Alfred Coffee
A trendy coffee shop known for its 'But First, Coffee' slogan, modern aesthetics, and unique drink creations, with a focus on outdoor seating.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Blue hour photography, calmer galleries
Alfred Coffee
Highlights
Must-see attractions
A trendy coffee shop known for its 'But First, Coffee' slogan, modern aesthetics, and unique drink creations, with a focus on outdoor seating.
"Sip on creative coffee concoctions in a bright, modern space with great outdoor vibes."
Enjoy the Outdoor Seating
Visit on a sunny day to make the most of the outdoor seating; there's no indoor option.
Try Recommended Drinks
Reviewers suggest the vanilla latte or matcha croissant for a delightful experience.
Quick Facts
Cuisine
Coffee Shop
Price
Mid-range
Highlights
Discover the most iconic attractions and experiences
Unique Coffee Creations
Savor handcrafted lattes and innovative drinks like the iced strawberry matcha or vanilla latte.
Modern & Clean Ambiance
Enjoy a bright, contemporary setting with ample outdoor seating for a relaxing coffee break.
Celebrity Favorite "But First, Coffee"
Part of a popular chain with a trendy vibe, recognized for its iconic slogan.
Plans like a pro.
Thinks like you
Menu
Most Popular Items
Insider Tips
from TikTok, Instagram & Reddit
Enjoy the Outdoor Seating
Visit on a sunny day to make the most of the outdoor seating; there's no indoor option.
Try Recommended Drinks
Reviewers suggest the vanilla latte or matcha croissant for a delightful experience.
Seek Out Great Service
Baristas like Gabbi are praised for exceptional customer service.
Beware of Menu Misleading
Sandwiches advertised may not be available outside of morning hours.
Tips
from all over the internet
Enjoy the Outdoor Seating
Visit on a sunny day to make the most of the outdoor seating; there's no indoor option.
Try Recommended Drinks
Reviewers suggest the vanilla latte or matcha croissant for a delightful experience.
Seek Out Great Service
Baristas like Gabbi are praised for exceptional customer service.
Beware of Menu Misleading
Sandwiches advertised may not be available outside of morning hours.
What Travellers Say
Reviews Summary
Alfred Coffee is a popular spot praised for its modern ambiance and creative coffee drinks, especially unique lattes and matcha creations. However, some visitors report issues with inconsistent service, finding the staff unfriendly or unaccommodating, and express disappointment with the taste of certain beverages. While many enjoy the outdoor seating and quick service, a few have found food items underwhelming or not as advertised.
"I came here to avoid Starbucks and to try something new . I got something that was simple a hot chocolate and honestly tasted way better than the Starbucks one. I also tried the matcha iced with strawberry and it was pretty good. I also have iced matcha latte and it was pretty good. It is a bit cheaper than Starbucks . The staff isn’t the best but they aren’t the worse either. I can careless how they look or react to me ordering I’m still come here.
Update I came here today and Shadi was the best . Best customer service ever since she was nice and was multitasking!"
S “Shadow” S
"Long wait for the worst hot chocolate ever … tasteless to say the least ! Not real chocolate at all just a syrup probably chemically engineered 🤦🏼♀️ don’t waste your time and money…. I should have asked for a refund but the employees didn’t look very accommodating either so I just tossed it"
linda tical
"Stopped by while visiting Whole Foods in Malibu. Ordered a cafe latte and iced strawberry matcha latte (half sweet) as well as a few pastries. My favorite is the matcha latte, it was not too sweet and tasty. We also ordered a matcha croissant (6/10), it was just okay. The chocolate chip cookie was good."
Nora Roos
What People Like
What People Dislike
Frequently Asked Questions
Many customers rave about the iced strawberry matcha latte, vanilla latte, and the unique Chagaccino. The matcha croissant is also frequently recommended.
Alfred Coffee locations primarily offer outdoor seating. It's best to visit on a pleasant day to fully enjoy the experience.
While some customers praise baristas like Gabbi for exceptional service, others have reported issues with unfriendly or unhelpful staff.
Advertised sandwiches may only be available in the morning. It's advisable to confirm availability if ordering later in the day.
While specific dietary accommodations are not extensively detailed, they offer various milk alternatives like almond milk.
Alfred Coffee also offers pastries, bagels, yogurt cups, and breakfast burritos, though availability can vary.
Mentioned in
Featured in these publications
Top 6 Malibu Coffee Shops | Malibu Mobile Homes
Owner Josh Zad created Alfred in 2013 with his focus on community and aesthetics rather than the science and craft of coffee beans. With the help of the now-famous logo “But First, Coffee,” Alfred exploded to the top of celebrity popularity lists. The former interior designer created unique coffee shops inspired by their surroundings, reflecting every community where he opened a store.
A Quintessential Malibu Day Trip Itinerary: How to Spend a Day Along the PCH
Alfred Coffee: If you just need some caffeine and a light bite, head over to Alfred, located in the Malibu Country Mart shopping center. They serve classic coffee and tea drinks, as well as more unique creations (my go-to order is a hot chagaccino!). To eat, they offer to-go breakfast items like pastries, bagels, and yogurt and granola.
Social
from TikTok, Instagram & Reddit