Motomachi Shopping Street
Historic Yokohama street with elegant boutiques, cafes, and European-inspired architecture, offering a sophisticated shopping experience.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Catch shops before they close
Motomachi Shopping Street
Best Time
Catch shops before they close
Highlights
Must-see attractions
Historic Yokohama street with elegant boutiques, cafes, and European-inspired architecture, offering a sophisticated shopping experience.
"A delightful mix of modern elegance and old-world charm, making it an ideal spot for a leisurely family outing."
🛍️ Shop 'til you drop!
Discover luxury brands, unique boutiques, and specialty stores. Great for finding high-quality fabrics and souvenirs.
☕️ Relax at a cafe
Plenty of charming cafes offer a nice atmosphere to rest and enjoy a coffee or snack.
Highlights
Discover the most iconic attractions and experiences
Phoenix Archway
Entrance to the street
A striking metal archway crowned with a phoenix sculpture, symbolizing renewal and prosperity. A grand welcome!
Charming Boutiques and Cafes
Along the street
Explore unique shops offering fashion, accessories, and local crafts, interspersed with cozy cafes for a relaxing break.
European-Inspired Architecture
Along the street
Admire the elegant buildings with distinct non-Japanese styles, reflecting Yokohama's rich history and cosmopolitan flair.
Musical Clock
Near a jewelry store
A special treat: catch the enchanting melody of a musical clock that has charmed visitors for decades.
Plans like a pro.
Thinks like you
Planning Your Visit
Timing is Key for the Best Experience
Proximity to Other Yokohama Gems
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🛍️ Shop 'til you drop!
Discover luxury brands, unique boutiques, and specialty stores. Great for finding high-quality fabrics and souvenirs.
☕️ Relax at a cafe
Plenty of charming cafes offer a nice atmosphere to rest and enjoy a coffee or snack.
🚶♀️ Stroll with ease
The pedestrian-friendly street is clean, well-maintained, and perfect for a leisurely walk.
🎶 Listen for the clock
Don't miss the chance to hear the magical melody of the musical clock.
Tips
from all over the internet
🛍️ Shop 'til you drop!
Discover luxury brands, unique boutiques, and specialty stores. Great for finding high-quality fabrics and souvenirs.
☕️ Relax at a cafe
Plenty of charming cafes offer a nice atmosphere to rest and enjoy a coffee or snack.
🚶♀️ Stroll with ease
The pedestrian-friendly street is clean, well-maintained, and perfect for a leisurely walk.
🎶 Listen for the clock
Don't miss the chance to hear the magical melody of the musical clock.
🚗 Car enthusiast's paradise
Nearby, find Nismo workshop and other JDM car-related shops for enthusiasts.
What Travellers Say
Reviews Summary
Visitors praise Motomachi Shopping Street for its elegant atmosphere, charming boutiques, and European-inspired architecture. It's seen as a sophisticated contrast to nearby Chinatown, offering a pleasant stroll and unique shopping opportunities. Some note that shops close relatively early, so planning your visit for the afternoon is recommended.
"Yokohama Motomachi Shopping Street
Review on 15/4/2025
It was a cool, crisp evening — about half past six — with the sun sinking into the horizon and the temperature gently dropping. Leaving the comfort of our hotel, we embarked on a nostalgic journey toward Motomachi Shopping Streets, a place steeped in cherished memories for one of our traveling companions.
The city felt serene, almost ethereal, as we walked along the sparsely trafficked main road. Fairy lights twinkled softly on the shrubs, illuminating sections of the pavement and casting a magical glow. We passed the dark, mysterious street that led to Yokohama Chinatown, a tantalising glimpse into another world waiting to be explored.
After about 25 minutes of walking, we arrived at our destination — the enchanting Motomachi Shopping Streets. Greeting us was a striking metal arch crowned with a phoenix-shaped sculpture, its gleaming figure symbolising renewal and prosperity. It stood as a beacon of promise, inviting us into a realm of discovery and elegance.
The streets themselves were like stepping into a storybook — no enclosed mall here, but open-air cobblestone pavements lined with charming boutique shops, cozy cafés, and tempting restaurants. The decorative streetlights cast warm halos over the pavement, blending Western sophistication with Japanese artistry to create a cosmopolitan haven.
