
Tomari Iyumachi Fish Market
A bustling Okinawan market offering the freshest seafood directly from the port, perfect for a delicious and authentic culinary experience.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Freshest catch, best selection

Tomari Iyumachi Fish Market
Best Time
Freshest catch, best selection

Highlights
Must-see attractions
A bustling Okinawan market offering the freshest seafood directly from the port, perfect for a delicious and authentic culinary experience.
"The freshest seafood in Naha! A must-visit for seafood lovers with amazing selection and prices."

🎯 Arrive Early for Best Buys
Beat the crowds and snag the freshest seafood by visiting in the early morning. Many vendors sell out quickly! :clock10:
🚗 Limited Seating & Parking
Seating is scarce. Enjoy your fresh finds in your car or take them to go. Parking can also be tight. :car: :noentrysign:

Highlights
Discover the most iconic attractions and experiences

Sashimi & Sushi Delights
Various stalls
Indulge in incredibly fresh, ready-to-eat sashimi and sushi. Many stalls offer pre-sliced options, perfect for a quick, delicious meal.

Tuna Specialists
Okinawa Fishing Cooperative vendors
Witness specialized tuna vendors and potentially see a whole tuna filleted. Look for prime cuts like toro for an unforgettable taste.

Local Okinawan Specialties
Various stalls
Beyond fish, discover local treasures like sweet prawns, delicious ikura (salmon roe), and the unique Okinawan mozuku seaweed.
Plans like a pro.
Thinks like you
Planning Your Visit
Arrive Early for the Freshest Catch
Seating and Parking are Limited
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Arrive Early for Best Buys
Beat the crowds and snag the freshest seafood by visiting in the early morning. Many vendors sell out quickly! :clock10:
🚗 Limited Seating & Parking
Seating is scarce. Enjoy your fresh finds in your car or take them to go. Parking can also be tight. :car: :noentrysign:
💰 Great Value for Freshness
Expect incredibly fresh seafood at very reasonable prices, often better than restaurants. :moneybag: :star:
🥢 Ready-to-Eat Options
Many stalls offer pre-sliced sashimi and cooked seafood, perfect for a delicious and convenient lunch. :foodie:
Tips
from all over the internet
🎯 Arrive Early for Best Buys
Beat the crowds and snag the freshest seafood by visiting in the early morning. Many vendors sell out quickly! :clock10:
🚗 Limited Seating & Parking
Seating is scarce. Enjoy your fresh finds in your car or take them to go. Parking can also be tight. :car: :noentrysign:
💰 Great Value for Freshness
Expect incredibly fresh seafood at very reasonable prices, often better than restaurants. :moneybag: :star:
🥢 Ready-to-Eat Options
Many stalls offer pre-sliced sashimi and cooked seafood, perfect for a delicious and convenient lunch. :foodie:
🗣️ Friendly Local Atmosphere
Experience a vibrant local market with friendly vendors. It's a great spot to immerse yourself in Okinawan culture. :people_hugging:
What Travellers Say
Reviews Summary
Visitors consistently praise Tomari Iyumachi Fish Market for its exceptional freshness and reasonable prices, calling it a must-visit for seafood lovers. The vibrant local atmosphere and wide selection of marine products are major highlights, though limited seating and parking are noted drawbacks.
"If you’re after truly fresh seafood, this spot delivers—literally straight from the boats next door. You can taste the difference in every bite: tender, flavorful, and clearly just-caught. The quality you’d expect at a high-end restaurant, but without the steep price tag. Great value for money, especially considering the freshness. Highly recommend for seafood lovers who want the real deal without breaking the bank."
Steve Le
"The best sashimi rice bowls we’ve had!! Even better than the ones in Tokyo at the fish market. We were not expecting that, it was very fresh and reasonably priced. We went at 8:30am and it wasn’t busy but when we were leaving people were starting to come in."
Linder Do
"This fish market is not that big but basically had what we wanted for. Sashimi is fresh with variety. We went there around 2pm so probably it’s a bit late so a lot of shops had already half empty. So suggest to go there earlier."
Rita
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Tomari Iyumachi Fish Market is located in Naha, Okinawa. It's easily accessible by car, with a dedicated parking lot available, though it can get busy. Public transport options like buses also serve the area, making it a convenient stop for those exploring the city.
