"The Ferrari Museum in Maranello remains one of the essential stops for any automotive enthusiast — and for Ferrari fans, it’s practically sacred ground. The F1 display alone is worth the visit: an incredible lineup of race cars that showcases the evolution of Ferrari’s championship heritage in a breathtaking way. The collection of special cars is equally impressive, with the highlight for me being the ultra-rare 288 GTO Evoluzione — an unbelievable treat to see in person.

However, one negative moment stood out during this visit. A woman managing the foot traffic at the entrance made us wait outside for no clear reason, and her attitude came across as unnecessarily rude. It genuinely took away from an otherwise fantastic experience for several of us. It’s a shame, because everything else inside the museum was excellent.

On a brighter note, the gift shop is fantastic, packed with high-quality merchandise that any Ferrari fanatic would love.

I’ve been to the museum multiple times, and despite the small hiccup, I’ll continue to return. It’s a must-visit when in Maranello — a place where Ferrari’s history, passion, and spirit truly come alive."

RR CSL

"I changed my route on the way back to the Netherlands just to visit the Ferrari Museum. As a designer, I expected something inspiring and memorable, but that moment never came.

Arriving in Maranello is actually the best part, with a great view of the factory. At the museum the experience drops immediately. The outside looks messy and the paid parking system is poorly organised. The payment machine is on the opposite side of the building, so you walk back and forth before you can even enter.

Inside, the student discount is nice. Upstairs it starts promising with a few special cars, but then you are met with an overwhelming amount of text. The English explanations are entirely in italic, which becomes tiring to read. Text on the walls is printed extremely large and the information next to the cars is placed very low to the ground. It does not feel visitor friendly.

The biggest disappointment is how static everything is. There is nothing interactive, no sound design, no immersive elements, no behind-the-scenes look at the design or engineering. For a brand built on emotion and innovation, the museum feels strangely flat. There are around fifteen cars and you are done in about twenty minutes. At the end you can pay twenty euros to sit in a Ferrari for a photo, which feels unnecessary.

The shop looks nice at first but the prices are shocking. A cap for €65 and a basic T-shirt for €85, all made in China. For a brand known for Italian craftsmanship, this feels disappointing.

I expected a world-class, inspiring museum from Ferrari. Instead it felt like a short and text heavy exhibition with very little magic. A missed opportunity."

Atahan

"If you are into car, then this is absolutely a MUST SEE place to go. There are actually 2 museums in Modena, and we went to the smaller one first, but this much larger museum is ABSOLUTELY AMAZING, and it was WAY more than I or my wife was expecting. I had no idea that it was as big as it is, and can't recommend it enough. There are even interactive displays that you can pay extra for if you want to do them. Definitely go, if you're in the area. It's worth every penny..."

Gary Cloutier