Motomachi Shopping Street
Yokohama's elegant Motomachi Shopping Street blends European charm with stylish boutiques and cozy cafes for a refined retail escape.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed vibe
Motomachi Shopping Street
Best Time
Fewer crowds, relaxed vibe

Highlights
Must-see attractions
Yokohama's elegant Motomachi Shopping Street blends European charm with stylish boutiques and cozy cafes for a refined retail escape.
"A delightful mix of modern elegance and historic charm, Motomachi offers a refreshing contrast to the bustling city."
🚶♀️ Stroll the Side Streets
Don't miss the smaller alleys for unique shops and hidden cafes.
☕ Enjoy a Coffee Break
Many charming cafes offer a perfect spot to relax and people-watch.
Highlights
Discover the most iconic attractions and experiences

Charming European-Style Architecture
Throughout the street
Wander past elegant buildings with Western influences, creating a picturesque and unique shopping atmosphere.

Boutique Shopping Experience
Various specialty stores
Discover unique fashion, accessories, and gifts in stylish boutiques offering a curated selection.

Cozy Cafes and Eateries
Along the street and side alleys
Relax and refuel at charming cafes, enjoying local treats and a pleasant ambiance.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace Yokohama's European Flair
Discover Hidden Gems and Local Delights
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Stroll the Side Streets
Don't miss the smaller alleys for unique shops and hidden cafes.
☕ Enjoy a Coffee Break
Many charming cafes offer a perfect spot to relax and people-watch.
📸 Capture the Architecture
The European-inspired buildings make for beautiful photo opportunities.
🛍️ Explore Specialty Stores
Find unique fashion, gifts, and more in the diverse boutiques.
Tips
from all over the internet
🚶♀️ Stroll the Side Streets
Don't miss the smaller alleys for unique shops and hidden cafes.
☕ Enjoy a Coffee Break
Many charming cafes offer a perfect spot to relax and people-watch.
📸 Capture the Architecture
The European-inspired buildings make for beautiful photo opportunities.
🛍️ Explore Specialty Stores
Find unique fashion, gifts, and more in the diverse boutiques.
👟 Comfortable Shoes Recommended
You'll be doing a lot of walking to explore all the shops.
What Travellers Say
Reviews Summary
Visitors consistently praise Motomachi Shopping Street for its charming European-inspired architecture and sophisticated boutique shopping experience. The relaxed atmosphere and proximity to Yokohama Chinatown are also highlighted as major draws. Some find the prices a bit high for certain items, and a few wish for more diverse dining options beyond cafes.
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
You can take the Minatomirai Line from Yokohama Station to Motomachi-Chukagai Station, which is a short walk from the shopping street. Alternatively, a taxi or bus is also an option.
Yes, it's a very short walk from Yokohama Chinatown, making it easy to combine both attractions in one visit.
The street is best explored on foot. Comfortable shoes are highly recommended as you'll want to wander and discover its many shops and cafes.
Yes, there are several parking garages available in the vicinity, though they can get busy, especially on weekends.
Absolutely! From Tokyo, take a JR train to Yokohama Station and then transfer to the Minatomirai Line to Motomachi-Chukagai Station.
🎫 🎫 Tickets & Entry
No, Motomachi Shopping Street is a public area, so there is no entrance fee to walk around and enjoy the atmosphere.
Most shops are open from around 10:00 AM to 7:00 PM, but hours can vary. It's best to check individual store hours if you have specific places in mind.
Yes, the street often hosts seasonal events and sales, especially during holidays. Keep an eye on local event listings for updates.
Many of the larger boutiques and chain stores accept credit cards, but smaller independent shops may prefer cash. It's wise to carry some Japanese Yen.
The main street is generally flat and accessible, but some smaller shops might have steps. Side alleys can be uneven.
🍽️ 🛍️ Shopping & Dining
You'll find a variety of shops, including fashion boutiques, accessory stores, shoe shops, gift shops, and specialty stores selling unique items.
Yes, there are numerous charming cafes, bakeries, and restaurants offering both Japanese and Western-inspired cuisine.
Motomachi is known for its stylish apparel, leather goods, and unique accessories. It's a great place to find souvenirs with a touch of elegance.
While it's known for its independent boutiques, you can also find some well-known international luxury brands along the street.
While not as prevalent as in Chinatown, you can find some small eateries and bakeries selling delicious snacks and treats.
📸 📸 Photography
The entire street is picturesque, but focus on the unique European-style architecture, charming storefronts, and the street's iconic red-and-white striped awnings.
Generally, photography is allowed in public areas, but it's always polite to ask permission before taking photos inside individual shops, especially of merchandise.
Weekday mornings offer softer light and fewer people, making for cleaner shots. Evenings can be lovely with the streetlights on, creating a romantic ambiance.
Look for the distinctive architectural details, the street signs, and any seasonal decorations that add character to your shots.
Drone photography is generally restricted in urban areas due to privacy and safety regulations. It's best to avoid using drones here.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider visiting during weekday mornings to avoid larger crowds. The relaxed pace allows children to explore without feeling overwhelmed. It's a good opportunity to introduce them to a different side of Yokohama's culture and aesthetics.
🛍️ Shoppers Seeking Unique Finds
Don't be afraid to explore the smaller side streets and alleys, as they often lead to even more exclusive and artisanal shops. The atmosphere encourages leisurely browsing, allowing you to truly appreciate the craftsmanship and individuality of the products on offer.
Deep Dives
In-depth insights and expert knowledge
A Glimpse into Motomachi's History
Over the years, Motomachi has evolved from a purely Western enclave to a sophisticated shopping district that blends its historical charm with modern retail. It's known for its curated selection of boutiques, offering everything from high-end fashion to unique accessories and gifts. The street has maintained its reputation as a stylish destination, attracting visitors looking for quality and a refined shopping experience.
Many visitors are drawn to Motomachi for its distinct atmosphere, which stands in pleasant contrast to the more bustling areas of Yokohama. The street's charm lies in its ability to transport you to a different era, making it a delightful place for a leisurely exploration and discovery of its many hidden gems.
The Motomachi Shopping Experience
Beyond fashion, Motomachi also caters to culinary delights. The street is dotted with charming cafes and bakeries where you can take a break, enjoy a coffee, and savor local pastries or light meals. These cozy spots provide a perfect respite from your shopping endeavors and offer a chance to soak in the relaxed atmosphere.
Many visitors appreciate the European-inspired architecture that lines the street, creating a picturesque backdrop for their shopping and dining. This unique aesthetic, combined with the diverse offerings, makes Motomachi a must-visit for those seeking a sophisticated and enjoyable shopping experience in Yokohama.
Social
from TikTok, Instagram & Reddit