Lavazza Museum Nuvola Lavazza
A 120-year-old coffee factory transformed into an immersive museum celebrating Lavazza's rich history and the global culture of coffee.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed visit
Lavazza Museum Nuvola Lavazza
Best Time
Fewer crowds, more relaxed visit
Highlights
Must-see attractions
A 120-year-old coffee factory transformed into an immersive museum celebrating Lavazza's rich history and the global culture of coffee.
"This museum was fun and I didn't expect it. It has interactive screens that tell you the story of the family, some things about cofee and then it takes you to the upper floor were they present publicity picture, mascots etc, and you can take photos."
🎟️ Book Tickets Online
Always book your time slot in advance on the official website to avoid long waits!
☕ Taste the Aroma
Don't miss the complimentary coffee at the end; it's a delightful way to cap off the tour.
Highlights
Discover the most iconic attractions and experiences
Interactive Coffee Journey
First Floor
Engage with touchscreens and unique coffee cup activators to learn Lavazza's history and coffee production.
Artistic Publicity Gallery
Second Floor
Explore vibrant displays of Lavazza's iconic advertising, mascots, and photo opportunities.
Complimentary Coffee Tasting
End of Tour
Savor a delicious cup of aromatic coffee, a perfect end to your immersive Lavazza experience.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Time Slot in Advance
Embrace the Interactive Experience
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Speciality coffee in Turin?
🎟️ Book Tickets Online
Always book your time slot in advance on the official website to avoid long waits!
☕ Taste the Aroma
Don't miss the complimentary coffee at the end; it's a delightful way to cap off the tour.
📸 Photo Ops Galore
The second floor is designed for stunning photos – get ready to capture some great shots!
👨👩👧👦 Great for Teens
Interactive exhibits make it engaging for younger visitors and teens alike.
Tips
from all over the internet
🎟️ Book Tickets Online
Always book your time slot in advance on the official website to avoid long waits!
☕ Taste the Aroma
Don't miss the complimentary coffee at the end; it's a delightful way to cap off the tour.
📸 Photo Ops Galore
The second floor is designed for stunning photos – get ready to capture some great shots!
👨👩👧👦 Great for Teens
Interactive exhibits make it engaging for younger visitors and teens alike.
💡 Use Your Coffee Cup
Your special cup is key to unlocking interactive content on the first floor.
What Travellers Say
Reviews Summary
Visitors rave about the Lavazza Museum Nuvola Lavazza, calling it a fascinating and interactive experience that goes beyond expectations, even for non-coffee lovers. The engaging exhibits, beautiful design, and complimentary coffee tasting are consistently praised, making it a highly recommended stop in Turin. Some note that booking tickets in advance is essential to avoid disappointment.
"We visited the Lavazza Museum — a place that will definitely appeal to every coffee lover ☕️
A huge space with many fascinating exhibits telling the story and culture of coffee. I didn’t really like coffee before, but mom taught me to see this drink in a different way ❤️
And at the end of the tour, we were treated to a cup of aromatic coffee — the taste was truly special!
ASRMEDNITALY"
Gulbahor
"Ah!! This museum was fun and I didn't expect it. It has interactive screens that tell you the story of the family, some things about cofee and then it takes you to the upper floor were they present publicity picture, mascots etc, and you can take photos. You choose 4 of them and they send it to your email.And then you are giver coffee of your choice or cream of coffee,which in chose and was delicious! The time passed like water in there! Go, especially if you have teens!"
Christina X
"If you are a coffee addict/lover, 100% should not miss this place in your trip to Torino. It is interactive, and very nice made, gets you into the whole Lavazza history and how the different varieties of coffee mean, taste, learn about the whole process from plantation to the consumer.
Designed very well, you get a very nice idea and the insights behind every coffee cup, learn how to appreciate and love even more this beverage.
Bought of course some souvenirs, cand easily spend around couple of hours inside, bunch of information to discover and at the end of the tour, of course you get to drink one as well."
Gabi Nuțu
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The museum is located in Turin, Italy. You can reach it by public transport, with several bus lines stopping nearby. If driving, there is parking available, though it can be busy.
Yes, several bus routes serve the area around the Nuvola Lavazza. Check local transport schedules for the most convenient options from your starting point in Turin.
Opening hours can vary, so it's best to check the official Lavazza Museum website for the most up-to-date information on daily opening and closing times.
