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Dells Pizza Lab

4.6
·491k reviews·,

A vibrant pizzeria where you craft your perfect pizza with millions of combinations, baked fresh in a stone-hearth oven.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Wed/Fri 18-21h

Blue hour photography, calmer galleries

CrowdLow
Welcome to The Lab :-)

Dells Pizza Lab

Highlights

Highlights

Must-see attractions

A vibrant pizzeria where you craft your perfect pizza with millions of combinations, baked fresh in a stone-hearth oven.

4.6
(491k reviews)

"Honest joy and flavors that will blow your mind off!"

TIP

Customize Your Creation

Experiment with the build-your-own concept, mixing sauces for a truly unique pizza.

Consider Off-Peak Visits

To avoid crowds, try visiting during non-peak hours for a more relaxed experience.

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Quick Facts

Closed·Opens 11AM

Cuisine

Pizza

Price

Mid-range

Phone

(608) 253-0305

Address

332 State Hwy 13, Wisconsin Dells, WI 53965, USA

Insta-Factor

High

Highlights

Discover the most iconic attractions and experiences

Build Your Own Pizza Masterpiece

Build Your Own Pizza Masterpiece

Unleash your inner chef with over 87 million pizza combinations, from unique sauces to fire-baked perfection.

The Best Slices of Wisconsin DellsThe Best Pizza in the Wisconsin Dells
Fire-Stone Hearth Oven

Fire-Stone Hearth Oven

Freshly made dough transformed into crispy perfection in a blazing fire-stone-hearth oven.

The Best Slices of Wisconsin DellsGoogle Review
Inclusive Dining Options

Inclusive Dining Options

Enjoy delicious pizzas with options for gluten-free and vegan preferences, ensuring everyone can find their favorite.

The Best Restaurants in Wisconsin DellsGoogle Review
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Insider Tips

from TikTok, Instagram & Reddit

I asked strangers if Dells Pizza Lab was really the best pizza in Wisconsin Dells. Most said yes. It’s a fast-casual spot where you build your own pizza with unlimited toppings, then they fire-bake it in front of you. Which is wild—because the recommendation came from a tech CEO named Avi Goren. 📍Dells Pizza Lab – 332 State Hwy 13, Wisconsin Dells, WI 53965 #WisconsinDells #DellsPizzaLab #BuildYo...
@revciancio
12 likes • 1.1K views

Customize Your Creation

Experiment with the build-your-own concept, mixing sauces for a truly unique pizza.

Consider Off-Peak Visits

To avoid crowds, try visiting during non-peak hours for a more relaxed experience.

Summer snow tubing at Bigfoot Adventures in Wisconsin Dells ⛄️➡️ Grabbed legendary pizza across the street at Pizza Pub 🍕➡️ Headed back for epic night tubing under the lights 🌙🔥 One of the most fun days in the Dells! #BigfootAdventures #WisconsinDells #SummerSnowTubing #PizzaPubDells #NightTubing #DellsFun #FamilyAdventure #TravelWisconsin #MidwestGetaway #DellsEats
@contentprochicago
86 likes • 3.6K views
#wisconsindells #pizza #pizzalover
@adrianamorales9837
6 likes • 141 views

Explore Vegetarian Options

Don't overlook vegetarian toppings; they are highly recommended and add great flavor.

Try the Cauliflower Crust

Opt for the cauliflower crust for a unique twist on their already delicious pizza dough.

The Dells needs more pizza places!!!!!!! TBH, none of them blow me away. They’re all fine. Pizza lab is my fav tho…. Unless you want salad bar too… then pizza pub lol. #ReadySetLift #wisconsin #wisconsindells #wisconsindellscheck #wisconsindells2022 #wisconsindellsvacation #wisconsindellsproyect #wisco #wisdells #wisconsindellswilderness #wiscodells #wisdellsvacation #wisconsincheck #wisconsinlife...
@morgan.denton1010
228 likes • 12.1K views

Tips

from all over the internet

Customize Your Creation

Experiment with the build-your-own concept, mixing sauces for a truly unique pizza.

Consider Off-Peak Visits

To avoid crowds, try visiting during non-peak hours for a more relaxed experience.

Explore Vegetarian Options

Don't overlook vegetarian toppings; they are highly recommended and add great flavor.

Try the Cauliflower Crust

Opt for the cauliflower crust for a unique twist on their already delicious pizza dough.

What Travellers Say

4.6
(491k reviews)

Reviews Summary

Dells Pizza Lab is lauded for its innovative 'build-your-own' pizza concept, offering endless customization and fresh ingredients. Diners praise the fire-baked crust and the accommodating options for dietary needs like vegan and gluten-free. While the pizza itself is a hit, some reviews mention inconsistent service friendliness and a lack of a dedicated kids' menu.

