
Sano Premium Outlets
Discover over 180 international and domestic brands offering significant discounts on fashion, accessories, and more.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed shopping.

Sano Premium Outlets
Best Time
Fewer crowds, more relaxed shopping.

Highlights
Must-see attractions
Discover over 180 international and domestic brands offering significant discounts on fashion, accessories, and more.
"Great place for branded item shopping at affordable and discounted prices."

🎯 Use the Outlet App
Download the Premium Outlets app for extra discounts and offers! :iphone:
👟 Comfortable Footwear is Key
You'll be doing a lot of walking, so comfortable shoes are a must! :athletic_shoe:

Highlights
Discover the most iconic attractions and experiences

Brand Name Bargains
Discover over 180 international and domestic brands offering significant discounts on fashion, accessories, and more.
Family Fun Zone
Kids can enjoy dedicated play areas, including slides and Lego attractions, making it a great outing for the whole family.

Culinary Delights
Refuel at diverse dining options, from quick bites in the food court to cafes like Starbucks and Gong Cha.
Plans like a pro.
Thinks like you
Planning Your Visit
Plan Your Shopping Spree
Getting There & Around
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Use the Outlet App
Download the Premium Outlets app for extra discounts and offers! :iphone:
👟 Comfortable Footwear is Key
You'll be doing a lot of walking, so comfortable shoes are a must! :athletic_shoe:
💳 Credit Card Perks
Using a Mitsubishi Jisho credit card can give you an extra 5% off. :credit_card:
🚗 Ample Parking
With 6 large parking lots, finding a spot is usually easy. :car:
Tips
from all over the internet
🎯 Use the Outlet App
Download the Premium Outlets app for extra discounts and offers! :iphone:
👟 Comfortable Footwear is Key
You'll be doing a lot of walking, so comfortable shoes are a must! :athletic_shoe:
💳 Credit Card Perks
Using a Mitsubishi Jisho credit card can give you an extra 5% off. :credit_card:
🚗 Ample Parking
With 6 large parking lots, finding a spot is usually easy. :car:
🛍️ Brand Stock Check
While Sano has good stock, Gotemba might have more luxury brands. Check specific brand availability. :shopping_bags:
What Travellers Say
Reviews Summary
Sano Premium Outlets is highly praised for its extensive selection of branded items at affordable, discounted prices. Visitors appreciate the convenience of the mall's layout, ample parking, and good dining options. While generally positive, some shoppers note that certain ultra-luxury brands might be more prevalent at other outlet locations.
"Great place for branded item shopping at affordable and discounted prices. Moreover, 5% more discount will be added if MitsubishiJisho’s credit card is used. Some shop offer additional 5% discount for installing mobile app of that brand.
This mall has good restaurants, tea & coffee shops like Gong cha, Starbucks etc and has big parking lots as well."
Dr. Mehruba Mona
"large take about 5 hours including lunch .alot of restrooms, nice eating places"
Li Lo
"Stopped by for a lunch break, and I liked the veg burger at one of the food courts!"
Cruise 12
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Highway buses are a convenient option from Tokyo, with direct routes available from Shinjuku and Tokyo Station to Sano Premium Outlets. The journey is generally less trafficked than routes to Gotemba, making it a quicker trip.
Yes, Sano Premium Outlets has six large parking lots, making it easy to find a space.
Travel time can vary, but highway buses from Tokyo typically take around 2-3 hours, depending on traffic conditions.
Yes, the area around Sano Premium Outlets offers attractions like Ashikaga Flower Park, which is popular for its seasonal blooms.
Yes, highway buses are the primary public transport option from major cities like Tokyo.
🎫 🎫 Tickets & Entry
No, there is no entrance fee to enter Sano Premium Outlets. You only pay for the items you purchase.
Sano Premium Outlets is typically open from 10:00 AM to 8:00 PM, but it's always a good idea to check their official website for any seasonal changes or special holiday hours.
Yes, many stores offer discounted prices. Additionally, using a Mitsubishi Jisho credit card can provide an extra 5% off, and the Premium Outlets app often has exclusive offers.
Tax-free shopping availability varies by store. It's best to inquire directly with individual retailers about their tax-free policies for tourists.
No, tickets are not required for entry. You can visit anytime during operating hours.
🎫 🛍️ Shopping & Brands
Sano Premium Outlets features a wide range of international and domestic brands, including fashion, accessories, sportswear, and lifestyle goods. Popular brands like Coach, Dunhill, and Sanrio are present.
Yes, the outlets offer brand-name items at discounted prices, often significantly lower than retail.