The sky had turned into a blanket of midnight blue, and most of the shops had already closed for the day. Still, the architecture lining the streets captivated us — majestic buildings with distinctive non-Japanese styles, each telling a tale of Yokohama’s vibrant history.
Our true quest came to light as we learned our companion’s purpose: to track down the elusive musical clock she had encountered 38 years ago. It was a bittersweet hunt, weaving past storefronts until we found ourselves at a corner 3-storey building specialising in jewelry, watches, and clocks. This store displayed a modest clock design with dotted lights on its external wall — simple yet striking, though far from the grandeur she remembered.
Then came the moment we had anticipated — the clock began its performance. Its melody broke through the hushed streets, enchanting the air and transforming the ambiance into something magical. It was a long-awaited delight, an echo of the past that seemed to bridge decades in a fleeting instant.
With hearts full and spirits lifted by the melodic chimes, we turned toward the street leading to Yokohama Chinatown, ready to indulge in a dinner that would cap off an unforgettable evening. The journey was more than a stroll; it was a tapestry of memory, discovery, and quiet beauty."
Sin Fong Chan
"🛍️ A short stroll from Yokohama Chinatown brought us to Yokohama Motomachi Shopping Street, and it was like stepping into a completely different world. Known for its charming boutiques, stylish stores, and cozy cafes, this shopping street offers a refreshing contrast to the vibrant hustle and bustle of Chinatown nearby. It’s a delightful mix of modern elegance and old-world charm, making it an ideal spot for a leisurely family outing.
The street is lined with unique shops offering everything from fashion and accessories to local crafts and specialty foods. Our children enjoyed peeking into the stores, especially those with quirky souvenirs and handmade items. There’s a great selection of cafes and restaurants as well, perfect for taking a break and enjoying some coffee or a light snack while soaking in the relaxed atmosphere.
What stood out most was the street’s clean and beautifully maintained aesthetic, with its European-inspired design and peaceful vibe. It’s pedestrian-friendly, making it easy to explore with kids in tow. We spent a few hours wandering around, picking up a few gifts and enjoying the slower pace compared to the more touristy spots.
Yokohama Motomachi Shopping Street is a must-visit if you’re in the area. Whether you’re looking to shop, grab a bite, or simply enjoy a pleasant walk, it offers something for everyone. It’s a wonderful way to experience a different side of Yokohama, blending sophistication with a touch of local charm. Highly recommended for families and anyone who loves a unique shopping experience!"
daddydrives
"It is not crowded but it is filled with the right amount of people which makes it easy to move whilst feeling the buzz from the people around you too.
It is such an amazing district and shopping street. It is filled with luxury local finds and some cheaper local goods. It is a blend of almost everything you want to see, enjoy and relax in.
Its location is great because it is near to other great sites that are also worth visiting.
They have good chocolatiers as well.
I highly recommend visiting this shopping district. Also, if you enjoy shopping high-quality and fabrics, make sure to save space in your suitcase."
Bobo
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Motomachi Shopping Street is easily accessible from Tokyo. Take a train to Yokohama Station (approx. 30-45 minutes) and then transfer to the Minatomirai Line to Motomachi-Chukagai Station. The street is a short walk from there.
Yes, it's a very short and pleasant stroll from Yokohama Chinatown to Motomachi Shopping Street, offering a nice contrast in atmosphere.
The Minatomirai Line is highly recommended for accessing Motomachi-Chukagai station. Walking is also a great option to explore the surrounding areas like Chinatown and Yamashita Park.
While specific parking details can vary, there are typically parking garages available in the vicinity of Motomachi Shopping Street and nearby Yokohama attractions. It's advisable to check local parking information upon arrival.
Yes, several bus routes serve the Motomachi area, making it accessible by public transport. Check local bus schedules for the most convenient routes from your starting point in Yokohama.
🎫 🎫 Tickets & Entry
No, Motomachi Shopping Street is an open-air public area, so there are no admission tickets required to enter or walk around.
The street itself is always accessible, but individual shop hours vary. Most shops are typically open from around 10 AM to 7 PM, with some closing earlier in the evening.
There are no general entrance fees for the shops. You only pay for any purchases you make.
