medium

Highlights

Discover the most iconic attractions and experiences

Classic Country Store Charm

Classic Country Store Charm

Experience the nostalgic charm of a beloved local grocery, offering a curated selection of goods and friendly service.

Unexpected Wine Selection

Unexpected Wine Selection

Discover a surprisingly vast array of wines, perfect for pairing with meals from across the street.

Living in Kula, HI: Neighborhood GuideGoogle Review+2
Life-Saving Chili Rice Bowls

Life-Saving Chili Rice Bowls

For those days when cooking isn't an option, their chili rice bowls are a simple, delicious, and convenient lifesaver.

Google Review+2
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Insider Tips

from TikTok, Instagram & Reddit

will never get over this view #haleakalanationalpark
@paigetenhove
328 likes • 9.6K views

Visit Early to Avoid Crowds

Beat the rush by visiting Morihara Store early in the day for a more relaxed and mellow atmosphere.

BYOB for Kula Bistro

Pick up your beer or wine here before heading to Kula Bistro; no corkage fee applies.

The ultimate 1-day itinerary to Haleakalā National Park! 🌋✨ Discover Maui’s crown jewel, renowned for its breathtaking volcanic landscapes, unique hikes, and stunning skies. Perfect for an adventurous day trip! 🌄 Sunrise at Haleakalā Summit Begin your day early to witness the iconic sunrise above the clouds. It’s a once-in-a-lifetime experience—remember to reserve your spot in advance! 🥾 Hike the ...
@planmyweekend.ai
70 likes • 9.7K views
don’t make the mistake of not bringing enough layers when you visit haleakala national park.. it’s FREEEZINNNNGGG! I was wearing sweats + a hoodie and was STILL SO COLD!! Bring lots of layers! #haleakalanationalpark #haleakala #maui #mauihawaii #hawaii
@malbair
370 likes • 15.3K views

Friendly "Aunties"

Expect warm welcomes and personalized service from the friendly cashiers, often referred to as "aunties."

An unforgettable sunrise above the clouds at ##haleakalanationalpark Waking up at 4 am for this view> ##maui##mauitravel##mauitraveltips##haleakalasunrise##nationalpark##traveltok##tiktoktravel
@wherescassnow
4.4K likes • 86.7K views

Tips

from all over the internet

Visit Early to Avoid Crowds

Beat the rush by visiting Morihara Store early in the day for a more relaxed and mellow atmosphere.

BYOB for Kula Bistro

Pick up your beer or wine here before heading to Kula Bistro; no corkage fee applies.

Friendly "Aunties"

Expect warm welcomes and personalized service from the friendly cashiers, often referred to as "aunties."

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Morihara Store is a beloved local gem, praised for its charming country store atmosphere and friendly staff. Diners appreciate the convenience of ready-to-eat meals like chili rice, as well as the surprisingly extensive wine selection. While generally well-stocked and reasonably priced for a small store, some visitors have noted that prices can be a bit on the higher side.

"Love this store, the people there are always super nice! Was even gifted a wine opener years ago when I was shopping for twist top only wines! 😂 Still have it, don’t own any others and I appreciate it and use it to this day haha. I don’t find myself there as much anymore since I moved to Makawao. If I’m in the area I like to drop in and get a chili rice bowl with cheese and onions. Simple and delicious 😋"

Maddy L Photo - Maui, HI

"When you live in Kihei it's beautiful to come up country and this is a wonderful story to grab some snacks"

Kawika Fonseca

"Nice little down home country market. Definitely not Walmart.
Great selection for a small store, a little bit of just about anything you might need with reasonable prices.
Clean, well stocked, organized and fun to go into!"

Susan Mattinson

What People Like

Friendly and personal service
Convenient hot food options (chili rice)
Impressive wine selection

What People Dislike

Can be a bit pricey

Frequently Asked Questions

Morihara Store offers a variety of hot food options, including chili rice bowls, hot dogs, and other deli items, alongside a selection of pantry staples and fresh produce.

Google Review+2

Yes, the store has a surprisingly expansive wine and liquor selection, making it a great spot to pick up drinks, especially for meals at Kula Bistro.

Living in Kula, HI: Neighborhood GuideGoogle Review+2

It's a classic, old-timey country store experience with friendly staff, a good selection of everyday essentials, and unexpected offerings like a wide wine range.

Google Review+1

Absolutely! It's a charming local spot perfect for grabbing snacks, ready-to-eat meals, or drinks before exploring upcountry Maui.

Google Review+2

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minoandsam.com

Living in Kula, HI: Neighborhood Guide

Across from Kula Bistro, the historic Morihara Store is your go-to for groceries and everyday essentials. Morihara Store also carries an extensive wine selection which can be enjoyed alongside a meal at Kula Bistro with no corkage fee. Kula Lodge is a hotel and restaurant nestled in a gorgeous flower garden near the entrance to Haleakala National Park.

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Mauiproperty.com

The Ultimate Neighborhood Guide to Kula, HI with Maps! [2022 Edition]

Morihara Store is a long-standing grocery that offers a variety of hot food, local fruits, produce, and meats, among other grocery items.

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Morihara Store (2026) – Best of TikTok, Instagram & Reddit Food Guide