Deals vary by store and season. It's recommended to check the official Sano Premium Outlets website or app for current promotions and sales.
Sano Premium Outlets carries a selection of brands, but for a wider range of ultra-luxury brands, Gotemba Premium Outlets might offer more options. However, Sano can still have excellent finds.
Yes, there are stores offering children's apparel, and the mall also features a Lego play area, making it family-friendly.
🍽️ 🍽️ Food & Dining
Sano Premium Outlets offers a variety of dining choices, including a food court with diverse options, cafes like Starbucks and Gong Cha, and other restaurants.
While specific options vary, the food court generally offers a range of choices, and you might find vegetarian burgers or other adaptable dishes.
Yes, popular cafes like Starbucks and Gong Cha are available for coffee and tea breaks.
A lunch break can take about an hour, depending on the restaurant and how busy it is.
Information on specific halal food options is limited, but it's advisable to check with individual food vendors or look for clearly marked establishments.
📸 📸 Photography
Yes, Sano Premium Outlets offers a pleasant, modern shopping environment that can be visually appealing for photos, especially during events or festive seasons like Christmas.
The general architecture of the outlet mall, store facades, and any seasonal decorations or event setups provide good photo opportunities.
Photography policies vary by store. It's best to ask for permission before taking pictures inside individual retail outlets.
During special events, like the Dragon Quest collaboration, there might be unique themed decorations or installations that offer special photo opportunities.
While not a primary feature, the outlet mall does have lighting, and some visitors have captured night scenes, though it's more of a daytime shopping destination.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Tip: Pack snacks and drinks for younger children, and take advantage of the restrooms and family-friendly facilities throughout the outlet. Consider visiting on a weekday to avoid larger crowds and make the experience more relaxed for everyone.
💰 Budget Shoppers
Tip: Prioritize stores that are known for deep discounts or check the app for specific brand promotions before you start shopping. Visiting during sale periods can yield even greater savings.
🛍️ Fashion Enthusiasts
Tip: Research the brands available beforehand to create a targeted shopping list. Consider checking the official website or app for any new arrivals or special collections that might be featured.
Deep Dives
In-depth insights and expert knowledge
Navigating Sano Premium Outlets
Getting there is straightforward, especially if you're coming from Tokyo. Highway buses offer a direct and convenient route, often with less traffic than other outlet destinations. Once you arrive, you'll find ample parking if you're driving. The atmosphere is generally pleasant, with clean facilities and a good mix of international and Japanese brands.
For those looking to maximize their savings, downloading the Premium Outlets app is highly recommended. It often features exclusive discounts and promotions that can further reduce your spending. Additionally, holding a Mitsubishi Jisho credit card can unlock an additional 5% discount at participating stores, making your shopping spree even more rewarding.
Shopping for Brands and Deals
To make the most of your shopping trip, check for sales and promotions before you visit. The outlet mall frequently hosts seasonal sales and special events, which can offer even deeper discounts. Utilizing the Premium Outlets app is crucial for accessing digital coupons and special offers that might not be advertised in-store. Remember to inquire about tax-free shopping if you are a tourist, as many stores offer this service, though policies can vary.
For those who are strategic, using a Mitsubishi Jisho credit card can provide an additional 5% off your purchases at participating stores. This, combined with the outlet prices and app discounts, can lead to significant savings on your desired items. Plan your visit to coincide with these offers to get the best value for your money.
Family-Friendly Features
Beyond the play areas, the dining options cater to a variety of tastes, ensuring that even picky eaters can find something they enjoy. The food court offers diverse choices, and cafes provide convenient spots for snacks and drinks. The overall environment is clean and well-maintained, making it a pleasant place for families to spend several hours.
When planning your visit, consider that a full shopping trip, including lunch, can easily take about five hours. This suggests that Sano Premium Outlets is well-suited for a day trip where families can comfortably explore, shop, and dine without feeling rushed.




Social
from TikTok, Instagram & Reddit