Weekdays, especially in the late afternoon, tend to be less crowded than weekends. Visiting during off-peak seasons or outside of major holidays can also offer a more relaxed experience.
Yes, Motomachi Shopping Street sometimes hosts events, and during winter, it can be part of Yokohama's illumination displays, like 'Yokohama Milight'.
🍽️ 🛍️ Shopping & Dining
You'll find a variety of boutiques selling fashion, accessories, jewelry, and high-quality fabrics. There are also specialty stores and some souvenir shops.
Yes, the street is lined with cozy cafes and restaurants offering various cuisines. It's a great place to grab a coffee, a light snack, or a meal.
While known for its boutiques, you can still find unique local crafts and specialty items. It's a good place to look for gifts with a touch of Yokohama's charm.
The reviews mention good chocolatiers, and the street offers a blend of local finds and some international influences, making it a good spot for culinary exploration.
While the street itself is about boutiques, nearby areas in Yokohama are known for car culture, including the Nismo workshop and JDM shops.
📸 📸 Photography & Atmosphere
Late afternoon into early evening offers beautiful lighting as the streetlights begin to glow, creating a magical atmosphere.
It offers a blend of Western sophistication and Japanese artistry, with elegant architecture and a relaxed, cosmopolitan vibe, contrasting with the bustle of Chinatown.
The striking phoenix archway at the entrance is a popular spot for photos. The European-inspired architecture along the street also makes for picturesque shots.
Yes, the charming streetscapes, unique shops, and occasional events like car rallies provide excellent opportunities for street photography.
The 'Firebird' likely refers to a specific sculpture or art installation, possibly related to the phoenix archway or another decorative element on the street, adding to its visual appeal.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Its proximity to Yokohama Chinatown and Yamashita Park means you can easily combine a visit to Motomachi with other family-friendly attractions. The contrast between the bustling Chinatown and the more serene Motomachi can be an interesting experience for children.
🚗 Car Enthusiasts
If you're visiting Yokohama with a passion for cars, dedicating time to explore these automotive hotspots, which are often accessible from the Motomachi area, will be a rewarding experience. It's a chance to immerse yourself in the vibrant JDM scene that Japan is famous for.
🚶♀️ Solo Travelers & Couples
The street's proximity to other Yokohama attractions like Chinatown and the waterfront means you can easily curate a day of exploration. Whether you're looking for unique fashion finds, a delightful meal, or just a picturesque walk, Motomachi offers a refined escape.
Deep Dives
In-depth insights and expert knowledge
A Glimpse into Yokohama's History
The street has evolved over the decades, transitioning from catering primarily to expatriates to becoming a beloved destination for locals and tourists alike. It retains its reputation for quality and style, offering a curated selection of boutiques that emphasize fashion, accessories, and high-quality goods. The presence of luxury brands alongside unique specialty stores creates a sophisticated yet accessible shopping experience.
Beyond shopping, Motomachi offers a delightful atmosphere for a leisurely stroll. The cobblestone pavements, decorative streetlights, and the iconic phoenix archway at its entrance contribute to its unique charm. It's a place where you can step back in time, appreciate the blend of cultures, and enjoy a more refined side of Yokohama.
Shopping and Discoveries
Beyond apparel and accessories, the street also features specialty stores that might surprise you. For instance, there are mentions of chocolatiers, adding a sweet treat to your exploration. While not explicitly a hub for anime or games, the proximity to areas like Yokohama World Porter means you might stumble upon related shops nearby, such as those selling collectibles.
For those interested in photography, the area around Motomachi Shopping Street is also home to camera shops, including those selling both new and used film and digital cameras, appealing to photography enthusiasts. This makes Motomachi a multifaceted destination, offering more than just fashion, but also opportunities for niche interests and discoveries.
The Motomachi Musical Clock
While the specific design might vary or have changed over time, the experience of hearing its tune is a cherished memory for many. It adds a layer of charm and a touch of whimsy to the sophisticated shopping street, offering a moment of auditory pleasure amidst the elegant surroundings.
Finding this musical clock can be part of the adventure, often located near jewelry and watch stores. Its performance is a reminder of the enduring appeal of simple pleasures and the way certain sounds can evoke powerful memories and emotions.
Social
from TikTok, Instagram & Reddit