There is a carpark available at the market, but it can fill up quickly, especially during peak hours. Visitors often recommend arriving early to secure a spot.
Yes, you can visit without a car. It's a recommended stop on many Okinawa itineraries, and local buses can get you close to the Tomari Port area.
🎫 🎫 Tickets & Entry
No, entry to the Tomari Iyumachi Fish Market is free. It's a public market open to everyone, from locals to tourists.
The market is generally open in the mornings and early afternoons. While specific hours can vary by vendor, it's best to arrive early, as many stalls start selling out by early afternoon.
There is no admission fee to enter the Tomari Iyumachi Fish Market. You only pay for the delicious seafood you purchase.
🎫 🧭 Onsite Experience
You can find an incredible variety of fresh, local seafood, including various types of fish, shrimp, shellfish, and even Okinawan specialties like mozuku seaweed. Many stalls offer sashimi, sushi, and other ready-to-eat options.
Yes, some shops have cooks and tables where you can enjoy your food within the market. However, seating is limited, so it's not ideal for large groups.
The market is described as very clean for a seafood market, making it a pleasant place to shop and eat.
While primarily a seafood market, some vendors might offer complementary items. However, the focus is overwhelmingly on fresh marine products.
Absolutely! It's a great place to buy fresh seafood to cook if you have access to a kitchen.
🍽️ 🍽️ Food & Dining
Visitors rave about the incredibly fresh sashimi and sushi, sweet prawns, and delicious ikura. Some stalls even offer cooked seafood prepared in traditional styles.
Yes, many stalls offer ready-to-eat cooked seafood, making it easy to grab a delicious meal on the go.
Prices are generally considered very reasonable, offering excellent value for the freshness and quality of the seafood.
Yes, it's a great place to buy lunch boxes for a quick and tasty meal.
While there are some stalls with seating for immediate consumption, it's more of a market experience than a traditional restaurant setting. You can buy food and eat it there or take it away.
📸 📸 Photography
Yes, the vibrant atmosphere, colorful seafood displays, and bustling activity make it a great spot for photography.
Look for opportunities to capture the fresh seafood displays, vendors at work, and the general lively ambiance of the market.
It's always polite to ask for permission before taking close-up photos of vendors or their stalls. Many are happy to oblige, especially if you're a customer.
Mornings offer the best light and the most activity, providing dynamic shots of the market in full swing.
Generally, photography is allowed, but be mindful of other visitors and vendors. Avoid obstructing pathways or causing inconvenience.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
💰 Budget Travelers
🍣 Foodies & Seafood Lovers
Deep Dives
In-depth insights and expert knowledge
The Heart of Okinawa's Seafood Trade
The market is renowned for its incredible freshness. Many visitors highlight that this is where some of the island's favorite sushi restaurants source their fish, a testament to its quality. You'll find an impressive array of local catches, from various types of fish to shellfish and unique Okinawan specialties like mozuku seaweed. The market's proximity to the fishing port means that seafood is often brought in and sold on the same day, ensuring peak flavor and quality.
Beyond the wholesale aspect, Tomari Iyumachi offers a fantastic opportunity for visitors to experience authentic Okinawan food culture. Many stalls provide ready-to-eat options, allowing you to savor the freshest sashimi, sushi, or even cooked seafood right there. While seating is limited, the experience of enjoying such high-quality, fresh seafood at reasonable prices is a major draw for many.
Navigating the Market: Tips for Visitors
Practical considerations are also important. Seating within the market is very limited, and parking can be a challenge during peak times. Many visitors suggest being prepared to enjoy your purchases in your car or to take them back to your accommodation if you have kitchen facilities. Despite these minor inconveniences, the overwhelming consensus is that the quality and freshness of the seafood make the trip worthwhile. The prices are also a significant draw, offering excellent value compared to many restaurants.






Social
from TikTok, Instagram & Reddit