"Love love love this place. You build your own pizza. Everything was fresh and the building is clean from the dine in area to the bathroom. Staff was polite soon as I came in the door! Good environment, I will be back🙂"

Jasmine

"Vegetarians, Vegans, Everybody!! Welcome to Pizza Paradise. We all have had a pizza before. Ever felt satisfied? Not full, but really enjoyed every bit of it. If there’s a better place than this, let me know. I challenge you. The number of items you can top up, the variety of sauces, the pesto and garlic butter drizzle. The people who work here, such as joy to interact with them. They seem so excited to serve you. Honest joy. Flavors that will blow your mind off. Fresh dough. All made in front of you and you choose. You can choose it to be a Pizza, Pasta or Salad. Hands on the best “make it yourself” place. Now we have a place we love when we come to Dells. I wish they were everywhere."

Karthik R

"The build your own pizza on a fly concept is I think pretty genius. Not the first place I went to like that, but I really appreciate someone took time to like make the interior design stand out and the vibe of the place adds to the experience. I was able to have my tomato sauce and barbecue sauce mixed together and with additions I had the pizza that was just perfect."

Mariush Gall

What People Like

Endless pizza customization
Fresh ingredients and fire-baked crust
Accommodating for dietary needs

What People Dislike

Inconsistent service friendliness
Missing kids' menu

Frequently Asked Questions

The unique 'build-your-own' concept allows for over 87 million pizza combinations with fresh ingredients, baked in a fire-stone-hearth oven.

The Best Slices of Wisconsin DellsThe Best Pizza in the Wisconsin Dells

Yes, Dells Pizza Lab offers gluten-free crust and vegan options for pizzas and salads.

The Best Restaurants in Wisconsin Dells

Pizzas are freshly made and baked to perfection in the stone-fire oven in about 5-10 minutes.

Google Review

Yes, in addition to pizzas, you can also create your own custom salads and pasta dishes.

Discover 6 Kid-Friendly Dining Spots in the DellsGoogle Review

While kids love the customization, there isn't a specific kids' menu, so pasta dishes might be pricier for them.

Google Review

They offer freshly made dough, and a cauliflower crust option is also available.

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The Best Slices of Wisconsin Dells

Dells Pizza Lab – With more than 87 million combinations you’ll get to feel like a mad scientist in the kitchen!. There are five sauces, six cheeses, seven meats, two dozen toppings and eleven finishing drizzle options to make sure you never get bored eating here. All pizza’s start off with freshly made dough and are then cooked to crispy, golden perfection in a fire, stone-hearth oven.

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First up on our list is Dells Pizza Lab, which is practically a Wisconsin Dells institution!. Located off state highway 13, this modern pizza joint is nearby Spring Brook Resort, making it a great winter dining choice as it’s never a far drive. Offering a selection of pizzas, along with vegetarian and vegan options, it’s always been a popular place among locals and visitors alike.

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Discover 6 Kid-Friendly Dining Spots in the Dells

It’s an interactive dining experience where your family becomes the chefs. With their “Create-Your-Own” menu, you can craft custom pizzas, salads, and pasta dishes right in front of you. For kids, this setup feels a bit like playtime meets mealtime, letting them pick toppings and build their favorite combinations.

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The Best Restaurants in Wisconsin Dells

Check out the Pizza Lab for unique and creative pizzas and salads. You can choose from a variety of toppings and crusts to create your own pizza or order one of the restaurant’s signature pizzas. The Pizza Lab also offers gluten-free and vegan options to cater to a wide range of dietary requirements.

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The Best Pizza in the Wisconsin Dells

If you love the idea of crafting your own perfect pizza, Dells Pizza Lab is the place for you. This fast-casual spot lets you build your dream pizza from the crust up. Choose from a variety of sauces, cheeses, and toppings, all freshly prepared and baked in front of your eyes.

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Best Pizza in Wisconsin Dells (Updated Fall 2023)

The first thing that impressed me was the variety of options, which includes some really delicious vegetarian options. Any pizza lover needs to try them!. But even if you’re not a vegetarian, you won’t be disappointed.

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20 Best Restaurants in Wisconsin Dells, WI for 2025 (Top Eats!)

332 State Hwy 13Wisconsin Dells, WI 53965(608) 253-0305 Visit Website See Menu Open in Google Maps. Established in 2016, Dells Pizza Lab is a lively, family-run eatery where you can create your own pizza and salad.

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Where To Find The Best Pizza In Wisconsin Dells

This pizza lab specializes in create-your-own personal pizzas. To say there are a lot of toppings to choose from would be an understatement. They have literally everything you could possibly want on a pizza.

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The 25 Best Pizzas In Wisconsin

Create your own delicious pizzas from their wide selection of local cheeses and hand-chopped veggies. The pies here are full of ooey, gooey and super tasty toppings. Best pizza in Wisconsin?

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Wisconsin Dells Attractions

For one price (9.99 pizza, 8.79 salad) you’re able to create your own pizza or entree salad with the toppings YOU want.

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