Yes, there is parking available near the museum. However, it's advisable to check for availability and potential costs, especially during peak hours or events.
Depending on your location in the city center, walking might be an option, but it's a considerable distance. Public transport or a short taxi ride is generally more efficient.
🎫 🎫 Tickets & Entry
Absolutely! Tickets must be booked online with a specific time slot. Walk-ins may face long waits or be unable to enter if slots are full.
Ticket prices are generally around 12 Euros, but it's recommended to check the official website for current pricing and any potential discounts.
Some visitors have mentioned exchanging supermarket loyalty points for tickets, so it's worth checking local promotions or if any special offers are available.
Your ticket typically includes access to all exhibits, interactive displays, and a complimentary cup of coffee at the end of your visit.
Refund policies can vary. It's best to review the terms and conditions when booking your ticket online or contact the museum directly for specific inquiries about cancellations or rescheduling.
🍽️ ☕ Coffee & Dining
While the museum offers a complimentary coffee tasting at the end, there might be an associated cafe or restaurant within the Nuvola complex for additional dining options.
You'll get to taste a specially prepared aromatic coffee, often a choice of espresso or a cream-based coffee, showcasing Lavazza's quality.
Yes, the museum often has a gift shop where you can purchase Lavazza coffee beans, merchandise, and souvenirs.
The surrounding area in Turin offers various cafes and restaurants, providing plenty of choices for lunch or dinner after your museum visit.
The tasting is generally a small serving of coffee. If you have specific dietary restrictions or preferences, it's advisable to inquire at the tasting station.
📸 📸 Photography & Experience
Definitely! The second floor is particularly known for its colorful and artistic displays, making it a great spot for photos.
Yes, photography is generally allowed in most areas, especially in the publicity gallery. However, always be mindful of any specific signage regarding photo restrictions.
Most visitors spend around 1.5 to 2 hours exploring the exhibits and enjoying the interactive elements.
Yes, the interactive nature of the exhibits, especially the screens and photo opportunities, makes it very engaging for teenagers and even younger visitors.
It's a modern, well-designed, and immersive experience that celebrates the history and culture of coffee and the Lavazza brand.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Plan for about 1.5 to 2 hours, and ensure you book your tickets online in advance to avoid any waiting time that might test younger patience. The complimentary coffee at the end is a nice treat for everyone, and the gift shop offers souvenirs that can serve as lasting reminders of the visit.
☕ Coffee Aficionados
The interactive displays provide detailed information that goes beyond a typical brand history. The chance to taste a specially prepared Lavazza coffee at the end is a perfect culmination, allowing you to savor the fruits of the brand's century-long dedication to quality. Don't forget to explore the gift shop for unique coffee beans and merchandise.
📸 Photography Enthusiasts
While the interactive screens on the first floor are more about engagement than aesthetics, the overall modern architecture of the Nuvola building itself can also be photogenic. Visitors often share stunning shots of the colorful displays and creative exhibits, so bring your camera or smartphone ready to capture some unique moments.
Deep Dives
In-depth insights and expert knowledge
The Interactive Nuvola Experience
The museum cleverly blends historical information with modern technology. Expect to see fascinating displays on Lavazza's advertising campaigns, iconic mascots, and the brand's evolution over its 120-year history. The second floor, in particular, is a visual treat, designed with vibrant colors and artistic installations that are perfect for capturing stunning photographs.
Many visitors highlight the unexpected enjoyment they found, even if they weren't initially coffee enthusiasts. The interactive elements and the engaging storytelling make the history of Lavazza and coffee accessible and captivating. The experience culminates with a complimentary tasting of aromatic Lavazza coffee, offering a delicious sensory conclusion to your visit.
Planning Your Visit to Nuvola Lavazza
The museum is divided into distinct areas, guiding you through the history of coffee cultivation, Lavazza's pioneering spirit, and its significant role in global coffee culture. The first floor focuses on the educational and historical aspects, utilizing the interactive cup system. The second floor shifts to a more visual and artistic presentation, featuring advertising history and photo opportunities.
Allow at least 1.5 to 2 hours for your visit to fully explore the exhibits and enjoy the interactive features. The museum is designed to be engaging for a wide audience, including families with teenagers, who often appreciate the modern and dynamic presentation. Remember to check the official website for the most current opening hours and any special events.
Social
from TikTok, Instagram & Reddit